{"id":298,"date":"2020-05-28T04:44:40","date_gmt":"2020-05-28T02:44:40","guid":{"rendered":"http:\/\/jimdo.wpengine.com\/?p=298"},"modified":"2021-03-12T17:19:36","modified_gmt":"2021-03-12T15:19:36","slug":"why-does-your-business-need-website","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/why-does-your-business-need-website\/","title":{"rendered":"Why Do I Need a Website for My Small Business?"},"content":{"rendered":"\n<p>Today you can have a website for pretty much anything\u2014from crowdfunding campaigns to pet hamster fan pages. But for some reason, an estimated 30-40% of small businesses have been slow to get online. What gives?&nbsp;<\/p>\n\n\n\n<p>In surveys, many business owners say they don\u2019t have the skills, the time, or the money to build a website. But <strong>a surprising number say that they don\u2019t need a website in the first place<\/strong>, either because it\u2019s not required or because they use social media instead.&nbsp;<\/p>\n\n\n\n<p>That idea is changing quickly though, especially as coronavirus makes in-person business more difficult. <\/p>\n\n\n\n<p>We\u2019ve put&nbsp;together some specific reasons why your small business should have its own website. If you\u2019re a small business owner who is still on the fence, read on!&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.jimdo.com/blog\/why-does-your-business-need-website\/#1_Customers_now_expect_businesses_to_have_websites\" >1. Customers now expect businesses to have websites<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.jimdo.com/blog\/why-does-your-business-need-website\/#2_You_can_control_information_and_branding\" >2. You can control information and branding<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.jimdo.com/blog\/why-does-your-business-need-website\/#3_A_website_makes_you_look_more_reputable_and_trustworthy\" >3. A website makes you look more reputable and trustworthy<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.jimdo.com/blog\/why-does-your-business-need-website\/#4_You_can_sell_products_online\" >4. You can sell products online<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.jimdo.com/blog\/why-does-your-business-need-website\/#5_A_website_is_more_affordable_than_traditional_advertising\" >5. A website is more affordable than traditional advertising<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.jimdo.com/blog\/why-does-your-business-need-website\/#6_A_website_is_easier_to_keep_up_to_date\" >6. A website is easier to keep up to date<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.jimdo.com/blog\/why-does-your-business-need-website\/#7_You_can_find_new_local_customers_near_you\" >7. You can find new local customers near you<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.jimdo.com/blog\/why-does-your-business-need-website\/#Does_my_business_need_a_website_if_Im_on_social_media\" >Does my business need a website if I\u2019m on social media?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Customers_now_expect_businesses_to_have_websites\"><\/span>1. Customers now expect businesses to have websites<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now more than ever, customers want to be able to find information about you from your company website. Most consumers do research online before they make a purchase, even if it\u2019s to buy something from their local shop. If you don\u2019t have a website, it sends a message that your business is stuck in the Dark Ages, that you\u2019re not open anymore, or that you\u2019re not interested in finding new customers\u2014and those are certainly not messages you want to send!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_You_can_control_information_and_branding\"><\/span>2. You can control information and branding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>User reviews and comments on other websites are great, but shouldn\u2019t you have the final say about how your company is presented to the public? Having a website for your company instantly creates an official presence on the internet, so that you don\u2019t have to depend on others speaking for you. And you can make it look exactly the way you want, with <a href=\"https:\/\/www.jimdo.com\/blog\/logo-design\/\">your own logo<\/a> and <a href=\"https:\/\/www.jimdo.com/blog\/what-makes-a-good-logo\/\">company branding<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Design a logo that makes your business stand out.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_logo_tool\" class=\"wp-block-button__link\" href=\"https:\/\/logo.e.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Design yours now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Check out our <a href=\"https:\/\/www.jimdo.com/blog\/tutorial-customized-website\/\">Beginner&#8217;s Guide to Customizing Your Jimdo Website<\/a> for more ideas!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_A_website_makes_you_look_more_reputable_and_trustworthy\"><\/span>3. A website makes you look more reputable and trustworthy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Consumers are learning to be pretty savvy when they research online. In fact, <a href=\"https:\/\/www.bluecorona.com\/blog\/29-small-business-digital-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">75% will judge your credibility based on your website design<\/a>. That\u2019s why it\u2019s so important to have a modern, up-to-date website with a custom domain and other <a href=\"https:\/\/www.jimdo.com\/blog\/build-a-website-customers-will-trust\/\">markers of trustworthiness<\/a>. A website also shows that you are open for business during a time when there is a lot of uncertainty.