{"id":1090,"date":"2019-08-12T09:41:31","date_gmt":"2019-08-12T07:41:31","guid":{"rendered":"http:\/\/blog.jimdo.com\/?p=1090"},"modified":"2020-12-21T21:56:22","modified_gmt":"2020-12-21T19:56:22","slug":"diy-guide-to-website-usability-testing","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/diy-guide-to-website-usability-testing\/","title":{"rendered":"Website Usability Testing: Guide with Expert Tips"},"content":{"rendered":"\n<p>User testing is one of the best ways to create a successful website. And it doesn\u2019t require a huge budget, designers, focus groups, or in-depth data analysis. In fact, you can conduct an effective website usability test yourself, with just a few people.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.jimdo.com/blog\/diy-guide-to-website-usability-testing\/#What_is_website_usability_testing\" >What is website usability testing?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.jimdo.com/blog\/diy-guide-to-website-usability-testing\/#How_to_run_a_user_test_on_your_website\" >How to run a user test on your website<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.jimdo.com/blog\/diy-guide-to-website-usability-testing\/#Why_should_I_bother_with_a_website_test\" >Why should I bother with a website test?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.jimdo.com/blog\/diy-guide-to-website-usability-testing\/#Best_practices_for_collecting_user_feedback\" >Best practices for collecting user feedback<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.jimdo.com/blog\/diy-guide-to-website-usability-testing\/#Website_usability_testing_checklist_what_should_you_ask\" >Website usability testing checklist: what should you ask?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.jimdo.com/blog\/diy-guide-to-website-usability-testing\/#Conclusion_getting_feedback_on_your_website\" >Conclusion: getting feedback on your website<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_website_usability_testing\"><\/span>What is website usability testing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Usability testing (or user testing) is a great tool to understand how visitors interact with your website. The process is simple: you observe someone using your website while they describe out loud what they are doing.<\/p>\n\n\n\n<p>Once you see where people have problems or get stuck, you can<a href=\"https:\/\/www.jimdo.com/blog\/common-website-ux-mistakes-and-how-to-fix-them\/\"> fix parts of your website that might be confusing or unclear<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_run_a_user_test_on_your_website\"><\/span>How to run a user test on your website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Find a few friends or volunteers willing to help you out.<\/strong> Don&#8217;t worry too much about finding the &#8220;perfect&#8221; tester. Since you&#8217;re testing universal website behavior, almost anyone will do.<\/li><li><strong>Give the tester a specific task to achieve on your website, then see what they do.<\/strong> Ask them to narrate out loud as they click so that you can understand their thought process.<\/li><li><strong>Keep your tasks open-ended.<\/strong> No hints! For example, instead of saying \u201cUse the <a href=\"https:\/\/www.jimdo.com/blog\/fixing-website-navigation-bar\/\">navigation bar<\/a> to find the \u2018Contact Me\u2019 page,\u201d say, \u201cIf you wanted to get in touch with me, what would you do?\u201d<\/li><li><strong>Apply lessons from the test to your website<\/strong>. If the tester encounters a problem, use this information to improve the design of your website.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/register.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_should_I_bother_with_a_website_test\"><\/span>Why should I bother with a website test?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Usability testing is not about gathering people\u2019s <em>opinions<\/em> of your website, like if they prefer this color or that color. It&#8217;s about observing how they use your site in real life. This is important because <a href=\"http:\/\/uxmyths.com\/post\/746610684\/myth-21-people-can-tell-you-what-they-want\" target=\"_blank\" rel=\"noopener noreferrer\">what people say they do and what they actually do are often very different<\/a>.<\/p>\n\n\n\n<p>Also, it&#8217;s hard to evaluate your own website because you already know how it&#8217;s supposed to work. Testers have fresh eyes, and can spot problems you might not see yourself.<\/p>\n\n\n\n<p>User testing can also help you find any website accessibility issues, for example text that is too small for some people to see. