Today, we're shining the Jimdo Spotlight on Kacie Ripperger of BasicCookies. We first met Kacie when we opened up our new office in San Francisco. As an office-warming present, Matthias (one of Jimdo's founders) sent us a box of cookies, which Kacie delivered right into our office. We invited her to join us for the Jimdo launch party, and we even starred in a video together for TheNextWeb. Now Kacie and BasicCookies have moved to Austin, Texas. If you're in the area, we definitely recommend you place an order!
Tell us about your experience at Jimdo launch's party.
The Jimdo launch party was great! It was neat to meet the US team and learn more about the history of Jimdo. I also enjoyed meeting other Jimdo users and seeing the websites of other businesses. I'm impressed with how different Jimdo websites can look - even those that use the same templates.
What's the story behind Basic Cookies?
I sent a batch of cookies with my husband for a special work event they were having in the fall of 2010. I didn't think much of it - I'm from Missouri and that's just what you do! But they were such a hit, his coworkers suggested I start selling them. So I set up my website on Jimdo and started accepting orders in January 2011.
How has your business evolved over time?
How has Jimdo shaped its evolution?
Not much has changed since I launched BasicCookies.com less than a year ago! It's a pretty straight-forward service with a simple ordering system on the website, which Jimdo does beautifully.
Is there a top seller of your five varieties? What do you think draws customers to your baked goods?
The staple of BasicCookies is definitely the chocolate chip cookies! But the peanut butter cookies are also pretty popular. I think BasicCookies are a hit in San Francisco mostly because they're just old-fashioned, homemade, soft and chewy cookies. There are lots of amazing bakeries in the Bay Area, but many of them serve unique gourmet varieties of cookies - and people love them. But people have special connections with simple, delicious cookies and BasicCookies fit the bill.
How long did it take to perfect your recipes? Or, are these generational recipes?
Growing up, my mom always made her delicious chocolate chip cookies for special events or when company came over. They were well-known and often-requested in my small Missouri home town. So I grew up making those and got the recipe from my mom. I've adapted the other four recipes over time. BasicCookies is deliberately simple in that I only make the five varieties of cookies that I make well - at least for now.
What advice do you have for the baking phobic? All the measuring can be intimidating to non-bakers.
I only bake things that sound good to me, and then I experiment with them (and fail often!) until they turn out how I like them. Recipes are just guides so feel free to adapt them!
Would you like to be in our next Jimdo User Spotlight? Leave us a note in the comments!