{"id":1545,"date":"2018-04-04T07:00:34","date_gmt":"2018-04-04T05:00:34","guid":{"rendered":"http:\/\/blog.jimdo.com\/?p=1545"},"modified":"2021-02-09T20:03:00","modified_gmt":"2021-02-09T18:03:00","slug":"7-reasons-online-shoppers-leave-your-store","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/7-reasons-online-shoppers-leave-your-store\/","title":{"rendered":"7 Reasons Online Customers Leave Your Store"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">A customer comes to your <a href=\"https:\/\/www.jimdo.com\/website\/online-store\/\" target=\"_blank\" rel=\"noopener noreferrer\">online store<\/a>, fills up a shopping cart, then leaves with no explanation. When things seemed to be going so well, why did they give up and go?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s easy for a store owner to feel helpless about this perplexing problem. But <\/span><span style=\"font-weight: 400;\">there\u2019s a lot you can do to encourage shoppers to actually finish the checkout process.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this article we\u2019ll discuss seven common reasons customers leave online stores without making a purchase, and propose some solutions for improving your shoppers\u2019 experiences and closing more sales.<\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.jimdo.com/blog\/7-reasons-online-shoppers-leave-your-store\/#1_You_dont_offer_free_shipping%E2%80%94or_your_shipping_is_too_slow\" >1. You don\u2019t offer free shipping\u2014or your shipping is too slow<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.jimdo.com/blog\/7-reasons-online-shoppers-leave-your-store\/#2_You_dont_show_enough_product_details_or_photos\" >2. You don\u2019t show enough product details or photos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.jimdo.com/blog\/7-reasons-online-shoppers-leave-your-store\/#3_Your_store_doesnt_look_trustworthy\" >3. Your store doesn\u2019t look trustworthy<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.jimdo.com/blog\/7-reasons-online-shoppers-leave-your-store\/#4_The_checkout_is_too_long_and_confusing\" >4. The checkout is too long and confusing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.jimdo.com/blog\/7-reasons-online-shoppers-leave-your-store\/#5_Theres_not_enough_customer_support\" >5. There\u2019s not enough customer support<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.jimdo.com/blog\/7-reasons-online-shoppers-leave-your-store\/#6_Returns_or_exchanges_arent_free\" >6. Returns or exchanges aren\u2019t free<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.jimdo.com/blog\/7-reasons-online-shoppers-leave-your-store\/#7_The_store_didnt_encourage_the_shopper_to_return\" >7. The store didn\u2019t encourage the shopper to return<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_dont_offer_free_shipping%E2%80%94or_your_shipping_is_too_slow\"><\/span><b>1. You don\u2019t offer free shipping\u2014or your shipping is too slow<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/statistics\/379508\/primary-reason-for-digital-shoppers-to-abandon-carts\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">More than <\/span><span style=\"font-weight: 400;\">half<\/span><\/a><span style=\"font-weight: 400;\"> of all shopping carts are abandoned because shipping is too expensive. That\u2019s why for years, free shipping has been the gold standard for ecommerce (<\/span><a href=\"https:\/\/marketingland.com\/e-commerce-report-9-10-consumers-say-free-shipping-no-1-incentive-shop-online-180280\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">9 out of 10 consumers say that free shipping is their number one consideration<\/span><\/a><span style=\"font-weight: 400;\"> when shopping online). <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But free shipping that takes 10-14 business days may not cut it anymore. Now, customers are factoring in the speed of shipping too\u2014and they want their packages quickly. Researchers are finding that <\/span><span style=\"font-weight: 400;\">offering one-day shipping or same-day shipping <\/span><span style=\"font-weight: 400;\">can be a major incentive for picky customers, <\/span><a href=\"https:\/\/www.barilliance.com\/10-reasons-shopping-cart-abandonment\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">even if it costs extra<\/span><\/a><span style=\"font-weight: 400;\">. You can also think about offering <a href=\"https:\/\/www.jimdo.com/blog\/local-pickup-feature\/\">local pickup<\/a> or <a href=\"https:\/\/www.jimdo.com/blog\/local-delivery\/\">local delivery<\/a> in your store.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Free shipping may increase sales, but that doesn\u2019t mean it will increase profits, unless you\u2019re careful. If you\u2019re hesitant to offer free shipping because of the costs, consider placing a minimum order amount (say, free shipping on orders over $50). A threshold like this works because of the well-studied psychology of online shopping: we\u2019re actually <\/span><span style=\"font-weight: 400;\">very willing to spend more money than we intended if that means we qualify for free shipping<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s <\/span><span style=\"font-weight: 400;\">more information about <a href=\"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/\">how to set your shipping costs with Jimdo<\/a><\/span><span style=\"font-weight: 400;\">, including <\/span><span style=\"font-weight: 400;\">setting a minimum order amount to qualify for free shipping. And here\u2019s a <\/span><a href=\"https:\/\/blog.rjmetrics.com\/2014\/06\/26\/how-to-take-the-guesswork-out-of-your-free-shipping-threshold\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">helpful guide on how to calculate your store\u2019s own free shipping threshold<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you do offer free shipping, make sure you display that fact prominently on your website and mention free shipping on each and every product page.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_You_dont_show_enough_product_details_or_photos\"><\/span><b>2. You don\u2019t show enough product details or photos<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Depending on the study, about <\/span><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">two-thirds<\/span><\/a><span style=\"font-weight: 400;\"> of shoppers abandon their carts because they are \u201cjust browsing.