Keywords: an obsolete meta tag
The keywords field allowed you to enter words—also known as meta tags—into your Jimdo SEO settings. These words would show up behind-the-scenes and would help search engines “understand” what your site was about.
Unfortunately, it was all too easy for some to try to exploit keywords to get their websites to rank higher on Google. Because of this, Google hasn’t used these keywords for search ranking since 2009. Any keywords that were added to that field were, in fact, being ignored.
That’s why we removed the keywords field from your SEO settings back in April, along with some other helpful SEO changes and features.
Does this mean you should stop caring about keywords?
"Keywords" refers to two things when we talk about SEO, one important, one not important.
- The keywords meta tag that we’ve been referring to hasn't been relevant for a few years now. This code no longer helps websites rank higher on Google and other search engines.
- Keywords that appear directly on your site are still very much relevant. If certain words appear in the content of your site naturally and match the rest of the website, you can rank higher with those terms. Try analyzing your site’s statistics to see which words are popular with your visitors to gain a deep understanding about the terms that you should be using more often.
In short, use keywords that are relevant to your site directly in your content for best results.
Tip: Be sure to use keywords in your content naturally, as a real human would write, rather than repetitively or robotically. Otherwise you might get penalized for keyword stuffing. For other tips on writing effective content for your website (keywords included!) check out the 11 Golden Rules for Writing Content.
Will I lose my ranking on Google because of this change?
Nope. Google has stopped paying attention to meta tags, but all other keywords that appear on your site will still be valuable to Google.
One thing you should do to help your ranking is make sure you fill out your other SEO settings, particularly your page titles and site (meta) description. For more on how to optimize your pages for search engines, read our post on Five-Minute SEO Fixes.
Any other questions about your Jimdo SEO settings? Let me know in the comments.
Customer Support Geek
Helping people with their technology needs comes easy to William. He came to Jimdo from EPA.net where he helped local businesses and organizations get online. When he's not answering tech support questions at Jimdo or at home, you might find him playing video games from the comfort of his couch.