{"id":3196,"date":"2021-10-18T06:00:00","date_gmt":"2021-10-18T04:00:00","guid":{"rendered":"http:\/\/www.jimdo.com/blog\/?p=3196"},"modified":"2021-11-05T16:20:37","modified_gmt":"2021-11-05T14:20:37","slug":"8-steps-to-writing-a-great-about-page","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/8-steps-to-writing-a-great-about-page\/","title":{"rendered":"Top Tips to Write a Great About Page"},"content":{"rendered":"\n<p>Here\u2019s a challenge: explain who you are and what you do\u2026.and do it all on just one page of your website. Easier said than done, right? That\u2019s why the \u201cAbout\u201d page of a website is one of the trickiest parts to get right.&nbsp;<\/p>\n\n\n\n<p>So, how do you break it down and figure out what you want to say, and how to say it? Let\u2019s go over some tips that have helped others along the way, and show some examples of About pages that work well.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.jimdo.com/blog\/8-steps-to-writing-a-great-about-page\/#What_is_the_goal_of_an_%E2%80%9CAbout_Me%E2%80%9D_page\" >What is the goal of an \u201cAbout Me\u201d page?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.jimdo.com/blog\/8-steps-to-writing-a-great-about-page\/#8_tips_for_writing_your_website_About_page\" >8 tips for writing your website About page<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.jimdo.com/blog\/8-steps-to-writing-a-great-about-page\/#Great_examples_of_company_About_pages\" >Great examples of company About pages<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.jimdo.com/blog\/8-steps-to-writing-a-great-about-page\/#About_Page_FAQ\" >About Page FAQ<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.jimdo.com/blog\/8-steps-to-writing-a-great-about-page\/#Website_About_Page_Checklist\" >Website About Page Checklist:&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_goal_of_an_%E2%80%9CAbout_Me%E2%80%9D_page\"><\/span>What is the goal of an \u201cAbout Me\u201d page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Whether you call it \u201cAbout\u201d, \u201cAbout Me\u201d, \u201cAbout Us,\u201d or \u201cBio,\u201d this page of your website has the condensed version of your story. And, it\u2019s often one of the most-visited pages. No matter who comes to your site, people want to know who you are and why you do what you do. But aside from that, there are a few other reasons why an About page is so important:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>It builds trust.<\/strong> Often when people encounter a new business, they want to know it\u2019s \u201clegit.\u201d So having a page that describes your experience and your story can really help. Here are other ways to <a href=\"https:\/\/www.jimdo.com\/blog\/build-a-website-customers-will-trust\/\">build a website customers will trust<\/a>.&nbsp;<\/li><li><strong>It shows that you know what you\u2019re doing.<\/strong> Sharing how you got where you are today shows that reader that you know your craft, you know your audience, and you\u2019re going to deliver what you promise.&nbsp;<\/li><li><strong>It makes it easier for customers to get in touch. <\/strong>Sometimes it\u2019s hard to take the first step. When a customer or client sees a clear, organized About page, they\u2019ll know exactly how (and why) to start working with you or make a purchase.&nbsp;<\/li><li><strong>It helps you on search engines. <\/strong>Search engines like Google crawl through millions of websites each day, and they look for About pages as a way to help categorize your website and show it to the right people. By having a good About page, you\u2019re basically helping the search engines send the right visitors in your direction.<\/li><\/ul>\n\n\n\n<p>Remember, the About page isn\u2019t actually \u201cabout\u201d you\u2014it\u2019s about your customer, and making them feel comfortable enough to get in touch and work with you.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Start selling your products online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_shop_signup\" class=\"wp-block-button__link\" href=\"https:\/\/cms.jimdo.com\/wizard\/?store=1\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_tips_for_writing_your_website_About_page\"><\/span>8 tips for writing your website About page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Make it visible<\/h3>\n\n\n\n<p>Too often, website creators bury the About page link all the way at the bottom of a homepage in teeny, tiny font\u2014if they feature it on the homepage at all. Placement of the About page tab should match its level of importance, so put a clear link in your homepage\u2019s <a href=\"https:\/\/www.jimdo.com\/blog\/fixing-website-navigation-bar\/\">top navigation bar<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Keep it simple<\/h3>\n\n\n\n<p>Some get creative with naming their About page, calling it Our Journey, Nuts, and Bolts, Inside the Machine, or some other clever phrase. Resist this temptation! Visitors\u2014especially those who are unfamiliar with your business\u2014won\u2019t intuitively connect these names with the information they\u2019re looking for. And it also makes it harder for search engines like <a href=\"https:\/\/www.jimdo.com\/blog\/how-to-get-google-to-notice-your-website\/\">Google to understand and index your content<\/a>.