June 2012 Blog Archive


Thu

28

Jun

2012

The New Help Section: We've Got Your Back

 

When we opened our US office last year, one request that kept coming up was for more documentation on building your website with Jimdo. The past few months, we've been busy updating our help section, adding new tutorials, holding webinars, and refreshing our recommended tools page (which we unveiled two days ago).

Videos, Webinars, and Help Articles

Whether you prefer to read articles or watch videos, there are lots of different ways to get up to speed and learn how to be successful with your new JimdoPage:

 

 

Just as Jimdo is constantly evolving, so is our help section. If you can't find something you're looking for, please let us know in the comments! We'd love to hear what you think.

 

Kurt Lash

Jimdo Community Support



7 Comments

Tue

26

Jun

2012

Retool Your Website

 

Here at Jimdo, we want to help you become as successful as possible. Part of this means helping you present yourself (or your business) online, but a website is actually just the beginning. To that end, we've compiled an essential list of online tools to help boost your business and your website.

 

Are you looking for a brand makeover? Maybe you just need an affordable logo redesign. With access to thousands of designers, 99designs can help get you exactly what you're looking for.


If you're beyond design and ready to get down to serious business, you can build engaging presentations with Prezi, stay on top of customer support using SnapEngage, and take bookings right on your JimdoPage by embedding BookingBug


The Internet is full of tools and services, we know it can be difficult to know what's right for you. Our new tools page narrows it down for you. We've included only our absolute favorites, most of which we use ourselves. Check 'em out and let us know what other useful services and tools you're using on your website!

 

Kurt Lash

Jimdo Community Support



4 Comments

Thu

21

Jun

2012

Jimdo Spotlight: THEAlines

Have you been feeling disorganized? Don't fret. For this week's Jimdo Spotlight we caught up with Anthea from THEAlines. Their do-it-yourself product line-up currently consists of THEAinlay, a custom-made bag organizer aimed at making life easier.

What's different about your business?
THEAlines’ products are tailor-made and totally off the bricks--so the shop is purely an online store. Currently our only product, THEAinlay, is a highly adaptable custom-made organizer. The tools I provide on my website (measuring leaflet, photos, videos) enables customers to identify the measurements they need for their personal use without ever having to meet me in person. I then build the inlay to meet their desired specifications.

I offer a product that appeals to a niche group, which I hope to find in several countries. My target audience has a strong desire to purchase products that are tailored for them and they’re willing to put in effort to make something that fits them individually. By the term “make” I mean the willingness to think about the desired design, measure their personal belongings, and in some cases, even do the final assembly themselves if they find it enjoyable. THEAinlay customer sees the value of a product’s story and doesn’t seek to purchase the lowest priced product - they enjoy the DIY process.

How long did it take you to have a finalized product? Do you make the bag organizers yourself?
It took me 16 months to develop the current product displayed on the website. All together with the website and videos, from idea conception to the online shop launch, it took me 20 months of full-time dedication. I still make the organizers myself, perhaps later I will consider getting some help but not for now.


Does having high quality videos that tell a story help users understand what the product is?
To be honest I think I overestimated the importance of videos. I'm a video person--I enjoy watching and making them. However, I've realized that within social media channels such as Facebook, having high quality photo galleries may be more effective. My statistics tell me that people click less on my videos but seem more willing to click through photo albums.

 

Why did you choose Jimdo as your CMS and online store?
I choose Jimdo mainly because of two things: 1) I didn't see any other solution which would let me have such a smooth and functional online store with the same level of independence and low cost. From what I knew, this would take much more than HTML and CSS. 2) I looked at Jimdo’s homepage and story and I had a good feeling about it. I thought Jimdo could be a trustworthy company that could be fun to work with.

What do you like the most about Jimdo?
I like that my website can be viewed on mobile devices with one click.

Ana R. Alvarado

Public Relations


Would you like to be in our next Jimdo User Spotlight? Leave us a note in the comments!


4 Comments

Tue

19

Jun

2012

Introducing JimdoTV! Episode #1: Drawing with Yuki

Television, Jimdo-style: Take two roving reporters from headquarters in Hamburg, load them down with video gear and send them off into the California sun. Mix in one Japanese illustrator, a few friends, and voila! The first official1 episode of JimdoTV is ready for your viewing pleasure.

