{"id":5013,"date":"2022-04-11T17:35:04","date_gmt":"2022-04-11T15:35:04","guid":{"rendered":"https:\/\/www.jimdo.com/blog\/?p=5013"},"modified":"2022-07-11T16:46:32","modified_gmt":"2022-07-11T14:46:32","slug":"bookings","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/bookings\/","title":{"rendered":"How to Get More Bookings Through Your Website"},"content":{"rendered":"\n<p>Your website brings in a steady stream of new customers while you\u2019re off doing other things. At least, that\u2019s the goal for every entrepreneur! And it\u2019s the reason many companies let visitors book appointments themselves through their website. This could be to arrange a consultation, reserve tickets for a gig, or to book a table in a restaurant.&nbsp;<\/p>\n\n\n\n<p>First, you\u2019ll want to set up your website to encourage as many visitors as possible to book. In this article, we\u2019ll help you analyze your website\u2019s performance and show you how to get more bookings through your website with these tips:&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.jimdo.com/blog\/bookings\/#1_Find_the_right_booking_system_for_you\" >1. Find the right booking system for you<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.jimdo.com/blog\/bookings\/#2_Make_your_booking_option_stand-out\" >2. Make your booking option stand-out<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.jimdo.com/blog\/bookings\/#3_Give_your_customers_confidence\" >3. Give your customers confidence<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.jimdo.com/blog\/bookings\/#4_Use_a_strong_call-to-action\" >4. Use a strong call-to-action<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.jimdo.com/blog\/bookings\/#5_Check_what_the_numbers_say\" >5. Check what the numbers say<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.jimdo.com/blog\/bookings\/#6_Experiment_find_what_works_for_you\" >6. Experiment: find what works for you<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Find_the_right_booking_system_for_you\"><\/span><strong>1. Find the right booking system for you<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maybe you want to sell something to customers through your website, e.g. via a booking or reservation. Now you have various channels to choose from, through which customers can book something with you.<\/p>\n\n\n\n<p>Here are the different options with advantages and disadvantages:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Booking via the new Jimdo Bookings tool<\/strong><\/h3>\n\n\n\n<p>We\u2019ve made it really easy for you: You can now try out the Jimdo Bookings tool for your website directly in the website builder. With no external service provider.<\/p>\n\n\n\n<p><strong>Advantages<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You save time because the Bookings tool gives you all the information you need<\/li><li>The Bookings tool instantly sends your customers booking and cancellation confirmations, and ensures your event doesn\u2019t get overbooked<\/li><li>You always have an overview of your up-to-date booking calendar<\/li><li>You get bookings directly through your website<\/li><li>You get an overview of all the data so you can increase your booking numbers<\/li><li>You get closer to your customers because you make it easy for them<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-rta_thumb_no_cropped_682x\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"458\" src=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/04\/website-booking-1.gif?resize=682%2C458&#038;ssl=1\" alt=\"How to Get More Bookings Through Your Website: 6 Practical Tips\n\" class=\"wp-image-6779\" srcset=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/04\/website-booking-1.gif?resize=682%2C458&amp;ssl=1 682w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/04\/website-booking-1.gif?resize=300%2C202&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/04\/website-booking-1.gif?resize=1024%2C688&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/04\/website-booking-1.gif?resize=714%2C480&amp;ssl=1 714w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/figure><\/div>\n\n\n\n<p>Whether it\u2019s activities, workshops, classes, presentations, or other events, you\u2019re well prepared with the Jimdo Bookings tool. Set up your events, spread the word and watch the bookings come in.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Jimdo&#8217;s Booking tool is perfect for one on one appointments as well. If you offer standard consultations hours, hair cuts, or private training sessions, all you need to do is set up time slots. Your customers can book their own appointments.<\/p>\n\n\n\n<p>By the way: The tool will have even more useful features in the future for you to look forward to.