&nbsp; \u201cAbout,\u201d \u201cAbout Me\u201d or \u201cMy Story\u201d will do just fine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Include the most important information at the top<\/h3>\n\n\n\n<p>Your company history, staff, and plans for expansion are all interesting nuggets, but they\u2019re not the most important information for first-time visitors. These users are looking for answers to three major questions:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Who are you?<\/li><li>What do you do? What business, service, etc. do you provide?<\/li><li>How can you help me?<br><\/li><\/ul>\n\n\n\n<p>You should be able to answer these questions in a short \u201c<a href=\"https:\/\/www.jimdo.com\/blog\/elevator-pitch\/\">elevator pitch<\/a>\u201d\u2014two-to-three clear, non-technical sentences. This high-level summary should appear at the very top of your About page. This short pitch is absolutely the most essential component of any About page\u2014and possibly your website as a whole.<\/p>\n\n\n\n<p><strong>Tip: <\/strong>For some websites\u2014like <a href=\"https:\/\/www.jimdo.com\/website\/freelance\/\">freelancers<\/a>, <a href=\"https:\/\/www.jimdo.com\/website\/artist\/\">artists<\/a>, or <a href=\"https:\/\/www.jimdo.com\/website\/portfolio\/\">portfolio websites<\/a>, your entire site is essentially one big \u201cAbout\u201d page. If that\u2019s the case, check out our tips for building out a great <a href=\"https:\/\/www.jimdo.com\/blog\/resume-website-that-employers-love\/\">resume\/CV website<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Make it easy to read<\/h3>\n\n\n\n<p>The high-level summary may be the most critical part of the About page, but it\u2019s not the only piece of information that describes who you are and the services you provide. Supplemental material is great, but only if it\u2019s <a href=\"https:\/\/www.jimdo.com\/blog\/11-golden-rules-of-writing-website-content\/\">presented as digestible text beneath clear headings<\/a>. These will vary depending on the type of organization and mission, but common sections include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>History: A brief narrative about the company\u2019s founding and evolution.<\/li><li>Team: Photos and short bios of your employees or, if you\u2019re on your own, just you!<\/li><li>Products\/Services: List and explain your offerings, and provide photos.<\/li><li>Success Stories: Highlight a few major outcomes or stories of impact that will impress readers.<\/li><li>What Customers Are Saying: List a few quotes or testimonials from long-time customers or clients who are happy with your service.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Give them the facts\u2014not flowery language<\/h3>\n\n\n\n<p>There\u2019s a common expression amongst writers that you must \u201cshow\u201d readers information, not \u201ctell\u201d them. In describing your organization, mission and services, use data and specific examples, not overblown adjectives or corporate jargon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Reflect your organization\u2019s personality<\/h3>\n\n\n\n<p>Readers will understand who you are by what you say as well as how you say it. Make sure the <a href=\"https:\/\/www.jimdo.com\/blog\/how-to-define-your-brand-tone-of-voice-in-4-steps\/\">tone of your website matches the personality of your business<\/a>. For example, the tone of a website for a funky coffee shop will be very different than that of a research institute. It is sometimes helpful to start by making a list of words that describe your organization and its overall vibe. Let these words guide your About page\u2019s content, tone, and style.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Use multimedia to enhance your story<\/h3>\n\n\n\n<p>Web text is important, but adding photos, videos and graphics can make it exponentially more impactful. Experts say that the human brain processes visual information 60,000 times faster than text. And many studies have found that visitors spent more time on web pages with videos.<\/p>\n\n\n\n<p>Try supplementing your elevator pitch with a short video that shows your business\u2019s work in action. Include photos of staff and products or short video interviews with company leaders or clients. And explain your sales growth, impacts or complicated processes like supply chains through infographics. This is especially important for <a href=\"https:\/\/www.jimdo.com\/website\/website-builder\/\">non-profit websites<\/a> who want to show their reputation and fiscal responsibility.