If you already use Instagram, you\u2019ll know how satisfying it is to watch your followers and engagement grow. Instagram Insights helps you understand and maximize that engagement on a new level.<\/p>\n\n\n\n
In a previous post, we got you set up with an Instagram Business account and explained how to use Instagram for your business<\/a>\u2014even if you\u2019re a B2B brand.\u00a0<\/p>\n\n\n\n Now that you\u2019re up and running, you can start optimizing your Instagram business profile so it generates new leads. Seeing your numbers change is a brilliant motivator\u2014plus, increased engagement means more exposure for your brand. Great news, no matter what size your company is. <\/p>\n\n\n\n Insights is Instagram\u2019s native statistics-tracking feature\u2014and it\u2019s only available via the Instagram mobile app. You can use it to learn more about your visitors, what kind of content they engage with most, and analyze how and why some of your posts perform better than others. The really cool bit? You can use this info to adjust your strategy to give your audience more of what they want, and broaden your reach on Instagram.<\/p>\n\n\n\n Instagram Insights are some of the easiest statistics to understand, because all of the numbers include a short explanation of exactly what they mean. So even if you\u2019ve never looked into your performance stats before, you\u2019ll be able to improve your results right away.<\/p>\n\n\n\n You can read the more detailed definition for every metric on Instagram\u2019s help page<\/a>. <\/p>\n\n\n\n When you tap on the Insights<\/strong> tab in your Instagram app, you\u2019ll see quite a few metrics just at first glance. The Professional Dashboard<\/strong> area shows you a short, summarized version at first, and you can tap each heading for more details. Let\u2019s take a closer look at Instagram Insights\u2019 main categories:<\/p>\n\n\n\n The Overview <\/strong>section is where you\u2019ll find information like how many people have seen and interacted with your posts, what actions they took on your page, and how many followers you have overall\u2014including any fluctuations in that number. <\/p>\n\n\n\n Accounts Reached<\/strong> lets you see how well your content has performed by arranging your top-performing posts, stories, and videos by reach. Most importantly, you can check how many people have:<\/p>\n\n\n\n Why is reach such an important Instagram metric?<\/strong><\/p>\n\n\n\n Your \u201creach\u201d refers to how many unique accounts see your content on Instagram, regardless of how many times they view it or if they interact with it or not. Reach shouldn\u2019t be confused with \u201cimpressions,\u201d which refers to the total number of times a piece of content has been displayed. For example, if you scroll past the same post twice in your feed, Instagram will count that as two distinct impressions, but only one instance of reach. If your goal is to build brand awareness, tracking reach is the best way to monitor your progress.<\/p>\n\n\n\n Content Interactions<\/strong> shows you how people have interacted with your posts, stories, and videos in more detail. For example, you can see the likes, comments, shares, saves, and replies for individual posts. This metric is useful for seeing how people are reacting to your posts and which content types they like best. <\/p>\n\n\n\n Total Followers <\/strong>offers more than you might think. Yes, it <\/strong>shows you how many followers you have and if you\u2019ve gained or lost any in the last 7 days. But you can also get useful information like their geographical location and age range, <\/strong>and when they are most active on Instagram. <\/strong>Checking this metric can help you work out when the best time is to post on Instagram or if you should try posting at a different time of day to get more interaction from your followers. This data also really comes in handy when you want to monitor overall activity. For example, to see how successful your latest competition or promotion was for promoting your page.<\/p>\n\n\n\n To see insights for a specific post, story, or video, go to the post tap View Insights<\/strong>. This section is split into Interactions, Discovery, and Promotion.<\/p>\n\n\n\n Interactions<\/strong><\/p>\n\n\n\n In the Interactions<\/strong> tab, you can see how many likes, comments, and saves your content has earned. Saves are especially insightful because they indicate that a follower is so interested in your content that they want to come back to it later or share it with a friend\u2014in contrast to tapping \u2018Like\u2019 as they scroll past. Tracking the number of saves your content receives over time will help you work out what type of content resonates most with your audience, so you can focus on creating more of it.<\/p>\n\n\n\n Discovery<\/strong><\/p>\n\n\n\n Alongside your post\u2019s interaction numbers, you\u2019ll also find the Discovery <\/strong>metric. This shows you how many new accounts you\u2019ve reached, and how you reached them. For example, if you notice that lots of new followers have found you via certain hashtags, you can use these hashtag combinations again to get more followers on Instagram.<\/p>\n\n\n\n Promotion<\/strong><\/p>\n\n\n\n If you\u2019ve paid to promote a piece of content, you\u2019ll find information and statistics on how well it performs in the Promotion<\/strong> tab. <\/p>\n\n\n\n If you\u2019re serious about growing your business with Instagram, then Insights will provide the concrete data you need to optimize your performance.<\/p>\n\n\n\n And once you\u2019re on your way to Insta-fame, you can streamline your social media routine with a social media marketing strategy<\/a>. <\/p>\n\n\n\n Still have questions? Here is a quick overview of some of the most commonly asked questions about Instagram Insights:<\/p>\n\n\n\nWhat is Instagram Insights?<\/h2>\n\n\n\n
Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n
What metrics are available on Instagram Insights?<\/h3>\n\n\n\n
Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n
How to see Instagram Insights on your posts, stories, and IGTV videos<\/h2>\n\n\n\n