Since I’m a very outgoing person, and it’s something I’ve been doing for twenty years at various tech startups, I decided to reach out to our users and ask for their testimonials. I want to share my process with you so that you can also get great testimonials for your business.
As intuitive as it seems, the core message was that you need to ask a customer for a testimonial if you want one. It is as simple as that.
But it’s not just sales and dates. All great communicators, whether in business or personal settings, are engaged. At their core, the most engaged communicators are simply great listeners. It’s also exponentially more helpful to be genuine, positive, and empathetic. It’s that kind of honesty that resonates with people and allows them to open up to you.
This isn’t some great trick either. It’s just how I feel about business. In all my years, it’s never been about my company or our product. Everything is about the customer’s success. For Jimdo, our main goal is not to help customers build a great website, but to provide a tool that helps them succeed both online and in their business.
I truly make an effort to understand their business. More often than not, I get really excited for them. I congratulate them on their triumphs. I’ll even offer advice on their business when I feel I can add value.
If you do this right, your customers will speak honestly in their own words. They will speak in a story format, which is a very powerful form of testimonial. Their passion for their business will come through. It’s honest. It’s believable. It’s trustworthy. What’s the best part of all of this? Trust.
It’s not just important that current customers trust you, but also your prospective clients. You want current customer testimonials in order to prove to new ones that you’re the right choice. At the end of the day, your prospective customers want to alleviate their concerns and fears about taking the plunge to hit the buy button. Nothing in the world will improve those odds more than trust.
1. Ask your customers for testimonials. They are one of the most powerful influencers to convert new potential customers into actual customers.
2. Listen. Be an engaged, empathetic, and enthusiastic listener, both personally and professionally.
3. Let them speak. Once you’ve gained their trust, allow them to speak honestly about your business or product offering.
If you remember nothing else about this post, remember this: it’s always about your customer and their business. Understanding them and making them happy are the keys to your success.
U.S. CEO at Jimdo
Stephen joined Jimdo in June 2013 to help expand Jimdo in the US and spread the word about our awesome website builder. Stephen has spent 20 years as an executive of Silicon Valley technology companies. He is a black diamond snow skier, an avid chess player, and a rabid fan of the San Francisco Giants and FC St. Pauli. He loves to enjoy great food and wine with his wife and five children.