Stephanie and Alessandro Bonaventura are owners of the Bonaventura Gelato Lounge in Southern California. Coming from Frankfurt, Germany, they always dreamed of taking their ideas to the United States and seeing where they led. With Alessandro’s Italian background they thought, “let’s give gelato a try!” Today, they have two store locations, a growing business, and a Jimdo website that’s quick and easy for them to edit on-the-go.
We sat down with Stephanie to talk more about taking the plunge and starting her own business in a new place:
Why did you decide to open a gelato shop?
We had different business ideas for America. We just wanted to be self-employed. With Alessandro’s Italian background we said, “Let’s do this, let’s try and see how people like gelato.” It’s a business with passion, it’s just fun.
We came here so often for vacation but never found good gelato, only ice cream and yogurt. And we thought, we have to try this. If it doesn’t work, what do you lose? You go back and continue the life you had before.
What’s unique about your business?
In America it’s really important that you are authentic, and we want to be authentic. Not only that it’s made by an Italian—we take a lot of pride in the fact that we import ingredients from Italy. You can taste the difference.
When we came here we also brought very special German sundaes with us, like “spaghetti” gelato. We do steak & fries, and gelato caterpillars. The kids love it!
What was the biggest obstacle in starting your own business?
Honestly, the biggest hill is always in front of your door. The biggest challenge was really leaving Frankfurt, leaving everything behind and starting a new thing. We’re still not where we want to be, so it’s still hard work. But it’s so worth it because it’s the lifestyle we wanted and the life we want, and that’s what we work hard for.
Why did you decide to build a website with Jimdo?
Right now we’re working full time in our stores, seven days a week, many hours a day. For me it’s very important that I can easily and quickly maintain my website. It is an important tool but I do not have the time to spend two hours at night working on it. This is what I love about Jimdo: it’s easy, it’s fast. It’s great that it provides an app. If I’m outside doing stuff, I can just go to my app, make my changes, done.
What do you like best about Jimdo?
With Jimdo there are all these different services that you get when you sign up for your ecommerce or your business program—you get customer service, analytics. Seeing how to improve your website is very important. I would not be where I am today if I didn’t have a website.
Thanks, Stephanie, for sharing your passion and your website with us. To learn more about the Bonaventura gelato shop, visit gelato-lounge.com. And to get started with your own business website, check out our different Jimdo packages.
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