{"id":3655,"date":"2022-02-25T03:55:00","date_gmt":"2022-02-25T01:55:00","guid":{"rendered":"http:\/\/www.jimdo.com/blog\/?p=3655"},"modified":"2022-03-07T13:57:02","modified_gmt":"2022-03-07T11:57:02","slug":"shipping-costs-for-online-shop","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/","title":{"rendered":"How Do You Charge for Shipping? Let\u2019s See the Options"},"content":{"rendered":"\n<p>As a shop owner you know that online customers are quite savvy. They hunt for the best deals, while you look to provide the best service and stay profitable.&nbsp;<\/p>\n\n\n\n<p>One key to mastering this balance is understanding your shipping cost options and how they influence customer behavior. So we have put together some tips to find the right shipping options for you.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/#Transparency_is_key\" >Transparency is key<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/#Keep_it_simple_flat_rate_shipping\" >Keep it simple: flat rate shipping<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/#Free_shipping_for_large_orders\" >Free shipping for large orders<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/#Charge_shipping_based_on_the_size_of_the_order\" >Charge shipping based on the size of the order<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/#Skip_the_shipping_all_together%E2%80%94offer_Local_Pickup\" >Skip the shipping all together\u2014offer Local Pickup<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/#Free_shipping%E2%80%94is_it_worth_it\" >Free shipping\u2014is it worth it?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/#How_can_you_tell_if_free_shipping_is_working\" >How can you tell if free shipping is working?&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Transparency_is_key\"><\/span>Transparency is key<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shipping \u201csticker shock\u201d is one big reason why people might <a href=\"https:\/\/www.jimdo.com/blog\/7-reasons-online-shoppers-leave-your-store\/\">abandon their cart<\/a> before making a purchase. That\u2019s why it\u2019s better all around to be transparent about shipping costs and simplify your cost calculations from the start. An <a href=\"https:\/\/www.jimdo.com/blog\/how-to-write-an-faq-page-with-examples\/\">FAQ section<\/a> is a great way to address shipping costs clearly. You can also use this page to explain whether you ship internationally.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_it_simple_flat_rate_shipping\"><\/span>Keep it simple: flat rate shipping<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Flat rate shipping applies regardless of the number of items in the shopping basket. What you charge the customer for shipping might not <em>exactly<\/em> match what you pay when you ship the item. But over time, the over- and under-payments typically even out, especially if you have a sense of what your average order costs to send.&nbsp;<\/p>\n\n\n\n<p><strong>Advantages for you:<\/strong> Billing, calculation, and labeling are simple. Shipping costs are calculated per order, not per item purchased. It\u2019s also a good option if your store ships heavy items and offering free shipping isn\u2019t realistic, or if most of your orders are a similar size&nbsp;<\/p>\n\n\n\n<p><strong>Benefits for your customers:<\/strong> This option offers complete transparency and is easy to understand. Customers know the total price at all times.&nbsp;<\/p>\n\n\n\n<p>Another benefit: You can adjust the shipping costs for each market. So for example if you ship internationally, you\u2019re not stuck with a one-size-fits-all shipping charge.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/09\/jimdo-set-free-shipping.png?resize=1024%2C493&#038;ssl=1\" alt=\"How to set free shipping in your Jimdo online store. \" class=\"wp-image-6501\" srcset=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/09\/jimdo-set-free-shipping.png?resize=1024%2C493&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/09\/jimdo-set-free-shipping.png?resize=300%2C144&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/09\/jimdo-set-free-shipping.png?resize=1536%2C739&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/09\/jimdo-set-free-shipping.png?w=2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/09\/jimdo-set-free-shipping.png?resize=714%2C344&amp;ssl=1 714w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Setting free shipping for larger orders is a great way to increase customers&#8217; average purchase. <\/figcaption><\/figure>\n\n\n\n<p><strong>Note<\/strong>: For information on adjusting shipping costs using Jimdo Creator, check out our <a href=\"https:\/\/help.jimdo.com\/hc\/en-us\/articles\/115005528646\">Help Center<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_shipping_for_large_orders\"><\/span>Free shipping for large orders<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is a good way to reward customers who spend more by offering them a bit of a break on the shipping costs. You can tell them that if they spend more than, let\u2019s say, $50 on their order, they\u2019ll automatically qualify for free shipping.