{"id":2301,"date":"2019-02-06T15:00:23","date_gmt":"2019-02-06T13:00:23","guid":{"rendered":"http:\/\/blog.jimdo.com\/?p=2301"},"modified":"2021-06-10T20:18:39","modified_gmt":"2021-06-10T18:18:39","slug":"11-golden-rules-of-writing-website-content","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/","title":{"rendered":"The 11 Golden Rules of Writing Content for Your Website"},"content":{"rendered":"\n<p>Capturing readers\u2019 interests with good website content can be really challenging. Most visitors will spend just a few seconds on a web page before deciding what to do next.<\/p>\n\n\n\n<p>Good website writing is the key to beating these odds. Well-written content that\u2019s optimized for the web rises to the top of search results and holds readers\u2019 attention.<\/p>\n\n\n\n<p>Some writing tips apply regardless of whether your text appears on screen, in print, or carved into a pyramid wall. Other tactics are especially relevant for <a href=\"https:\/\/www.jimdo.com\/website\/writers-authors\/\">professional writer\/author websites<\/a> and <a href=\"https:\/\/www.jimdo.com\/website\/online-store\/\">online stores<\/a>. Follow these 11 principles to make sure your website content gets the attention it deserves.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Learn how to start your website today!<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.jimdo.com\/website\/free\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/#1_Know_your_audience\" >1. Know your audience<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/#2_Follow_the_%E2%80%9Cinverted_pyramid%E2%80%9D_model\" >2. Follow the \u201cinverted pyramid\u201d model<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/#3_Write_short_simple_sentences\" >3. Write short, simple sentences<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/#4_Stick_to_active_voice\" >4. Stick to active voice<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/#5_Show_dont_tell\" >5. Show, don\u2019t tell<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/#6_Nix_the_jargon\" >6. Nix the jargon<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/#7_Mix_up_your_word_choice\" >7. Mix up your word choice<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/#8_Make_text_scannable\" >8. Make text scannable<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/#9_Incorporate_multimedia\" >9. Incorporate multimedia<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/#10_Layer_website_content\" >10. Layer website content<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/#11_Leave_them_wanting_more\" >11. Leave them wanting more<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Know_your_audience\"><\/span>1. Know your audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It sounds simple, but so many writers put pen to paper\u2014or finger to keyboard\u2014before thinking about who it is they\u2019re trying to reach. Before drafting content, ask yourself these questions: Who is my primary audience? What about a secondary audience who can influence and inform my primary audience? How will they find my site online?<\/p>\n\n\n\n<p>For example, say you\u2019re creating a <a href=\"https:\/\/www.jimdo.com\/website\/coaching\/\">coaching website<\/a> or an <a href=\"https:\/\/www.jimdo.com\/website\/portfolio\/\">online portfolio<\/a>. Your primary audience might be existing clients. However, your secondary audience is much broader and could include other professionals, reporters, or anyone who might need your services in the future. You\u2019ll need to make sure your content is both accessible and interesting to all of these audiences. What kind of questions might these groups ask about a particular topic? Where are they most active online? What kind of information do they need?<\/p>\n\n\n\n<p>Audiences find web content through many different paths\u2014social media sharing,\u00a0links from other websites, email sharing, and <a href=\"https:\/\/www.jimdo.com/blog\/seo-basics\/\">search engines<\/a>. That last method is especially important when you write for the web. Text could be extremely well-written and informative, but if it\u2019s not optimized for search engines, chances are few people will find it. Think of your audience again: what search terms would they type into Google? If you&#8217;re <a href=\"https:\/\/www.jimdo.com\/website\/resume\/\">posting a resume online<\/a> or making a <a href=\"https:\/\/www.jimdo.com\/website\/freelance\/\">website for your freelance work<\/a>, what kind of jobs are you looking for? Make sure to include those terms in headlines and sub-headers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Follow_the_%E2%80%9Cinverted_pyramid%E2%80%9D_model\"><\/span>2. Follow the \u201cinverted pyramid\u201d model<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web readers have short attention spans\u2014they\u2019ll decide whether your site has the information they need in seconds. Structure your content like an upside-down pyramid or cone. The most important messages go at the top of the page. Then, gradually drill down to the more specific, supporting information.