{"id":4043,"date":"2017-08-23T07:00:34","date_gmt":"2017-08-23T05:00:34","guid":{"rendered":"https:\/\/www.jimdo.com/blog\/?p=4043"},"modified":"2022-06-27T20:36:21","modified_gmt":"2022-06-27T18:36:21","slug":"build-a-website-customers-will-trust","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/build-a-website-customers-will-trust\/","title":{"rendered":"Build a Website Customers Will Trust"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Who do you trust? Maybe it\u2019s your dog, your best friend, or Tom Hanks&#8230;but chances are it\u2019s not that brand new website you just stumbled across that says \u201cBUY NOW! BUY NOW!\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you <a href=\"https:\/\/www.jimdo.com\/website\/online-store\/\" target=\"_blank\" rel=\"noopener noreferrer\">run an online store<\/a>, or are <a href=\"https:\/\/www.jimdo.com/blog\/start-working-freelance\/\" target=\"_blank\" rel=\"noreferrer noopener\">starting out as a freelancer<\/a>, your job is to introduce yourself to new visitors and ideally gain their trust. How do you differentiate yourself from the millions of websites out there and show that you\u2019re the \u201creal deal?\u201d These website tips will help you build a site that looks trustworthy and professional:<\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.jimdo.com/blog\/build-a-website-customers-will-trust\/#Custom_domain\" >Custom domain<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.jimdo.com/blog\/build-a-website-customers-will-trust\/#Clean_simple_design\" >Clean, simple design<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.jimdo.com/blog\/build-a-website-customers-will-trust\/#Reviews_and_testimonials\" >Reviews and testimonials<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.jimdo.com/blog\/build-a-website-customers-will-trust\/#Logos_and_badges\" >Logos and badges<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.jimdo.com/blog\/build-a-website-customers-will-trust\/#Authentic_writing\" >Authentic writing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.jimdo.com/blog\/build-a-website-customers-will-trust\/#Reliable_Numbers\" >Reliable Numbers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.jimdo.com/blog\/build-a-website-customers-will-trust\/#Clear_policies_and_security\" >Clear policies and security<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Custom_domain\"><\/span>Custom domain<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You\u2019re asking people to take a chance on you and your services. But how can you expect them to do that confidently if you won&#8217;t even commit to a domain name? Of course, there\u2019s absolutely nothing wrong with starting out on a free subdomain. Once your website is ready to launch (and you\u2019re actually trying to make sales), that\u2019s the time to commit to a <a href=\"https:\/\/www.jimdo.com\/website\/domain\/\" target=\"_blank\" rel=\"noreferrer noopener\">custom URL<\/a>. It\u2019s sort of the website equivalent of moving out of your parents\u2019 garage.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clean_simple_design\"><\/span>Clean, simple design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">First impressions make a big difference when we talk about trusting a website. In research from Google on website visitor behavior, they found that people make split-second decisions about whether or not a website is \u201cright\u201d for them. No surprise there. But what <em>is<\/em> a bit surprising is how people make this decision. Google found that <\/span><a href=\"https:\/\/research.googleblog.com\/2012\/08\/users-love-simple-and-familiar-designs.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">people were most influenced by two design factors<\/span><\/a><span style=\"font-weight: 400;\">: \u201cvisual complexity\u201d and \u201c<\/span><span style=\"font-weight: 400;\">prototypicality.<\/span><span style=\"font-weight: 400;\">\u201d In other words, people liked designs that were simple and familiar\u2014that \u201cfit\u201d with what they were expecting to see.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A website that doesn\u2019t look like what people are expecting is like a musical note played off key. It creates a little bit of dissonance that makes people more skeptical. That\u2019s why it pays to follow some of the <\/span><a href=\"https:\/\/www.jimdo.com/blog\/22-tips-for-building-a-diy-website\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">basic rules of web design<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reviews_and_testimonials\"><\/span>Reviews and testimonials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Why do we care what a stranger thinks of a <a href=\"https:\/\/www.jimdo.com\/website\/local-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">local business website<\/a> of a restaurant, a plumber, or a vacuum cleaner? It\u2019s because \u201csocial proof\u201d is a powerful psychological influence. Before we take a step, we like to know that others have gone before us. They don\u2019t even have to be people we know. According to a recent consumer survey by <\/span><a href=\"https:\/\/www.brightlocal.com\/learn\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">BrightLocal<\/span><\/a><span style=\"font-weight: 400;\">, 84% of people trust online reviews just as much as personal recommendations. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Logos_and_badges\"><\/span>Logos and badges<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A third-party logo or badge is a quick way to show off some visual \u201cseals of approval\u201d and boost your reputation. Maybe you\u2019re a member of a trade organization, you\u2019ve won an award, or you\u2019ve been certified as an eco-friendly business. Perhaps your non-profit qualifies for a certain charity rating. Or maybe you were recently recommended in a press article. No matter what it is, knowing that a reputable third-party endorses you can give visitors more confidence. <\/span><\/p>\n\n\n<div class=\"jimdo-alert\">For more charity website tips, check out our <a href=\"https:\/\/www.jimdo.com\/website\/website-builder\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nonprofit Website Guide<\/a> and <a href=\"https:\/\/www.jimdo.com/blog\/donate-button-to-your-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Add A Donate Button to Your Website<\/a>.