{"id":4709,"date":"2019-01-18T12:40:04","date_gmt":"2019-01-18T10:40:04","guid":{"rendered":"https:\/\/www.jimdo.com/blog\/?p=4709"},"modified":"2021-01-25T17:02:38","modified_gmt":"2021-01-25T15:02:38","slug":"how-to-use-instagram-for-your-business-tips-trends","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/how-to-use-instagram-for-your-business-tips-trends\/","title":{"rendered":"How to Use Instagram for Your Business: Tips & Trends"},"content":{"rendered":"\n

Does my business need an Instagram account? Will it be worth the effort? How do I know if I\u2019m doing the right things? If you\u2019re trying to figure out how Instagram works\u2014you\u2019re not alone<\/p>\n\n\n\n

As the number of active users on Instagram continues to grow<\/a>, lots of new and established entrepreneurs are asking these questions. And at Jimdo, we were too! So we decided to delve deep into Instagram\u2014to discover all things glamorous and \u2018grammable. Our first stop was an awesome workshop run by our friends over at Online Marketing Rockstars<\/a>. In this article, I want to share our most important findings and insights about Instagram trends that every small business owner needs to know about<\/span>.<\/p>\n\n\n

On Jimdo\u2019s Instagram<\/a>, we showcase the most stunning websites and creative ideas from our users, share inspiration, and post about new and exciting product updates. Join<\/a> our growing community!<\/div>\n\n\n\n

Does your business need an Instagram account?<\/h2>\n\n\n\n

Here\u2019s the short answer: If your target audience is already on Instagram, and if you\u2019re willing to put some time and resources into creating content they\u2019ll love\u2014then yes! Learning how to use Instagram could help you grow your business.<\/p>\n\n\n\n

Let\u2019s take a closer look. First and foremost, Instagram is a visual channel. So if you\u2019re always taking sumptuous snaps of your day-to-day, or you sell beautiful \u201cinstagrammable<\/a>\u201d products\u2014ones that look good\u2014then this is the platform for you. Think about it this way: if you\u2019re a B2C brand, photographer, artist, blogger, or DIY guru,  then you\u2019ll already have lots to show off. With Instagram, you can use the visual content you already have to reach a wider audience, and connect with more potential customers online.<\/p>\n\n\n

Did you know? 8\/10 Instagram users<\/a> are following a brand account.<\/div>\n\n\n\n

Does Instagram work for B2B marketing?<\/h2>\n\n\n\n

B2B (business to business) brands don\u2019t always see Instagram as a useful channel. Yes, it\u2019s a consumer-focused platform. But that also makes it a great place for B2B companies to tell their brand story. If you want to join these B2B brands who are rocking it on Instagram<\/a>, my best advice is to get creative and don\u2019t be afraid to have a sense of humor\u2014B2B doesn\u2019t have to mean boring! Give it a shot and you\u2019ll find that Instagram can be a lucrative way to grow an engaged following for your company.<\/p>\n\n\n\n

Here is a great example:<\/p>\n\n\n\n

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Een bericht gedeeld door Jimdo DE (@jimdo_de)<\/a><\/p><\/div><\/blockquote>