&nbsp;<\/p>\n\n\n\n<p><strong>Advantages for you:<\/strong>&nbsp;If this option makes sense for your products, you can create a great incentive for your customers to order more. You can turn these options on by going to your menu and selecting <strong>Store &gt; Overview &gt; Shipping<\/strong>.<\/p>\n\n\n\n<p><strong>Benefits for your customers:<\/strong> The more your customers order, the less they pay proportionally for shipping.<\/p>\n\n\n\n<p>Your customers will also see an alert on your products and checkout screen so they know what they need to spend in order to qualify for free shipping. It\u2019s a great way to increase your average order value (AOV).&nbsp;<\/p>\n\n\n\n<p><strong>Note: <\/strong>If you\u2019re using the Legal Text Generator, make sure to review your settings after turning free shipping on or off.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Charge_shipping_based_on_the_size_of_the_order\"><\/span>Charge shipping based on the size of the order<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sometimes one shipping rate doesn\u2019t work for all orders. In that case, you can charge different amounts for shipping depending on how much the customer spends. With these kinds of tiered shipping rates, you can either 1) raise the cost of shipping on larger orders to help cover your own costs, or 2) lower the cost of shipping when people spend a certain amount of money, to incentivize them to spend more. For example, if you normally charge $10 for shipping, you might offer $5 shipping on orders over $100.\u00a0<\/p>\n\n\n\n<p><strong>Advantages for you: <\/strong>Maximum flexibility. If you sell big, bulky items, shipping expenses can ramp up quickly. With adjustable rates, you can cover your costs by charging more for larger orders. Or, you can experiment with incentivizing people to spend more, without committing to free shipping.<strong><br><br>Benefits for your customers: <\/strong>Shipping based on order size is a transparent way for customers to figure out how much they are paying. It can be more fair to customers who are placing small orders, or it can reward them for spending a bit more.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Skip_the_shipping_all_together%E2%80%94offer_Local_Pickup\"><\/span>Skip the shipping all together\u2014offer Local Pickup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Did you know that you don\u2019t need to ship at all? If your customers tend to be nearby, try the <a href=\"https:\/\/www.jimdo.com/blog\/local-pickup-feature\/\">Local Pickup option<\/a>. That way, customers can schedule a window to come to your shop and pick up their order. No shipping necessary.&nbsp;<\/p>\n\n\n\n<p>We also have some ideas if you\u2019re looking for <a href=\"https:\/\/www.jimdo.com/blog\/local-delivery\/\">low-cost delivery options<\/a> in your neighborhood. Bike messenger, self-delivery\u2026.it might be that the best option for you is to offer a different option altogether. With Jimdo, you can offer both local delivery and shipping.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_shipping%E2%80%94is_it_worth_it\"><\/span>Free shipping\u2014is it worth it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customers love free shipping, as studies repeatedly confirm. This isn&#8217;t surprising, as free delivery feels like money saved. Customers don\u2019t have to add an extra sum to the already perceived value in the next step of the order.<\/p>\n\n\n\n<p>As a shop owner, it\u2019s a good idea to take this little bit of <a href=\"https:\/\/www.jimdo.com/blog\/7-reasons-online-shoppers-leave-your-store\/\">sales psychology<\/a> into account. By offering free shipping, your customers will feel like they have been treated fairly, without having to pay any \u201chidden costs.\u201d But your next question is probably: &#8220;Can this really be profitable?&#8221;&nbsp;<\/p>\n\n\n\n<p>There is no one correct answer, but it is often true that customers perceive free delivery, even at a slightly higher price, as a special service. So offering free delivery can often increase the chances of an order being placed.&nbsp;<\/p>\n\n\n\n<p>Therefore free delivery can be worthwhile if you include the shipping into the product price, for certain actions or for a maximum shopping spend (for example orders over $50).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_can_you_tell_if_free_shipping_is_working\"><\/span>How can you tell if free shipping is working?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First, it helps to have a baseline. How many orders do you typically receive in a month? Then, try offering free shipping and see if your orders increase.