Chelsea, I found out, has an innate understanding of how to successfully present content. In this episode, a website builder from Seattle calls in and the two go on an amazing rant about the do’s and mainly don’ts of web design. After a month of sharing website design tips on the blog and showcasing our Reinvention Month contest winners, I thought it would be fun to share Chelsea’s biggest website pet peeves with you, along with Jimdo’s spin on them. Agree? Disagree? Let us know in the comments.
Jimdo’s take: Oh Chelsea, you speak to our hearts. We agree, the slider is out of style. Rather than using a carousel of images on your homepage, it is more effective to have large images with headlines and calls to action that are now referred to as “hero areas.” And like the structure of Jonah Peretti’s popular site, Buzzfeed, a list of ideas and images is a better way to present content than a slideshow of information that forces you to click, click, click. (Tech-savviness must run in the family—Jonah Peretti is actually Chelsea’s brother!)
Jimdo’s take: First of all, I laughed the loudest at this. She perfectly describes how you can over-design your site. Chelsea says we need to bring web design back to basics, and we agree.
While we encourage you to personalize your site, it’s important to remember that most people are coming to your website with a purpose and don’t want to have to jump through a lot of hoops. The best websites have a simple and bold navigation on the top of their homepage featuring the most important pages on their website. Don’t overwhelm people with too many options.
Jimdo’s take: Chelsea strikes again. We agree, people should not be surprised by unwanted music when they visit your site. It’s okay to feature videos—in fact, we recommend that you do. The more interactive content on your page, the more time people will spend on your website. But don’t push it on people or include media where it is not needed. Most people leave a website after fifty-nine seconds. Don’t give them a reason to leave by scaring them off with unexpected music.
This strategy is not limited to restaurants, it can applied to any business. Think about the best thing your business has to offer and choose a medium that best showcases that offering. If you’re a party planner, you might want to post party theme ideas to Pinterest. If you’re a masseuse, consider sharing relaxation tips to Twitter. Whatever your business may be, you can leverage a social media platform to share your expertise and help grow your business.
I loved Chelsea’s biggest website pet peeves, but I was also impressed by her natural instincts for building an effective website. Now it’s your turn. What are your biggest website pet peeves? Or do you disagree with any of the recommendations above and have an example of how it can be used well? Share with us below in the comments section.
Listen to Chelsea’s podcast discussing website pet peeves. [Heads-up, there is some explicit language used in this and other podcasts.]
Content Marketing and PR at Jimdo
Melissa joined Jimdo in August 2014 to support social media, public relations, and the blog. She has experience in marketing ranging from event management to content marketing. When Melissa isn’t drafting a blog post, you can find her watching stand-up comedy, attending a concert, or rooting for the Oregon Ducks.