<\/p>\n\n\n\n<p>For example, say you\u2019re creating a web page about a conference. The most pertinent details\u2014a description of the theme, date, and location\u2014would appear at the top of the page. Supporting details like speakers and their lecture topics would follow. The less important information\u2014such as conference organizers, the history of the conference series or a list of related resources\u2014would appear at the bottom of the page.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/www.jimdo.com\/website\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>These two graphs helped guide our own&nbsp;<a href=\"https:\/\/www.jimdo.com\/website\/how-to-create\/\" target=\"_blank\" rel=\"noopener noreferrer\">website makeover<\/a>&nbsp;and can help you conceptualize the structure of your site.<\/p>\n\n\n\n<div class=\"wp-block-image img-screenshot wp-image-1170 size-full\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/09\/image04.png?resize=800%2C419&#038;ssl=1\" alt=\"The Cone Principle of Organizing Content on a Website\" class=\"wp-image-1170\" srcset=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/09\/image04.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/09\/image04.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/09\/image04.png?resize=714%2C374&amp;ssl=1 714w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption>These two graphs can help you conceptualize the structure of your site.<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Write_short_simple_sentences\"><\/span>3. Write short, simple sentences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Long sentences are for Charles Dickens\u2014the short attention span of today\u2019s reader demands sentences of 35 words or fewer. So website content that\u2019s accessible and easy to read will naturally reach a wider audience.<\/p>\n\n\n\n<p>Focus on using nouns and verbs. Use adverbs and adjectives sparingly. Don\u2019t use words like \u201cequanimity\u201d or \u201cobfuscate\u201d when words like \u201ccalm\u201d or \u201cconfuse\u201d will do.<\/p>\n\n\n\n<p>If you\u2019re not sure how to judge your own writing, then it\u2019s useful to check how your texts score with an online readability tool. Most of the popular models are based on the length of words and sentences in a text. Your text\u2019s readability is then scored by a number or an education level. These three tools will scan your text and score its readability:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.webpagefx.com\/tools\/read-able\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Readability Test Tool<\/a><\/li><li><a href=\"https:\/\/www.online-utility.org\/english\/readability_test_and_improve.jsp\" target=\"_blank\" rel=\"noopener noreferrer\">The Readability Calculator<\/a><\/li><li><a href=\"https:\/\/support.office.com\/en-us\/article\/test-your-document-s-readability-85b4969e-e80a-4777-8dd3-f7fc3c8b3fd2\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft Word<\/a><\/li><\/ul>\n\n\n\n<p>Can your text be easily understood at a 7th to 9th-grade reading level? Check how it scores on the&nbsp;<a href=\"https:\/\/www.webfx.com\/tools\/read-able\/\" target=\"_blank\" rel=\"noopener noreferrer\">Flesch-Kincaid Grade Level<\/a>&nbsp;to find out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Stick_to_active_voice\"><\/span>4. Stick to active voice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Use active rather than passive verbs, and specify the subject of the sentence. For example, rather than writing \u201cproducts can be ordered on our website,\u201d say \u201cYou can order products on our website.\u201d<\/p>\n\n\n\n<p>Active voice helps create succinct, reader-friendly sentences. It\u2019s also more direct; when you speak directly to the audience (\u201cYou can do it\u201d) it\u2019s more engaging than saying \u201cIt can be done.\u201d This is important on your <a href=\"https:\/\/www.jimdo.com/blog\/how-to-write-an-faq-page-with-examples\/\">website FAQ page<\/a> as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Show_dont_tell\"><\/span>5. Show, don\u2019t tell<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Don\u2019t limit your prose to generalities and high-level statements. Specific, real-world examples help readers better understand and visualize your messages. Consider these two descriptions:<\/p>\n\n\n\n<p><em>This is the best dog toy money can buy.