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_practices_for_collecting_user_feedback\"><\/span>Best practices for collecting user feedback<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are services like Usertesting.com where you can pay to have people test your website. If that\u2019s outside your budget, just go the DIY route:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You recruit your own testers and simply sit next to them (or <a href=\"https:\/\/www.jimdo.com/blog\/live-streaming-tools\/\">use a video streaming tool<\/a>) while they try your site and go through a few simple tasks.<\/li><li>You can <a href=\"http:\/\/www.nngroup.com\/articles\/why-you-only-need-to-test-with-5-users\/\">do user tests with five people<\/a>, spending no more than 15 minutes with each person. But even a test with only one person is 100% better than no test at all.<\/li><li>It\u2019s a good idea to test with your customers or target audience, but you can also go ahead and test on your mom, your friends, anyone who you feel comfortable with.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Website_usability_testing_checklist_what_should_you_ask\"><\/span>Website usability testing checklist: what should you ask?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For a good result, you don\u2019t want to just show your website to someone and say, &#8220;what do you think?&#8221; To get usable insights, you have to ask the right questions. <\/p>\n\n\n\n<p>Some experts recommend <a href=\"http:\/\/design.canonical.com\/2013\/08\/usability-testing-how-do-we-design-effective-tasks\/\" target=\"_blank\" rel=\"noopener noreferrer\">presenting the tasks as \u201cscenarios\u201d<\/a>. For example, you could say, \u201cYou are planning a last-minute dinner party and you need to find a recipe that is vegetarian and suitable for kids,\u201d rather than \u201cFind a vegetarian recipe.\u201d<\/p>\n\n\n\n<p>Creating a simple story helps users relate to the task at hand and react in a natural way, which is exactly what you want.<\/p>\n\n\n\n<p>Here are some ideas for to help you develop tasks:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>What the first thing my visitors want to find? <\/strong>This might be finding your opening hours or contact information. If a visitor can&#8217;t find this info quickly, they might <a href=\"https:\/\/www.jimdo.com/blog\/website-bounce-rate-how-to-keep-visitors\/\">&#8220;bounce&#8221;<\/a> and leave your site.<\/li><li><strong>What&#8217;s the most important thing I want a visitor to do?<\/strong> For example, you might ask users to complete a purchase in your online store. Or if it\u2019s really important that visitors <a href=\"https:\/\/www.jimdo.com\/website\/portfolio\/\">view your portfolio<\/a>, design a task that asks them to find examples of your work.<\/li><li><strong>What does a visitor need to do to convert or \u201cseal the deal\u201d?<\/strong> \u2013 e.g. pay for an item or sign up for a newsletter. If a person <a href=\"https:\/\/www.jimdo.com/blog\/create-better-calls-to-action\/\">gets stuck at these key moments<\/a>, it doesn\u2019t matter how nice your site looks\u2014the website won\u2019t do its job.<\/li><li><strong>Does your site work well on mobile?\u00a0<\/strong>Ask people to perform basic tasks from their cell phones to <a href=\"https:\/\/www.jimdo.com/blog\/build-mobile-website\/\">make sure your site follows the best mobile website design practices<\/a>.<\/li><\/ul>\n\n\n\n<p>Also, remember not to give away clues in your tasks! If you give hints for the &#8220;right&#8221; way to do something, you won&#8217;t learn how people really use your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_getting_feedback_on_your_website\"><\/span>Conclusion: getting feedback on your website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The great thing about usability testing is that it can be as simple or involved as you want it to be. Either way, you will likely gather some surprising insights into how your website works in the real world, with real people.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/register.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Testing your website with real people is a great way to fix issues\u2014and you can do it for free! Use these easy steps to start testing today.<\/p>\n","protected":false},"author":2,"featured_media":5138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[109],"tags":[128,129,114],"class_list":["post-1090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-tips","tag-advanced-tips","tag-how-to","tag-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Website Usability Testing: Guide with Expert Tips - Jimdo<\/title>\n<meta name=\"description\" content=\"Testing your website with real people is a great way to fix issues\u2014and you can do it for free! 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