September 2012 Blog Archive


Fri

28

Sep

2012

The Blue Room Left Its Heart in San Francisco

The Blue Room Episode 9: San Francisco, the Beautiful

Proven fact: San Francisco is the best!

This week we congratulate our fair City by the Bay on winning Businessweek's title of America's Best City in 2012. Follow Ana and William as they lead you on a tour of our San Francisco office, teach you to create an email account and change your mobile layout, and highlight a local business' JimdoPage. Check out Episode 9: San Francisco, the Beautiful below, and subscribe to Jimdo's YouTube channel so you don't miss any future episodes.

 

P.S. Don't miss out on the blooper reel - keep watching after the credits!

 

In this episode:

News/Blog

 

Subscribe

User Questions

 

 

Featured Website


 

Ask us your questions in the comments below, so we can answer them in next week's episode!

 

 

Julia O. Test

Customer Support Geek



0 Comments

Fri

21

Sep

2012

The Traveling Blue Room

The Blue Room Episode 8

Are we moving out?

No, but it sure feels that way when half of our office is out traveling for the next few weeks! In this episode of The Blue Room, Brent and Kurt answer your questions and highlight an awesome JimdoPage before they jet off on business. Check out Episode 8: Bon Voyage (The Traveling Episode) below, and subscribe to Jimdo's YouTube channel so you don't miss any future episodes.

 

In this episode:

News/Blog

  • Our office mates Soldsie had their launch party this week! They're a great tool for selling goods online, right through your Facebook account.
  • We've integrated the Pinterest "Pin It" button into our Photo element, so now you can easily add a Pinterest button to any photo on your JimdoPage.


Subscribe

User Questions

 

Featured Website

  • William Bowerman, a session drummer, uniquely modifies a Jimdo layout without the use of custom coding. Check it out and get inspired at www.williambowerman.com 

 

Ask us your questions in the comments below, so we can answer them in next week's episode!

 

 

Julia O. Test

Customer Support Geek



1 Comments

Thu

20

Sep

2012

Need Some Personalized Assistance?

Expert Profile Directory launches for the UK and Ireland

Building a website with Jimdo is easy, true.

Anyone can do it. 

 

However, not everyone can design an iconic logo, write catchy product descriptions, or conduct a successful social media campaign.

 

If you are struggling with a certain aspect of creating an online presence, you may prefer to bring someone in to help with the heavy lifting.


For a professional touch and customized advice

Jimdo Experts have the skills and resources that are required to assist Jimdo users in all things web! They are experienced professionals handpicked for the UK and Irish markets. They know all the tricks for turning a business name into a brand. Experts are available to advise and assist our users who are after more personalized support at a reasonable price.

 

What skills can a Jimdo Expert provide?

An expert can help you take your website from simple to stand-out: 

Web Design

Social Media

Tutorials

Logo + Graphic Design

Branding

Text

SEO

Online Marketing

Photography


Devon Atkins

Web All Rounder UK and Ireland



15 Comments

Wed

19

Sep

2012

Got Pinterest? Sharing Images Made Simpler

We've just launched a Pinterest Pin It button for the photos on your Jimdo site. Now it's easier than ever to share photos on JimdoPages.

 

Great Pictures Love Company

A picture is worth a thousand words, but only if other people see it. But you know that already. Which is why you have Facebook and Twitter share buttons on your website, to make it easy for people to pass along your interesting content to their virtual friends. Web-savvy as you are, you've probably already added a Pinterest button, too. Right?

 

Wait. Pinterest?

Pinterest is an image-sharing network new to the world of social sharing. But what it lacks in history, it more than makes up for in acceleration. The difference between Pinterest and other social sharing websites is its image-first focus. Users post photos and videos, and other people can re-pin them or like them. There is a description area underneath, but with Pinterest, it's the image that counts.

 

Jimdo + Pinterest

Now when you add a new Photo, Text with Photo, or Photo Gallery element to a JimdoPage, just click on the Pinterest box to enable pinning. It looks like the picture to the right. Then, when your visitors want to Pin one of your photos, they'll see a Pin It button appear when they hover over that photo on your website.

 

Depending on your website (and business), Pinterest could either be a godsend or rather unimportant. Online store owners with cool products could definitely capitalize on the pinning trend. Photographers, illustrators, and anyone who makes pretty things will benefit more from pinning than, say, a tax advisor.


We've got a bit of a start-up crush on Pinterest at the moment, so we cancertainly understand the hype. We even started creating a few Jimdo Pinterest boards. Check us out and feel free to re-pin or follow us, we don't mind. Also let us know if you have cool stuff on Pinterest that you want to share, as we love discovering new images!

 

 

Lucas Millheim

Country Manager UK and Ireland

 



12 Comments

Fri

14

Sep

2012

The Blue Room Gets Invaded by Pirates

The Caribbean has nothing on us.

