September 2013 Blog Archive

October 2013 >>


Mon

30

Sep

2013

Avoid the Domain Registry of America Scam

 

If you have your own domain (e.g. yoursite.com), you've probably received a letter or email from Domain Registry of America. These letters warn you that your domain is going to expire and urge you to renew with Domain Registry of America immediately. Every week we get of emails from people who want to know whether to send money to this company they've never heard of.

 

Here's the short answer: Don't ever send any money to Domain Registry of America

 

Domain Registry of America convinces domain owners to send them money by appearing to be an authority. Their letters are well-written, look like official documents, and include pertinent information like the domain's expiration date. Information about domains (and their expiration dates, etc.) are available publicly on whois.net—Domain Registry of America simply looks up information, sends out their letters, and collects cash from innocent people.

 

Lawsuits against Domain Registry of America have been unsuccessful because the company is actually an accredited registrar. That means if you send Domain Registry of America money they will in fact register the domain in your name and handle renewing it for you. On the other hand, they will charge you outrageous prices (anywhere from 5 to 10 times as much as the actual cost of the domain) and attempt to sell you additional, unnecessary services like "Domain Protection." 

 

Domain Registry of America uses extremely unethical business practices—such as telling you that you'll lose your ranking in Google unless you renew with them—in order to try and scare people into sending them money. 

 

If you receive a letter or email from Domain Registry of America, simply ignore it. Or have some fun with it—we like shredding and igniting their letters, and sometimes we even fold them into paper swans.

 

Your domain is safe with the company that registered it, whether that's Jimdo or another reputable company. 

 

If you ever have any questions about a domain you registered with Jimdo, get in touch with our Support Team and we'll be glad to help. 

 

Dan Gray

Bookworm



Tue

24

Sep

2013

How to Make an Online Store with Jimdo

Online Store

 

In the past few years, ecommerce has opened up the possibility for small businesses and freelancers to sell their products and services to customers that never could have found them in the pre-internet era. Finding a cost-effective physical location is a difficult process, and it used to be a barrier to entry for would-be merchants who simply couldn't generate enough revenue to sustain a brick and mortar store. We built Jimdo's ecommerce tools with these people in mind. 

 

Opening up an online store using Jimdo is inexpensive and straightforward. Compared to opening a physical store, setting up an online shop is low risk and cost effective. If you have a hobby or a side project that you've thought about turning into a business, creating an online store is definitely the best solution. Once you get your store online, you'll be able to market your products to a vast audience of potential customers from all around the world. 

 

If you started working on your store today, you could make your first sale by next week. Below, we've collected some tutorials that will help you get started with your new online store. 

 

First Step: Try JimdoBusiness

 Sign up for a free trial of JimdoBusiness—which gives you unlimited store items—to get the full store experience. In less than a minute your store will be online and ready to be customized. 

 

From Beginner to Expert: Online Store Tutorials

If you follow these tutorials and try out the features that they explain, you'll be a store expert in a week or less. If you have any questions, get in touch with us in the comments or on Facebook and Twitter—we'd love to help you get your store up and running. You can also read the great help articles in our Support Center

 

  1. Set up your payment options: Learn how to connect your Jimdo store with PayPal so that you get paid when someone makes a purchase in your store. 
  2. Create store items and store catalogs: We'll show you how to use the basic building blocks of an online store: store items and store catalogs. Also learn about how to set up your store pages in a customer-friendly way. 
  3. Advanced feature tour: Sale prices, shipping options, and item variations: You've already nailed down the basics—now learn about the powerful features you can use in your store. 
  4. Creating discount codes: With JimdoBusiness, you can create custom discount codes that your customers can use during checkout.
  5. Managing orders and inventory: Soon you'll be making your first sale, so you need to know what to do when orders start rolling in.  

 

For some additional advice, you should check out Brent's blog post: Tips and tricks for improving your online store

 

Good luck with your store. We have a lot of excellent stores on Jimdo, and we're excited to see all of the interesting products that you're going to sell online. 

 

Dan Gray

Bookworm



Fri

20

Sep

2013

Making Your First Sale: Managing Orders and Inventory

After taking the time to set up your Jimdo store exactly how you want it, you'll anxiously await making your first sale. Once you get an email notifying you that someone has made a purchase in your store, all of your hard work will have finally paid off. But first you need to learn how to process orders and manage your inventory. That's what we'll teach you in today's screencast.

 

Follow along with the short screencast below to learn how to process pending orders, look at orders in your archive, and manage your store's inventory using Jimdo's built-in tools. 

