Whether we choose a yogurt in the supermarket or read up online about a certain bank, the first thing we perceive is the design. Your optics can trigger approval or rejection in seconds and this applies to packaging as well as your website. Design expert Michael Kubens from designonclick.com explains how your website and your “brand” can improve its corporate design.
Whoever thinks that good design is just a nice accessory seriously underestimates the importance of optics. External appearance contributes decisively to your success. With good design, you’re able to distinguish yourself from the competition right from the get-go. Potential customers only perceive the presentation before they convince themselves of the content.
Even if you want to reduce your design expenses to a minimum and do as much as possible on your own if you’re unsure, you should always ask your friends for advice or get some help from a pro. This doesn’t cost much money, it will help you save time and allow you to keep an eye on the budget.
What are the main components of a good “corporate design?”
1. Your figurehead: the logo
The logo is virtually the fingerprint of your project or company. It should not only look good but also be versatile and work both online and in print. It’s important, for example, that it remains effective regardless of size.
Remember that the logo shown on a computer screen may be displayed differently than on a smartphone. The logo is best placed above the text and not next to it so that the user recognizes the brand straight away. So make sure to stick to a corporate design with a responsive logo that adapts to different forms of presentation.
2. A coherent overall picture: colors and fonts
The next important step in corporate design is to define “house colors” and “house typefaces”. If you have a business, these are an integral part of your office equipment. Not only for your business card but your online presence. This strengthens the recognition value of your company or brand.
Companies that have been around for a long time often specify in a style guide where in an advertisement, which logo variant and which font size should be used. If you’re a startup these design guidelines are not yet a must, as you’ll certainly experiment a little in the startup phase with what design works in the long term and what can be discarded.
3. Your evergreens: stationery and business cards
You may be surprised but a classic letterhead is still an important part of the corporate design. Although a lot is now handled electronically, it’s still used often enough as a classic cover letter or an invoice.
A business card is also a timeless tool of your business equipment. It fulfills its purpose today as it did then—be it at meetings, networking events or important appointments with the bank. At events or fairs you can often find a mailbox at stands where you can insert your card for future contact; in case a conversation isn’t possible. Unlike contact details in an email, a business card is a tangible thing left behind after a meeting—often enough that proves to be crucial later. It still paves the way for future business relationships in the traditional way and is therefore indispensable.
4. The virtual home: web design
The fact that a successful company should be found online is no longer a secret today. Your website gives you the opportunity to actively shape an image and to provide potential customers with all the necessary information. In addition to your social media presence, a website of your own is an indispensable part of your business equipment.
Are you thinking “I have zero programming skills and no budget for a pro?” No problem, for the vast majority of founders a DIY website-builder such as what Jimdo offers is quite sufficient. With your own website, you can independently provide your own content and save a lot of money!
The Jimdo templates are responsive, so your website looks great on a tablet or smartphone and is easy to use. With a little effort, you can create a professional presence online with templates that can be personalized in just a few steps. So if you have the logo and a Header it takes just a few clicks to get to a responsive and search engine optimized website or online shop.
5. Reminders to take away: flyers and giveaways
Maybe at some point, you think it would be nice to have a company brochure, flyers or giveaways to distribute at fairs and other events. Always a good idea, just be sure to remember that at a startup so much can still change, so order small amounts of print media. Nothing is more annoying than sitting on a mountain of useless advertising material because the phone number is outdated or the target group doesn’t understand the message. It’s better to make small bulk orders then you can always do another reprint later. Plus, it’s not like you can return it ;)
In terms of giveaways, there is now a huge selection. Depending on your industry you can order anything from bags to stylish bracelets that can be printed or engraved. At providers such as allbranded.co.uk you will find a huge range of products, suitable for every target group.
Conclusion: invest in design but use your common sense
The design contributes significantly to a company’s success, therefore consciously shape the appearance of your startup and invest in the right places. At some points, you can still save money at the beginning. As a founder, it’s up to you to define the style, timeframe, and budget as clearly as you can but you can confidently leave other things to the pros. Then you can continue to build your brand on a solid basis.
Looking for a suitable design for your website, be it a logo, flyer or business card? Then check out designonclick.com and get an individual and tailored offer for what you need!