{"id":4448,"date":"2018-06-01T16:43:22","date_gmt":"2018-06-01T14:43:22","guid":{"rendered":"https:\/\/www.jimdo.com/blog\/?p=4448"},"modified":"2023-09-04T12:11:08","modified_gmt":"2023-09-04T10:11:08","slug":"deal-with-negative-comments","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/deal-with-negative-comments\/","title":{"rendered":"How to Deal with Negative Blog and Social Media Comments"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Positive feedback is always nice but more often than not you\u2019ll also encounter the flip side: negative comments on your website or social media profiles. Then what do you do? Ignore them? Probably not the best idea. We explain how to master tricky situations with the right strategy.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a business owner, you probably appreciate the direct contact with customers. At least most of the time. Online, the world looks a little different. Criticism can be rudely formulated and posted anonymously, or with half-truths that are publicly posted and misleading for other customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you have a <a href=\"https:\/\/www.jimdo.com\/blog\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook page for your business<\/a> or commenting enabled on your website, you\u2019re probably already aware of this. There are generally two different types of negative criticism:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"><strong>Criticism from disappointed customers.<\/strong>&nbsp;Your customers publicly post about what they disliked. This can be constructive and some may just be irritated with their experience.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Comments by &#8220;trolls.&#8221;<\/strong> This refers to users whose sole aim is to provoke a response in your network and &#8220;stir the pot.&#8221;<\/span><\/li>\n<\/ol>\n\n\n\n<p>So what\u2019s the best way to deal with these comments, without breaking off the nice part of customer contact?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">React proportionally<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Some companies and especially the media have become known in the digital world for their particularly clever answers on social media.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a small business or freelancer who responds directly to comments from their own customers, however, it\u2019s good to be cautious. If you aren\u2019t dealing with politically emotional &#8220;trolls&#8221; but with actual customers then you should respond to any criticism as constructively as possible.<\/span><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/register.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Reply to comments: do&#8217;s and don&#8217;ts<\/h2>\n\n\n\n<p><b>Here are some easy guidelines to stick by when answering on social media and your website:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Keep Calm.<\/b><span style=\"font-weight: 400;\"> Take some time to compose your answer. Measured responses are always more constructive and help you provide the user with necessary help. This will also make you look good!<\/span><\/li>\n\n\n\n<li><b>Distinguish between criticism and ranting<\/b><span style=\"font-weight: 400;\">. Try to figure out whether the comment is concrete criticism or blanket complaining.<\/span><\/li>\n\n\n\n<li><b>Show understanding.<\/b><span style=\"font-weight: 400;\"> Don\u2019t react emotionally but show understanding for the problem of the user.<\/span><\/li>\n\n\n\n<li><b>Offer solutions<\/b><span style=\"font-weight: 400;\">. Is there a problem? Then show solutions. The answer &#8220;write me a PM and I&#8217;ll take a look at that for you&#8221; can work wonders.<\/span><\/li>\n\n\n\n<li><b>Be transparent.<\/b><span style=\"font-weight: 400;\"> Has your product\/service failed the user? Or was there a defect? It\u2019s ok (and even appreciated) to admit mistakes as long as you apologize.<\/span><\/li>\n<\/ul>\n\n\n\n<p><b>Mistakes you should avoid:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Attacking the user<\/b><span style=\"font-weight: 400;\">. Is the customer wrong? Describe your point of view constructively, but not emotionally.<\/span><\/li>\n\n\n\n<li><b>Using jargon.<\/b><span style=\"font-weight: 400;\"> Write a clear and constructive answer that they can understand. Try to avoid being condescending.<\/span><\/li>\n\n\n\n<li><b>Taking criticism personally.<\/b><span style=\"font-weight: 400;\">&nbsp;If you&#8217;ve built your business from the ground up, you\u2019re probably emotionally involved in your project. But don\u2019t let your passion negatively impact your responses.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Only delete comments in exceptional cases<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t panic if you see negative comments. With thoughtful answers, you can usually dissolve the situation and show your customers that you take their feedback seriously. Not only does your response show the customer you care but it will also serve to convince other potential customers to take a chance on you if they&#8217;re undecided. This is much more effective than simply deleting negative feedback.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Granted, sometimes it can get critical. For example, when a negative comment starts an uncontrollable discussion. You can then consider hiding the comment. On Facebook, for example, this works with one click (and the user won&#8217;t even know).<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter img-screenshot wp-image-4450 size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1245\" height=\"240\" src=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-01-at-09.02.33.png?resize=1245%2C240&#038;ssl=1\" alt=\"\" class=\"wp-image-4450\" srcset=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-01-at-09.02.33.png?w=1245&amp;ssl=1 1245w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-01-at-09.02.33.png?resize=300%2C58&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-01-at-09.02.33.png?resize=1024%2C197&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-01-at-09.02.33.png?resize=714%2C138&amp;ssl=1 714w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">In exceptional cases, it may make sense to hide comments. On Facebook, this works by clicking on the three dots icon next to the respective comment.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Bad reviews? Ask why<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">More often than not, customers choose a service based on reviews via comparison portals like Yelp, Google or Trustpilot. Restaurants, for example, rely heavily on good reviews.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A 2-star rating can really dent your hard-earned reputation. But don&#8217;t despair. On many platforms, you can respond to reviews. So ask the customer publicly or via PM what happened to cause such a low rating. Can you explain the situation? Do it politely but confidently and apologize for any mistakes.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It can help to &#8220;invite&#8221; the customer again and ask for a correction of the rating. This also shows other users that customers are taken seriously and the negative rating was probably just a one-off. It will also help clear up anything standing in the way of <a href=\"https:\/\/www.jimdo.com\/blog\/facebook-ads-increase-traffic-expert-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">promoting your business<\/a> further via social media channels like Facebook.<\/span><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/register.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Positive feedback? Show your appreciation!<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Negative reactions are (fortunately) only one side of the coin. You&#8217;ve probably also received praise for your service in your guestbook, blog or social media!<\/span><\/p>\n\n\n\n<p>When this happens, make sure to show your appreciation. Answer your users and enter into a conversation with them. This will make not only make the user happy but help build loyalty to your brand. Plus, it doesn&#8217;t hurt to show prospective users you care.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\"> What are your experiences? And how do you generally deal with criticism online? Tell us in the comments!<\/span><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/register.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do you have disappointed customers or annoying &#8220;trolls&#8221; on Facebook, your blog or guestbook? We show you what tricks you can use to deal with difficult situations in a positive way!<\/p>\n","protected":false},"author":2,"featured_media":4449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[116],"tags":[129,118],"class_list":["post-4448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips","tag-how-to","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Respond to Negative Social Media and Blog Comments - Jimdo<\/title>\n<meta name=\"description\" content=\"Dealing with disappointed customers or annoying &quot;trolls&quot; on Facebook getting you down? We show you how to deal with difficult situations in a positive way!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimdo.com/blog\/deal-with-negative-comments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Respond to Negative Social Media and Blog Comments - Jimdo\" \/>\n<meta property=\"og:description\" content=\"Dealing with disappointed customers or annoying &quot;trolls&quot; on Facebook getting you down? 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