When you run your own business, \u201cHead of Marketing\u201d is just one of the hats you need to wear. But you don\u2019t need bags of marketing experience or a big budget to get your business out there. Here are eight ways to promote your business on a shoestring!<\/p>\n\n\n\n
You might already use customer case studies to promote your own business. But have you considered becoming the subject of a case study for someone else?<\/p>\n\n\n\n
A case study tells the story of how a business has helped one of its customers. Case studies are similar to testimonials or reviews, but they explain the customer\u2019s experience in more detail. Companies use them to show how their product or service has made a difference in the real world.<\/p>\n\n\n\n
Companies want to share their success stories. So getting featured in a case study will introduce your business to a whole new audience. You get free exposure and the company whose services you use gets a glowing reference. It\u2019s a win-win.<\/p>\n\n\n\n
Think big: what products and services do you buy that you\u2019d also like your business to be associated with? If you\u2019re a real estate agent<\/a>, you could approach your bank or building society and ask to become a customer case study for them. Or maybe you\u2019ve recently moved your growing tech company over to a cloud accounting software package? If their product has had a positive impact on your business, you could be a prime candidate for their next case study.<\/p>\n\n\n\n When you pitch your success story, remember to explain:<\/p>\n\n\n\n Your website is like an interactive business card. It tells the world who you are and what you do\u2014so that customers can find you in a click. But unlike a traditional, paper business card, you can design and create your website in three minutes with Jimdo for free.<\/p>\n\n\n\n Even if your business already has an online presence on social media or Google My Business, for example\u2014you\u2019ve got everything to gain by creating a website.<\/a><\/p>\n\n\n\n Having a website is much cheaper than traditional advertising. Ever tried to advertise your business in a local newspaper or glossy magazine? The cost of print advertising is unrealistic for many small businesses. A website, on the other hand, is free to set up and has the potential to connect you with customers all over the world.<\/p>\n\n\n\n As customers, we like to research and compare companies online before we make a purchase. A professional website will help your business stand out and give you control over how your brand appears to customers. From your brand colors<\/a> to your company logo, you can use your website to present your company exactly as you want the world to see you.<\/p>\n\n\n\n Not convinced? Here are a few more reasons why your small business needs a website<\/a>.<\/p>\n\n\n\n Your logo is like your visual business card. At a glance, you can present your business as traditional and serious, or modern and creative.<\/p>\n\n\n\n Lots of potential customers will decide whether you\u2019re the right choice for them, just based on your logo\u2019s colors, font, and style. This makes it especially important to find the right logo design for your business.<\/p>\n\n\n\n Thanks to graphics programs like Photoshop or tools like the Jimdo Logo Creator, you can easily create your logo yourself\u2014without having to invest in an expensive designer. Just give it a try!<\/p>\n\n\n\n It\u2019s quick, it\u2019s easy, and it\u2019s free. But lots of small business owners still haven\u2019t claimed their Google My Business<\/a> listing. And if you ask me, it\u2019s a no-brainer. Listing your business will help customers find your details on Google and your location on Google Maps. And with over 50% of search traffic now coming from mobile devices<\/a> your business needs to be Google-friendly if you want it to grow.<\/p>\n\n\n\n Once you\u2019ve claimed your Google My Business listing, make sure all your details are correct. Keep your phone number, business address and opening times up to date so customers can call you instantly or get directions to your business.<\/p>\n\n\n\n Here\u2019s a quick post that explains how to claim your Google My Business listing<\/a> along with some handy hints and tricks to help you optimize it for maximum exposure.<\/p>\n\n\n\n Find a business, an influencer, or an industry leader that you\u2019d like to collaborate with and then ask them to join forces. If you both have a blog then exchanging guest posts (an article you write to be published on someone else\u2019s blog) can help you both reach a wider audience.<\/p>\n\n\n\n Make sure you choose a collaborator who\u2019s audience has a crossover with yours. For example, if you own an Italian restaurant then collaborating with your local language school could benefit both of you. Why? Because people who want to learn Italian are usually interested in Italian food. And foodies who regularly visit your restaurant are more likely to be interested in learning more about the language (even if it\u2019s just to better understand your menu!). In this example, both businesses would benefit from exposure to the other\u2019s customers without being in competition.<\/p>\n\n\n New to blogging? It might be tough to land your dream collaborator right away. But blogging is a great way to connect with customers and get free exposure for your business. Check out how to start a blog<\/a> today!<\/p>\n\n\n\n If you run a business, the chances are you\u2019re an expert in your field. Whether you know about cooking or accounting, cupholders or stakeholders, there are people out there who need your expertise. Journalists often need experts to comment on news stories and current events because it gives their articles balance, context, and credibility.<\/p>\n\n\n\n When you\u2019re quoted as an expert source in a newspaper article or television segment, you\u2019ll get your name out there as an industry leader.<\/p>\n\n\n\n Offering an hour of your expertise for free is a great way to introduce yourself to people in your local area and get them talking about your business.<\/p>\n\n\n Even the participants who come along for the free advice will be more likely to recommend you in the future if you appear open, helpful and knowledgeable.<\/p>\n\n\n\n Local organizations with an interest in entrepreneurship or helping businesses will usually offer their own free workshops or seminars. If you can cover something different than their usual lineup, they might be interested in having you as a guest speaker. Ask if they will share your event with their members or on their social media channels to help generate interest.<\/p>\n\n\n\n Contact your local Chamber of Commerce, business enterprise service or community hub, and explain what help you\u2019re looking for and how your workshop will benefit the local community. Most likely, they\u2019ll be delighted to hear from you and be able to offer you a free or cheap venue to host your workshop in. When you\u2019ve secured the place and the date, spread the word on social media, advertise it on your website and tell everyone you know!<\/p>\n\n\n\n We all love a freebie. And enthusiasm is infectious! Teach people a new skill or share a little of your specialist knowledge, and they\u2019ll be excited to tell their friends.<\/p>\n\n\n\n And just like that, another marketing-myth bites the dust! You really don\u2019t need a big budget to promote your business. In fact, it\u2019s now easier than ever to get PR for free. Especially if you\u2019re on social media. Check out the post from our \u201cEveryone can do PR!\u201d series for tips on how to build a social media strategy<\/a> that will grow your business.<\/p>\n\n\n\n What\u2019s your favorite free-promo hack?<\/p>\n\n\n\n2. Create a free website<\/h2>\n\n\n\n
How can a website help your business get exposure?<\/h3>\n\n\n\n
Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n
3. Create a free logo<\/h2>\n\n\n\n
Design a logo that makes your business stand out.<\/h4>\n<\/div>\n\n\n\n
4. Claim your Google My Business Listing<\/h2>\n\n\n\n
5. Swap guests posts<\/h2>\n\n\n\n
6. Become an expert source<\/h2>\n\n\n\n
How to connect with journalists<\/h3>\n\n\n\n
7. Run a free workshop<\/h2>\n\n\n\n
8. Look for support in your community<\/h2>\n\n\n\n
\n\n\n\n