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_You_can_sell_products_online\"><\/span>4. You can sell products online<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Online sales were on the rise even before COVID-19 kept everyone stuck at home. And these trends are expected to continue after businesses reopen to customers. So even if you don\u2019t think of yourself as an \u201cecommerce\u201d business, you can still <a href=\"https:\/\/www.jimdo.com\/website\/online-store\/\">use an online store<\/a> to benefit your offline business. <\/p>\n\n\n\n<p>It can help supplement your income when you\u2019re closed in-person and attract new customers who will now be able to find your services and products via Google and other search engines. <br><br>And, if you don\u2019t want to deal with the headache of shipping, you can use <a href=\"https:\/\/www.jimdo.com\/blog\/local-pickup-feature\/\">Jimdo\u2019s local pickup option<\/a> so that customers can buy your products online and pick them up curbside or in-person.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_A_website_is_more_affordable_than_traditional_advertising\"><\/span>5. A website is more affordable than traditional advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many small businesses who don\u2019t have a website still rely on Yellow Page ads or traditional advertising to get their name out there. But is purchasing an ad in ever-shrinking and increasingly expensive directory the best use of funds, especially if you\u2019re <a href=\"https:\/\/www.jimdo.com\/blog\/cut-business-costs\/\">trying to cut business costs<\/a>? <a href=\"https:\/\/www.jimdo.com\/blog\/how-much-does-a-website-cost-for-a-small-business\/\">Websites cost much less<\/a> than they have in the past and give you a wider reach than regular advertising.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_A_website_is_easier_to_keep_up_to_date\"><\/span>6. A website is easier to keep up to date<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you tried starting a website years ago, you might have some bad memories from the experience. It probably took weeks for a developer to build, and then you couldn\u2019t make any changes yourself. Simple things like updating store hours could take forever, so your information was outdated.<\/p>\n\n\n\n<p>Today, it couldn\u2019t be more different. With Jimdo, all you need to do is log in to your website and click on the part you\u2019d like to change. You\u2019ll be able to edit text, add photos, or change parts of your design. When you use <a href=\"https:\/\/www.jimdo.com\/addon\/business-listings\/\">Jimdo Business Listings<\/a>, you can update the info on your website once, and it will automatically update it across multiple listing platforms like Facebook, Google, and more. <strong><br><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_You_can_find_new_local_customers_near_you\"><\/span>7. You can find new local customers near you<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A website isn\u2019t just for finding customers across the globe\u2014it\u2019s an essential tool for attracting local customers too. Many Google searches are people looking for something right near them. That\u2019s especially true of mobile phone users who might be looking for a store, <a href=\"https:\/\/www.jimdo.com\/website\/restaurant\/\" target=\"_blank\" rel=\"noreferrer noopener\">restaurant<\/a>, or other service while they\u2019re on-the-go. If you don\u2019t have a <a href=\"https:\/\/www.jimdo.com/blog\/build-mobile-website\/\">mobile-friendly website<\/a>, you\u2019re missing out on an opportunity to <a href=\"https:\/\/www.jimdo.com\/blog\/local-seo-marketing-for-businesses\/\">catch those visitors when they\u2019re right in your neighborhood<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Does_my_business_need_a_website_if_Im_on_social_media\"><\/span>Does my business need a website if I\u2019m on social media?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maybe you already have a Facebook page and some pretty good reviews on social media. Lots of business owners assume that a <a href=\"https:\/\/www.jimdo.com\/blog\/set-up-all-your-social-media-profiles\/\">social media profile for their business<\/a> is enough.&nbsp;<\/p>\n\n\n\n<p>But there are some problems with this strategy. First, you\u2019ll always be dependent on the social media platform you choose. Algorithms change, rules change, and what\u2019s working one day might not work a few weeks from now (as many businesses who depended on Facebook have recently learned).&nbsp;<\/p>\n\n\n\n<p>If you have a website, it belongs to you, and <em>you<\/em> control the content and the message. <\/p>\n\n\n\n<p>Trends change, too. If your customers are on Instagram today, they might be on a new platform tomorrow. As people switch from one tool to the next, your website acts as an anchor. No matter what social media service customers prefer, they can always find your website in the same place, available to everyone.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: every business needs a website<\/h2>\n\n\n\n<p>The case for having a website in today\u2019s world is very strong. Almost all the businesses surveyed said they planned to have a website by the end of the year. Are you part of this group? Make it a reality by signing up for a free Jimdo website today, and see how easy it is!&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/register.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Even though customers are demanding it, many small businesses still don\u2019t have a website. How can this be? <\/p>\n","protected":false},"author":2,"featured_media":5186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[116],"tags":[125,121],"class_list":["post-298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips","tag-beginner-website-tips","tag-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Do I Need a Small Business Website in 2021? | Jimdo<\/title>\n<meta name=\"description\" content=\"When times are tough, a website is better for business than social media alone\u2014and easier to set up than you might think. See why!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimdo.com/blog\/why-does-your-business-need-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Do I Need a Small Business Website in 2021? | Jimdo\" \/>\n<meta property=\"og:description\" content=\"When times are tough, a website is better for business than social media alone\u2014and easier to set up than you might think. 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