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/cms.jimdo.com\/cms\/?cms%5Baction%5D=open\/add-block\/bookingservice\">Try it out now <\/a><\/div>\n<\/div>\n\n\n\n<p><strong>* <\/strong>Costs extra and must be purchased separately with the website plan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Telephone bookings<\/strong><\/h3>\n\n\n\n<p>Simple and established: You add your phone number to your website (as a \u201ccall\u201d button, for example), and customers can contact you directly. You can also embed a WhatsApp button so customers can message you directly.<\/p>\n\n\n\n<p><strong>Advantages<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Easy for all customers, even when on the go<\/li><li>Personal contact strengthens the business relationship<\/li><li>Helps to quickly understand your customers\u2019 needs<\/li><\/ul>\n\n\n\n<p><strong>Disadvantages<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You don\u2019t always have time to answer the phone<\/li><li>You can only receive information from one customer at a time<\/li><li>It can take some time to get all the important information<\/li><\/ul>\n\n\n\n<p>Telephone contact with customers is fundamentally a good idea if you\u2019re happy to receive phone calls from time to time. If you also need unique information from each customer (e.g. for a catering service), a phone call is the best option.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>External online booking tool<\/strong><\/h3>\n\n\n\n<p>Everything\u2019s online: With the click of a button on your website, visitors can make a booking in just a few steps via a booking tool such as Calendly and submit all the necessary information.<\/p>\n\n\n\n<p><strong>Advantages<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Simple and convenient for your customers<\/li><li>The customers know exactly what information you need from them<\/li><li>Saves you valuable time<\/li><li>Appointments are added directly to your calendar<\/li><\/ul>\n\n\n\n<p><strong>Disadvantages<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Your customers\u2019 data is processed externally rather than staying with you<\/li><li>It\u2019s an extra tool to manage<\/li><li>You have to pay for most online booking systems<\/li><li>They are less personal<\/li><li>If you have any questions, you have to contact the customer after<\/li><\/ul>\n\n\n\n<p>Online booking services are suitable for many sectors, such as <a href=\"https:\/\/www.jimdo.com\/website\/restaurant\/?_ncr=true\" target=\"_blank\" rel=\"noreferrer noopener\">restaurant websites<\/a>, or <a href=\"https:\/\/www.jimdo.com\/website\/fitness\/?_ncr=true\" target=\"_blank\" rel=\"noreferrer noopener\">fitness websites<\/a>, but also <a href=\"https:\/\/www.jimdo.com\/website\/vacation-rental\/?_ncr=true\" target=\"_blank\" rel=\"noreferrer noopener\">vacation rentals<\/a>, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Which booking system is best for you?<\/strong><\/h3>\n\n\n\n<p>Whichever of the three methods works best for you depends on which process is easiest for you and your customers. Ask yourself and some friends which system they\u2019d prefer for the service you offer.<\/p>\n\n\n\n<p>Don\u2019t forget to send a confirmation email for bookings via email or external booking tools. Customers appreciate confirmation that everything\u2019s gone through, even with \u201celectronic\u201d booking.<\/p>\n\n\n\n<p><strong>Top tip:<\/strong> Use a standardized email reply to let your customers know what the next steps are. For example, let them know that their booking is confirmed. You can create a standardized email (this is usually possible with booking tools too), that goes out to all your customers who send you a message. You can also briefly mention what the next steps are. Or how about including directions to your location in your email?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Make_your_booking_option_stand-out\"><\/span>2. Make your booking option stand-out<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If your booking system works well, it\u2019s important to make it easy for people to use it. Start by making it clearly visible on your website. Visitors can only use your booking function if they notice it!<\/p>\n\n\n\n<p>Not every visitor will look at every page of your website. In fact, few will venture past your homepage. If your booking button on is hiding on a subpage, your visitors might never see it. You can easily avoid this by adding a button in your navigation\u2014where <em>all <\/em>your visitors will see it. Thanks to your site\u2019s responsive design, your navigation button will be crystal clear on mobiles too. You can also add a Booking Block on every page.&nbsp;<\/p>\n\n\n\n<p>Another option is to create a dedicated \u201cBookings\u201d page. Just add a booking block along with answers to the <a href=\"https:\/\/www.jimdo.com\/blog\/business-website-answers\/\">questions customers ask before they buy<\/a>.<\/p>\n\n\n\n<p>Need inspiration? Don&#8217;t just answer the questions below for your own website. Take a look at how your competitors handle bookings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Questions to answer:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Is there a booking button in your navigation?