<\/em><\/p>\n\n\n\n<p>Or<\/p>\n\n\n\n<p><em>We made the \u201cRough Rover\u201d dog toy from durable, 100 percent natural rubber, designed to resist punctures and tears from even the most dedicated of chewers.<\/em><\/p>\n\n\n\n<p>Which version gives you a clearer picture of the type of toy you\u2019re buying? Specific details in the second description show readers the dog bone rather than tell them about it.<\/p>\n\n\n\n<p>As an added bonus, more specific, descriptive product information\u00a0helps your website\u2019s SEO\u00a0and\u00a0gives customers the information they need\u00a0to make those purchases.<\/p>\n\n\n\n<p>We love the product descriptions on Zingerman\u2019s website\u2014they explain in mouthwatering detail why their gourmet foods are the best choice. Here are <a href=\"https:\/\/www.jimdo.com/blog\/how-to-write-good-product-descriptions-for-online-store\/\">more tips to writing great product descriptions for your online store<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image img-screenshot wp-image-1548 size-full\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"648\" src=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/11\/zingermans_example.png?resize=1022%2C648&#038;ssl=1\" alt=\"Example of a detailed product description\" class=\"wp-image-1548\" srcset=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/11\/zingermans_example.png?w=1022&amp;ssl=1 1022w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/11\/zingermans_example.png?resize=300%2C190&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/11\/zingermans_example.png?resize=714%2C453&amp;ssl=1 714w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>We love the product descriptions on Zingerman&#8217;s website\u2014they explain in mouthwatering detail why their gourmet foods are the best choice.<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Nix_the_jargon\"><\/span>6. Nix the jargon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The web is for everyone\u2014not just technical experts. So make sure information is understandable for the educated non-specialist. Spell out acronyms on first reference. Avoid insider language. Explain complex or niche terms. And provide hyperlinks to other articles where readers can get more background information on a particular topic.<\/p>\n\n\n\n<p>Consider this sentence:<\/p>\n\n\n\n<p><em>The journalist grabbed a SOT from the MOS, drove back to the station and put the story in the can.<\/em><\/p>\n\n\n\n<p>Many of these terms are comprehensible only to broadcast journalists. A reader-friendly revision would be:<\/p>\n\n\n\n<p><em>The journalist interviewed a bystander about the incident, and recorded her statement to include in the story. <\/em><\/p>\n\n\n\n<p>This tip is especially important if you work in a technical industry, but want your website to attract non-expert customers. Remember that you need to write for your audience (see point #1) and not for your colleagues. Using accessible language will help you come across as approachable and open\u2014just what you want to convey to future customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Mix_up_your_word_choice\"><\/span>7. Mix up your word choice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Words are like cookies\u2014we all have our favorites. But when it comes to keeping your visitors interested, variety is key!\u00a0Word clouds are fun to use and can help you vary your word choice by visualizing which words you use the most. Just copy and paste your text into\u00a0a free word cloud tool\u00a0to generate your cloud. The more you use a word, the bigger it will look in your cloud. Have you overused a certain word? Type it into\u00a0Thesaurus.com\u00a0to find new synonyms to enhance your text.<\/p>\n\n\n\n<p>Negative words standing out in your cloud? Now you know exactly what to tweak for a more positive tone. Keep an eye out for your website keywords as well: these should appear several times in your text, so it should be easy to recognize them in a word cloud.<\/p>\n\n\n\n<p><strong>Here\u2019s the exception:<\/strong>&nbsp;keep key terms consistent across your site to avoid confusing your visitors. For example, if you\u2019re a photographer, don\u2019t offer \u201cphotoshoots\u201d on one page then call them \u201cphotography sessions\u201d on the next.<\/p>\n\n\n\n<p>Make a list of terms that describe your company and group together any words you use to mean the same thing. Pick your top choice and stick to it everywhere on your website. Like this:<\/p>\n\n\n\n<p>Use: invoice .