{"id":4415,"date":"2018-05-07T12:20:43","date_gmt":"2018-05-07T10:20:43","guid":{"rendered":"https:\/\/www.jimdo.com/blog\/?p=4415"},"modified":"2021-06-18T17:21:53","modified_gmt":"2021-06-18T15:21:53","slug":"facebook-ads-increase-traffic-expert-tips","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/facebook-ads-increase-traffic-expert-tips\/","title":{"rendered":"Facebook Ads: Increase Your Social Traffic with Our Expert Tips"},"content":{"rendered":"
Jimdo participates in the Facebook developer program. This has provided us with the following valuable insights into the Facebook Ads tool that we\u2019d like to share with you.<\/span><\/i><\/div>\n

Here at Jimdo, we know that when you start off<\/a> as a small business you need every tool at your disposal to push it out there. As Jimdo\u2019s Online Marketing Manager, it\u2019s my job to make sure we reach as many people as possible on our social media channels and let them know about our (awesome) product. I want to share the tips that helped us along the way to make the most out of tools like Facebook Ads!<\/p>\n

Just twenty years ago, advertising was expensive and limited to big businesses with a substantial budget that would go out to a broad audience. My position didn\u2019t even exist (which I guess would\u2019ve made explaining my job at family gatherings easier!).<\/p>\n

Fast forward to today with social media channels such as Facebook, and anyone with a website can choose their target group and promote their business or blog. Small businesses can promote products or services from as little as $2 and reach thousands of potential customers in their target market straight from their website<\/a>. So what\u2019s the most effective way to tap into the potential of Facebook\u2019s two billion daily active users<\/a>?<\/p>\n

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Why do I need Facebook ads?<\/h2>\n

With organic (free) posts getting less coverage in users News Feeds it\u2019s important to consider allocating a small budget to really push your content out there. Facebook promoted posts is an affordable way to reach and gain new fans in your target audience. You can set your budget from as low as $2 for a day and then just use our tips below to choose which posts to promote.<\/p>\n

If that\u2019s not incentive enough, consider that Facebook’s monthly active users make up 68% of adults who use the internet! This offers businesses an incredible worldwide reach. Users don\u2019t visit to sign up for a service or buy a product so the intent to purchase isn’t as high. But with the billions of active users, you can almost certainly find a target or niche market. This large and diverse user base offers an amazing shot at being successful in your business goals.<\/p>\n

Facebook\u2019s users check community happenings on their Newsfeed multiple times a day which means you can reach out to your preferred audience as many times as you want with your ads.<\/div>\n

How do I start?<\/h2>\n

If you\u2019re promoting your content for the first time, you may find the Facebook Ads Manager interface overwhelming with so many advertising options to choose from. We\u2019ve made this easier with the Jimdo Promote button\u2014a streamlined ad creation flow with step-by-step guidance to help you quickly and easily build a Facebook campaign. Jimdo Promote integrates directly with Facebook Ads so you don\u2019t have to worry about technical stuff like where to place your pixel\u2014just concentrate on the goals you want to accomplish and who you want to reach.<\/p>\n

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What do I want to achieve?<\/h2>\n

Preparation is key. Write down clear goals and make them measurable so you can set KPIs that you can later analyze to see how you can improve for next time. Think about what you want to achieve with the post: Are you interested in brand awareness for your business? Do you want to attract new visitors? Are you targeting your page fans to send them to your website? Or are you just interested in sales?<\/p>\n

It may help to look at what other competitors in your niche are doing and how they\u2019re doing it. Then write down notes about your audience and the message you want to send.<\/p>\n

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Test it!<\/a><\/div><\/p>\n

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Who should my target audience be?<\/h2>\n

With so many active users on Facebook, it\u2019s important to target the right people for your product or content. You can show your product or service ads to a defined audience through a wide variety of targeting options that can be customized for your business needs. Targeting options go from demographics and location targeting to interests and behavior which are based on other ads a user has clicked or pages liked.<\/p>\n