Starting Your Jimdo Store: A Guide

In this blog post, we'll show you how to take your JimdoPage store from 0 to 60 as a fully functioning online store. It basically takes four main steps:

  1. Adding your store items
  2. Making a catalog overview
  3. Filling out your store settings
  4. Using the new Orders button

1. Adding Items

Insert an Element

Add a new element and select the Store Item option. The store item module looks similar to the regular Text with Photo element. Tip: We suggest you make a page for each item in your store. That way, you can add additional information, videos, or even documents like PDFs. You can then link to the store item page from the catalog.


Product Description

Give your item a name and add a description.



Select tags (keywords) to categorize your items. These can be used later to filter your store's catalog overview.



Click on the Photo tab of the element to upload as many photos of the item as you'd like. The first photo will be the main image of the item and is displayed in the catalog overview. You can choose from three different image sizes. With the detail-view option, images will be automatically enlarged and your customers can see the photos in high-magnification.


Click to see variations
Click to see variations


Select the Price tab to set the item's price.


Shipping Costs

Set the shipping charges for the item for sale. Tip: You'll need to activate shipping charges first. This and other shipping settings are in the Shipping submenu of the Store settings in the SiteAdmin toolbar. For example, you can set default shipping charges, maximum shipping costs, free shipping for orders of a certain size, etc.



Display information about the availability of the items in your store. Green = available, yellow = limited availability, red = not available. The exact availability descriptions can be changed in the SiteAdmin toolbar under Settings > Store > Settings.


Item Variations

Variations of your items allow you to offer different types of the same product. For example, you can list a t-shirt in different colors and sizes. You can even set different prices and availability for the variants, if you're sold out of M or XL costs more. Just click on the Set Individually button for the price or availability column. As soon as you set different item variations, your customers will be able to choose from them.

2. Creating a Catalog

As soon as you've added a few items to your store, you can display them in a catalog/list on your JimdoPage. Try adding the catalog to your site's main page so your customers will be able to see everything you're selling in your store. If you've added tags to your items, you can also sort and filter items easily based on the tags.


There are two display options: catalog and list. Depending on which you select, your store items will be displayed differently. Try it out!


If someone sees something in your catalog that they like, they will be taken to that item's page when they click on the item.


3. Setting Up Shop

Fill Out Your Profile Info

So that we and your customers know who's running your online store, we need some basic contact information. Log into your JimdoPage, click on Settings > User > Your Profile. Fill it out, please!


Activate Payment Options

You can offer your customers multiple ways to pay! Select from PayPal (sign up for an account if you don't have one already), invoicing, payment in advance, collection upon delivery, local pickup, or local delivery. Your customers can choose from the activated payment methods during the order process.



If local law requires you to charge sales tax or you need to display VAT, you can activate this and set the tax rate in the Store Settings.


Personalize Emails

When they order, your customers receive an order confirmation, and a shipment confirmation when you mark the purchase as shipped. Edit the email templates however you would like.


Review Your Terms of Service, Refund/Cancellation Policy, and Contact Page

Check to make sure your Terms of Service, Refund/Cancellation Policy, Contact/About/Imprint are finished so that visitors and potential customers know your store's policies and how to get in touch with you.


4. Checking Your Orders

Orders is a new button in the SiteAdmin toolbar. This new section is a summary of all orders. You can easily review your store's orders, manage the order process, mark orders as completed, and archive old transactions.

click to expand
click to expand

5. Enjoy Your Store: Ready, set, sell!

Comments: 75 (Discussion closed)

  • #1

    Margaret POMA (Friday, 26 February 2010 21:31)

    I made my store but I meet some problems with the catalog ???

  • #2

    descargasx (Saturday, 27 February 2010 19:39)

    i like this mode. Visit: to download programs, songs, etc.

  • #3

    Samo Stepančič (Sunday, 28 February 2010 15:05)


  • #4

    Samo Stepančič (Sunday, 28 February 2010 17:14)

    only 15 articles for PRO ???

  • #5

    Samo Stepančič (Monday, 01 March 2010 08:46)

    How many articles can insert in own page if you are the BUSSINES PACKET?

  • #6

    Powen (Monday, 01 March 2010 08:50)

    Samo, the details are here:

    JimdoBusiness allows you to create as many items as you want, so it's unlimited.

  • #7

    Samo Stepančič (Tuesday, 02 March 2010 12:31)


  • #8

    blinds (Wednesday, 03 March 2010 00:50)

    What if I want to let the customer select more than one variation, is this possible? For example, they select a color and a size, each from different drop-downs.