<\/li><li>How many pages does your booking button appear on?<\/li><li>Do you have a page that\u2019s just for bookings?<\/li><li>Do you mention the booking option in your text?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Give_your_customers_confidence\"><\/span>3. Give your customers confidence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You\u2019ve got a system that works and your booking button is unmissable. But are you giving visitors the confidence to book right away?<\/p>\n\n\n\n<p>Before making a booking, customers want to know what\u2019s included. For example, are towels included for guests who book a stay in your holiday home? What audio equipment does a band need to bring? Are treatments eligible to be reimbursed by insurance?<\/p>\n\n\n\n<p>If your visitors feel unsure, they\u2019ll be reluctant to book. So do your best to anticipate their questions and give them the information they need in advance. For example, on your pricing page, you can clearly describe what is and isn&#8217;t included and what each option costs. This will reassure potential customers and stop them from dropping out before they finish their booking.<\/p>\n\n\n\n<p>If you get the same questions a lot, putting answers on your booking page will save you loads of time. New visitors get their questions answered, plus they\u2019ll see that you understand and care about your customers. This will help you build trust.<\/p>\n\n\n\n<p>Take a look at how your competitors do this. What information do they give customers before, during, and after the booking process?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Questions to answer:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>What do your customers know before booking?&nbsp;<\/li><li>How (and when) does a customer find out what\u2019s included?<\/li><li>How do customers find your prices?<\/li><li>When can customers find your booking button?<\/li><li>What happens when a customer clicks to book?&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Use_a_strong_call-to-action\"><\/span>4. Use a strong call-to-action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>How do you convince visitors to take action on your site? There are lots of things at play here, like your content, your design, and how user-friendly your site is. But the text you use on a button (known as the \u201ccall-to-action\u201d or \u201cCTA\u201d) can make the difference between a new customer and a passing glance. Here\u2019s our guide on <a href=\"https:\/\/www.jimdo.com/blog\/create-better-calls-to-action\/\">how to write better calls to action<\/a> for your website.<\/p>\n\n\n\n<p>Even if visitors can book on different pages on your site, it\u2019s best to keep your CTAs consistent. This will make it clear to visitors that all these buttons are for the same action.&nbsp;<\/p>\n\n\n\n<p>Which CTA is most effective can vary depending on your audience and industry. To help you choose yours, look at competitors and other companies your visitors buy from regularly. What phrases are your competitors using? Do you want to match their style or stand-out? Remember, keep it simple! The best CTAs are short and snappy.<\/p>\n\n\n\n<p>Questions to answer:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Which call-to-action are you using now?<\/li><li>Is it encouraging?<\/li><li>Is it short?<\/li><li>Does it make sense to always use the same call to action?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Check_what_the_numbers_say\"><\/span>5. Check what the numbers say<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you look closely, you\u2019ll start seeing lots of things you could change to get more bookings through your website. But what do the numbers say? Checking your <a href=\"https:\/\/www.jimdo.com/blog\/website-statistics-what-the-numbers-mean\/\">website\u2019s statistics<\/a> will help you see what\u2019s working and what to improve. For example, you can check how many visitors clicked the booking blocks on your website.&nbsp;<\/p>\n\n\n\n<p>Make your tweaks in stages and if you see a positive impact in your numbers\u2014like more clicks on your booking button or more contacts from visitors\u2014you\u2019ll know it\u2019s been a good change. If your goal is to get more bookings, we definitely recommend adding a booking block to your website so you can get this data.<\/p>\n\n\n\n<p>Next, review your statistics during your monthly maintenance. The number of clicks shows how well you\u2019ve persuaded people to click. The percentage shows whether people have started to behave differently on your website.<\/p>\n\n\n\n<p>For example, if you more visitors come to your website via advertisements, you want the number of clicks to increase but the percentage to stay the same. Essentially, your website should work the same but for more visitors.