 

Yuki Yamagata makes beautiful drawings and cartoons on paper, and Jimdo helps her present them online. If you're as impressed with her work after watching the video as we are, you can even download a few of her drawings as header images for your own Jimdo site.

 

Hope you enjoy the first episode!

 

----

1 We cheated a little bit: the first-ever episode in English was actually our Christmas special!

 


 

Lucas Millheim

Country Manager UK and Ireland


Can't wait until the next episode of JimdoTV? Take a look at our cool Jimdo User Spotlights in the meantime!


12 Comments

Thu

14

Jun

2012

Mobile Marketing Tip: Using QR Codes Right

Selling with QR codes

A few months ago we presented a new feature on Jimdo to help you link up your online and offline activities: QR codes. Some of you have gone wild, happily creating codes for your website. Others may need a some advice on how to use QR codes in a way that makes sense for your business.

 

Why should I use QR codes?

70 million smartphones in the US

and 23 million in the UK — and more every day. That means millions of potential customers scanning your QR codes - which in marketing terms, is nothing to scoff at. So let's figure out how to the most of it!

 

Get in the mobile loop
QR codes are a simple, easy way to bridge the gap between on- and offline marketing campaigns. Even if you're not one of the "mobile millions" yourself, your friends, family, and customers are bound to be. It's also a good idea to show your customers you're keeping up to speed (after all, you ARE selling online ;-) ) and thinking of smart ways to connect them with your online content. And finally, ride the wave of QR and mobile excitement!

How to make the most of QR codes

One flyer to bind them
If you've ever printed flyers, posters, or other materials for an ad campaign, you probably know this: print materials get out of date fast. A QR code can help you keep your print campaign fresh. If you keep your posters and flyers relatively generic (but not boring) and add a QR code (for example to www.yoursite.com/promotion), then you can switch your campaign simply by editing your website—without having to print new posters. Even months after you print and hand out flyers, people scanning them and checking out your site will see the latest campaign.

 

Interact with potential customers
One great thing about QR codes is they make people want to know more, they pique curiosity. If you create the right framework, people scan the code to see what it links to. You can link your QR code to contests, coupons, and more—the most important thing is to attract the attention of your customers.
 
The hardest-working ad in the business
Let's say you run a restaurant or café: print a QR code linking to your Jimdo site on your take-out coffee cups or matchboxes. Now your customers are carrying your message out into the world with them. They can go to your website at the click of a button... whenever the urge strikes them. You have the chance to reach even more people: everyone who sees the QR code is a potential customer!

 


 

Advertise your online store IRL (In Real Life)
If you're just getting started with your online store, it's likely your advertising budget is small to nonexistent. That's not a deal-breaker with QR codes: start by making your website or landing page as bold and as inviting as you can, then print flyers or postcards with a QR code linking to your site. If you do the footwork and distribute these printed materials yourself, you'll attract attention from the offline world to your online store.

Have a lot to say?

No problem! With a QR code and a teaser, you can squeeze your message into the smallest corners. Save the details and everything else for the website; keep the print message focused on getting people to scan the code. That way, you save printing costs and manage to attract users to the web. Once they're on your site (and provided you don't disappoint them), they can your message and interact with your site, especially if you provide an incentive like a discount or freebie.

 

Read up on QR code campaigns that worked

 

Lucas Millheim

Country Manager UK & Ireland



8 Comments

Tue

12

Jun

2012

Coming to a Browser Near You: JimdoTV!

In the last five years, we've given away over 6 million free websites -- that's a whole lot of Pages to the People! But we were curious: Who are the people behind all those pages, anyway?

 

We decided to find out in a little more detail what Jimdo users are up to "behind the screen" and record it on video so we could share it with all of you. Welcome to JimdoTV!

 

 

For the first episodes of JimdoTV, our camera team traveled all the way from Hamburg to San Francisco so that they could meet and film Jimdo users in action. They captured some interesting moments on film, including a Japanese designer who twists animals into impossible shapes, a personal trainer who really makes Svenja sweat, and many more...

 

We'll launch the first of the videos very soon, so keep an eye on this space!

 

 

Lucas Millheim

Country Manager UK and Ireland



23 Comments

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