<\/p>\n\n\n\n<p>Not: bill<\/p>\n\n\n\n<p>Use: photoshoot<\/p>\n\n\n\n<p>Not: photography session, photo appointment, shoot<\/p>\n\n\n\n<p>Do you call your customers clients, patients, or users? Do you refer to services, packages, or plans? Once you have this list or glossary, you can use it to review any text before you publish it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Make_text_scannable\"><\/span>8. Make text scannable<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In addition to putting the most important information up top, make sure text is easy to skim. Most web readers will scan the page to find the specific piece of information they\u2019re looking for\u2014if they don\u2019t find it easily,&nbsp;<a href=\"https:\/\/www.jimdo.com\/blog\/website-bounce-rate-how-to-keep-visitors\/\" target=\"_blank\" rel=\"noopener noreferrer\">they\u2019ll move on<\/a>.<\/p>\n\n\n\n<p>Don\u2019t believe it? Try paying attention the next time you open a webpage you haven\u2019t seen before. Are you reading every word beginning to end? Or is your eye jumping around, looking for the information you want?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Instead of text-heavy paragraphs,\u00a0<strong>use bulleted or numerical lists<\/strong>. Instead of one long page of text, organize content into labeled tabs.<\/li><li><strong>Always include \u201cwhite space.\u201d<\/strong>\u00a0This is the empty space that surrounds paragraphs, images, and other elements on your web page. Though it may seem like this is just wasted space, it\u2019s\u00a0actually a web designer\u2019s best friend. Comfortable amounts of <a href=\"https:\/\/www.jimdo.com/blog\/3-web-design-principles-for-beginners\/\">white space around text make it more legible<\/a>, and more enjoyable to read.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image img.screenshot wp-image-4726 size-medium\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" height=\"286\" width=\"300\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2015\/05\/Pic-one.png?resize=300%2C286&#038;ssl=1\" alt=\"Example of using headings to break up text on the page\" class=\"wp-image-4726\"\/><figcaption>Here&#8217;s an example of how to use Headings to break up a page and make it easier to read.<\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>It\u2019s also important to&nbsp;<strong>divide content into sections<\/strong>&nbsp;with descriptive sub-headers. For example, a webpage about climate change might organize information under the following headings: <br><ul><li>What Is Climate Change?<\/li><li>Drivers of Climate Change<\/li><li>Current and Projected Impacts of Climate Change<\/li><li>Solutions to Reduce Emissions<\/li><li>Learn More <\/li><\/ul><\/li><\/ul>\n\n\n\n<p>These sub-headers not only help readers navigate the page, they\u2019ll help search engines find your content. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Incorporate_multimedia\"><\/span>9. Incorporate multimedia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Research shows that\u00a0most the human brain is visual, and people process visual information many times faster than text. <\/p>\n\n\n\n<p>An easy-to-read chart or graph can also do a better job of explaining a complex topic than text alone. If you\u2019re not a graphic designer by trade, there are lots of ways to\u00a0use visuals on your website\u00a0and some great services out there to help you make graphics yourself, like\u00a0Canva\u00a0and\u00a0Piktochart.<\/p>\n\n\n\n<p>Images also help break up text, making your page easier to read. We recommend having at least one image on each page of your website. Here are more <a href=\"https:\/\/www.jimdo.com/blog\/optimize-website-images-for-better-design-seo\/\">tips for how to optimize your website images<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Layer_website_content\"><\/span>10. Layer website content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The great thing about a website is that it\u2019s easy to direct readers from one page to another. Help readers find more great content by hyperlinking certain words or phrases to other relevant resources, especially those on your own website. This will help keep people engaged with your content and moving through your site.<\/p>\n\n\n\n<p>For example, say this sentence appeared on your cooking website:&nbsp;Ratatouille is a low-fat dish that consists of seasonal ingredients like eggplant, squash, and tomatoes.&nbsp;You could hyperlink \u201clow-fat dish\u201d to a page with other blog posts on healthy eating.<\/p>\n\n\n\n<p>Building these internal links within your own site&nbsp;also helps your SEO, but keep in mind that links should always be relevant and helpful. Visually, if you overload your text with links, people won\u2019t know what to click on.&nbsp;<a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google recommends<\/a>&nbsp;keeping the amount of hyperlinks on a page to a \u201creasonable number.