  • #9

    Powen (Wednesday, 03 March 2010 10:31)

    Blinds, the way I've seen people do that is make each combination a different item: Blue S, Blue M, Blue L, Blue XL, Green S, Green M, etc.

  • #10

    Recrutech (Wednesday, 03 March 2010 14:29)

    I am Brazilian and I do not know the solution for my problem in the store that I created. It does not function. It can help me? It would be a problem with the PayPal system for Brazil?
    In Payment Options I need just includ Test Order. Wy? Help me, please.
    Andrea - Recrutech.

  • #11

    Powen (Wednesday, 03 March 2010 15:37)

    Andrea, I'll look into it for you. Check your email please!

  • #12

    fjordtattoo (Wednesday, 03 March 2010 17:02)

    hey there AWSOME gods of the internet: JIMDO! haha!

    Ok serious question: I already have my jimdo pro site. How much extra a month to add a store? could it be added to my existing page or does it have to be a seperate one?

    Thanks! I love you guys so much: you make me look like a smart computer geek: something Iv never had the brains to be! thanks! M

  • #13

    Powen (Wednesday, 03 March 2010 17:05)

    M, there's no extra monthly cost to utilize the store, and you can use it on your existing site! There's just the sales fee if you sell an item (but it's waived through June 30th).

  • #14

    sripriyaimpex (Friday, 05 March 2010 08:09)

    Jimdo is an excellent free website provider as well as a web design tutor. Now they extended their support up to the payment portal which is simply superb. We cannot get such a support like JIMDO... thanks once again.

  • #15

    Nicole Hughes (Friday, 05 March 2010 13:24)

    can shipping be calculated to a table eg. for tnt charges- is there any way we can see all the options allowed in teh online store. I am a free user - i was a PRO but then decided i wanted an online store so left jimdo :( as the option wasn't available (just a few months ago !!!) am really upset as i have now paid 500eu for a website that i am not that happy with. i don't want to sign up to Jimdo again unless i can check out all the options properly. what do you suggest ??

  • #16

    Powen (Friday, 05 March 2010 13:29)

    Nicole, there's no difference in shipping options amog the different Jimdo packages. I'm not sure exactly what you are looking for? hat do you mean by tnt charges?

  • #17

    Nicole Hughes (Friday, 05 March 2010 15:14)

    hi i didn't realise i had access to the options even on the free version. have had a look at the shipping set up. i need to be able to charge shipping for the weight ordered eg 0-5kg=5eu ,5-5.999kg=7eu an so on. as per TNT Courier rates.I don't think you have anything that complex for shipping ?

  • #18

    Powen (Friday, 05 March 2010 17:58)

    Nicole, I see your predicament. Unfortunately the shipping calculator just isn't that detailed/complex. I'll definitely pass on your request.

    Please also chime in here: We're collecting ideas and suggestions as we continue to work on improving the store.

  • #19

    tbms (Friday, 05 March 2010 22:23)

    what are the api credentials and how do I find them on my paypal account?

  • #20

    kither (Saturday, 06 March 2010 16:17)

    kither Productions S.L.

  • #21

    Deev Vanorbeek - Metal Art Sculptures - (Saturday, 06 March 2010 18:29)

    I want to set up an online store but the only thing my compurter is not doing is saving the changes for my paypal-information!? Everything else in the settings is ok, he says : the changes were saved. If you click on the Shopping Cart : checkout he says : Select a payment method. This store has not been completely set up!?

  • #22

    Powen (Monday, 08 March 2010 09:20)

    Lisa (tbms), your API credentials are located under the Profile tab of your PayPal account, in the section called "API Access". Once you've activated this, you'll want to select "Option 2" to view your API certificate.

    Please note, PayPal API Access is only available to non-Personal level PayPal accounts. Depending on where you are, this might be a Premier account or a Business account.

  • #23

    Powen (Monday, 08 March 2010 09:32)

    Deev, did you fill out all three PayPal credential fields? Email us at if you're still having problems with this.

  • #24

    Wholesale 1688 (Tuesday, 09 March 2010 17:13)

    I am having the same problem at

    "Everything else in the settings is ok, he says : the changes were saved. If you click on the Shopping Cart : checkout he says : Select a payment method. This store has not been completely set up!? "

    Should i send you my paypal credential info as well?