<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If it doesn\u2019t make a difference in sales, then it\u2019s probably not worth carrying that cost.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>If it does make a difference in sales, the next part you might consider is how many of those customers who take advantage of free shipping become repeat customers.&nbsp;<\/li><\/ul>\n\n\n\n<p>A few other ideas to try out:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Try adjusting the threshold for free shipping to see what works best. Think about the average amount a customer spends in your store, and try making the minimum for free shipping slightly above that.&nbsp;<\/li><\/ul>\n\n\n\n<p><div class=\"jimdo-alert\"><strong>Example: <\/strong>If customers typically buy one shirt from your store for $20, try setting your free shipping threshold at $30. That might nudge the customer to buy a second shirt they had their eye on, or add a smaller item to make up the $10 difference.<\/div><br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If you\u2019re concerned about changing your shipping policies, you can try turning on reduced or free shipping for a month as a \u201cspecial\u201d for customers to see how they react. For example, you can set up \u201cFree shipping all December long!\u201d as a <a href=\"https:\/\/www.jimdo.com/blog\/discount-strategies\/\">discount campaign<\/a>, and then turn it off again with the click of a button.&nbsp;<\/li><\/ul>\n\n\n\n<p>In the mind of customers, delivery is just as much a part of the shopping experience as professional product images or clear product descriptions. By having well thought-out shipping options you can really add value to a customer\u2019s experience with your shop. So it can actually pay off to reconsider the shipping costs for your store.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is free shipping right for your online store? Is it worth the cost? We\u2019ll walk through the pros and cons of different strategies so you can find what\u2019s right for you. <\/p>\n","protected":false},"author":2,"featured_media":3687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[116],"tags":[128,122,121],"class_list":["post-3655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips","tag-advanced-tips","tag-online-store","tag-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Do You Charge for Shipping? Let\u2019s See the Options | Jimdo<\/title>\n<meta name=\"description\" content=\"Is free shipping right for your online store? We\u2019ll walk through the pros and cons of different shipping strategies so you can find what\u2019s right for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Do You Charge for Shipping? Let\u2019s See the Options | Jimdo\" \/>\n<meta property=\"og:description\" content=\"Is free shipping right for your online store? We\u2019ll walk through the pros and cons of different shipping strategies so you can find what\u2019s right for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/\" \/>\n<meta property=\"og:site_name\" content=\"The Jimdo blog for small businesses\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-25T01:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-07T11:57:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jimdo.com/blog\/wp-content\/uploads\/2016\/11\/ShippingHeader.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"672\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jimdo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jimdo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/shipping-costs-for-online-shop\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/shipping-costs-for-online-shop\\\/\"},\"author\":{\"name\":\"Jimdo\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#\\\/schema\\\/person\\\/555d7b95204044216222b73d8efacc7d\"},\"headline\":\"How Do You Charge for Shipping? Let\u2019s See the Options\",\"datePublished\":\"2022-02-25T01:55:00+00:00\",\"dateModified\":\"2022-03-07T11:57:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/shipping-costs-for-online-shop\\\/\"},\"wordCount\":1255,\"publisher\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/shipping-costs-for-online-shop\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/ShippingHeader.jpg?fit=1920%2C672&ssl=1\",\"keywords\":[\"Advanced Tips\",\"Online Store\",\"Small Business\"],\"articleSection\":[\"Business Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/shipping-costs-for-online-shop\\\/\",\"url\":\"https:\\\/\\\/www.jimdo.com/blog\\\/shipping-costs-for-online-shop\\\/\",\"name\":\"How Do You Charge for Shipping? Let\u2019s See the Options | Jimdo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/shipping-costs-for-online-shop\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/shipping-costs-for-online-shop\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/ShippingHeader.jpg?fit=1920%2C672&ssl=1\",\"datePublished\":\"2022-02-25T01:55:00+00:00\",\"dateModified\":\"2022-03-07T11:57:02+00:00\",\"description\":\"Is free shipping right for your online store? We\u2019ll walk through the pros and cons of different shipping strategies so you can find what\u2019s right for you.