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Leave_them_wanting_more\"><\/span>11. Leave them wanting more<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here\u2019s an example of what a call-to-action button can look like on your website.<\/p>\n\n\n\n<p>Good websites end each page with a strong\u00a0<a href=\"https:\/\/www.jimdo.com\/blog\/create-better-calls-to-action\/\" target=\"_blank\" rel=\"noopener noreferrer\">call-to-action<\/a>\u00a0(or CTA for short). Is there a person a reader should contact for more information? An interesting video they should watch? How about a related blog post they can read or a report they can download? This strategy helps direct readers to other areas of your website and encourages them to promote your content to their friends and family.<\/p>\n\n\n\n<p>Keep these calls-to-action succinct, and start them with action verbs like \u201cDownload,\u201d \u201cShare,\u201d \u201cJoin,\u201d \u201cSign Up,\u201d \u201cLearn More\u201d or \u201cWatch.\u201d And of course, make sure to include a link that actually allows readers to fulfill the action you\u2019re asking them to take.<\/p>\n\n\n\n<p>Writing, in general, is hard work\u2014writing content for your website, even more so. But remember, you don\u2019t need to write perfect texts first time around! Once your content is live, you can do&nbsp;<a href=\"https:\/\/www.jimdo.com\/blog\/website-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">monthly website checks<\/a>&nbsp;to monitor and optimize its performance. With these tips, you\u2019re prepared to create effective content that resonates with even the most flighty and time-pressed of internet readers.<\/p>\n\n\n\n<p>And once your content is written,&nbsp;<a href=\"https:\/\/www.jimdo.com\/blog\/checklist-for-clear-readable-website-text\/\" target=\"_blank\" rel=\"noopener noreferrer\">read this checklist for designing easy-to-read text<\/a>&nbsp;on your site.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/www.jimdo.com\/website\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Well-written content that\u2019s optimized for websites will rise to the top of search results and hold readers\u2019 attentions. <\/p>\n","protected":false},"author":2,"featured_media":4727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[109],"tags":[126,114],"class_list":["post-2301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-tips","tag-productivity","tag-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>11 Golden Rules of Writing Content for Your Website | Jimdo Blog<\/title>\n<meta name=\"description\" content=\"Get peoples\u2019 attention with well-written website content optimized for search engines. Here are our expert tips for writing website content that converts!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Golden Rules of Writing Content for Your Website | Jimdo Blog\" \/>\n<meta property=\"og:description\" content=\"Get peoples\u2019 attention with well-written website content optimized for search engines. Here are our expert tips for writing website content that converts!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/\" \/>\n<meta property=\"og:site_name\" content=\"The Jimdo blog for small businesses\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-06T13:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-10T18:18:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jimdo.com/blog\/wp-content\/uploads\/2015\/05\/Header-Golden-rules.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jimdo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jimdo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/11-golden-rules-of-writing-website-content\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/11-golden-rules-of-writing-website-content\\\/\"},\"author\":{\"name\":\"Jimdo\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#\\\/schema\\\/person\\\/555d7b95204044216222b73d8efacc7d\"},\"headline\":\"The 11 Golden Rules of Writing Content for Your Website\",\"datePublished\":\"2019-02-06T13:00:23+00:00\",\"dateModified\":\"2021-06-10T18:18:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/11-golden-rules-of-writing-website-content\\\/\"},\"wordCount\":2142,\"publisher\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/11-golden-rules-of-writing-website-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/Header-Golden-rules.jpeg?fit=2048%2C1024&ssl=1\",\"keywords\":[\"Productivity\",\"Web Design\"],\"articleSection\":[\"Website Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/11-golden-rules-of-writing-website-content\\\/\",\"url\":\"https:\\\/\\\/www.jimdo.com/blog\\\/11-golden-rules-of-writing-website-content\\\/\",\"name\":\"11 Golden Rules of Writing Content for Your Website | Jimdo Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/11-golden-rules-of-writing-website-content\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/11-golden-rules-of-writing-website-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/Header-Golden-rules.jpeg?fit=2048%2C1024&ssl=1\",\"datePublished\":\"2019-02-06T13:00:23+00:00\",\"dateModified\":\"2021-06-10T18:18:39+00:00\",\"description\":\"Get peoples\u2019 attention with well-written website content optimized for search engines. Here are our expert tips for writing website content that converts!