Your business brand will be shaped by your initial planning, but it will be refined over time by the way the public perceives your brand. In other words, you can—and should—build your business brand with as much planning as possible, but inevitably your brand will evolve over time as you interact with customers.
Building your business brand from scratch requires three main steps: knowing your business, creating a visual identity, and establishing yourself online.
One way to identify what makes your business unique is to establish your core values. By determining the principles that will guide your business decisions, you'll make a step towards figuring out what your business stands for. Whether or not you directly convey these principles to your customers, they will certainly affect the ultimate shape your business brand takes.
Most important, of course, is a memorable logo. Spend whatever you can afford to produce a high-quality logo that your customers will be able to identity. A well-designed, memorable logo is worth the investment.
After producing a logo, consider the colors that will represent your business, the style of photography that you'll use to depict your products or services, and the fonts that will carry the message you've crafted. Once you've made all of these choices, you'll need to focus on consistency—frequently changing your visual identity leads to a fragmented brand.
We have tons of tips on this blog for refining your website and social media presence—poke around and see how you can further improve the brand you've created.
Customer Support Geek at Jimdo
As a Customer Support Geek, Aeramis strives to help Jimdo's customers by sharing her web expertise. She is a talented graphic designer, and she works on a number of web projects in her free time. When she isn't answering your questions about Jimdo, Aeramis loves to travel and eat good food.