  • #25

    Powen (Tuesday, 09 March 2010 17:31)

    wholesale 1688, please email support -- do NOT send your PayPal credentials.

  • #26

    Background Patterns Dude (Wednesday, 17 March 2010 01:23)

    Love the green background pattern on you post image, where did you get that from? Also would you say Jimdo a direct competitor or Shopify?

  • #27

    bajakelp (Tuesday, 23 March 2010 17:42)

    I haven't been able to set up my store... it says its not completely setup and i already have (according to instructions) >_<

  • #28

    Powen (Tuesday, 23 March 2010 19:37)

    Padma, if you click to edit one of your store items, it will tell you what you still need to do to completely set up your store.

  • #29

    Powen (Tuesday, 23 March 2010 19:38)

    More precisely, once you are editing an item, click on the "price" tab.

  • #30

    Padma Beamonte (Wednesday, 24 March 2010 20:50)

    Thank you, actually, the problem was some missing profile info, but thanks!

  • #31

    Gabrielle Utz (Sunday, 11 April 2010 06:30)

    Trying to start a store but it won't show up. Do I have to activate the API cred Paypal first?

  • #32

    Virtual N (Wednesday, 14 April 2010 13:15)

    I have been thinking on this, presently doing research on the matter.
    soon i will be starting a store
    well thanks for the post

  • #33

    Elizabeth Windsor (Thursday, 22 April 2010 19:20)

    Is it possible to integrate another payment option onto my jimdo site without the use of paypal? Jimdo need to work on this. Paypal is a nightmare if you are selling items that are against their policy. They limited my account. Someone help me please????????

  • #34

    Powen (Thursday, 22 April 2010 23:02)

    Elizabeth, PayPal is the only "online" payment system we have used. You can set up your store so that you request payment by cheque or bank transfer.

    I'm sorry that you ran into problems with Paypal, but you do have to comply with their terms of service.

  • #35

    Electric Grills (Saturday, 15 May 2010 15:22)

    I had no idea that Paypal can act like this. I always saw Paypal as the biggest and most respected online payment company. I'm sorry to hear about the problems that you faced with Paypal, and I am definitely going to read their terms of service and take some extra precautions so that I won't encounter similar issues with Paypal.

  • #36

    Bundid (Thursday, 05 August 2010 08:50)

    Hi there,

    I am having the same API problem... followed the instruction and fill-out everything, clicked save and all the info. was there but when i went to check out page, I got"This store has not been completely set up" message. and I didn't even get any other payment methods even though I had enabled them all. Any help would be greatly appreciated. Also, I don't understand what they try to explain about the "Test order" thing???

    Here's the site that i 'm working on:

    Thank you!!!

  • #37

    Powen (Thursday, 05 August 2010 13:24)

    It looks like your store is working fine when I just tried it.

    The test order is so that you can test the entire order process (including entering your address, getting the confirmation email, etc.) without having to actually pay.

    Are you still having the "store has not been completely set up" notice?

  • #38

    Bundid (Friday, 06 August 2010 06:40)

    I got it working now... All I need was to complete the address on my profile. Thanks!!

  • #39

    Tom Allen (Thursday, 16 December 2010 03:16)

    Thanks Bundid, After many attempts that is all I need to do as well.

  • #40

    Reshma Mudirakkal (Saturday, 25 December 2010 10:59)

    Hi, how much does Jimdo charge for each sale made thru the store ? Thanks

  • #41

    Powen (Thursday, 24 February 2011 20:33)

    Reshma, the sales fee is listed here:

  • #42

    Christine Amala Hayes (Wednesday, 04 May 2011 20:32)

    Help keep getting the store is not set up message and I cannot see hwat I am doing wrong - been through everything
    thanks for your help

  • #43

    Powen (Thursday, 05 May 2011 12:14)


    Sorry about the confusion, we're still working on making the set-up process more intuitive.

    As I wrote further up, If you click on one of the store items you've added, then on the price tab, it will list what steps you haven't completed yet.

  • #44

    chillmusic (Wednesday, 11 May 2011 20:28)

    Hi, I just joined Jimdo free and I really like it but I think I need to go pro cause I want to create an online store and so ------ Question------ I wrote chillmusic as a domain name and Jimdo sent me as what ? now how do I go pro and keep the many things I have already created on the free version.
    Plus the system tells me chillmusic is taken as a domain name... Are they talking about my chillmusic or is it someone else, in this case I should find a new domain name, right ?
    Thanks a lot !