\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.jimdo.com/blog\\\/11-golden-rules-of-writing-website-content\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/11-golden-rules-of-writing-website-content\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/Header-Golden-rules.jpeg?fit=2048%2C1024&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/Header-Golden-rules.jpeg?fit=2048%2C1024&ssl=1\",\"width\":2048,\"height\":1024,\"caption\":\"Golden Rules for writing content\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.jimdo.com/blog\\\/\",\"name\":\"The Jimdo blog for small businesses\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.jimdo.com/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#organization\",\"name\":\"Jimdo GmbH\",\"url\":\"https:\\\/\\\/www.jimdo.com/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/JimdoLogo-2019-main-petrol-white-bg.png\",\"contentUrl\":\"https:\\\/\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/JimdoLogo-2019-main-petrol-white-bg.png\",\"width\":2048,\"height\":841,\"caption\":\"Jimdo GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#\\\/schema\\\/person\\\/555d7b95204044216222b73d8efacc7d\",\"name\":\"Jimdo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2506bfab94e877841212e235c7148d443cd1a56b3ca7e617bd0bc48887dc682f?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2506bfab94e877841212e235c7148d443cd1a56b3ca7e617bd0bc48887dc682f?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2506bfab94e877841212e235c7148d443cd1a56b3ca7e617bd0bc48887dc682f?s=96&d=blank&r=g\",\"caption\":\"Jimdo\"},\"description\":\"The Jimdo blog is made for all entrepreneurs\u2014everyone with their own idea or project. Here you will find interesting information about founders and start-ups, current trends and exciting stories from other Jimdo users as well as great website tips on design, shop, SEO and more.\",\"url\":\"https:\\\/\\\/www.jimdo.com/blog\\\/author\\\/jimdoblog\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"11 Golden Rules of Writing Content for Your Website | Jimdo Blog","description":"Get peoples\u2019 attention with well-written website content optimized for search engines. Here are our expert tips for writing website content that converts!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/","og_locale":"en_US","og_type":"article","og_title":"11 Golden Rules of Writing Content for Your Website | Jimdo Blog","og_description":"Get peoples\u2019 attention with well-written website content optimized for search engines. Here are our expert tips for writing website content that converts!","og_url":"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/","og_site_name":"The Jimdo blog for small businesses","article_published_time":"2019-02-06T13:00:23+00:00","article_modified_time":"2021-06-10T18:18:39+00:00","og_image":[{"width":2048,"height":1024,"url":"https:\/\/www.jimdo.com/blog\/wp-content\/uploads\/2015\/05\/Header-Golden-rules.jpeg","type":"image\/jpeg"}],"author":"Jimdo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jimdo","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/#article","isPartOf":{"@id":"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/"},"author":{"name":"Jimdo","@id":"https:\/\/www.jimdo.com/blog\/#\/schema\/person\/555d7b95204044216222b73d8efacc7d"},"headline":"The 11 Golden Rules of Writing Content for Your Website","datePublished":"2019-02-06T13:00:23+00:00","dateModified":"2021-06-10T18:18:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/"},"wordCount":2142,"publisher":{"@id":"https:\/\/www.jimdo.com/blog\/#organization"},"image":{"@id":"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2015\/05\/Header-Golden-rules.jpeg?fit=2048%2C1024&ssl=1","keywords":["Productivity","Web Design"],"articleSection":["Website Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/","url":"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/","name":"11 Golden Rules of Writing Content for Your Website | Jimdo Blog","isPartOf":{"@id":"https:\/\/www.jimdo.com/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/#primaryimage"},"image":{"@id":"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2015\/05\/Header-Golden-rules.jpeg?fit=2048%2C1024&ssl=1","datePublished":"2019-02-06T13:00:23+00:00","dateModified":"2021-06-10T18:18:39+00:00","description":"Get