{"id":4174,"date":"2017-11-01T13:00:15","date_gmt":"2017-11-01T11:00:15","guid":{"rendered":"https:\/\/www.jimdo.com/blog\/?p=4174"},"modified":"2021-01-08T15:53:57","modified_gmt":"2021-01-08T13:53:57","slug":"should-you-outsource-or-do-everything-yourself","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/should-you-outsource-or-do-everything-yourself\/","title":{"rendered":"Should You Outsource or Do Everything Yourself?"},"content":{"rendered":"<p>As a freelancer, small entrepreneur or founder, you\u2019re first and foremost one thing: responsible for everything in your own shop. Both for the executive assignments as well as the &#8220;internship tasks&#8221; which range from topics you know inside out, to others that you have to make yourself do by sheer force of will. After all, who else is there to do it? There\u2019s not much money, so any external help is considered at least twelve times with the nagging thought \u201cis it really something I can\u2019t do myself?\u201d In the beginning, this is completely logical but when does the time come when you have to learn to delegate so that you can continue to grow? In order to fully concentrate on your core business? How do you know what you should outsource and what you should do?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.jimdo.com/blog\/should-you-outsource-or-do-everything-yourself\/#Know_how_to_prioritize\" >Know how to prioritize<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.jimdo.com/blog\/should-you-outsource-or-do-everything-yourself\/#What_can_I_outsource\" >What can I outsource?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.jimdo.com/blog\/should-you-outsource-or-do-everything-yourself\/#How_can_I_find_professionals_to_outsource_to\" >How can I find professionals to outsource to?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.jimdo.com/blog\/should-you-outsource-or-do-everything-yourself\/#What_should_I_keep\" >What should I keep?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.jimdo.com/blog\/should-you-outsource-or-do-everything-yourself\/#What_can_I_automate\" >What can I automate?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Know_how_to_prioritize\"><\/span>Know how to prioritize<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Someone well-versed in this is Alina. In addition to her work at Jimdo, she is a successful <a href=\"http:\/\/www.alina-atzler.de\" target=\"_blank\" rel=\"noopener noreferrer\">wedding photographer<\/a> in Germany and around the world. It\u2019s especially busy during the wedding season from April to October\u2014there are photos to be processed along with preliminary discussions for the upcoming year and so on. Sounds exhausting, especially if you have to do everything yourself.<\/p>\n<p>As a workaholic, Alina would love to do everything herself. She loves her work and is always full of passion and giving it her all\u2014whether at Jimdo or in <a href=\"https:\/\/www.jimdo.com/blog\/6-wedding-photography-websites\/\">wedding photography<\/a>. But one thing was clear from the start: in order to give her customers the full energy and passion for which they book her (apart from the great photos), she always strives to maintain a healthy work-life balance. Not as easy as it sounds for a freelancer. Alina&#8217;s advice is, therefore: &#8220;Learn to prioritize, give things away, and automate what you can.&#8221; This makes self-employed life a lot easier. These are Alina\u2019s tips:<\/p>\n<h3>When should you reconsider your priorities?<\/h3>\n<p>A warning signal that should make you reorganize your workflows and priorities is, if you\u2019re not seeing your partner or friends and if you feel you no longer have time for yourself. When it comes to your health and you feel drained, lacking in energy, or struggling to maintain your creativity, then you know that you have to set your own limits once again and stick to them!<\/p>\n<p>You should also reconsider your priorities when you don\u2019t have enough time to do your \u201cmain job\u201d anymore, so in my case to take photos, because I&#8217;m too busy with other things. Then you should ask yourself: can others do these extra tasks better than me?<\/p>\n<h3>How can you do this?<\/h3>\n<p>My tip: Even as someone who\u2019s self-employed make sure you have a finish time for your workday. In my case, for example, my workday is no later than 11pm. Since I do a lot of photography after work during the week, it\u2019s important to make a line in the sand. And as boring as it sounds: Get enough sleep, do sports and eat healthily!<\/p>\n<h3>How do you prioritize your tasks?<\/h3>\n<p><span style=\"font-weight: 400;\">Unfortunately, I\u2019m still pretty bad at it if I&#8217;m honest. I find it really hard to say NO, am much too enthusiastic and tend to accept all the requests that interest me. Especially with two jobs, where you want to give 100%, you have to learn to prioritize. Fortunately, I have a great network of photographers to whom I can give orders. Then the &#8220;no&#8221; doesn\u2019t feel like such a &#8220;no.&#8221; I know that I\u2019m recommending great photographers for the couples and I\u2019m also glad when I can pass orders to my colleagues. This network also works vice versa. A simple but good prioritization manager is your own gut feeling. If&nbsp;for example, I get the feeling that a bridal couple might have a different idea of the kind of pictures I would deliver, then I leave it alone. This wouldn\u2019t make me or the customer happy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And of course, my personal organizer is my best friend! I&#8217;ve learned to plan very consistently and to be honest with myself and with potential clients. Honest self-organization also helps with the prioritization!<\/span><\/p>\n<h3>What do you outsource?<\/h3>\n<p>Accounting and tax, for sure. It would take me so much time to make sure everything\u2019s correct that it\u2019s cheaper to invest the money in a professional!<\/p>\n<h3>What else can you give away as a photographer? I guess everything around photography is quite difficult to outsource&#8230;?<\/h3>\n<p><span style=\"font-weight: 400;\">That&#8217;s right. One thing I would never give up&nbsp;because it facilitates all other prioritizations so much and is also a lot of fun&nbsp;is the communication with my couples. I can always outsource the image processing during the high season&nbsp;if the deadlines are too close. The image processing is still a lot of fun, but in the end, the pure editing has little to do with my creative performance. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I have put a lot of love and work in presets and defining my style&nbsp;so that I can feel comfortable giving it to an agency. The bridal couples book me for my style of photography and the look of my photos, so I\u2019m very particular about selecting the pictures and briefing the agency about how the result should look. So you can do a lot of preliminary work to get better results. In the future, I would like to outsource everything to do with marketing, social media, writing blog posts and SEO. I\u2019m sure that others could help me a lot better.<\/span><\/p>\n<h3>You said you would never give up the communication\u2014what else?<\/h3>\n<p>Exactly, talking to the couple is essential to me. The customers should know me and be certain when they book me as their photographer for the most important day of their life. From my side, it\u2019s also important to understand what is important to the couple and how we can work together. Likewise, I wouldn\u2019t leave the selection of the pictures to someone else. I have met the bridal couple, know what is important to them and which people are the most important at their wedding.<\/p>\n<h3>What about automatization? How can you make life easier in this regard?<\/h3>\n<p>It\u2019s a small thing, but it makes a big difference. I\u2019m well-prepared and have different email templates for cancellations or recommending other photographers. I always have current price lists and don\u2019t have to write out individual offers every time. In addition, I have questionnaires for my bridal couples, so I know the timetable for the wedding, that way I can plan my working day. I always question my own daily routine and my work processes. Nowadays, for example, I only need a few seconds for a certain action using Adobe Lightroom, whereas before it used to take a few minutes. Knowing your tools inside out and automating the process for the tools is enormously helpful!<\/p>\n<h3>Do you have a final tip for anyone who\u2019s self-employed?<\/h3>\n<p>Keep the fun in what you do! If you lose it, don\u2019t question your business but think about how you can re-shape your workflow so it&#8217;s fun again!<\/p>\n<p>Thank you for your tips, Alina!<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"What_can_I_outsource\"><\/span><strong>What can I outsource?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Accounting and taxation<\/strong> \u2192 Worthwhile outsourcing.<\/li>\n<li><strong>For photographers \u2192<\/strong>&nbsp;Post-processing and retouching in the high season, if necessary. It\u2019s important to note though, that as far as the look and feel are concerned that the bride and groom get what they booked. This is something I can do, because of the preliminary work that makes up my look. Presets and the type of processing are fixed by me in advance and sent to the agency. So the creative achievement is still with me, only the implementation is given.<\/li>\n<li><strong>Travel planning \u2192 <\/strong>An easy one to outsource to a virtual assistant (see below).<\/li>\n<li><strong>Social Media<\/strong>&nbsp;\u2192 Simply to post more regularly.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_can_I_find_professionals_to_outsource_to\"><\/span><strong>How can I find professionals to outsource to?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Ask in your network \u2192&nbsp;<\/strong>Put the word out to your <a href=\"https:\/\/www.jimdo.com/blog\/online-networking-linkedin-guide\/\">network on LinkedIn<\/a> or use these other <a href=\"https:\/\/www.jimdo.com/blog\/linkedin-alternatives\/\">professional networking tools<\/a> to ask for personal recommendations.&nbsp;<\/li>\n<li><strong>Look for a VA<\/strong> \u2192 If you need help with several non-specific tasks, bringing on a <a href=\"https:\/\/www.jimdo.com/blog\/why-virtual-assistant\/\">virtual assistant<\/a> can be a great option.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_should_I_keep\"><\/span><strong>What should I keep?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Communication with the customers<\/strong> \u2192 Otherwise, it&#8217;s difficult to get a gut feeling about them. Customers should know who they book and have fun with that person.<\/li>\n<li><strong>Photo selection<\/strong> \u2192 You can easily evaluate what is most important and what the couples like.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_can_I_automate\"><\/span><strong>What can I automate?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Email templates with price lists<\/strong> \u2192&nbsp; When you need to <a href=\"https:\/\/www.jimdo.com/blog\/when-to-turn-down-work\/\">turn down freelance work<\/a> and send a &#8220;Sorry I can&#8217;t help this time, but here are some alternative suggestions&#8221; email.<\/li>\n<li><strong>Always check your work processes<\/strong> \u2192 E.g. Use tools like Adobe Lightroom more effectively. Could you make do with a more <a href=\"https:\/\/www.jimdo.com/blog\/how-to-edit-photos-without-photoshop\/\">basic photo editing tool<\/a> instead?<\/li>\n<li><strong>Questions for new customers and follow up emails <\/strong>\u2192 This facilitates the day-to-day running and planning. And you&#8217;ll never forget to <a href=\"https:\/\/www.jimdo.com/blog\/how-to-get-testimonials-to-grow-your-business\/\">ask happy customers for a testimonial<\/a>.<\/li>\n<li><strong>Daily schedule \u2192<\/strong>&nbsp;Hide distractions to your day e.g. Facebook and your phone.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/register.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Could you maximize your efficiency by automating or outsourcing some of your tasks as a freelancer? We talk to Jimdo&#8217;s very own Alina Atzler and find out.<\/p>\n","protected":false},"author":2,"featured_media":4182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[116],"tags":[4707,126,121],"class_list":["post-4174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips","tag-freelancing","tag-productivity","tag-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Should You Outsource or Do Everything Yourself? - Jimdo<\/title>\n<meta name=\"description\" content=\"Can you maximize your efficiency by automating or outsourcing some of your freelancing tasks? 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