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Keep content fresh<\/h3>\n\n\n\n<p>Your business or organization will evolve over time. So should your About page. Be sure to review your content at least once every six months, and update it so that it\u2019s timely, relevant, compelling and true to your mission. One way to do this is with an occasional <a href=\"https:\/\/www.jimdo.com\/blog\/website-audit\/\">website audit<\/a>, which will make sure that you site still matches your goals, and your visitors.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Great_examples_of_company_About_pages\"><\/span>Great examples of company About pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Check out the three examples from Jimdo websites below. Each company has a different style that perfectly captures what they\u2019re about.&nbsp;<\/p>\n\n\n\n<p><strong>Body Care Company Bonda<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.jimdo.com\/blog\/i-wanted-to-dedicate-my-energy-to-a-project-with-meaning\/\">Bonda<\/a> is a natural body care company that makes sustainable soaps. On Annika\u2019s about page, she briefly tells the story behind the company and what motivates her, and she makes it clear how to get in touch. Simple and effective!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"888\" src=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/10\/bonda-about-page-example-english-1024x888.png?resize=1024%2C888&#038;ssl=1\" alt=\"Example of an About page from sustainable body care company Bonda\" class=\"wp-image-6556\" srcset=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/10\/bonda-about-page-example-english.png?resize=1024%2C888&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/10\/bonda-about-page-example-english.png?resize=300%2C260&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/10\/bonda-about-page-example-english.png?resize=1536%2C1333&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/10\/bonda-about-page-example-english.png?w=2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/10\/bonda-about-page-example-english.png?resize=714%2C619&amp;ssl=1 714w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Sustainable body care company <a href=\"https:\/\/www.wearebonda.com\/english\/about\/\">Bonda<\/a> has a simple and effective About page.<\/figcaption><\/figure>\n\n\n\n<p><strong>Freelance Artist Farina Hommes<\/strong><\/p>\n\n\n\n<p>Bright, colorful, and full of energy, Farina\u2019s About page has visuals that reflect her approach and her artwork. She uses her about page to introduce herself, answer some FAQs, and link to her online shop and newsletter. It\u2019s a great landing page for people to get to know her (and you can <a href=\"https:\/\/www.jimdo.com\/blog\/the-self-employment-lucky-dip-not-every-day-is-everyday\/\">learn more about Farina\u2019s story here<\/a>).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"997\" src=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/10\/farinahommes-about-page-example-english-1024x997.png?resize=1024%2C997&#038;ssl=1\" alt=\"Example of About page from freelance artist\" class=\"wp-image-6557\" srcset=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/10\/farinahommes-about-page-example-english.png?resize=1024%2C997&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/10\/farinahommes-about-page-example-english.png?resize=300%2C292&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/10\/farinahommes-about-page-example-english.png?resize=1536%2C1495&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/10\/farinahommes-about-page-example-english.png?w=2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/10\/farinahommes-about-page-example-english.png?resize=714%2C695&amp;ssl=1 714w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>A section from the cheerful, happy About page of freelance artist <a href=\"https:\/\/www.farinahommes.com\/about\/\">Farina Hommes<\/a>.<\/figcaption><\/figure>\n\n\n\n<p><strong>Clothing Label Spectrum<\/strong><\/p>\n\n\n\n<p>Clothing designer Birgit\u2019s About page is focused front-and-center on her values. She talks about what\u2019s important to her, and clearly sets her company apart from fast-fashion brands. It\u2019s a really successful way to differentiate her brand and make customers feel connected. (<a href=\"https:\/\/www.jimdo.com\/blog\/10-inspiring-small-business-stories\/\">Read more about Birgit and other creatives here!