Infographics, for instance, are an emerging trend on Pinterest. Pin your company’s most interesting infographics, or pin a SlideShare presentation for a sleeker look.
Humor pins are the fastest growing category on Pinterest. Create a board where you pin your wittiest quips about business or curate some of your industry favorites, as Constant Contact does below.
Quotes are another good pinning option for businesses. Pin nuggets of wisdom from your blog, or share quotes from the thought leaders who reflect your company’s values.
There are quite a few tools out there for creating a pinnable quote. I enjoy Pinstamatic, a free and easy-to-use tool for creating quote pins in different styles.
Note that the default source for these pins is the Pinstamatic website, so you should edit the source and description of the pins so they link back to your own site.
Tip: Vertical images get more clicks than other alignments and show up best on mobile devices. Check out this handy cheat sheet on Pinterest image sizes to ensure you’re pinning optimally.
Online shops take note: Pinterest also accounts for 25% of retail referral traffic online. It has proven especially effective at driving big spenders. Consider that shoppers referred by Pinterest spend about twice as much as those referred by Facebook or Twitter.
By pinning high-quality content and striking images that link back to your website, you can boost your site’s traffic exponentially and grow online sales.
“Pinterest doubled the number of active male users in the past year,” Jeff Sieh, the man behind the Manly Pinterest Tips blog and videos, told Jimdo. Sieh’s goal is to help guys navigate past the wedding dresses and hair tutorials to find the content that interests them on Pinterest. Efforts like his may be working: “In the last six months,” Sieh says, “male new users are growing faster than female new users on Pinterest.” This reflects Pinterest’s growing use for a wider range of interests (see point #1).
The added information and easier-to-use format encourage click-throughs, and some retailers such as Target have seen a tremendous uptick in traffic from Pinterest since implementing Rich Pins.
Here are the five types of Rich Pins:
In order to use this service, you must have Pinterest for Business activated and then apply for the type of Rich Pin you want. You also need to add metatags to your website. There is a Pinterest tutorial on how to get Rich Pins, and your webmaster or website support team can help you out as well.
Inviting a contributor to a board is simple. Go to the board and click Edit Board. Type the name of the contributor under Who can add Pins, click on their name when it appears, then hit Save Changes.
As the creator of the board, you’ll still be in control. You can edit the board’s name, remove pinners you invited, and delete inappropriate pins.
Another approach is to follow other group boards, or join one if you’re invited. Following group boards increases the likelihood of being followed in return, and joining a group board can help build your brand’s reputation as a trusted authority. The key is to find group boards relevant to your business. There currently isn’t a way to search for group boards on Pinterest, although you can identify group boards by the symbol to the right of the board name. Try using PinGroupie to filter through nearly 50,000 group boards and find what you’re looking for.
Consider the following ideas from Social Media Examiner for building relationships through Pinterest messages:
Outside of messages, you can interact with fellow pinners in the comments. Monitoring the comments section of your pins is an excellent way to get feedback on your content and give your audience the personal interaction they crave.
Consider the following ways to optimize your Pinterest account with keywords and descriptions:
Pinterest stated that they will offer Promoted Pins self-serve style to small businesses. They will operate on a cost-per-click basis, meaning you only pay when a pinner clicks on your content. (Pinterest is charging larger brands by impressions, not by clicks.) Similar to Google AdWords, there will be an auction component where small and medium businesses can bid to place ads alongside search terms and categories.
Pinterest is yet to announce when Promoted Pins will be available or what they will cost, but for now you can join the waiting list, and you’ll receive a notification when they are ready to roll out the carpet.
As a relative newbie and rising star on the social media stage, Pinterest has evolved rapidly over the last year or so. It can be hard to keep up with all the potential out there, but hopefully this article gave you a few tips to help boost your business’s engagement.
What are some lesser-known Pinterest features that have worked for your business?
Allison is an American blogger with a Pinterest obsession currently living in Japan. She has a monster appetite for travel, music, Detroit coney dogs, and random acts of derring-do. Oh, and pasta. She can eat her weight in pasta.