When you move into a new home, you might initially have everything you need. A couch, bed, dresser, and all your favorite knick-knacks. But as you start unpacking and making the place your own, you realize there’s a lot more you’d like to add. The same can go for your website.
If you’re looking for tools to make your website even better, you’re in luck. We know all the best resources to improve your site and the best part is—they’re free!
It’s no secret that a beautiful font and awesome images are the key ingredients to any well-designed website. Here are just a few reasons why you shouldn’t skimp on the quality of images for your site:
- Images break up the content on your site and make it faster and easier for visitors to find what they’re looking for.
- Images keep visitors interested! Website pages with images get 94% more views than pages without any images—that’s not something to take lightly.
- Images help with your site’s traffic. If you name the file of your images correctly, you can help boost your site’s SEO.
- Images add personality to your site and can help tell your business’s story.
On to the fun stuff. Where do you get free photos for your website?
If you don’t have product photos, or any images of your own, use stock photos to add visuals to your site.
There are many places to get beautiful and free images for your website. Here are some of our favorite sites to find beautiful images that are free for commercial use:
How to create images for your website
If you don’t have images of your own or you want to go beyond plain photos, you can use a tool like Canva to create images. Or if you have a budget to work with, you can use a design service like 99designs and get a professional designer to create banner ads, landing page designs, and more for your site.
Just like there’s an app for practically everything these days, there’s also a widget for almost anything you might need for your site. Booking, calendars, forms, clocks, live chat, music playlists, social media…if you’re looking to add some more functionality to your website, there’s probably a widget to help you.
Don’t let the thought of HTML code steer you away. It’s actually very easy to add a widget to your Jimdo website. Start by adding a new Widget/HTML element. Grab the HTML code from the widget provider of your choice and paste it into the Widget/HTML element on your site. Hit Save, and you’re all done!
Read our post on 20 widgets to improve your website to see our recommendations and follow instructions on how to add them to your website.
Think about all the icons you see in your daily life: traffic signs (do not enter!), social media icons (the famous Facebook like), and common icons on your mobile and desktop devices like the home button or trash bin. We rely on icons to guide us throughout our day. Icons can also serve as visuals for your site if you don’t have photos of your own to use.
The good news is that if you want to use icons, you don’t have to create them from scratch. There are lots of websites where you can find well-designed icons that are available for free.
Where do you find icons for your website? You can create custom icons that match the style of your branding at one of the following sites:
Read more about icons and how to put them on your website in our post on Free Website Icons.
4. SEO Tools
What’s the point of having a website if no one knows it exists? One of the most commonly-asked questions we get from customers is how to improve their site’s SEO. There’s no one-size-fits-all answer because each site needs different improvements and keywords to help move to the top of Google’s search. But there are definitely some free tools available that can help you along the way:
- Google Webmaster Tools (Google Search Console): Think of Google Search Console as your website’s therapist. It points out your website’s issues and helps you correct them. It’s a free tool that will notify you of any crawl errors, make sure your site is indexed, and tell you what your most linked content is.
- Google Adwords Keyword Planner: Choose your words wisely. This isn’t just a good practice in life, it’s an important part to the success of your website. Google Adwords helps you pick the right keywords to put on your site to increase your site’s visibility in searches.
- MozBar: The MozBar, or SEO Toolbar by Moz, is a plugin extension available for Chrome and Firefox. This is a useful tool to see what your competitors are up to and get ideas for improving your own site’s SEO.
5. Google Analytics
When it comes to the fun scale, many people put Google Analytics at the far end of the spectrum. Numbers, data, analyzing—take me back to picking out images!
But Google Analytics is an important asset to your website. You can find out how your visitors are finding your website, view in-depth statistics, get a breakdown of your site’s audience, find out what other sites are driving traffic to your site, and see a breakdown of how well individual pages of your site are performing. And by regularly checking on your site’s analytics you can drastically improve the success of your site over time.
Here’s the good news. It actually is simple to set up Google Analytics for your site. And once you play around with it for a little while you’ll find it’s not as hard as it looks. You get to see which pages are getting the most clicks, which product pages are performing the best, and make changes to your site and actually see results. And all of this is, of course, free!