The Message is the Bottle - Jimdo's US Launch

San Francisco Jimdo Team: William, Christina, Christian, Powen
San Francisco Jimdo Team: William, Christina, Christian, Powen

The big day is finally here!


Christian Springub, one of Jimdo's founders, moved to the US a few months ago to form partnerships and talk to customers in preparation for the launch, leaving co-founders Matthias Henze and Fridtjof Detzner in Germany. Since our big differentiator is customer service, there wasn’t even a thought given to entering the U.S. market without actually being here.


In Europe, they already know us. We're not the biggest company in the world, but we're #774 overall on Alexa and in the Top 500 websites in 15 countries around the world.

According to Quantcast, our site reaches about 15 million people monthly worldwide and has over 100 million impressions. And here we are on Google Trends alongside our competitors: Weebly, Yola, and Wix.

We have it on good authority that our customer service is more personal, so we are anxious to compete. Now the question is, how do we get attention in the U.S.?


(Some pictures of our new home: The DoorHaus in the Mission. Stay tuned for the launch party in a few weeks!)

The Message IS the Bottle

We got the advice that bloggers and reporters hate press releases, so we decided to do something different. It came from an idea Robert Scoble gave us when he said Jimdo isn't "your father's FrontPage." We decided we wouldn't send out your father's press release, either.

The order is in for 200 bottles, and we are gathered some sand from a beach in Germany where we were founded, and some from a beach in San Francisco where we have our American beachhead. We're sending the bottles of sand to 200 bloggers and editors, with the message "Jimdo is establishing a beachhead in the United States. Look out, competition!"

For us this is difficult, because we know what works in Europe and we don't (yet) know what works here in our new home.
Wish us luck - we do have 3.5 million users globally, so we must be doing something right.


(Thanks to Christian's grandmother, mother, and wife, who helped with the packaging of the bottles)

Comments: 25 (Discussion closed)

  • #1

    Rishi (Tuesday, 26 April 2011 00:55)

    Way to go Christian and Jimdo! The world (and the US) is yours!

  • #2

    Dream Big Marketing (Tuesday, 26 April 2011 04:28)

    Congratulations on entering into the US turf!

    Be careful sending our American friends foreign unknown substances in bottles... they do tend to be a little paranoid about that sort of thing!

    Just a thought from their friendly Canadian neighbours.

    Let me know when you want to set up shop here in Canada... I'm just about done renovating my basement suite!

    Richard Hoedl

  • #3

    网型网秀 (Tuesday, 26 April 2011 09:40)


  • #4

    indierockmusic-en (Tuesday, 26 April 2011 11:31)

    Jimdo is great. So easy to edit, so many possibilities. We are glad to be hosted at Jimdo. #1 in our hearts.

    Congratulations! :)

  • #5

    philaproject (Tuesday, 26 April 2011 15:10)

    wow, that's great! Wish I could work for you guys!

  • #6

    Philip (Tuesday, 26 April 2011)

    USA Rocks !!!
    I'm a good ol' Californian using JIMDO... cause JIMDO ROCKS TOO !!!!!

    How do I get a bottle for my collection???


  • #7

    Daniel Cooney (Wednesday, 27 April 2011 04:25)

    Congratulations to Jimdo USA! We drink to your continued good health.

  • #8

    chuotnhat (Wednesday, 27 April 2011 12:22)

    i'm looking forward to hearing some good things from you

  • #9

    freespel (Wednesday, 27 April 2011 17:21)


  • #10

    Oran Parker (Thursday, 28 April 2011 01:08)

    We're glad to have you guys in the states. I love the Jimdo platform and I think this will be a great thing for all of us. Let us know if we can help in any way.

  • #11

    iqo (Thursday, 28 April 2011 14:27)

    Well Congratulations to jimdo team ...

  • #12

    brucebao (Friday, 29 April 2011 10:13)

    I want jimdo to have some more improvements about website design, anyway, thanks. I am happy to use your service.

  • #13

    Audy (Friday, 29 April 2011 10:43)

    Congratulations to Jimdo and I love your product.

    Keep going.


  • #14

    Robin Ewers - Der Micropreneur (Friday, 29 April 2011 18:44)

    Congratulations! I will be in S.F. in a few weeks. When exactly will the launch party be? ;-)

  • #15

    Christian Springub (Friday, 29 April 2011 23:17)

    @Robin: Will be announced on twitter etc. Keep an eye on it!

  • #16

    Anne (Saturday, 30 April 2011 16:44)

    Congratulations!Jimdo is really growing and expanding.I love jimdo :)

  • #17

    Joanna Doubleday (Tuesday, 03 May 2011 18:18)

    Welcome to the US! I absolutely love the message is the bottle concept. Best of luck!

  • #18

    mayahanley1 (Tuesday, 10 May 2011 15:50)

    Well done! Glad to hear you've hit the US. I lived and worked there, in the IT industry for 11 years so if you need any contacts, just let me know. Delighted you're doing so well.

  • #19

    Lennon San (Saturday, 14 May 2011 09:14)

    Very happy about you and i think you really need it, so good you are !!!

  • #20

    Lennon San (Saturday, 14 May 2011 09:21)

    Can i have a bottle ?

  • #21

    kyelaenvirocare (Monday, 23 May 2011 11:08)

    Jimdo is so good. I have enjoyed it since I joined it has connected me widely thank you so much Jimdo.

  • #22

    sufatsheleg (Saturday, 28 May 2011 09:10)

    I can't thank you guys enough for a great web platform!!! Keep it up!! You made my website so easy and pleasing to use!!!!!

    Cheers from Alberta, Canada!!!

  • #23

    charlie-site (Saturday, 02 July 2011 04:09)

    Congratulations to Jimdo and I love your product.

  • #24

    Yev (Thursday, 14 July 2011 02:10)

    Very cool! Great seeing you folks in the office today, good luck with the United States launch! The messages in a bottle should absolutely differentiate you from the boring old press releases that are always floating around!

  • #25

    audio editor free (Tuesday, 06 March 2012 15:57)

    Welcome welcome Jimbo! I knoew that you are very popular in Europe, so good luck to you in big wide America! I wish you the best success)