  • #45

    Powen (Friday, 13 May 2011 13:28)

    Chillmusic, when you sign up for JimdoFree, you're picking your

    When you want to upgrade to JimdoPro or JimdoBusiness, you have to pick your own custom domain name. I imagine was already taken -- (you already had so you should find another domain name.

  • #46

    Gary (Thursday, 19 May 2011 22:06)

    Hello, this is a very neat looking e-commerce solution!

    Just had a quick question - If I already have a merchant account with a merchant processor (not PayPal), is there any way to integrate payments with my existing processor?

  • #47

    Powen (Friday, 20 May 2011 01:17)

    Gary, unfortunately we don't offer a way to hook your own merchant account/processor into the checkout process. Paypal is the only one at the moment to take online payments.

  • #48

    picturesforcards (Wednesday, 01 June 2011 00:58)

    Hi From what |I can tell I have set everything up properly for my online store. However, when I go to test or to buy I get a message that the store is not yet completely set up. What am I missing?

  • #49

    Powen (Wednesday, 01 June 2011 01:39)


    Sorry about the confusion, we're the set-up process still isn't quite as intuitive as we want it to be.

    As I wrote further up, If you click on one of the store items you've added, then on the price tab, it will list what steps you haven't completed yet.

  • #50

    Stan Ivanov (Thursday, 02 June 2011 06:57)

    Is there an example of how the check and invoice ordering works? Is it like I take care of it on the side and just mark the order paid? Also, in the Pro version, the 5% you guys charge is for all orders (even check or invoice) or just on top of what paypal already charges? For charging tax in the US, does the store calculate tax based on shipping zipcode (we charge sales tax in-state and no tax out-of-state)?

  • #51

    Powen (Friday, 03 June 2011 03:42)

    Hi Stan, that is exactly how check and invoicing work -- it's an 'offline' method. The sales fee isn't currently implemented/in force. It does apply to all sales made through your Jimdo store, and it isn't related to Paypal.

    For sales tax in the US, right now we apply the same tax rate for both in-state and out-of-state (not based on zip code). It's not ideal, and we're working on a way to improve that for US users.

  • #52

    Minerva (Sunday, 03 July 2011 21:54)

    Setting up my store and had a sales tax question...but I see you have already answered it.

    I am only obligated to charge sales tax to customers in my own state (Arizona). But there is no option to do so in my store settings. I am only able to charge tax to everyone or no one.

    Not being able to in-state sales tax is VERY inconvenient - and it is going to cost me either money or repeat customers. All I can do is absorb the sales tax or invoice Arizona customers separately for it - unless you have another solution?

    This is really a big problem for U.S. sellers. Please tell me that you will be able to offer an in-state sales rate soon.

  • #53

    Powen (Wednesday, 06 July 2011 00:19)


    We're aware of the US sales tax problem (as you saw above, I imagine) and we are definitely working on it. Thanks for your patience. In the meantime, one option (and it's just a workaround) is to set up a product variant that includes sales tax and call it "for Arizona customers"?

    In any case, we are hard at work to bring the store up to snuff for the US sales tax options.

  • #54

    air-arms (Tuesday, 23 August 2011 21:57)

    I recently entered for pay pal account on our website the following:
    API User Name
    API Password
    API Signature

    After that Nothing happens.

    I would like to know how you can help me to set up a pay pal account.


    Joao Mello
    Phone:954 474 3474 USA Florida

  • #55

    kanvas (Tuesday, 15 November 2011 21:42)

    I am new user here and i realy want to buy a product. But i want to ask something first! :D

    I am from Greece so i need to know if i make a store and i set an item:
    I can use the Greek Language on title, discription, drop down menu?
    And when i go to checkout on my item, Checkout window when apear it can use greek language?
    Totaly i need to make a Full Greek Language E-store (Menu, Tabs, Checkout windows,everything inside) for my bussines. Can I?

  • #56

    Sam (Sunday, 01 January 2012 09:06)

    I have setup the shopping cart (Missing step identified about is that you need to have a basic user profile setup, no intuitive notification for this tho just the "store has not been completely set up" message..)

    I then add an item to shopping cart
    Click Checkout
    PayPal is selected
    I then click "Next step" and it does nothing.. any ideas?

  • #57

    Sam (Sunday, 01 January 2012 09:10)

    Nevermind.. I wanted to test the process from a paypal perspective, so you need to put a price greater than zero on it, 0.01 works fine.

