{"id":1863,"date":"2015-01-27T01:38:04","date_gmt":"2015-01-27T09:38:04","guid":{"rendered":"http:\/\/blog.jimdo.com\/?p=1863"},"modified":"2020-10-05T13:00:23","modified_gmt":"2020-10-05T11:00:23","slug":"website-bounce-rate-how-to-keep-visitors","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/website-bounce-rate-how-to-keep-visitors\/","title":{"rendered":"Website Bounce Rate: How to Keep Visitors from Leaving"},"content":{"rendered":"

Of all the statistics in a Google Analytics account, the concept of “bounce rate” can be the most misunderstood.<\/p>\n

Different websites might aim for different bounce rates. And figuring out why a bounce rate is high can take a little bit of detective work. But analyzing and understanding your site’s bounce rate can go a long way towards diagnosing which parts of your site are successful\u2014and which ones may need more work.<\/p>\n

This guide will walk you through what you need to know about bounce rates, and what you can do to improve the bounce rate of your site.<\/p>\n

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What is a bounce rate?<\/h2>\n

“Bounce rate” refers to the percentage of single-page sessions on your website. A “single-page session” means a person visits your website and then leaves your website from the same page they visited. For example, a person visits your homepage and then leaves without navigating to any other pages on your site.<\/p>\n

It’s essentially the same as a person coming to the window of your store and then walking away without actually coming in. If you have an 80% bounce rate, that means 80% of people who glance at your storefront leave without entering.<\/p>\n

Bounced visitors often fail to continue through the sales funnel and leave before completing a desired action\u2014before converting. For most websites\u2014excluding single page sites\u2014the lower the bounce rate, the better.<\/p>\n

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Create your website<\/a><\/div>\n

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Where can I find my site’s bounce rate?<\/h2>\n

If you have Google Analytics set up for your site\u2014and if you haven’t set up this free tool<\/a>, the time to do so is now\u2014finding your bounce rate is just a few steps away. To begin, log in to your Analytics account<\/a>. By default your bounce rate will be displayed in the basic Audience \u2014 Overview<\/strong> tab:<\/p>\n

\"Where<\/p>\n

This view is basically like a stethoscope for your website’s vital signs. In the example above, the bounce rate is very high. Because it’s for my personal blog, it can probably best be explained by visitors who land on an article, read it, and then go back about their business.<\/p>\n

The bounce rate displayed in this overview is actually site-wide. If we want to know the bounce rate of a specific page, we need to navigate to Behavior \u2014 Site-Content \u2014 All Pages<\/strong>:<\/p>\n

\"Where<\/p>\n

This is how I can tell that visitors actually spend a good amount of time reading individual articles before leaving\u2014a little over 4 minutes on average. Therefore I’m not too upset about my bounce rate, since people are reading my articles. But I could probably do more to encourage them to stay on my site and keep reading other pieces.<\/p>\n

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What is a good bounce rate?<\/h2>\n

Don’t be alarmed if your bounce rate is higher than expected. Remember, a bounce rate of 0% means that every single visitor visits additional pages before leaving your website, 50% means 1 in 2 is leaving and 100% means that every person that visits your site leaves before visiting another page. A ‘good’ bounce rate is subjective. If you have a lot of traffic and a 70% bounce rate, then reducing it to 65% could be a pretty substantial increase in revenue.<\/p>\n

If you just want to get a sense of average bounce rates, check out the graph below from RocketFuel<\/a>:<\/p>\n

\"Graph<\/p>\n

For general reference:<\/p>\n