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Good Logo Design in Unexpected Places

Today we're bringing you a post from our friends at 99designs. If you've been thinking about getting a logo for your website, let this list get the creative juices flowing!


We’ve talked before about using your personality to inform your logo. As a society, we have expectations of certain industries, and we anticipate that the logos used by those brands will be flashy, creative, or expressive. But really, the industry in which you conduct business should have no bearing on the time and imaginative quality you devote to your logo. Regardless of who you are or what you do, the first thing a consumer will notice about your brand is its logo.


Today we’ll be showcasing unique logo designs in industries that aren’t normally recognized for making a splash in the design world. So, how do we get started? Often, the best thing about a logo is how well it depicts the message that the brand intends to convey. Let’s take a look at good logo design in unexpected places.


Bare Tea Company

Bare Tea was born from two friends who “dreamed of living simply.” They wanted to live lives free from distractions and complications, and they believed that nothing could provide a greater simple pleasure than a bare cup of tea.


Bare Tea logo
The logo of the Bare Tea Company is simple, clean, and has a rounded design. The logo embodies the concept of simplicity, but also establishes unity between the leaves and the underline through the use of a one-note color.


Action Pest Control

There’s no secret about this company’s business plan—it’s there to fight pests… everything from bedbugs to termites. Yuck.


Action Pest Control Logo
The triangle in the Action Pest Control logo is no accident. First, triangles signify a connotation with power. Second, the triangle and the “A” in action have a natural connection to one another. The little bug inside the triangle emphasizes the “A” shape, and so it creates a memorable impression for the consumer that Action Pest Control is the one with just that—the action that will rid his home of pests.


Anthem Automotive

The Anthem Automotive logo is simple and colorless, but that’s part of its impact.


Anthem Automotive Logo
Black and white convey a clean, sharp attentiveness to detail, which is especially important to consumers when it comes to their cars. Because of the company’s themes of masculinity, power, and attention to detail, the design of the logo is also along those lines. It’s straightforward and to the point: the gear design makes it clear that the company deals in cars, and the logo conveys the message that this company will get the job done. No frills, but modern and efficient.


Farmhouse Pottery

Potter Zoe Zilian wanted to “create a place with a modern farm aesthetic that represented farm-to-table values.”


Farmhouse Pottery logo
The design of the Farmhouse Pottery logo is elegant and has a formal feel. The twists of wheat definitely convey a natural quality that represents a business close to earth, yet the typeface speaks to a more modern business approach. Zoe has cultivated a network of farmers and craftsmen so that her work displays a rich agricultural and craft heritage.


Cycle Sierra Nevada

This cycling training camp is not for the faint of heart. Their trips are geared towards experienced cyclists looking for adventure.


Cycle Sierra Nevada Logo
The Cycle Sierra Nevada website is largely black and white, and the logo is an old-school design—that’s what they asked for, and that’s what their 99designs designer gave them. They go for a look that is masculine, mature, and classic. This words-only logo works for the unadorned site that opens the door to adventure.


Salmon Creek Construction

Owners Mike and Jamey Critchlow are passionate about heavy equipment; they were born into a logging family and have been around the industry their entire lives, and so they wanted a logo that would convey passion mixed with experience.


Salmon Creek Construction Logo
That's why Salmon Creek Construction requested a logo that would be masculine, literal, and professional, but would exude the wholesome family values and outdoorsman style that fits the company’s personality. This logo does just that. Look at that fish: it represents logging summers with dad and grandpa, building log cabins and campfires. That’s what this business is built on, and it shows.


Urban OrgaNYze

Couldn’t we all use a professional organizer in our lives? Laura Kinsella thinks so. That’s why she founded her professional organizing company, Urban OrgaNYze. She does everything from decluttering to restoring a family’s space by improving a home’s functionality.


Urban Organyze Logo
For her logo, Laura wanted something that could join together opposing forces: the chaos, hustle and bustle of New York City life, along with the concept that everything can be neat and organized. Designing a logo that combines both of these concepts was a challenge. Laura requested “soothing, yet alive!”, and that’s what her designer did. The designer started with the concept of taking city blocks and incorporating them with colors that were calming, but never dull. The circular logo is easy to use in social media, but it clearly tells the viewer exactly what the company does.


Northpointe Veterinary Hospital

“High Tech with a Soft Touch” is the slogan for this veterinary practice. It provides medical, surgical, and dental care for pets in need.


Northpointe logo
The Northpointe Veterinary Hospital logo is a great example of the marriage of professional quality with (literally) heart. The heart-shaped stethoscope lets the consumer know that these people care about their pets and have their best interests in mind. However, there’s no mistaking that a stethoscope is all about business—the business of health care. This is a clean design with just two colors, and it conveys exactly the mix of feeling and professionalism that is crucial for a veterinary facility.


