The big day is finally here!
Christian Springub, one of Jimdo's founders, moved to the US a few months ago to form partnerships and talk to customers in preparation for the launch, leaving co-founders Matthias Henze and Fridtjof Detzner in Germany. Since our big differentiator is customer service, there wasn’t even a thought given to entering the U.S. market without actually being here.
In Europe, they already know us. We're not the biggest company in the world, but we're #774 overall on Alexa and in the Top 500 websites in 15 countries around the world.
According to Quantcast, our site reaches about 15 million people monthly worldwide and has over 100 million impressions. And here we are on Google Trends alongside our competitors: Weebly, Yola, and Wix.
We have it on good authority that our customer service is more personal, so we are anxious to compete. Now the question is, how do we get attention in the U.S.?
(Some pictures of our new home: The DoorHaus in the Mission. Stay tuned for the launch party in a few weeks!)
We got the advice that bloggers and reporters hate press releases, so we decided to do something different. It came from an idea Robert Scoble gave us when he said Jimdo isn't "your father's FrontPage." We decided we wouldn't send out your father's press release, either.
The order is in for 200 bottles, and we are gathered some sand from a beach in Germany where we were founded, and some from a beach in San Francisco where we have our American beachhead. We're sending the bottles of sand to 200 bloggers and editors, with the message "Jimdo is establishing a beachhead in the United States. Look out, competition!"
For us this is difficult, because we know what works in Europe and we don't (yet) know what works here in our new home.
Wish us luck - we do have 3.5 million users globally, so we must be doing something right.
(Thanks to Christian's grandmother, mother, and wife, who helped with the packaging of the bottles)