<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"1024\" src=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/10\/spectrum-about-page-example-english-765x1024.png?resize=765%2C1024&#038;ssl=1\" alt=\"Example of an About Page from fashion designer\" class=\"wp-image-6558\" srcset=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/10\/spectrum-about-page-example-english.png?resize=765%2C1024&amp;ssl=1 765w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/10\/spectrum-about-page-example-english.png?resize=224%2C300&amp;ssl=1 224w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/10\/spectrum-about-page-example-english.png?resize=1148%2C1536&amp;ssl=1 1148w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/10\/spectrum-about-page-example-english.png?w=1530&amp;ssl=1 1530w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/10\/spectrum-about-page-example-english.png?resize=714%2C956&amp;ssl=1 714w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><figcaption>A section from the detailed About page of fashion label <a href=\"https:\/\/www.spectrum-fashion.de\/ueber-uns\/\">Spectrum<\/a>.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_Page_FAQ\"><\/span>About Page FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1634573807828\"><strong class=\"schema-faq-question\">What belongs on the About Me page?<\/strong> <p class=\"schema-faq-answer\">You don\u2019t need to give your life story. Start with a brief description of what you do, why you do it, and what your experience in this field has been so far.\u00a0<br\/><br\/>In our <a href=\"https:\/\/www.jimdo.com\/blog\/branding\/\">guide to branding<\/a>, we go over these concepts in more detail. But for now, you can remember it as:\u00a0<br\/><br\/>1. <strong>Brand promise:<\/strong> What can your customers expect you to deliver, every single time?<br\/>2. <strong>Mission statement and values:<\/strong> Why do you do what you do?\u00a0<br\/>3. <strong>Your story:<\/strong> How did you get here? People take pride in supporting small businesses, and so your story is one of the best ways to connect emotionally to your customers.<br\/><br\/>Here\u2019s an example for a meal delivery service:<br\/><br\/><em>\u201cI deliver freshly prepared, home cooked meals to families in the Manchester area. While working as a dinner lady in our local primary school, I realised that for lots of children, this was their only hot meal of the day. And I wanted to change that! So I combined the skills I\u2019d learned during 20 years of commercial catering and my knowledge of early-years nutrition, to create a small menu of tasty meals that could feed a family for a reasonable price. I deliver them too, so that whatever life throws at them, parents and children can enjoy a hot meal together at the end of the day.&#8221;<\/em><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1634573877607\"><strong class=\"schema-faq-question\">How do I write an About Us page?<\/strong> <p class=\"schema-faq-answer\">To write your About page, it helps to do some brainstorming. Check out our <a href=\"https:\/\/www.jimdo.com\/blog\/wp-content\/uploads\/2021\/03\/jimdo-branding-worksheet.pdf\">Brand Values Worksheet <\/a>to start. Tick off\u00a0 the adjectives that you feel describe you and your work. Once you have your brand values (a fancy way of saying, \u201cthe things that make me feel like me\u201d,) you can work those into your description.\u00a0<br\/><br\/>When you have some text to use, try adding an About page to your website. Another option is to share the text with a few customers, friends, or relatives (a type of <a href=\"https:\/\/www.jimdo.com\/blog\/diy-guide-to-website-usability-testing\/\">user testing<\/a>) and see how they react and what they think.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1634573920781\"><strong class=\"schema-faq-question\">What is the best way to describe my company?<\/strong> <p class=\"schema-faq-answer\">The best way to start is by thinking about what your \u201cbrand\u201d is. If you\u2019re more visual, you might start by thinking about your <a href=\"https:\/\/www.jimdo.com\/website\/logo-creator\/\">logo<\/a>, colors, font, and visual brand. If you\u2019re more hands-on, you might think about <a href=\"https:\/\/www.jimdo.com\/blog\/choose-images-website\/\">taking some pictures<\/a> of your work process. If you have a great reputation, you might start with <a href=\"https:\/\/www.jimdo.com\/blog\/how-to-get-testimonials-to-grow-your-business\/\">customer testimonials<\/a> and let those speak for themselves.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1634573978794\"><strong class=\"schema-faq-question\">What\u2019s the difference between an About page and an Impressum?