\u201d &nbsp;One reason these shoppers are noncommittal could be because they didn\u2019t have enough information to make a purchasing decision.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Since your customers can\u2019t pick up and handle products in your online store, you need to use descriptive &nbsp;yet precise words and pictures to make them confident they know exactly what they\u2019re purchasing.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Provide photos of each product from opposing angles and showing scale. If a product comes in different colors or variations, include photos of each option. Fortunately, with all the advances in cameras and image editing technology these days, you don\u2019t have to hire a professional photographer to get studio-grade photos. This Jimdo article has some <\/span><a href=\"https:\/\/www.jimdo.com\/blog\/product-photography-with-diy-light-box\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">excellent tips on photographing your products<\/span><\/a><span style=\"font-weight: 400;\"> to maximize visual appeal.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In the product description, give as many details as you can. List the measurements, materials, durability, origin, and special features such as accessories. Make it even more interesting by telling a short tale about the product\u2019s history, design inspiration, or unique craftwork. Adding these extra details will <\/span><a href=\"https:\/\/www.jimdo.com/blog\/seo-basics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">help your SEO too<\/span><\/a><span style=\"font-weight: 400;\">, so it\u2019s a win\/win.\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Your_store_doesnt_look_trustworthy\"><\/span><b>3. Your store doesn\u2019t look trustworthy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Online shoppers are becoming more aware of site security and the risks of giving out their personal information, and that\u2019s a good thing. But it also means that they might be more skeptical of completing a purchase if your online store doesn\u2019t display some markers of trustworthiness. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Fortunately, all Jimdo websites are already equipped with <\/span><span style=\"font-weight: 400;\">HTTPS encryption<\/span><span style=\"font-weight: 400;\">, so that your customers\u2019 data is safe. Other indicators of trust that can help, like:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">displaying reviews and testimonials from real customers.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Writing up a clear description of your store policies, including returns and refunds, shipping, and any other common issues or points of confusion (<a href=\"https:\/\/www.jimdo.com/blog\/how-to-write-an-faq-page-with-examples\/\">an FAQ page<\/a> is a great way to do this). <\/span><\/li><li style=\"font-weight: 400;\"><a href=\"https:\/\/research.googleblog.com\/2012\/08\/users-love-simple-and-familiar-designs.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Using a simple design<\/span><\/a><span style=\"font-weight: 400;\"> without a lot of gimmicks.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">For more on creating a website that people can feel sure about, check out our post <\/span><a href=\"https:\/\/www.jimdo.com\/blog\/build-a-website-customers-will-trust\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">How to Build a Website Customers Will Trust<\/span><\/a><span style=\"font-weight: 400;\">. Also, if you have customers in the EU, make sure you\u2019re aware of some of the <\/span><a href=\"https:\/\/www.jimdo.com\/blog\/gdpr-need-to-know-for-your-website\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">data protection practices in the new GDPR<\/span><\/a><span style=\"font-weight: 400;\"> regulations. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_The_checkout_is_too_long_and_confusing\"><\/span><b>4. The checkout is too long and confusing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Almost 30% of shoppers reports abandoning their carts <\/span><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">because the checkout process was too complicated<\/span><\/a><span style=\"font-weight: 400;\">, so it\u2019s a good idea to walk through your website on a regular basis to <\/span><a href=\"https:\/\/www.jimdo.com\/blog\/diy-guide-to-website-usability-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">test its usability<\/span><\/a><span style=\"font-weight: 400;\">. Sit down with a friend or a potential customer and watch them try to complete a transaction on your website. You may be surprised at steps that trip them up or details that are missing. A few navigation tips for your store:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Try to reduce the number of pages a customer has to navigate to complete a purchase.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To speed up the process, only require customers to provide essential information to process the order, and make all other fields optional.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure that return policies, your contact information, and other important details are easy to find. <\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Online stores made with Jimdo automatically display a cart icon hovering in the corner that stays visible as customers navigate to different pages, and the checkout pages allow shoppers to delete items or change the quantity with the click of a button. Both of these features make it easier for customers to use your site.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Theres_not_enough_customer_support\"><\/span><b>5. There\u2019s not enough customer support <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A shopper in a boutique can approach a sales clerk easily with a question about a blouse and get a quick answer. Online shoppers all too often don\u2019t receive this level of service and can leave your site in frustration if they can\u2019t get answers right away.