Facebook has over 802 million active daily users and over 150 million of those are in the US. It's likely that a lot of your existing customers use Facebook, along with millions of other people who may be interested in your company. Your Facebook fan page is an excellent way to address comments and questions from both existing users and new prospects. How can you make your business stand out among the 25 million active businesses operating pages on the platform?
Follow these four easy steps to create a great Facebook fan page.
Use a properly formatted and prepared version of your logo for your profile image, but don’t neglect your cover image. The large dramatic image that stretches across the top of the page is not only your visitors’ first impression of you, but it is also a great opportunity to make an emotional impact or even promote a timely special or event. There are lots of fantastic examples of creative ways to use your cover photo that you can use for inspiration.
Depending on your audience, different types of posts will give you different results. Some types updates will get you tons of likes and shares while others fall flat. If you are having trouble thinking of ideas for types of posts, KISSmetrics did a fantastic write up about what types of posts get shared most often on Facebook.
Facebook Insights is a great analytics engine included free with all fan pages. You can use it to easily identify trends and patterns such as what time of day you have the most success or what types of posts are getting seen, clicked, or liked the most.
Create an ongoing series to help lighten the content creation burden. Perhaps you can prepare a number of inspirational image quotes and then post them once a week. Or perhaps there are natural opportunities for content built into your business like when new movies and music are released every Tuesday, or if farm-fresh flowers arrive at your storefront every Friday. Be creative. And don't forget to share content from others as well—this will make it easier for you to regularly update your page and help you build relationships on Facebook.
Furthermore, when new potential customers visit your fan page, they’ll see that you answer public questions, which builds a sense of trust and increases the chance that they will do business with you.
Obviously not all of the comments posted on your page will be positive, but please resist the urge to delete negative comments. Instead, be diplomatic and give the comment some attention to try to win over the author. Demonstrate to the world that you care about what your customers think about you.
Multi-talento at Jimdo
Brent Gummow has been building websites for small businesses, non-profits, artists, and educators for the past 17 years in both Ohio and California.
He currently serves as the Multi-talento in Jimdo's San Francisco office, solving problems, educating users, and helping to grow awareness about Jimdo, the easiest website builder on the web.