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.jimdo.com/blog\\\/shipping-costs-for-online-shop\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/shipping-costs-for-online-shop\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/ShippingHeader.jpg?fit=1920%2C672&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/ShippingHeader.jpg?fit=1920%2C672&ssl=1\",\"width\":1920,\"height\":672,\"caption\":\"Shipping costs Jimdo\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.jimdo.com/blog\\\/\",\"name\":\"The Jimdo blog for small businesses\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.jimdo.com/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#organization\",\"name\":\"Jimdo GmbH\",\"url\":\"https:\\\/\\\/www.jimdo.com/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/JimdoLogo-2019-main-petrol-white-bg.png\",\"contentUrl\":\"https:\\\/\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/JimdoLogo-2019-main-petrol-white-bg.png\",\"width\":2048,\"height\":841,\"caption\":\"Jimdo GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#\\\/schema\\\/person\\\/555d7b95204044216222b73d8efacc7d\",\"name\":\"Jimdo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2506bfab94e877841212e235c7148d443cd1a56b3ca7e617bd0bc48887dc682f?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2506bfab94e877841212e235c7148d443cd1a56b3ca7e617bd0bc48887dc682f?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2506bfab94e877841212e235c7148d443cd1a56b3ca7e617bd0bc48887dc682f?s=96&d=blank&r=g\",\"caption\":\"Jimdo\"},\"description\":\"The Jimdo blog is made for all entrepreneurs\u2014everyone with their own idea or project. Here you will find interesting information about founders and start-ups, current trends and exciting stories from other Jimdo users as well as great website tips on design, shop, SEO and more.\",\"url\":\"https:\\\/\\\/www.jimdo.com/blog\\\/author\\\/jimdoblog\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Do You Charge for Shipping? Let\u2019s See the Options | Jimdo","description":"Is free shipping right for your online store? We\u2019ll walk through the pros and cons of different shipping strategies so you can find what\u2019s right for you.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/","og_locale":"en_US","og_type":"article","og_title":"How Do You Charge for Shipping? Let\u2019s See the Options | Jimdo","og_description":"Is free shipping right for your online store? We\u2019ll walk through the pros and cons of different shipping strategies so you can find what\u2019s right for you.","og_url":"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/","og_site_name":"The Jimdo blog for small businesses","article_published_time":"2022-02-25T01:55:00+00:00","article_modified_time":"2022-03-07T11:57:02+00:00","og_image":[{"width":1920,"height":672,"url":"https:\/\/www.jimdo.com/blog\/wp-content\/uploads\/2016\/11\/ShippingHeader.jpg","type":"image\/jpeg"}],"author":"Jimdo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jimdo","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/#article","isPartOf":{"@id":"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/"},"author":{"name":"Jimdo","@id":"https:\/\/www.jimdo.com/blog\/#\/schema\/person\/555d7b95204044216222b73d8efacc7d"},"headline":"How Do You Charge for Shipping? Let\u2019s See the Options","datePublished":"2022-02-25T01:55:00+00:00","dateModified":"2022-03-07T11:57:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/"},"wordCount":1255,"publisher":{"@id":"https:\/\/www.jimdo.com/blog\/#organization"},"image":{"@id":"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2016\/11\/ShippingHeader.jpg?fit=1920%2C672&ssl=1","keywords":["Advanced Tips","Online Store","Small Business"],"articleSection":["Business Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/","url":"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/","name":"How Do You Charge for Shipping? Let\u2019s See the Options | Jimdo","isPartOf":{"@id":"https:\/\/www.jimdo.com/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/#primaryimage"},"image":{"@id":"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2016\/11\/ShippingHeader.jpg?fit=1920%2C672&ssl=1","datePublished":"2022-02-25T01:55:00+00:00","dateModified":"2022-03-07T11:57:02+00:00","description":"Is free shipping right for your online store? We\u2019ll walk through the pros and cons of different shipping strategies so you can find what\u2019s right for you.