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Make it as easy as possible for online shoppers to get the information they need by making your contact details very clear and visible on your website (your website footer is a good place for this). <\/span><a href=\"https:\/\/www.jimdo.com\/blog\/build-a-website-customers-will-trust\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Adding a detailed FAQ is also a good idea.<\/span><\/a><span style=\"font-weight: 400;\"> This is where you can answer common questions about shipping, refunds, and store policies. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Returns_or_exchanges_arent_free\"><\/span><b>6. Returns or exchanges aren\u2019t free<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Online retail studies have shown that <a href=\"https:\/\/www.jimdo.com/blog\/reduce-ecommerce-returns\/\">free returns and exchanges drive shoppers<\/a> to complete purchases almost as much as free or expedited shipping. By letting your customers know that you offer free returns and exchanges, you can decrease cart abandonment and close more sales.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re concerned that a lax return policy will just mean more headaches for you, take a look at some of the research. <\/span><a href=\"https:\/\/www.washingtonpost.com\/news\/business\/wp\/2016\/01\/22\/the-surprising-psychology-of-shoppers-and-return-policies\/?utm_term=.be52db34dfda\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Recently the University of Texas-Dallas analyzed the results of 21 research studies<\/span><\/a><span style=\"font-weight: 400;\">, and found that lenient return policies <\/span><i><span style=\"font-weight: 400;\">did<\/span><\/i><span style=\"font-weight: 400;\"> result in more returns, <\/span><b>but they were more strongly correlated with an increase in sales. <\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you don\u2019t offer free returns, do everything you can to make the return or exchange process as painless as possible for the consumer. Provide them with pre-addressed packaging for return shipments along with clear, detailed instructions on the return procedure. You should also offer people plenty of time to return their item, since the study above found that this actually makes people more likely to keep it!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_The_store_didnt_encourage_the_shopper_to_return\"><\/span><b>7. The store didn\u2019t encourage the shopper to return<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s incredibly important to follow up with shoppers who abandon carts, yet few e-commerce sites do. The shopper almost made a purchase, after all, so they\u2019re interested in your store. And according to a report from SeeWhy, <\/span><a href=\"http:\/\/www.businessinsider.com\/heres-how-retailers-can-reduce-shopping-cart-abandonment-and-recoup-billions-of-dollars-in-lost-sales-2014-4\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">three-fourths of all cart abandoners intend to return to the site<\/span><\/a><span style=\"font-weight: 400;\"> to complete a purchase, so you want to keep your brand fresh in their minds.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With this in mind, businesses are starting to look at the abandoned cart not as a lost sale, but as a signal of consumer interest. Retargeting these hesitant shoppers with follow-up emails and messages has been shown to draw them back to complete their purchases.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.jimdo.com\/blog\/email-newsletters\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">regular email newsletter<\/span><\/a><span style=\"font-weight: 400;\"> with holiday specials and product reminders can keep your shop front-of-mind and encourage people to return.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While you\u2019ll never be able to convert every single shopper to a paying customer, there are plenty of steps you can take to turn a near-miss into a sealed deal. Plus, all of these steps to save abandoned carts will translate to a better shopping experience for your customers, too. <\/span><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Start selling your products online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_shop_signup\" class=\"wp-block-button__link\" href=\"https:\/\/cms.jimdo.com\/wizard\/?store=1\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to reduce shopping cart abandonment with these tips.<\/p>\n","protected":false},"author":2,"featured_media":4380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[109],"tags":[128,122,114],"class_list":["post-1545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-tips","tag-advanced-tips","tag-online-store","tag-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Reasons Online Customers Leave Your Store - Jimdo<\/title>\n<meta name=\"description\" content=\"Are customers leaving your online store before completing a purchase? 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In this guide, we explain how Black Friday promos can benefit your business\u2026","rel":"","context":"In &quot;Business Tips&quot;","block_context":{"text":"Business Tips","link":"https:\/\/www.jimdo.com/blog\/business-tips\/"},"img":{"alt_text":"Man writing notes in the diary while standing at his workplace.","src":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/09\/jimdo-blog-image-black-friday-1.jpg?fit=1200%2C750&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/09\/jimdo-blog-image-black-friday-1.jpg?fit=1200%2C750&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/09\/jimdo-blog-image-black-friday-1.jpg?fit=1200%2C750&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/09\/jimdo-blog-image-black-friday-1.jpg?fit=1200%2C750&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/09\/jimdo-blog-image-black-friday-1.jpg?fit=1200%2C750&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/posts\/1545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/comments?post=1545"}],"version-history":[{"count":0,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/posts\/1545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/media\/4380"}],"wp:attachment":[{"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/media?parent=1545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/categories?post=1545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/tags?post=1545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}