 

If you have any questions about creating an online store in Jimdo, get in touch with us in the comments below or on Facebook or Twitter. We love seeing all of the different products and services that the Jimdo community sells, and we want to help you create a successful online store as well.  

 

Dan Gray

Bookworm



Thu

19

Sep

2013

How to Create Discount Codes for Your Online Store

If you've been following along with all of our posts this week, you already know a ton about running an online store. You set up your payment options. You know how to create store items and organize store pages. You even understand your store's advanced features, like shipping options and item variations. By tomorrow, you're going to be an online store master—there are just a few more things to learn.

 

Today we're going to show you how to create discount codes, which your customers can use during checkout. Discount codes can be created either as a percentage (e.g. 30% off) or a dollar amount (e.g. $15 off). You can also set a minimum order for discount codes, so that people can only use a code if they've spent a certain amount of money in your store. Discount codes can only be created by JimdoBusiness customers. 

 

Watch the screencast below to learn exactly how to create discount codes and how customers will use them in your store during checkout.

 

Here are a few tips to keep in mind when using discount codes: 

 

  • Choose the right occasion. Use discount codes sparingly, like around the holidays or when you need to clear out some of your inventory.

 

  • You know your customers best. Look at your customers' purchasing habits and consider what kind of discount code would encourage them to make additional purchases. Use a tool like Google Analytics to see which products on your site are viewed most often, and consider promoting them with a discount code. 

 

  • Set a minimum order. This is especially important if you're selling lots of low-priced items—you don't want someone getting a $10 discount on a $12 order. One of our favorite discounts is $10 off of $50. 

 

We'll see you tomorrow for the last day of our online store series. Get in touch with us in the comments or on Facebook or Twitter if you have any questions. 

 

Dan Gray

Bookworm



Wed

18

Sep

2013

Advanced Store Tour: Shipping Options, Sale Prices, and Item Variations

Over the past couple days, we've gone over the basics of running a successful online store. You learned how to set up your payment options and best practices for creating store items and catalogs. Now we're going to dive deep and explain a few advanced features that will take your store to the next level. 

 

In the screencast below, I take a closer look at a store item and explore shipping optionssale prices, and item variations.

 

Here are a few things in particular I'd like to highlight from the screencast:

 

  • Customize your shipping times and availability messages. You don't have to stick with simply saying that an item "Ships in 1-3 days" and is "Available." Change this text to whatever you want by visiting your Store Settings in the Site Admin. 

  • Use the List Price to show your customers when you're having a sale. Try not to overuse sale prices, however, or you'll give the impression that none of your products are worth their true price.

  • Try out creative item variations. You can use item variations to give your customers volume discounts or to make add-ons available. Be creative and you'll find tons of different ways to use item variations. 

 

If you have any questions, let us know in the comments below or get in touch with us on Facebook or Twitter. Check back tomorrow for more tips about running an online store. 

 

Dan Gray

Bookworm



Tue

17

Sep

2013

Online Store Building Blocks: Store Items and Store Catalogs

Today we continue our week-long quest to become expert online store owners. This post focuses on the building blocks of your online store: store items and store catalogs

 

Yesterday, we showed you how to set up your personal profile and payment options. Go read that post and set up your online store if you haven't already—it only takes a few minutes. 

 

Watch the screencast below to learn about the options you have when creating store items and store catalogs. We also discuss how to design beautiful and functional store pages. 

 

Tips for Store Items and Store Catalogs

As you start building your online store, you're going to be creating lots of store items and store catalogs. Learning the ins and outs of these elements will save you time in the long run. Below, we've given our top tips for getting the most out of your store elements. 

 

Store Items

The store item element has three tabs: Text, Photo, and Price. Today, we're just going to talk about the first two tabs. Later on this week we'll dive into the Price tab.

 

  • Make sure you write a great description for your store item. Not only will this encourage people to purchase it once they've landed on your page, but it may help your product show up in search engine results as well. 

  • Add tags to your items. Tags make it easier to organize your products using store catalogs. You can use more than one tag, and you can change them as often as you want. 

  • Try out the Detailed View. In the Photo tab, check "Detailed View" so that your visitors can hover over your product image and get a closer look. 

 

Store Item

Store Catalogs

The store catalog element has lots of options for customization—you'll need to experiment to find the look and feel that's best for your site. Here are a couple of tips to guide you along the way.

 

  • Check out the Slider View under Display. This view is great for long lists of items and the arrows entice people to keep scrolling, which means more exposure for your products.

  • Don't forget about the sorting options. It can be helpful to have a store catalog sorted by price so that your customers can find the most affordable products. Showing off your most popular products is also a great strategy.