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jimdo.com/blog\/shipping-costs-for-online-shop\/#primaryimage","url":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2016\/11\/ShippingHeader.jpg?fit=1920%2C672&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2016\/11\/ShippingHeader.jpg?fit=1920%2C672&ssl=1","width":1920,"height":672,"caption":"Shipping costs Jimdo"},{"@type":"WebSite","@id":"https:\/\/www.jimdo.com/blog\/#website","url":"https:\/\/www.jimdo.com/blog\/","name":"The Jimdo blog for small businesses","description":"","publisher":{"@id":"https:\/\/www.jimdo.com/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jimdo.com/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.jimdo.com/blog\/#organization","name":"Jimdo GmbH","url":"https:\/\/www.jimdo.com/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jimdo.com/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.jimdo.com/blog\/wp-content\/uploads\/2017\/04\/JimdoLogo-2019-main-petrol-white-bg.png","contentUrl":"https:\/\/www.jimdo.com/blog\/wp-content\/uploads\/2017\/04\/JimdoLogo-2019-main-petrol-white-bg.png","width":2048,"height":841,"caption":"Jimdo GmbH"},"image":{"@id":"https:\/\/www.jimdo.com/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.jimdo.com/blog\/#\/schema\/person\/555d7b95204044216222b73d8efacc7d","name":"Jimdo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2506bfab94e877841212e235c7148d443cd1a56b3ca7e617bd0bc48887dc682f?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2506bfab94e877841212e235c7148d443cd1a56b3ca7e617bd0bc48887dc682f?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2506bfab94e877841212e235c7148d443cd1a56b3ca7e617bd0bc48887dc682f?s=96&d=blank&r=g","caption":"Jimdo"},"description":"The Jimdo blog is made for all entrepreneurs\u2014everyone with their own idea or project. Here you will find interesting information about founders and start-ups, current trends and exciting stories from other Jimdo users as well as great website tips on design, shop, SEO and more.","url":"https:\/\/www.jimdo.com/blog\/author\/jimdoblog\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2016\/11\/ShippingHeader.jpg?fit=1920%2C672&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6454,"url":"https:\/\/www.jimdo.com/blog\/price-calculation\/","url_meta":{"origin":3655,"position":0},"title":"The Basics of Price Calculation for Your Online Store","author":"Jimdo","date":"August 11, 2021","format":false,"excerpt":"Unsure how to calculate the selling prices for your online store? We\u2019ll show you. Or get straight to business with our selling price calculator!","rel":"","context":"In &quot;Business Tips&quot;","block_context":{"text":"Business Tips","link":"https:\/\/www.jimdo.com/blog\/business-tips\/"},"img":{"alt_text":"A person holding an iPad showing online store product prices","src":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/08\/Setting-Store-Prices-Blog-header-02.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/08\/Setting-Store-Prices-Blog-header-02.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/08\/Setting-Store-Prices-Blog-header-02.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/08\/Setting-Store-Prices-Blog-header-02.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/08\/Setting-Store-Prices-Blog-header-02.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1545,"url":"https:\/\/www.jimdo.com/blog\/7-reasons-online-shoppers-leave-your-store\/","url_meta":{"origin":3655,"position":1},"title":"7 Reasons Online Customers Leave Your Store","author":"Jimdo","date":"April 4, 2018","format":false,"excerpt":"Learn how to reduce shopping cart abandonment with these tips.","rel":"","context":"In &quot;Website Tips&quot;","block_context":{"text":"Website Tips","link":"https:\/\/www.jimdo.com/blog\/website-tips\/"},"img":{"alt_text":"Why customers leave your online shop","src":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/11\/abandoned-shopping-cart-jimdo.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/11\/abandoned-shopping-cart-jimdo.jpg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/11\/abandoned-shopping-cart-jimdo.jpg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/11\/abandoned-shopping-cart-jimdo.jpg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/11\/abandoned-shopping-cart-jimdo.jpg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7287,"url":"https:\/\/www.jimdo.com/blog\/ecommerce-fulfillment\/","url_meta":{"origin":3655,"position":2},"title":"What Is Ecommerce Fulfillment? Complete Guide for 2026","author":"Lilli Brinkert","date":"March 3, 2026","format":false,"excerpt":"Key takeaways:\u00a0 Ecommerce fulfillment directly impacts customer satisfaction, retention, and business scalability. Choosing the right fulfillment model (in-house, 3PL, dropshipping, or hybrid) depends on business size, growth stage, and customer expectations. Common mistakes include sticking with non-scalable systems, overlooking shipping costs, and neglecting the customer experience. Outsourcing to a 3PL\u2026","rel":"","context":"In &quot;Business Tips&quot;","block_context":{"text":"Business Tips","link":"https:\/\/www.jimdo.com/blog\/business-tips\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/03\/image-2.