The Jimdo store is a powerful tool enabling any small business owner to sell their wares on their website. Ecommerce can be a tricky subject though, so I thought you could use a set of best practices
to help boost your sales and set up your shop in a way to turn your visitors into customers.
1. Make a separate page for each store item
In order to get the most from your store, it's a good idea to create a unique page for each item that you are selling. This will help boost your SEO and give a unique URL to each item in your store.
Start by editing your navigation to create a new page in your store area. Add your Store Item element to the new page.
2. Add additional elements to your item pages
In addition to your Store Item element, you should add Text, Photo, and Video elements to these pages. This is a great place to put larger photos, instructional videos, and user reviews and
testimonials. Make sure you enable the Pinterest feature on any additional Photo elements you place on the page as well as social media Share Buttons to help your customers spread the word.
3. Use tags and store catalogs
You can add tags to each Store Item element in the Text panel. These tags can be used to categorize your products.
Once you have categories set up, you can make separate pages for each category and
add a Store Catalog element to that page that is set to only display items from that category.
The Store Catalog element has three different display options including a simple slider. Play around with that along with the new style and spacing options.
4. Take advantage of the order export options
Did you know that you can download a spreadsheet of all the orders that have been placed through your Jimdo store? Click the Store icon in the Site Admin, then click on the Order Archive tab and you
will see an Export Orders link at the bottom of the window. Click this for several options to export your data into a CSV that can be opened in any spreadsheet software and many accounting
Some users have used this to track very specific details like how much they charged their customers for shipping in the past month.
5. Include product variations to add flexibility
Traditionally, variations are used for store items with different size and color options, but you can be more creative by using this as a way to offer bulk packages or even expedited shipping
Want to sell 3 items for the price of 2 but can't find a way to do it? Try using variations. You can enable variations from the Price panel of any Store Item element. This will add a drop-down menu
for that Store Item where your customers can choose different sizes, colors, quantities, and more. Each variation that you create can have its own description, price, inventory level, and item
Multi-talento at Jimdo
Brent Gummow has been building websites for small businesses, non-profits, artists, and educators for the past 17 years in both Ohio and California.
He currently serves as the Multi-talento in Jimdo's San Francisco office, solving problems, educating users, and helping to grow awareness about Jimdo, the easiest website builder on the web.