  • #58

    Sam (Sunday, 01 January 2012 09:31)

    Testing out with 0.01 item but paypal then charges a fee of 0.01!
    How/when does Jimdo take its 5% commission? i.e. A monthly invoice, or is this somehow automagically taken by Jimdo on every sale?

  • #59

    Powen (Monday, 02 January 2012 20:22)

    Sam, sorry about the confusion! Yes, Paypal does charge fees, and I imagine that they have to round to the smallest unit.

    Right now, the Jimdo-side sales fee hasn't been implemented.

  • #60

    leafydreamsnurserydecals (Sunday, 15 January 2012 14:32)

    As suggested by Jimdo, I would like to have a separate page for each of my products but I do not want customers to see a link in the side menu for every product I sell (there will be over a hundred products!). How can I hide the third tier of links? I just want customers to select a product from the store catalogues on the second tier of pages.

  • #61

    nogginnugget (Tuesday, 31 January 2012 07:55)

    is there a way to include price options on shipping other than for international, like for express or overnight delivery?

  • #62

    Powen (Tuesday, 31 January 2012 11:12)

    leafydreamsnurserydecals, you can set those product pages to "hidden" so they won't be in the side menu.

    nogginnugget, there isn't a way at this point to set different types of shipping.

  • #63

    farmmaidsoap (Saturday, 04 February 2012 02:43)

    Is there a way to change the color of the text on navigational buttons?

  • #64

    quirkyfinds (Friday, 10 February 2012 03:20)

    Why are my catalogs showing up empty. I am adding the tags from my store items, but when I create the catalog it shows up empty even though I am using the correct tags. Jimdo really needs more tutorials and a better help menu to deal with issues such as these.

  • #65

    Melissa Morgan (Tuesday, 14 February 2012 07:49)

    when will the sale fee be implemented? i have a pro account and sell one cooking class a month for 2 different prices. it is essentially one product but several different prices for students, locals... etc. we only use the pay in advance option and our customers pay electronic deposit. at the moment we are testing it out but we dont want to push it unless we are sure that the sales fee does not apply. we are in australia.

  • #66

    Lucas Millheim (Monday, 27 February 2012 11:43)

    Hi farmmaidsoap, if you click on the Style button on the right of your website when you're logged in you'll see a number of options. One of the font settings you can change is called "Links/Navigation", and you can change the colors here.

    Hope this helps!

  • #67

    Lucas Millheim (Monday, 27 February 2012 11:51)

    @Quirkyfinds: It's hard for me to figure out what's going wrong, as you have your entire website password-protected. Are you finding what you need, or do you still have questions?

  • #68

    snookncompany (Wednesday, 07 March 2012 05:41)

    I would like to use google merchant or my current merchant processor on my store. Have you implemented any other payment options besides paypal?

  • #69

    Lucas Millheim (Wednesday, 07 March 2012 20:46)

    Hi Snook,

    At the moment we don't - but it is on the agenda. Thanks for the suggestion!

  • #70

    Magalie Torres Gonzalez (Friday, 09 March 2012 16:51)

    I need to install the pay pal button but when I put a product and paste the paypal html appear the jimdo shopping cart too, whata nightmare how I put a product only with paypal button?

  • #71

    Powen (Thursday, 15 March 2012 20:21)

    Magalie, if you don't want to use the Jimdo store options/shopping cart, then you can't use the Jimdo store product element either. Just create a page with a picture and description of what you're selling, then paste the Paypal HTML on it.

  • #72

    Adel Jreisat (Thursday, 22 March 2012 23:09)

    I own a clothing store. I would like to creat a page for each brand that i carry. How can i make a link on the right side of my page with links to click on that will take them directly to the brand that they want?

  • #73

    Angel Dryland (Thursday, 05 April 2012 08:36)

    Is it possible to get more shipping options? For example, I want my customers to be able to choose from Next Day, Standard and Economy shipping at the checkout process, without me having to list my store options with the postage included - is this possible?

  • #74

    selinassp (Wednesday, 11 April 2012 15:39)

    I'm just so lost. no matter how many times i read i just can't figure out how to create my store!

  • #75

    Lucas Millheim (Monday, 16 April 2012 12:37)

    Hi Selina,

    It looks like you haven't filled out your profile yet - that's the most common error people make when creating their store. You'll see the "This store has not been completely set up" error box when you try to check out.
    See our help article on where to find the personal profile: