Jimdo's new online store feature lets you set up a store of your very own on your site. It's easy and hassle-free! With a store on your site, you can sell your products in the biggest market in
the world: the internet. But maybe getting started is a little daunting… What's the best way to get started? What do you need to keep in mind?
We've collected some tips to help get you started on your online store. The first installment (of four, probably) is below.
There are no hard and fast rules when it comes to design - so much depends on your audience. Be sure to know who you're targeting!
Your website should match the type of store you have. In most cases, modern and simple designs seem more professional and inspire more trust from potential clients who may not know you and your website yet. The first impression makes a difference, and most visitors will decide within a few seconds whether they're staying on your site.
If you're planning on using your Jimdo site solely as an online store, you can and probably should promote some products (like special offers or sales) on the homepage. You could also highlight
the different types or categories of items you sell.
You can also add some season decorations or images on your homepage. For example, you might want to have spring-themed sales or Easter decorations. Don't forget to showcase new items!
If your online store is an important part of your website but not the entire site, we recommend you add a clear indicator or reference to the store on your homepage.
For example, the sample company website on the right has a small but unmistakable notice about the store on the homepage. In the sidebar, instead of highlighting store categories, there's the normal address and contact information.
Online shoppers can't touch or feel the products, try them on or test them out. To compensate for this disadvantage, consider taking these steps:
It might sound obvious, but every website owner should always keep this in mind: successful websites and successful online stores have fresh content! For example:
To be continued…
The second installment of our series of tips for a successful online store is coming soon! It'll go over some of the legal things to keep in mind when running your store: general information, tips, and how you can check to make sure you're staying on the right side of the law... (but we are not your lawyer and can't offer legal advice!)
Did you enjoy our tips? Do you have any suggestions or ideas? Share your thoughts with us in the comments, please!