{"id":3425,"date":"2017-04-12T14:37:33","date_gmt":"2017-04-12T12:37:33","guid":{"rendered":"http:\/\/jimdoblog.wpengine.com\/?p=3425"},"modified":"2021-02-09T17:57:31","modified_gmt":"2021-02-09T15:57:31","slug":"5-steps-to-social-media-strategy","status":"publish","type":"post","link":"https:\/\/jimdoblog.wpengine.com\/5-steps-to-social-media-strategy\/","title":{"rendered":"“Everyone Can do PR!”: 5 Steps to Your Own Social Media Strategy"},"content":{"rendered":"

Convince the outside world\u2014that\u2019s the art of public relations. You don\u2019t need an advertising agency or PR strategist to get started on an effective publicity strategy for your brand. So welcome to our new mini-series on the Jimdo blog: \u201cEveryone can do PR!\u201d<\/p>\n

In the first blog post, we focus on social media. Twitter, Facebook etc. offer enormous potential. Instagram has around 600 million daily users<\/a> whilst Facebook boasts 1.23 billion daily active users<\/a>. But how do you reach the right target group via social media channels? We describe how to design and implement your own social media strategy in five steps.<\/p>\n

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Step 1: Know the possibilities<\/h2>\n

Social media can be used for more than just posting entertaining cat memes and keeping in touch with friends and acquaintances. Social networks offer you a “shop window” with which you can present your project in an authentic way and thus win users for your brand. How you design this “shop window” depends on what you want to achieve with social media. Therefore, defining your goals is therefore very important.<\/strong><\/p>\n

So what is your goal? Here are three possible target goals to start off with:<\/p>\n

1. Attract customers:<\/strong><\/p>\n