{"id":3484,"date":"2022-04-07T12:01:01","date_gmt":"2022-04-07T10:01:01","guid":{"rendered":"http:\/\/www.jimdo.com/blog\/?p=3484"},"modified":"2022-04-07T12:11:37","modified_gmt":"2022-04-07T10:11:37","slug":"keyword-research","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/keyword-research\/","title":{"rendered":"Simple Keyword Research To Attract More Customers"},"content":{"rendered":"\n

For your SEO, keyword research is an essential foundation to base your strategy on. When you know the words your customers type in a search engine to find you, you can tweak your website to match those terms. The result is more visitors, and that usually leads to more business. <\/p>\n\n\n\n

To get you started with SEO, we\u2019ll show you how to start your keyword research: you\u2019ll find out what your potential customers search in Google and what they hope to find. And obviously, we\u2019ll show you how to add your keywords to a Jimdo website.<\/p>\n\n\n\n

Keyword research is the process of finding out which keywords would help your business website attract more potential customers. You\u2019ll collect keywords suggestions, sort them into categories and select the most promising keywords to use in the optimization of your website.<\/p>\n\n\n\n

This guide is meant for SEO beginners. If you have already taken your first steps, you can use it to sharpen your knowledge and get practical tips for better keyword research.\u00a0<\/p>\n\n\n\n

1. What are keywords exactly?<\/h2>\n\n\n
<\/span>What are keywords?<\/span><\/p>\n

Keywords are search terms your customers might use in Google to find a company like yours. They can be single words or phrases.<\/div>\n\n\n\n

Any word can be a keyword, as long as your customers are using to find your product or service. And because businesses, products, and services are so varied, each business will have a different set of website keywords. Let\u2019s find yours.<\/p>\n\n\n\n

Describe your company in three words.<\/p>\n\n\n\n

For example: beginner yoga classes\u00a0<\/p>\n\n\n\n

Do you think customers might search that in Google to find a company like yours? If they would, you may have just found your first keyword.\u00a0<\/p>\n\n\n\n

2. Why is keyword research so important?<\/h2>\n\n\n\n

You can set goals for your SEO, like you set goals for other areas of your business. Generally, for goals in SEO, keyword + page combinations work very well. You choose a page and a keyword you want to get a top 5 position in Google for. <\/p>\n\n\n\n

Most people don\u2019t scroll down in search results. They just click one of the first few results that look promising. If your page gets to the top 5 spots, some of those clicks will go to your website.\u00a0<\/p>\n\n\n\n

An SEO goal could look like this: <\/p>\n\n\n\n

\u201cThe product page for my yoga classes should be in the first 5 results when people search \u201cyoga class Boston south\u201d in Google\u201d<\/p>\n\n\n\n

But why specifically \u201cYoga class Boston south\u201d? Why not \u201cyoga course Boston\u201d? Or \u201cyoga studio Boston\u201d? That is the type of question you answer with keyword research. It\u2019s where you look at the specific reasons why certain keywords are a good target for your business. <\/p>\n\n\n\n

Along the way, you will also learn a lot about your customers\u2019 habits, wishes, and behavior. So by finding the keywords for your website, you also do some free market research that can help you choose what to write on your website, fine-tune your company\u2019s offer and understand which sales arguments<\/a> to use.<\/p>\n\n\n\n

3. Collect keyword suggestions<\/h2>\n\n\n\n

How would your customers describe a company like yours? And what words do they use for the product or service they can buy from you? Here are 5 ways to collect a long list of keyword suggestions, which you can sort and review later.\u00a0<\/p>\n\n\n\n

Start with a brainstorm<\/h3>\n\n\n\n

Start by listing 10 to 20 keywords you think customers might use. If you need some more inspiration, review your own elevator pitch<\/a>.<\/p>\n\n\n\n

For example: <\/p>\n\n\n\n

\"Start
Start your keyword research with a brainstorm
<\/figcaption><\/figure><\/div>\n\n\n\n

Check your competition<\/h3>\n\n\n\n

Your competitors are probably optimizing as well, so let\u2019s see what keywords websites from competitors use. <\/p>\n\n\n\n

Visit the websites of your 3 biggest competitors. Pay special attention to the words they use in headings, and subheadings. See how they describe their products or services: do you see phrases that you think your customers would search in Google?\u00a0<\/p>\n\n\n\n

Now Google those competitors. Look at the texts in the page titles and the page descriptions. Also, keep an eye out for any featured snippets in the results. Those special mentions stand out and are a great way to get more attention. You might be able to grab that featured snippet for your website<\/a>.\u00a0<\/p>\n\n\n

<\/span> Search results are always personalized. Google shows different results if you are logged in and can use your location to personalize search results. To get non-personalized results, you can use SEO tools like the <\/span>free MOZ-Bar browser extension<\/span><\/a> or switch on the incognito mode in your browser. <\/div>\n\n\n\n

Let Google help out<\/h3>\n\n\n\n

Google sees certain searches as closely connected. That information helps you find more potential keywords. <\/p>\n\n\n\n