peoples\u2019 attention with well-written website content optimized for search engines. Here are our expert tips for writing website content that converts!","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/#primaryimage","url":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2015\/05\/Header-Golden-rules.jpeg?fit=2048%2C1024&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2015\/05\/Header-Golden-rules.jpeg?fit=2048%2C1024&ssl=1","width":2048,"height":1024,"caption":"Golden Rules for writing content"},{"@type":"WebSite","@id":"https:\/\/www.jimdo.com/blog\/#website","url":"https:\/\/www.jimdo.com/blog\/","name":"The Jimdo blog for small businesses","description":"","publisher":{"@id":"https:\/\/www.jimdo.com/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jimdo.com/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.jimdo.com/blog\/#organization","name":"Jimdo GmbH","url":"https:\/\/www.jimdo.com/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jimdo.com/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.jimdo.com/blog\/wp-content\/uploads\/2017\/04\/JimdoLogo-2019-main-petrol-white-bg.png","contentUrl":"https:\/\/www.jimdo.com/blog\/wp-content\/uploads\/2017\/04\/JimdoLogo-2019-main-petrol-white-bg.png","width":2048,"height":841,"caption":"Jimdo GmbH"},"image":{"@id":"https:\/\/www.jimdo.com/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.jimdo.com/blog\/#\/schema\/person\/555d7b95204044216222b73d8efacc7d","name":"Jimdo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2506bfab94e877841212e235c7148d443cd1a56b3ca7e617bd0bc48887dc682f?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2506bfab94e877841212e235c7148d443cd1a56b3ca7e617bd0bc48887dc682f?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2506bfab94e877841212e235c7148d443cd1a56b3ca7e617bd0bc48887dc682f?s=96&d=blank&r=g","caption":"Jimdo"},"description":"The Jimdo blog is made for all entrepreneurs\u2014everyone with their own idea or project. Here you will find interesting information about founders and start-ups, current trends and exciting stories from other Jimdo users as well as great website tips on design, shop, SEO and more.","url":"https:\/\/www.jimdo.com/blog\/author\/jimdoblog\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2015\/05\/Header-Golden-rules.jpeg?fit=2048%2C1024&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":931,"url":"https:\/\/www.jimdo.com/blog\/how-to-naturally-get-high-quality-backlinks\/","url_meta":{"origin":2301,"position":0},"title":"How to Naturally Get High Quality Backlinks","author":"Jimdo","date":"July 18, 2014","format":false,"excerpt":"Links can help businesses of all sizes build their online presence, drive traffic to their site, and increase sales. Learn all about links and how to acquire them in the right way.","rel":"","context":"In &quot;Website Tips&quot;","block_context":{"text":"Website Tips","link":"https:\/\/www.jimdo.com/blog\/website-tips\/"},"img":{"alt_text":"backlinks","src":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/07\/links-1024x512.jpg?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/07\/links-1024x512.jpg?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/07\/links-1024x512.jpg?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/07\/links-1024x512.jpg?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7294,"url":"https:\/\/www.jimdo.com/blog\/increase-website-traffic\/","url_meta":{"origin":2301,"position":1},"title":"How to Increase Website Traffic: 10 Proven Strategies for 2026","author":"Lilli Brinkert","date":"March 3, 2026","format":false,"excerpt":"Key takeaways:\u00a0 A strong SEO foundation with keyword research, optimized meta tags, and schema markup improves search visibility. Publishing and repurposing high-quality, evergreen content helps solve audience problems and boosts engagement. Internal linking and acquiring high-quality backlinks increase site authority and improve navigation. Promoting content across social media, email campaigns,\u2026","rel":"","context":"In &quot;Business Tips&quot;","block_context":{"text":"Business Tips","link":"https:\/\/www.jimdo.com/blog\/business-tips\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/03\/image-5.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/03\/image-5.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/03\/image-5.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/03\/image-5.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/03\/image-5.