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/03\/image-2.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/03\/image-2.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/03\/image-2.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/03\/image-2.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5684,"url":"https:\/\/www.jimdo.com/blog\/christmas-tips-online-store\/","url_meta":{"origin":3655,"position":3},"title":"Tips to Get Your Online Store Ready for the Holidays","author":"Jimdo","date":"November 5, 2021","format":false,"excerpt":"The countdown to Christmas has begun! If it feels like it\u2019s still too soon to think about holiday sales, just remember that almost 40% of consumers start doing their gift shopping before Halloween. And with supply chain shortages this year, even more shoppers are starting early.\u00a0\u00a0 If you\u2019re a seasoned\u2026","rel":"","context":"In &quot;Website Tips&quot;","block_context":{"text":"Website Tips","link":"https:\/\/www.jimdo.com/blog\/website-tips\/"},"img":{"alt_text":"Get Your Online Store Ready for the Holidays","src":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/10\/get-your-online-store-ready-for-christmas.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/10\/get-your-online-store-ready-for-christmas.jpg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/10\/get-your-online-store-ready-for-christmas.jpg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/10\/get-your-online-store-ready-for-christmas.jpg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/10\/get-your-online-store-ready-for-christmas.jpg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5529,"url":"https:\/\/www.jimdo.com/blog\/reduce-ecommerce-returns\/","url_meta":{"origin":3655,"position":4},"title":"How to Reduce Returns in Your Online Store","author":"Jimdo","date":"June 23, 2020","format":false,"excerpt":"Customer returns can hurt your finances and your reputation. Learn how to reduce ecommerce returns and increase profits in your online shop.","rel":"","context":"In &quot;Business Tips&quot;","block_context":{"text":"Business Tips","link":"https:\/\/www.jimdo.com/blog\/business-tips\/"},"img":{"alt_text":"How to Reduce Ecommerce Returns in Your Online Store","src":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/06\/jimdo-blog-reduce-returns-ecommerce.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/06\/jimdo-blog-reduce-returns-ecommerce.jpg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/06\/jimdo-blog-reduce-returns-ecommerce.jpg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/06\/jimdo-blog-reduce-returns-ecommerce.jpg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/06\/jimdo-blog-reduce-returns-ecommerce.jpg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7146,"url":"https:\/\/www.jimdo.com/blog\/order-management-system\/","url_meta":{"origin":3655,"position":5},"title":"What is an Order Management System (OMS)? 2025 Guide","author":"Lilli Brinkert","date":"October 16, 2025","format":false,"excerpt":"Key takeaways: An order management system (OMS) tracks and streamlines order processing in online stores. It usually includes order placement, processing, fulfillment, shipping, and post-sale services. Key features consist of tools for order analytics, centralized processing, inventory management, and post-sale handling. It's a good idea to start with a lightweight\u2026","rel":"","context":"In &quot;Business Tips&quot;","block_context":{"text":"Business Tips","link":"https:\/\/www.jimdo.com/blog\/business-tips\/"},"img":{"alt_text":"order management system guide","src":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2025\/10\/shutterstock_2223729973-scaled.png?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2025\/10\/shutterstock_2223729973-scaled.png?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2025\/10\/shutterstock_2223729973-scaled.png?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2025\/10\/shutterstock_2223729973-scaled.png?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2025\/10\/shutterstock_2223729973-scaled.png?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/posts\/3655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/comments?post=3655"}],"version-history":[{"count":0,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/posts\/3655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/media\/3687"}],"wp:attachment":[{"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/media?parent=3655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/categories?post=3655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/tags?post=3655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}