The countdown to Christmas has begun! If it feels like it’s still too soon to start singing Christmas songs and putting on the yule log, just remember that an estimated 40% of consumers start doing their shopping before Halloween (yes, some people are really that organized...)
If you have a store with Jimdo, you’re likely already familiar with the Store Item Element. We recommend taking that a step further by creating a new page of your website for each product you sell, and then putting one Store Item Element on that page.
With a product page, you get a lot of benefits. You can really boost the amount of information you share about each product, increase your visibility on search engines, get an individualized URL for each product to share and promote, and have more options to upsell and recommend additional products. Once you put in the initial effort to create the pages, you’ll love the flexibility you get, and your customers will love all the added info. (Check out this blog post for more details on product pages and how to set them up.)
Once you have your product pages, you can write more narrative descriptions about each product. Include more details about how they were made, the story behind them, and even more details like dimensions and materials. Add customer testimonials, videos...the sky is really the limit, but all that additional info will help people decide that your product is right for them. For a good example, check out the product pages on Jimdo website Boooo.com. They include a story, video, technical specs, and a blurb about the inventor of every product, plus they use a Form Element to let customers write reviews right on the page.
If you have time, it’s also worth taking some product photos that look more holiday-ish to put shoppers in the right frame of mind when looking at your goods. For example you might use a flannel or burlap backdrop with a piece of evergreen, or position your product next to a steaming cup of cocoa or another winter scene.
You can also get more creative with how you display photos on your site. Add your Instagram feed so that people can see photos of your products in different settings. You can also think outside the product page—make sure you’re showing off your photos all over your website, for example with a photo gallery carousel on your homepage, like the Jimdo site Black Yeti has done below.
Tip: When you add photos of your products, don’t forget to fill out the Alt Text. This will boost your SEO and help your products show up in Google Image Searches.
You can set up recommended products manually by adding a few Photo Elements to a Columns Element at the bottom of each product page, with each Photo Element linking to another product.
Or, you can use tags and a Store Catalog Element—give similar items similar tags, like “goldrings”, then add a Store Catalog Element to the bottom of each product page.
Since people often search for gifts by price point or audience, a fun approach for the holidays would be to create gift guides with different Store Catalogs. You could create a store catalog of “Gifts Under $25” or “Gifts for Dads” using a tag like giftunder25, then put those gift guides either on your product pages or directly on your homepage. (Remember that you have to tag each Store Item Element individually, and that your tags shouldn’t have spaces in them).
Another option is to install a Live Chat widget on your website—an increasingly popular option for customers looking for a quick answer without having to get on the phone. Setting up live chat doesn’t mean you’ll be chained to your desk. You can set certain hours that live chat is available or turn it off when you’re busy. A few we recommend are SnapEngage, Userlike, and Olark.
For example, take a look at the FAQ from Jimdo site Bobsmade. Their answers come across as clear and 100% honest, making it much more likely that customers will be confident pressing that “Buy” button.
There are a ton of survey tools and form builders you can use for this purpose, like SurveyMonkey, Polldaddy, and Wufoo. Many of them are free or very affordable to set up. And you have a few options for how to distribute the form. You can set up a pop-up on your site inviting people to take part, invite people to answer through email or social media, or even add the survey to your store confirmation pages and order confirmation emails.
As an added benefit, sending a survey shows your customers that you really care what they think and take their concerns seriously. For more tips on setting up an effective customer survey, check out Survey Says! Benefit from Customer Satisfaction Surveys.
Ready for more? Check out Part 2 for the rest of our Holiday Online Store Tips!
Content Editor at Jimdo
Maggie joined the team to craft the voice of Jimdo for all products and marketing channels. In her previous work, she edited for organizations covering the environment, cities, and sustainable business. When she's not adding serial commas, you can find her camping with her husband, cooking, and reading New Scientist.