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5719,"url":"https:\/\/www.jimdo.com/blog\/build-mobile-website\/","url_meta":{"origin":2301,"position":2},"title":"How to Make a Mobile Website","author":"Jimdo","date":"November 24, 2020","format":false,"excerpt":"Is your website mobile friendly? Learn how to make a responsive website with these easy mobile website tips.","rel":"","context":"In &quot;Website Tips&quot;","block_context":{"text":"Website Tips","link":"https:\/\/www.jimdo.com/blog\/website-tips\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/11\/mobile-friendly-website-tips.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/11\/mobile-friendly-website-tips.jpg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/11\/mobile-friendly-website-tips.jpg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/11\/mobile-friendly-website-tips.jpg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/11\/mobile-friendly-website-tips.jpg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3141,"url":"https:\/\/www.jimdo.com/blog\/how-to-get-google-to-notice-your-website\/","url_meta":{"origin":2301,"position":3},"title":"How to Get Google to Notice Your Website","author":"Jimdo","date":"April 8, 2019","format":false,"excerpt":"Feeling left out of Google's search results? Learn how search engines work and how your website can get the attention it deserves.","rel":"","context":"In &quot;Website Tips&quot;","block_context":{"text":"Website Tips","link":"https:\/\/www.jimdo.com/blog\/website-tips\/"},"img":{"alt_text":"How to Get Google to Notice Your Website","src":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/04\/How-to-Get-Google-to-Notice-Your-Website.jpg?fit=1200%2C605&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/04\/How-to-Get-Google-to-Notice-Your-Website.jpg?fit=1200%2C605&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/04\/How-to-Get-Google-to-Notice-Your-Website.jpg?fit=1200%2C605&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/04\/How-to-Get-Google-to-Notice-Your-Website.jpg?fit=1200%2C605&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/04\/How-to-Get-Google-to-Notice-Your-Website.jpg?fit=1200%2C605&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5307,"url":"https:\/\/www.jimdo.com/blog\/seo-basics\/","url_meta":{"origin":2301,"position":4},"title":"Beginner\u2019s Guide to Small Business SEO","author":"Jimdo","date":"June 14, 2022","format":false,"excerpt":"Want to try SEO but not sure how? This SEO guide is perfect for beginners. Use our checklist to start optimizing your website today.","rel":"","context":"In &quot;Website Tips&quot;","block_context":{"text":"Website Tips","link":"https:\/\/www.jimdo.com/blog\/website-tips\/"},"img":{"alt_text":"What is Search Engine Optimization? SEO Basics","src":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/01\/jimdo-blog-seo-optimization-featured.jpg?fit=1200%2C748&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/01\/jimdo-blog-seo-optimization-featured.jpg?fit=1200%2C748&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/01\/jimdo-blog-seo-optimization-featured.jpg?fit=1200%2C748&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/01\/jimdo-blog-seo-optimization-featured.jpg?fit=1200%2C748&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/01\/jimdo-blog-seo-optimization-featured.jpg?fit=1200%2C748&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5021,"url":"https:\/\/www.jimdo.com/blog\/how-to-write-an-faq-page-with-examples\/","url_meta":{"origin":2301,"position":5},"title":"How to Write an FAQ Page\u2013with Examples","author":"Jimdo","date":"October 20, 2021","format":false,"excerpt":"Wondering what to put on your website\u2019s FAQ page? Use these frequently asked questions tips to help your sales, your SEO, and save you time too.","rel":"","context":"In &quot;Website Tips&quot;","block_context":{"text":"Website Tips","link":"https:\/\/www.jimdo.com/blog\/website-tips\/"},"img":{"alt_text":"What goes on an FAQ page?","src":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/05\/jimdo-blog-featured-image-faq.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/05\/jimdo-blog-featured-image-faq.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/05\/jimdo-blog-featured-image-faq.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/05\/jimdo-blog-featured-image-faq.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/05\/jimdo-blog-featured-image-faq.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/posts\/2301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/comments?post=2301"}],"version-history":[{"count":0,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/posts\/2301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/media\/4727"}],"wp:attachment":[{"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/media?parent=2301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/categories?post=2301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/tags?post=2301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}