Do you know what is wrong about these statements?
Your business—no matter how tight your marketing budget—can afford to use video. And, believe me, your business is worthy of video—no matter what industry you are in. Skeptical? No problem, I am here to prove it to you.
By the time you reach the end of this post you will be able to make powerful marketing videos for your business website, quickly, easily—and, in many cases, for free.
However, the reason behind that decision is, perhaps, not so obvious.
Who can resist the phenomenon that is YouTube with its one billion users? Did you know that over 300 hours of video are uploaded to YouTube every minute? And yet, YouTube isn’t the reason why I wanted to focus on video. Not even after the platform became the second largest search engine after its parent company, Google.
And it also wasn’t the move by, let’s see, almost every social media channel out there towards featuring video content.
The reason I want to use video in my business is because you cannot beat it for creating a truly powerful, emotional, and engaging connection with your audience.
You just can’t.
Have you ever watched a video and experienced a real, emotional connection? I know that I have and it is a powerful feeling indeed. Wouldn’t you want to create a similar depth of connection and feeling in your own audience?
The first step to take as you incorporate video into your website and marketing strategies is to consider what video content you want to create. Regardless of the industry that you are in, you can create lots of different types of videos for your website, including:
I love to experiment with new tools and I was intrigued when I came across Mediavoo. I looked around the website for an idea of the costs involved but couldn’t see any pricing information. Undeterred, I decided to take a look at the Mediavoo process. (I felt sure that I wouldn’t get far before I discovered all of the details relating to prices.)
The process is very straightforward. First, you choose your actor from a range of options. You then submit the script that you would like this actor to use. Since I was just testing Mediavoo, I simply copied in some of my website content.
Next, I was asked to choose a video background and some music from Mediavoo’s audio library. I then uploaded some of my own images (a couple of blog post graphics). These are called cutaways. You can place these cutaways in the most appropriate places in your script.
Finally, I was invited to send my video off to the "studio" to be produced. This entire process took me… well, ten minutes tops.
I was now fully expecting to be told to hand over some cash. But no… my email went off and I didn’t hear a thing.
Strange, I thought. And then I received my late night call.
I felt awful when I realized that an actual person was giving up her time to record a video for me—particularly when I was only roadtesting the platform.
I was quick to explain my predicament and, thankfully, Mediavoo couldn’t have been more understanding. Interested in my thoughts about the Mediavoo video production process, they recorded my video for me so that I could see what they could produce.
In a few days I recieved my video and I was so excited by the results (if a little annoyed at myself for not putting a tad more thought into my script and cutaways!). You can see the video below:
If you want a professional explainer or business presentation video for your business, I would highly recommend Mediavoo. The production process was so smooth. It is not free, but, then, you really wouldn’t expect it to be. Each video costs $499.
Ideal for: Introducing your business or service.
You can try a free 14-day trial of Animoto, but after that you'll need to upgrade. Their plans start at $120 per year, up to $360 per year for the full slate of features. They also offer monthly pricing.
Ideal for: Introductory videos, repurposing blog content, testimonials, or product descriptions.
I use Camtasia to create and edit my videos. I also use its screen capture functionality to create ‘how to’ videos and online video courses.
Ideal for: Introductory videos, tutorials, video courses.
When I first tested this tool, I quickly uploaded a random selection of blog post images just to get an idea of the Magisto experience (see below—this was a rough version just to see how to tool works).
I was asked to choose a video style and I chose "happiness." I then selected a soundtrack for my video (I could also upload my own audio). The process was all very easy and I was really pleased with the results. You can easily use the free version, or upgrade to the Premium version if you want to create longer movies.
You can make your animated characters talk by clicking on the character and selecting an animation style that suits the tone of your video. Here you can either upload some pre-recorded dialogue, record some dialogue into the mic or create some type-to-voice dialogue.
(The type-to-voice generator is fun but does sound a little robotic so you may decide to investigate the other dialogue options.)
Once you have created your animation, you are free to email it, share it on social media or embed it onto your website.
GoAnimate has a free 14-day trial, but you'll have to subscribe to download or export any videos you make. You also need to upgrade to one of their more expensive packages if you want to get rid of their watermark on your video.
Ideal for: Business introductory videos, tutorials, and online presentations.
When you are finished, you can upload your video to YouTube, embed it into your website, or share it on your social media channels.
PowToon does have a free version. However, you are restricted to the standard resolution option and you have to accept some PowToon branding.
Ideal for: Introductory videos, tutorials, event marketing, customer engagement.
You can use Hyperlapse in your business to show your audience how your product is made. Alternatively, you can use it in your event or ‘behind the scenes’ videos.
Create the mood of your video by selecting some background music and customize with a range of styles and themes—you can create an impressive video in a matter of minutes.
I do hope that I was successful because—whichever platform you choose, whichever tool you use—it is becoming increasingly vital that you get into the game and start making videos for your business. Good luck!