\u00a0<\/strong> <p class=\"schema-faq-answer\">An Impressum page is a statement of website ownership, with clear contact information: your name, address, phone\/email, business registration, and VAT ID or trade registry number. In Germany, Austria, and Switzerland, an Impressum page is a legal requirement. But it\u2019s not as well-known in the United States and other countries. An \u201cAbout\u201d page is usually more descriptive, and talks about your bio and your experience. In English, the equivalent of Impressum might be a Contact page, an imprint, or a masthead.\u00a0<br\/><br\/><strong>Tip:<\/strong> If you\u2019re based in the EU, check out <a href=\"https:\/\/www.jimdo.com\/addon\/legal-text-generator\/\">Jimdo\u2019s Legal Text Generator<\/a>, which will take care of your Impressum, Terms of Service, and other legal pages that you\u2019re required to have based on the <a href=\"https:\/\/www.jimdo.com\/blog\/gdpr-need-to-know-for-your-website\/\">GDPR<\/a>.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Website_About_Page_Checklist\"><\/span>Website About Page Checklist:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>A friendly photo<\/li><li>A way to get in touch<\/li><li>A brief description of your experience<\/li><li>Some values that you believe in. Why are you motivated to do what you do? What makes you unique?<\/li><\/ul>\n\n\n\n<p>And remember, one of the best parts of a <a href=\"https:\/\/www.jimdo.com\/blog\/22-tips-for-building-a-diy-website\/\">DIY website<\/a> is that you can edit your text any time you want. So don\u2019t worry about getting it 100% right the first time. Your story changes, and so does your website.<\/p>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta is-layout-flex wp-container-core-columns-is-layout-be969680 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Learn how to start your own website today!<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Try it now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes it\u2019s hard to write about yourself on your website. How do you keep it real but still talk up your amazing qualities? Check out these 8 tips for About pages, with examples of companies who are getting it right! <\/p>\n","protected":false},"author":2,"featured_media":6560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[109],"tags":[125,129],"class_list":["post-3196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-tips","tag-beginner-website-tips","tag-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips and Examples for an Awesome About Page | Jimdo<\/title>\n<meta name=\"description\" content=\"Sometimes it\u2019s hard to talk about yourself on your website. 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Check out these 8 tips for your About page, with examples of companies who are doing it right!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jimdo.com/blog\/8-steps-to-writing-a-great-about-page\/\" \/>\n<meta property=\"og:site_name\" content=\"The Jimdo blog for small businesses\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-18T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-05T14:20:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jimdo.com/blog\/wp-content\/uploads\/2018\/10\/jimdo-blog-featured-image-about-page.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jimdo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jimdo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/8-steps-to-writing-a-great-about-page\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/8-steps-to-writing-a-great-about-page\\\/\"},\"author\":{\"name\":\"Jimdo\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#\\\/schema\\\/person\\\/555d7b95204044216222b73d8efacc7d\"},\"headline\":\"Top Tips to Write a Great About Page\",\"datePublished\":\"2021-10-18T04:00:00+00:00\",\"dateModified\":\"2021-11-05T14:20:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/8-steps-to-writing-a-great-about-page\\\/\"},\"wordCount\":2001,\"publisher\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/8-steps-to-writing-a-great-about-page\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/jimdo-blog-featured-image-about-page.jpg?fit=1600%2C900&ssl=1\",\"keywords\":[\"Beginner Website Tips\",\"How To\"],\"articleSection\":[\"Website Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/8-steps-to-writing-a-great-about-page\\\/\",\"url\":\"https:\\\/\\\/www.jimdo.com/blog\\\/8-steps-to-writing-a-great-about-page\\\/\",\"name\":\"Tips and Examples for an Awesome About Page | Jimdo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/8-steps-to-writing-a-great-about-page\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/8-steps-to-writing-a-great-about-page\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/jimdo-blog-featured-image-about-page.jpg?fit=1600%2C900&ssl=1\",\"datePublished\":\"2021-10-18T04:00:00+00:00\",\"dateModified\":\"2021-11-05T14:20:37+00:00\",\"description\":\"Sometimes it\u2019s hard to talk about yourself on your website. 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