Doggone Spoiled

This is a sole proprietorship owned by a person who loves dogs. She provides pet sitting, dog walking, and other pet services with a lot of love.


Doggone Spoiled
This logo sets the backdrop of a bustling metropolis against green grass where any dog would love to frolic. The idea is that even if you’re an urban, busy city dweller with a dog, you can use the Doggone Spoiled services to give your pet some of the greener life. The color scheme is a great choice. The green and black and the leaping dog icon certainly gives the impression that any dog cared for by Doggone Spoiled will have the time of its life.


Hudson Soap Company

What do you want from your favorite soap? Pure. Uncomplicated. Simple. Clean. Yet it’s the kind of product that most people will buy based on the label alone. While some people will research what kinds of soaps are chemical-free, or have specific fragrances or oils they like, the decision is often a quick one made in the supermarket, pharmacy, or specialty shop.


Hudson Soap Company
Hudson Soap is different from most because the consumer won’t just find it in her local pharmacy. Because this soap is sold primarily on Etsy or through independent retailers, the shopper can’t hold it in her hand or smell it to make a decision. That’s why the label and logo have to be exactly right to show the shopper what she can expect to receive. This logo is round, plain, and simple, and simplicity is what the soap is selling. It’s free of harsh chemicals and is for the consumer who is looking for some clean and pure products in her life. It works!


EcoJacks Antique Lumber & Millworks

This is a niche business, for sure. ecoJacks uses recycled materials from bowling alleys and barn wood to restore residences and businesses with both beauty and functionality.


EcoJacks logo
The colors suggest an eco-friendly business model, yet the style of the typeface is professional and clear. With a target audience of "high-end designers, architects, and general contractors,” ecoJacks can't come across as too "crunchy"— it has to convey professionalism and high design quality along with sustainability and conservation. This logo helps create the right balance.


Legacy Lane Fiber Mill

This rural-based business focuses on alpaca fiber, along with other fiber milling and processing services. Though the industry may seem quaint, they work with wholesale and retail high-end natural fiber yarns. They’re selling hand-woven scarves, shawls, blankets, rugs, and other textiles to designers, corporate clients, and the general worldwide marketplace.


Legacy Lane Fiber Mill Logo
The request: “unique, chic and modern.” That is what the designer delivered. This logo is simple and iconic. It’s elegant, suggests a little playfulness and creativity through the script letters, but is definitely no-nonsense. It’s a logo that makes the company memorable and suggests a small-town charm, but with a big business sensibility.


Petroleum Energy Integrated Services (PEIS)

About as far afield from alpaca fiber as a company can be, PEIS is a startup that provides new technology to the oil and gas industry for drilling and exploration. The owners think that what makes the company unique is the fact that it’s a woman-owned company in a traditionally male-dominated industry.


PEIS logo
No stone was unturned in carefully considering each aspect to the design of this logo. Because this is a young company, the most important thing to assure their success is to build an internationally recognizable brand. Each color was selected with a particular concept in mind, focusing on integration and technology and connecting multiple disciplines within a single company. The “flame” shape bonds three colors together as a single logo, which suggests unity between these concepts. The professional appearance is very important to the founders, as is the look of experience, knowledge, and flexibility.


Boston Smoked Fish Co.

Who loves smoked fish? The Boston Smoked Fish Co. says its target audience is foodies and others who appreciate locally made, high quality, all natural, super tasty smoked fish. Well, then… perfection!


Boston Smoked Fish Co Logo
Their designer thought that a variety of blue shades would keep the logo consistent with the company’s already-established color palette. And, of course, blue is the color of the sea, so for a company that deals in fish, it makes perfect sense. The mascot, a fish smoking a pipe, is kitschy, modern, and fun. No one is likely to forget this logo any time soon.


The Weave Scene

Women of all ethnicities, ages 16-35, are the key demographic for this full-service hair salon that specializes in sew-in extensions and hair weaves.


The Weave Scene Logo
In this logo the “W” has hair woven through it, which evokes soft movement and the essence of luscious locks. The owners were going for a feminine, modern, and playful feel. Everything from the color to the simple typeface and the logo itself has elegance to it. This is a spot where any woman can walk in, enjoy a treatment, and leave feeling beautiful.


Design in Unexpected Places…

These companies run the gamut—loggers, pest control, tea, fish, hair stylists, technology. One thing we’ve learned is that there is no “stock” design for a particular industry or demographic. Each of these companies has studied its audience, and it shows. In each instance, the company and designer worked together to create a logo design as unique as the brand.


This post originally appeared on the 99designs Blog. 99designs is the world’s largest online marketplace for design.