&nbsp;<\/p>\n\n\n\n<p>If you adjust your website to make your bookings feature stand-out, you want both the number of clicks and the percentage to go up. In this example, your website will be working differently but the visitor numbers will most likely stay the same.<\/p>\n\n\n\n<p>Questions to answer:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Do you use a Booking Block on every page?<\/li><li>Can you see the effect of previous experiments in your statistics data?<\/li><li>Which adjustments have changed your click percentage?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Experiment_find_what_works_for_you\"><\/span>6. Experiment: find what works for you<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019re just starting to look seriously at the numbers on your website, you might already have found some ideas from this article. Now you can make concrete tests out of them!<\/p>\n\n\n\n<p>For each test, answer these questions:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>What will you change on your website?<\/li><li>How many visitors do you need to see if it works?<\/li><li>Which numbers will show the impact of this change?<\/li><li>What other things could influence the data?<\/li><\/ol>\n\n\n\n<p>For example, you might answer:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>I\u2019ll change the text on all my booking buttons.<\/li><li>I\u2019ll check my statistics after 1000 visitors.<\/li><li>The click rate should increase.<\/li><li>I have to take into account that a school vacation falls during my test period.&nbsp;<\/li><\/ol>\n\n\n\n<p>Give yourself plenty of time for a test. The more visitors you include, the more accurate your data will be, and the more certain you\u2019ll be that experiment has had an effect. In the end, you\u2019ll learn more about your visitors and how they interact with your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Here are some experiments to try on your website:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Put a booking block on your homepage&nbsp;<\/li><li>Put a Booking Block on every page<\/li><li>Create a dedicated page for bookings and put a link to your booking page on every page<\/li><li>Add answers to frequently asked questions on your booking page<\/li><li>Create a page which includes a clear pricing overview and a booking block<\/li><li>Experiment with a different call-to-action on your buttons<\/li><\/ul>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<p>Your website can do a lot for you. Like, let your visitors book online 24\/7, leaving you free to focus on doing what you love. These tests will show you what visitors respond to so you can turn your website into a booking-machine. So get analyzing your website, go see what your competitors are doing, and then start testing!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can visitors book a table or make an appointment on your website? Here\u2019s how to optimize your site to get fewer questions and more bookings!<\/p>\n","protected":false},"author":2,"featured_media":5628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[109],"tags":[129,117,121],"class_list":["post-5013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-tips","tag-how-to","tag-marketing","tag-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Effective Tips to Get More Bookings Through Your Website | Jimdo<\/title>\n<meta name=\"description\" content=\"Can visitors book a table or make an appointment through your website? With the right setup, you\u2019ll get fewer questions and more bookings!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimdo.com/blog\/bookings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effective Tips to Get More Bookings Through Your Website | Jimdo\" \/>\n<meta property=\"og:description\" content=\"Can visitors book a table or make an appointment through your website? With the right setup, you\u2019ll get fewer questions and more bookings!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jimdo.com/blog\/bookings\/\" \/>\n<meta property=\"og:site_name\" content=\"The Jimdo blog for small businesses\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-11T15:35:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-11T14:46:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/09\/restaurant-marketing-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jimdo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jimdo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/bookings\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/bookings\\\/\"},\"author\":{\"name\":\"Jimdo\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#\\\/schema\\\/person\\\/555d7b95204044216222b73d8efacc7d\"},\"headline\":\"How to Get More Bookings Through Your Website\",\"datePublished\":\"2022-04-11T15:35:04+00:00\",\"dateModified\":\"2022-07-11T14:46:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/bookings\\\/\"},\"wordCount\":2030,\"publisher\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/bookings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/restaurant-marketing-header.jpg?fit=2048%2C1024&ssl=1\",\"keywords\":[\"How