Now that you’ve learned the twelve most essential tips to creating a successful online store, you’re ready to create or spruce up your own online shop.
At Jimdo, we pride ourselves in being different. So when we see a site that sells unique and different products, we’re immediately drawn to it. Sun Ah Blair Jewelry is the perfect example of this. The jewelry is handmade, influenced by Japanese culture, and absolutely stunning.
The site does a nice job of complementing the intricate and bold jewelry with a simple grey and white color scheme. In addition to the shop page, there's also has a gallery so customers can see even more photos of the beautiful jewelry.
Tip from Amy Blair of Sun Ah Blair: “To help increase sales during the holiday season I would recommend hopping on the bandwagon and trying a cyber week sale in conjunction with Small Business Saturday or Cyber Monday.”
Black Yeti is also a trendsetter when it comes to web design. This shop uses the Malaga template to create a simple yet fun website. The site uses a clean and simple sans-serif font as well as black and white color scheme to not distract from their colorful products.
Tip from Sebastian Leskoschek of Black Yeti: “Customers need to feel safe and secure on your shop, they should always have the feeling that someone is there to help them if they need something. So you need to provide as much information as possible."
This site uses the Prague template, which offers a simple, centered, and prominent navigation bar. This is especially useful for online shops who want to focus on driving visitors to their shop page. The online store also does a great job of making the store hours and contact information easy to find, by placing it at the top of the homepage. The website also excels at content. It includes descriptions of each juice, the store, cleanses and more—a crucial factor in improving your SEO.
Tip from Hannah George of The Vermont Juice Company: "Get accustomed to the options within the Store Item Element (item variations, etc). Knowing all of the in's and out's as you go along is very helpful as you continue to grow your store."
In the midst of summer, some of us long for the warm beach. You might not be able to give the gift of warm weather, but you can find some coastal knick-knacks over at Coastal Vintage.
This Australia-based online shop uses the Cairo template. They use a photo gallery on their homepage to share more products, which also makes it easy for visitors to browse multiple items all at once.
Tip from Sally Oulton of Coastal Vintage: "Invest in the time to learn to take fabulous photos. That is the first thing I did before I set up the store, so I had lovely crisp photos from day one."
It’s no secret that we’re big fans of From the Bronx. We met the brothers in their home state of New York and instantly felt cooler for knowing them. These two guys are dedicated to revamping the image of The Bronx and use their online shop to invite others to show their pride for the area. You can visit them in person at the The Bronx Beer Hall. And if you know a Bronx aficionado or perhaps someone who just likes to add an extra kick to everything, then we recommend shopping around their site.
Content Marketing and PR at Jimdo
Melissa joined Jimdo in August 2014 to support social media, public relations, and the blog. She has experience in marketing ranging from event management to content marketing. When Melissa isn’t drafting a blog post, you can find her watching stand-up comedy, attending a concert, or rooting for the Oregon Ducks.