What does that mean for us? It means that we don't plan projects in their entirety. Instead we break them up into small parts that are relevant now. In other words, we take an agile approach to software development. There's also the fact that we're no longer just a German company: we offer Jimdo in 11 different languages. We ourselves as well as our customers are affected by changes and upheavals all over the world.
It's clear that everyone at Jimdo has to be constantly open to change, but that's easier said than done. When the things that are familiar to us are going well, it's incredibly difficult to let go of what we are used to and change everything. After all, it could just get worse!
Most of us are afraid of change. It's natural to first be afraid of losing something comfortable rather than to imagine what we have to gain from something new. Getting our fear under control and constantly questioning our work and routine is unbelievably difficult. And yet it is essential! The rest of the world is in motion and the fast-moving market won't wait for us to catch up.
The question, then, is: "How can we take our fear of change head on?"
To overcome our fear of change, we need confidence: confidence in ourselves and in the people who we work with. And we need a few anchors.
Looking back, we recognize the anchors we have held on to: in particular, our company culture and our shared values. No matter how our objectives change in the course of a year, no matter what we need to leave behind, no matter what new goals we set for ourselves, we will keep building on the foundation our company culture provides us.
After writing them all out, I'm just now realizing how important these simple-seeming ideas have been for Jimdo's growth and development, and how essential they will be for our future.
Co-founder at Jimdo
Fridtjof and Christian started their first company, dream-up.de, while they were still in school. Fridtjof went on to found another company with Christian and Matthias, which evolved into Jimdo in 2007. When Fridtjof is not in the office, he likes to mountain bike in the Alps, kite surf, and dream up other extremely frightening things he can try.