What\u2019s better than a loyal customer? Two loyal customers! When you run your own business, it can be tricky to look after your existing customers and attract new ones\u2014as well as taking care of your day-to-day. But go the extra mile for your regulars and they could be promoting your business for you. Here are five ways to turn your happy customers into business multipliers.<\/p>\n\n\n\n
Every business promises something to their customers. At Jimdo, we promise our customers a professional website that\u2019s ready to go in three minutes<\/a>. Your brand promise is what your customers expect you to deliver. Keeping it is key to winning your customers\u2019 trust and respect\u2014and their repeat business.<\/p>\n\n\n\n Take Hilton Hotels<\/a>, who promise to \u201censure every guest feels cared for, valued, and respected.\u201d While outdoor brand Thule Sweden<\/a> \u201chelps you transport anything you care for safely, easily and in style so that you are free to live an active life.\u201d Two completely different promises from two vastly different brands\u2014but both clearly state what consumers can expect in exchange for their cash.<\/p>\n\n\n\n As consumers, we\u2019re more likely to stay loyal to brands that always keep their promises. This means we\u2019re less likely to shop around for different brands or lower prices. Loyal customers are the perfect candidates to become business multipliers. Why? They\u2019ve chosen your brand not because you poured millions into celebrity endorsements\u2014but because they trust and identify with your core values.<\/p>\n\n\n\n We all have bumps in the road\u2014in business and in life. What\u2019s important is how you deal with these hiccups. If you hit a problem that\u2019s going to affect your customers, don\u2019t be afraid to admit your mistake. A sincere apology can go a long way with a frustrated customer. Sometimes, all we need to hear is, \u201cI\u2019m sorry this has happened, I know it\u2019s big deal, and I\u2019m already working on the solution.\u201d<\/p>\n\n\n\n Apple landed in hot water in 2015<\/a> when they launched their new subscription service, Apple Music, with an introductory three-month trial period. Apple said that they wouldn\u2019t pay royalties to artists whose music was downloaded by users during the free trial. The company faced fierce backlash from big players in the music industry, most notably pop-princess, Taylor Swift. Realizing its mistake, Apple quickly remedied the situation with an unconventional apology<\/a> to Taylor and the other \u201cindie artists\u201d affected. Following the scandal, Apple changed their policy and even managed to get Taylor to endorse their new Apple Music service. Not bad for \u201cdamage control.\u201d<\/p>\n\n\n\n Owning up to your mistakes shows customers that you\u2019re human. And they\u2019ll be more confident recommending your brand when they know you\u2019ve got nothing to hide. Practice honesty and transparency and even when the going gets tough, your customers will have your back.<\/p>\n\n\n\n A little effort goes a long way. And when it comes to showing your customers how important they are, how you say \u201cthank you\u201d can make all the difference.<\/p>\n\n\n\n Lots of brands send customers a \u201cthank you\u201d email or a discount code when they make a purchase. Get creative to make your business stand out! If you\u2019re still in the early stages and don\u2019t have a huge customer base yet, take advantage of this and add a personal touch\u2014like sending a handwritten \u201cthank you\u201d note with every order. Personalized notes cost very little but will make a lovely surprise for your customers and turn your business into a talking point! Here’s more on how to create your own business cards<\/a>. <\/p>\n\n\n\n If you run a larger company, or if handwritten notes just aren\u2019t practical, you can try these other creative ways to say thanks:<\/p>\n\n\n\n However, you say thank you, give your customers an experience worth sharing!<\/p>\n\n\n\nWhat do your customers expect from you?<\/h3>\n\n\n\n
2. Fess up when you mess up<\/h2>\n\n\n\n
3. Say a special “thank you\u201d<\/h2>\n\n\n\n
Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n