<\/div>\n\n\n\n<p>Don&#8217;t forget your own logo! Design one for your business today with our Jimdo Logo Creator.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Design a logo that makes your business stand out.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_logo_tool\" class=\"wp-block-button__link\" href=\"https:\/\/logo.e.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Design yours now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>For more tips, read our guide on <a href=\"https:\/\/www.jimdo.com\/blog\/logo-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to design the perfect logo for your business<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Authentic_writing\"><\/span>Authentic writing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The internet is full of quick fixes, get-rich schemes, and emails from exiled princes who need your help. If you want to build trust, don\u2019t let those serve as a model for your website writing. A website that comes across as too sales-y or exaggerated can turn off savvy customers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For small businesses, the best results come from authentic, natural, and more <a href=\"https:\/\/www.jimdo.com/blog\/11-golden-rules-of-writing-website-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversational website text.<\/a> Start by telling your story as if you\u2019re talking to a real person. How did you get your start, what do you like about what you do, and what makes you unique? Better yet, have a friend read it and ask them, \u201cdoes this sound like me?\u201d <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you find yourself falling back on marketing-speak (innovative synergy!), vague statements (\u201cwe\u2019re the number one solution\u201d), cliches (\u201ca once in a lifetime opportunity!\u201d) or too many exclamation points (!!!!!) it might be time for a rewrite.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reliable_Numbers\"><\/span>Reliable Numbers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Visuals and good copy are important, and it&#8217;s even better if you can balance them with some hard numbers. Write about the number of years you\u2019ve been in business, the number of customers you\u2019ve served, or the number of products you\u2019ve sold. After all, there\u2019s a reason McDonald\u2019s famous sign says \u201cBillions and billions served.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re a <a href=\"https:\/\/www.jimdo.com\/website\/website-builder\/\" target=\"_blank\" rel=\"noopener noreferrer\">non-profit or charitable organization<\/a>, it\u2019s becoming standard practice to share information on your finances on your website. This helps show how you spend your money, who your donors are, and what percentage of donations go directly to services as opposed to overhead or fundraising. For US-based orgs, you should also state clearly if you\u2019re a tax-deductible 501(c)3 organization and provide your Federal Tax ID Number.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clear_policies_and_security\"><\/span>Clear policies and security<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When we talk about trust, a lot of what we are saying is, \u201cAm I willing to send this person money?\u201d As a customer, that\u2019s a big leap to make for a website that you just met. That\u2019s why you can take some steps to make your online store look even more reputable and secure.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Fortunately, all Jimdo website have HTTPs security, so your customer\u2019s information is secure. In addition, it\u2019s a good idea take payments using the most reputable payment processors, like PayPal and Stripe. There are also lots of <\/span><a href=\"https:\/\/www.jimdo.com\/blog\/donate-button-to-your-website\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">reputable donation engines<\/span><\/a><span style=\"font-weight: 400;\"> that will help people chip in to your cause safely and securely, as opposed to just sending you a check. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition to the payment processing, it\u2019s a good idea to write out your shipping, payment, and store policies. Everyone will be on the same page and have confidence that you won&#8217;t take them for a ride.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Spell out exactly what your return policy is, how long orders take, and any other issues or points of confusion. (<a href=\"https:\/\/www.jimdo.com\/blog\/christmas-tips-online-store\/\" target=\"_blank\" rel=\"noopener noreferrer\">An FAQ page is a great way to do this<\/a>). Good store policies show that you have experience with all sorts of online store issues\u2014in other words, that you\u2019re not a complete newbie. Also <a href=\"https:\/\/www.jimdo.com\/addon\/legal-text-generator\/\">do not hesitate to check out our very own Legal Text Generator<\/a>.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">If you&#8217;re selling online, taking donations, or looking to attract new customers, building trust is a major goal. With a little effort, your website can send the right signals and make people more comfortable doing business with you. Any other thoughts on what makes a trustworthy website? Let us know in the comments! <\/span><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/register.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Who do you trust? Maybe it\u2019s your dog, your best friend, or Tom Hanks&#8230;but chances are it\u2019s not that brand new website you just stumbled across that says \u201cBUY NOW! BUY NOW!\u201d When you run an online store, or are starting out as a freelancer, your job is to introduce yourself to new visitors and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4053,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[109],"tags":[125,114],"class_list":["post-4043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-tips","tag-beginner-website-tips","tag-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Build a Website Customers Will Trust - Jimdo<\/title>\n<meta name=\"description\" content=\"Looking to attract new customers? 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