 

Store Catalog

If you have any questions, let us know in the comments below or get in touch with us on Facebook or Twitter. We'll be back tomorrow with more tips for running a successful online store. 

 

Dan Gray

Bookworm



Mon

16

Sep

2013

Selling Online With Jimdo: From Beginner to Expert in One Week

Painter

 

Whether you've already made your first foray into ecommerce or you're looking to get started, you're going to benefit from the week of ecommerce tips that we've prepared. Every day this week we're going to give you advice on how to run a successful online store using Jimdo. 

 

Today we'll start with the basics, and throughout the week we'll cover general ecommerce advice as well as Jimdo-specific options for online stores. Keep your eye on our blog and you'll be an expert online store owner by the end of the week. 

 

If you haven't already, create a free Jimdo website by clicking "Sign Up" at the top of this page. Once you've logged in to your website, you're ready to set up your online store.

 

Getting Started

Today we'd like to show you how to set up an online store with Jimdo. There are two important steps you'll need to complete before you can sell online with Jimdo: create a personal profile and configure your payment options

 

1. Create a personal profile

This easy step will take you less than a minute to complete. Simply log in to your site, click Settings, then select Personal Profile in the Account section. 

 

Personal Profile

 

Fill in all of the information (name, date of birth, etc.), click Save, and you're done. 

 

2. Configure your payment options

Next, you'll need to set up your payment options. This is a crucial step, because we want you to get paid when you make a sale! 

 

We're going to focus on PayPal in this blog post—depending on the country you live in, you may have different payment options available. Please log in to your website and hit the Help icon ("?") in the Site Admin to learn more about payment options in your country.

 

The following is a large section, but rest assured that setting up PayPal is very straightforward

 

  1. If you haven't already, sign up for a PayPal account on their website. If you're part of a business or other organization, sign up for a business account, otherwise simply sign up for a personal account—you'll be able to accept payments with either account. 

  2. Now that you have your PayPal account opened, you'll need to copy some information to your Jimdo account so that your online store can connect with PayPal. Log in to your Jimdo site, click Settings, then select "Payment Options" in the Store section. Tick the checkbox next to PayPal and you'll see a new panel appear that asks you to fill in your API Username, API Password, and API Signature

  3. PayPal makes it extremely easy to get your API credentials: Simply click here to use PayPal's automatic API credential locator. You'll be asked to log in to your PayPal account, and then all of the required information will show up automatically.  

    If you haven't already upgraded to a Premier Account, PayPal will ask you to do so at this point. Don't worry, it's free to upgrade.

  4. Copy and paste the API Username, API Password, and API Signature into the settings panel in Jimdo. Make sure that you're copying and pasting without any extra spaces or characters—even one small mistake will make it impossible for Jimdo and PayPal to communicate. Click Save after you've entered the information. 

That's it. If you've entered all of the information correctly, your store is set up and ready for business. 

 

Tomorrow, we'll go into more detail about selling online with Jimdo. If you can't wait, you should check out Brent's blog post: 5 Tips for Your Jimdo Store. Over the next few days, we'll elaborate on the points Brent discussed in his post. 

 

If you have any questions, get in touch with us in the comments below, or reach out to us on Twitter or Facebook. We'd love to help! 

 

Dan Gray

Bookworm



Thu

12

Sep

2013

Jimdo for iOS: More Countries, More Languages

A few weeks ago, we launched Jimdo for iOS in 7 languages and dozens of countries worldwide. To date, the app has been downloaded more than 70,000 times and has a 4.5 star rating.

 

Today, we're releasing Jimdo in Spain, Latin America, Portugal, Brazil, Italy, and Turkey. With this release, Jimdo for iOS is now available in 11 languages: English, German, French, Spanish, Dutch, Italian, Portuguese, Japanese, Turkish, Polish, and Russian. 

 

Jimdo for iOS

 

We're incredibly pleased that Jimdo is able to support so many of the world's major languages. Our motto—"Pages to the People!"—truly summarizes our mission, and days like this remind us how far we've come. Just a few years ago we had a few hundred websites in two languages. Today, Jimdo exists in 12 languages, can be used on a desktop computer or an iOS device, and supports millions of websites around the world.

 

Thank you to everyone who has helped us reach this point. We look forward to continuing to make website building ridiculously simple.

 

Spanish: Blog Post | App Store

Italian: Blog Post | App Store

Portuguese: Blog Post | App Store

Turkish: Blog Post | App Store

 

Dan Gray

Bookworm



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October 2013 >>


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