But of course, if you're going to drive traffic to that website of yours, you have to start promoting it. Everyone has their favorite social media platforms, and in this post I’ll discuss my recommendations and some best practices for sharing content on each of them.
In my opinion, the most important social network to help promote your website is Facebook. Creating a Facebook business page is just as easy as creating a personal profile on Facebook. Follow this guide to get started.
Here are a few things to consider when setting up your Facebook business page:
- Focus on the quality of content, specifically the About section. Include your basic information (address, phone number, etc.) as well as any other information customers will be looking for when they search for you. If you’re a restaurant you should find a place to post your menu, if you’re a band you should find a spot to share your upcoming shows.
- Create a beautiful and engaging Facebook cover photo. This is the perfect place to establish your brand, and there are many services that can help you create a stunning image, even if you're not a professional designer.
- Choose a strong Facebook profile picture. After all, this is the photo that appears almost everywhere on Facebook, including the newsfeed. Make sure to choose something that is still identifiable in a small thumbnail. If you have a logo, you might use that here.
When you're starting out, I recommend posting about three times a week to your business’s Facebook page. What should you post?
- Pictures. Facebook posts with photos get 53% more likes than posts without photos.
- Videos. For better results, upload a video directly to Facebook and don’t share a link from YouTube. Video that are less a minute long tend to be more engaging.
- Accompany all of your visuals with engaging and short captions.
You should also set aside a budget for Facebook advertisements. When setting up an ad campaign on Facebook it’s important to decide what your main goal is. What do you to come from the ads? Do you want to promote the Facebook page itself and bring in more followers? Do you want to drive traffic to your website? You can choose this goal before moving on to targeting the right audience.
How much should you spend on a Facebook ad? $100 per month is a good place to start. In the beginning, I recommend your advertising go toward targeting new fans to like your page. Follow this guide for more helpful tips on how to get started with Facebook advertising.
The second most important social media channel to help promote your website is Google+. I'm personally not a big fan of the platform, but it's great for SEO, and therefore key to finding new customers. Fortunately, you don’t need to go out of your way to create new content for Google+. Simply copy and paste what you put on your Facebook page. There’s no penalty for duplicative copy on Facebook and Google+, for now. However, for better SEO results you might want to add more content to your Google+ posts and include keywords.
Another great option to promote your website and improve SEO is Pinterest. Pinterest is often underrated as a platform for driving traffic to your site. But Pinterest is actually second only to Facebook for traffic referrals. Be sure to pin quality images, add keyword heavy captions, and a link back to your site on every post.
Pinterest is also particularly useful if you are in a creative profession such as design, fashion, or art, but it's not just for arts and crafts. Humor pins, inforgraphics, and quotes are all good options to share too. 85% of Pinterest users are female, which is also beneficial if you are trying to target that specific demographic and increase word-of-mouth. Read this post on the eight things you didn’t know about Pinterest to increase traffic to your site.
And finally, I recommend Instagram for promoting your website. The key to having a great Instagram page is to have a good smartphone and knack for framing photos. If you’re new to Instagram, this is a great guide for Instagram for beginners. To attract new followers on Instagram, try creating longer, descriptive captions with hashtags.
Social media buttons
Don’t forget to put your social media Share Buttons on your Jimdo website. Why? Because a quick way to promote your website is to get others to do it for you. Don’t forget to include sharing by email in your social buttons, because many things shared on the internet are not posted on a social site, but via email.
It’s also important to put social share buttons on all of your blog posts. If you have an ecommerce site, you should also put social share buttons on all of your product pages.
What about other social networks?
But wait, what about other social networks like Twitter, LinkedIn, and YouTube? Yes, these can all be important tools to help promote your website. But keep in mind that you want to focus on the quality of your promotions rather than the quantity. Try not to spread yourself so thin that your content is weak. It’s better to be highly active on one or two platforms than barely active on six or seven. Unused, empty social profiles can give the impression that your business is abandoned, or that nobody likes it—which is definitely not the impression you're going for! So my advice is to choose the platforms you like the best and dive deeply into those.
>And last but not least, good luck and have fun. Social networks are ultimately just that...social. They provide a great opportunity to interact, meet fans and followers, and even provide better customer service. So get out there and start meeting your customers!
This post was written by Amélie Broutin, a freelance Community Manager and founder of Zebrure. It originally appeared on Jimdo's French blog (yes, we have a French blog, c'est merveilleux!)