To\",\"Marketing\",\"Small Business\"],\"articleSection\":[\"Website Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/bookings\\\/\",\"url\":\"https:\\\/\\\/www.jimdo.com/blog\\\/bookings\\\/\",\"name\":\"Effective Tips to Get More Bookings Through Your Website | Jimdo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/bookings\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/bookings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/restaurant-marketing-header.jpg?fit=2048%2C1024&ssl=1\",\"datePublished\":\"2022-04-11T15:35:04+00:00\",\"dateModified\":\"2022-07-11T14:46:32+00:00\",\"description\":\"Can visitors book a table or make an appointment through your website? With the right setup, you\u2019ll get fewer questions and more bookings!\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.jimdo.com/blog\\\/bookings\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/bookings\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/restaurant-marketing-header.jpg?fit=2048%2C1024&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/restaurant-marketing-header.jpg?fit=2048%2C1024&ssl=1\",\"width\":2048,\"height\":1024,\"caption\":\"How to get more bookings on your website\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.jimdo.com/blog\\\/\",\"name\":\"The Jimdo blog for small businesses\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.jimdo.com/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#organization\",\"name\":\"Jimdo GmbH\",\"url\":\"https:\\\/\\\/www.jimdo.com/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/JimdoLogo-2019-main-petrol-white-bg.png\",\"contentUrl\":\"https:\\\/\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/JimdoLogo-2019-main-petrol-white-bg.png\",\"width\":2048,\"height\":841,\"caption\":\"Jimdo GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#\\\/schema\\\/person\\\/555d7b95204044216222b73d8efacc7d\",\"name\":\"Jimdo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2506bfab94e877841212e235c7148d443cd1a56b3ca7e617bd0bc48887dc682f?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2506bfab94e877841212e235c7148d443cd1a56b3ca7e617bd0bc48887dc682f?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2506bfab94e877841212e235c7148d443cd1a56b3ca7e617bd0bc48887dc682f?s=96&d=blank&r=g\",\"caption\":\"Jimdo\"},\"description\":\"The Jimdo blog is made for all entrepreneurs\u2014everyone with their own idea or project. Here you will find interesting information about founders and start-ups, current trends and exciting stories from other Jimdo users as well as great website tips on design, shop, SEO and more.\",\"url\":\"https:\\\/\\\/www.jimdo.com/blog\\\/author\\\/jimdoblog\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Effective Tips to Get More Bookings Through Your Website | Jimdo","description":"Can visitors book a table or make an appointment through your website? With the right setup, you\u2019ll get fewer questions and more bookings!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jimdo.com/blog\/bookings\/","og_locale":"en_US","og_type":"article","og_title":"Effective Tips to Get More Bookings Through Your Website | Jimdo","og_description":"Can visitors book a table or make an appointment through your website? With the right setup, you\u2019ll get fewer questions and more bookings!","og_url":"https:\/\/www.jimdo.com/blog\/bookings\/","og_site_name":"The Jimdo blog for small businesses","article_published_time":"2022-04-11T15:35:04+00:00","article_modified_time":"2022-07-11T14:46:32+00:00","og_image":[{"width":2048,"height":1024,"url":"https:\/\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/09\/restaurant-marketing-header.jpg","type":"image\/jpeg"}],"author":"Jimdo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jimdo","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.jimdo.com/blog\/bookings\/#article","isPartOf":{"@id":"https:\/\/www.jimdo.com/blog\/bookings\/"},"author":{"name":"Jimdo","@id":"https:\/\/www.jimdo.com/blog\/#\/schema\/person\/555d7b95204044216222b73d8efacc7d"},"headline":"How to Get More Bookings Through Your Website","datePublished":"2022-04-11T15:35:04+00:00","dateModified":"2022-07-11T14:46:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.jimdo.com/blog\/bookings\/"},"wordCount":2030,"publisher":{"@id":"https:\/\/www.jimdo.com/blog\/#organization"},"image":{"@id":"https:\/\/www.jimdo.com/blog\/bookings\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/09\/restaurant-marketing-header.jpg?fit=2048%2C1024&ssl=1","keywords":["How To","Marketing","Small Business"],"articleSection":["Website Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.jimdo.com/blog\/bookings\/","url":"https:\/\/www.jimdo.com/blog\/bookings\/","name":"Effective Tips to Get More Bookings Through Your Website | Jimdo","isPartOf":{"@id":"https:\/\/www.jimdo.com/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.jimdo.com/blog\/bookings\/#primaryimage"},"image":{"@id":"https:\/\/www.jimdo.com/blog\/bookings\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/09\/restaurant-marketing-header.jpg?fit=2048%2C1024&ssl=1","datePublished":"2022-04-11T15:35:04+00:00","dateModified":"2022-07-11T14:46:32+00:00","description":"Can visitors book a table or make an appointment through your website? With the right setup, you\u2019ll get fewer questions and more bookings!","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jimdo.com/blog\/bookings\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jimdo.com/blog\/bookings\/#primaryimage","url":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/09\/restaurant-marketing-header.jpg?fit=2048%2C1024&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/09\/restaurant-marketing-header.jpg?fit=2048%2C1024&ssl=1","width":2048,"height":1024,"caption":"How to get more bookings on your website"},{"@type":"WebSite","@id":"https:\/\/www.jimdo.com/blog\/#website","url":"https:\/\/www.jimdo.com/blog\/","name":"The Jimdo blog for small businesses","description":"","publisher":{"@id":"https:\/\/www.jimdo.com/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jimdo.com/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.jimdo.com/blog\/#organization","name":"Jimdo GmbH","url":"https:\/\/www.jimdo.com/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jimdo.com/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.jimdo.com/blog\/wp-content\/uploads\/2017\/04\/JimdoLogo-2019-main-petrol-white-bg.png","contentUrl":"https:\/\/www.jimdo.com/blog\/wp-content\/uploads\/2017\/04\/JimdoLogo-2019-main-petrol-white-bg.png","width":2048,"height":841,"caption":"Jimdo GmbH"},"image":{"@id":"https:\/\/www.jimdo.com/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.jimdo.com/blog\/#\/schema\/person\/555d7b95204044216222b73d8efacc7d","name":"Jimdo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2506bfab94e877841212e235c7148d443cd1a56b3ca7e617bd0bc48887dc682f?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2506bfab94e877841212e235c7148d443cd1a56b3ca7e617bd0bc48887dc682f?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2506bfab94e877841212e235c7148d443cd1a56b3ca7e617bd0bc48887dc682f?s=96&d=blank&r=g","caption":"Jimdo"},"description":"The Jimdo blog is made for all entrepreneurs\u2014everyone with their own idea or project. Here you will find interesting information about founders and start-ups, current trends and exciting stories from other Jimdo users as well as great website tips on design, shop, SEO and more.","url":"https:\/\/www.jimdo.com/blog\/author\/jimdoblog\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/09\/restaurant-marketing-header.jpg?fit=2048%2C1024&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":7275,"url":"https:\/\/www.jimdo.com/blog\/from-a-childhood-dream-to-a-thriving-medical-practice\/","url_meta":{"origin":5013,"position":0},"title":"From a childhood dream to a thriving medical practice: Sandra\u2019s business growth story","author":"Lee-Ann von Oesen","date":"February 26, 2026","format":false,"excerpt":"Some callings begin early. As a little girl, Sandra Krops treated her dolls and teddy bears, and even then, she felt a deep desire to understand how the body works, what causes illness, and how healing happens. That passion eventually led her to train as a medical assistant. Over the\u2026","rel":"","context":"In &quot;AI Guide&quot;","block_context":{"text":"AI Guide","link":"https:\/\/www.jimdo.com/blog\/ai-guide\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/02\/image-4-e1772095757486.jpeg?fit=1067%2C915&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/02\/image-4-e1772095757486.jpeg?fit=1067%2C915&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/02\/image-4-e1772095757486.jpeg?fit=1067%2C915&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/02\/image-4-e1772095757486.jpeg?fit=1067%2C915&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/02\/image-4-e1772095757486.jpeg?fit=1067%2C915&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7176,"url":"https:\/\/www.jimdo.com/blog\/build-your-dream-website-smart-way\/","url_meta":{"origin":5013,"position":1},"title":"Build Your Dream Website the Smart Way: How Jimdo Empowers Entrepreneurs to Succeed Online","author":"Lilli Brinkert","date":"October 31, 2025","format":false,"excerpt":"Creating your online presence can feel overwhelming, especially when you\u2019re juggling products, services, customers, and the many moving parts of running a small business. That\u2019s exactly why Jimdo was founded: to make website creation, marketing, and online growth simple, powerful, and accessible to everyone. In this post, we\u2019ll dive deep\u2026","rel":"","context":"In &quot;Website Tips&quot;","block_context":{"text":"Website Tips","link":"https:\/\/www.jimdo.com/blog\/website-tips\/"},"img":{"alt_text":"A self-employed person creating a Jimdo website on a laptop \u2014 simple and smart website creation made easy.","src":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2025\/10\/2021-User-Images-Peter-025-scaled.png?