This week in The Blue Room, Rodrigo and William (our resident pirate) answer your SEO questions, feature a JimdoPage with a 9 year old webmaster, and walk the plank. Check out Episode 7: The Pirates of the Blue Room below, and subscribe to Jimdo's YouTube channel so you don't miss any future episodes.

 

In this episode:

News/Blog

  • We were named Pirates of the Year at the European Pirate Summit 2012
  • We are expanding and adding new furniture to the US office
  • Don't miss out on our updates - check our blog page regularly!

 

Featured Website

  • 9-year-old TJ sells awesome model toy car fridge magnets to raise funds to buy his dream car at www.magnacars.com

User Questions

 

 

Subscribe


 

Ask us your questions in the comments below, so we can answer them in next week's episode!

 

 

Julia O. Test

Customer Support Geek



4 Comments

Fri

07

Sep

2012

The Blue Room Makes Websites Fun

We love making websites fun and easy!

This week the Blue Room is invaded by the girls of our office! Follow along as Ana and I (Julia) lead you through domain issues and blog problems, make suggestions for writing website content, and feature an awesome JimdoPage created by a woman. Check out Episode 6: Girls Just Want to Have Fun.. Websites below, and subscribe to Jimdo's YouTube channel so you don't miss any future episodes.

 

In this episode:

News/Blog

 

Featured Website

 

Subscribe

User Questions


 

Ask us your questions in the comments below, so we can answer them in next week's episode!


 

Julia O. Test

Customer Support Geek



0 Comments

Wed

05

Sep

2012

10 Rules on Writing for the Web

Word cloud on writing for the web

Get your <headings> right

Start with a Heading 1, and use one and only one per page. Why? Because it looks better and is easier to read. Another reason? Google will penalize you if the search bots can't tell which heading is the main one, i.e., what your main focus is. If you have more information to organize, use groups of Heading 2 or Heading 3.

 

Keep it short and simple

Most people on the web are busy and don't have time to read long articles, so stay focused and be brief to keep readers' attention. One way to do so is to...

 

Use lists

The internet has a hunk a hunk of burning love affair with lists. You see them everywhere, because:

  • Lists are easy to read (see the rule just above). 
  • Lists help you structure information so people can scan it quickly.
  • Scanning means your content gets seen and perhaps even read.

 

Put the main point first

People oftentimes like to introduce things before they say them. We learn to do this in school: introduction, arguments, conclusion make up a paragraph. But on the web, say the most important thing first (start with the conclusion).

Inverted Pyramid

Not so good: The market for stainless steel widgets is very competitive, with considerable price pressure from Asian competitors. Following an extensive decisionmaking process, Acme Widgets have decided to suspend operations effective immediately. We would like to thank our loyal customers for their business.

 

Better: Acme Widgets are ending operations immediately and wish to thank all customers for their loyalty. This decision was a difficult one, and reflects current developments in the widget market. International competition, particularly from the Asian market, played a role in the decision to end operations.

 

Just remember: people may only read the first sentence. Make it count.

Be yourself

Want people to ignore your blog post or company description mercilessly? Then write dull, generic texts. Try to please everyone. Don't take a stand.

 

Want them to read your writing and react to it instead? Then write about something you care about. Be interesting, perhaps even edgy -- but most of all, be genuine. Imbue your writing with your personality -- your readers will thank you for it.

 

Think about your reader

Who will be reading your website? What information is most important to them? Use keywords that matter to your readers, and choose an appropriate tone. Don't use a word like 'circumvent' if you are writing for children or non-native speakers -- 'get around' is better suited.

 

Don't paste from Microsoft Word

You can't always see it at first glance, but Microsoft Word and the web don't get along well. When you type something in Word and paste it into your Jimdo site, a whole bunch of weird formatting silliness gets added in as well. That can make your website look funny or in some cases even cause an error.

 

There are loads of great text editors out there that are great for web writing, including Notepad++ for PCs and our favorite, Sublime (for pretty much any system).

 

Use old words

Search engines find common, 'old' words better than newspeak according to Jakob Nielsen. Old words are also more readable and evoke deeper emotions in readers. After all, would you rather 'network' or just plain 'meet' people? Using real words also helps adds color and personality to your writing.

 

So can the marketese -- you won't convince anyone by saying how great you are and using the latest catchphrases.

 

Action titles work!

Titles are the first thing people read, so make them count. Skip articles like 'the' and 'a' and put the most important word first if possible. Both your readers and search engines will reward you.

 

Start small and link to more

Did we mention to keep it short? Make it even shorter, and then always try to add another internal link to more information. If you're a company, link to "more information about us". If you're writing a blog, link to a recent blog post on a related topic. Like this:

 

 

 

Lucas Millheim

Country Manager UK and Ireland



14 Comments

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