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2025\/10\/2021-User-Images-Peter-025-scaled.png?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2025\/10\/2021-User-Images-Peter-025-scaled.png?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2025\/10\/2021-User-Images-Peter-025-scaled.png?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2025\/10\/2021-User-Images-Peter-025-scaled.png?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7236,"url":"https:\/\/www.jimdo.com/blog\/my-jimdo-website-is-my-assistant\/","url_meta":{"origin":5013,"position":2},"title":"&#8220;My Jimdo website is my trusted assistant.&#8221;","author":"Lee-Ann von Oesen","date":"February 11, 2026","format":false,"excerpt":"Learn how massage therapist Christin Altmann uses Jimdo to save time, organize her business, and give her clients her undivided attention. Christin Altmann is different, and you can sense that from the moment you meet her. When you enter her massage practice, \"Alltagspause\" (\u201cBreak from daily life\u201d) in Hamburg, you\u2026","rel":"","context":"In &quot;Business Tips&quot;","block_context":{"text":"Business Tips","link":"https:\/\/www.jimdo.com/blog\/business-tips\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/02\/image-1.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/02\/image-1.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/02\/image-1.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/02\/image-1.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2026\/02\/image-1.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1845,"url":"https:\/\/www.jimdo.com/blog\/build-great-consultants-website\/","url_meta":{"origin":5013,"position":3},"title":"7 Tips to Build a Great Consultant&#8217;s Website","author":"Jimdo","date":"March 22, 2019","format":false,"excerpt":"Learn the secrets to a successful consulting website that's quick and easy to build.","rel":"","context":"In &quot;Website Tips&quot;","block_context":{"text":"Website Tips","link":"https:\/\/www.jimdo.com/blog\/website-tips\/"},"img":{"alt_text":"Tips for a Consulting Website","src":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/03\/Help-other-businesses-scaled.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/03\/Help-other-businesses-scaled.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/03\/Help-other-businesses-scaled.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/03\/Help-other-businesses-scaled.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/03\/Help-other-businesses-scaled.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7196,"url":"https:\/\/www.jimdo.com/blog\/how-to-use-companion-effectively-jimdo-ai-assistant-guide\/","url_meta":{"origin":5013,"position":4},"title":"How to Use Companion Effectively: Your Complete Guide to Getting the Most from Jimdo\u2019s AI Assistant","author":"Lilli Brinkert","date":"November 20, 2025","format":false,"excerpt":"Key Takeaways Learn how to use Jimdo Companion like a real assistant. Discover how to write effective prompts and get better results. Find out which questions help you attract more visitors and increase sales. Turn insights into concrete actions that grow your business. Build a simple routine to use Companion\u2026","rel":"","context":"In &quot;AI Guide&quot;","block_context":{"text":"AI Guide","link":"https:\/\/www.jimdo.com/blog\/ai-guide\/"},"img":{"alt_text":"A laptop showing the Jimdo Companion dashboard with website analytics and AI business recommendations.","src":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2025\/11\/P1-scaled.png?fit=1200%2C755&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2025\/11\/P1-scaled.png?fit=1200%2C755&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2025\/11\/P1-scaled.png?fit=1200%2C755&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2025\/11\/P1-scaled.png?fit=1200%2C755&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2025\/11\/P1-scaled.png?fit=1200%2C755&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1265,"url":"https:\/\/www.jimdo.com/blog\/20-widgets-to-improve-your-website\/","url_meta":{"origin":5013,"position":5},"title":"20 Widgets to Improve Your Website","author":"Jimdo","date":"April 2, 2019","format":false,"excerpt":"Anyone can install a widget for their website\u2014really! Here are twenty of our favorite website tools you can start using today.","rel":"","context":"In &quot;Website Tips&quot;","block_context":{"text":"Website Tips","link":"https:\/\/www.jimdo.com/blog\/website-tips\/"},"img":{"alt_text":"20 Best Website Widgets","src":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/09\/20-best-website-widgets.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/09\/20-best-website-widgets.jpg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/09\/20-best-website-widgets.jpg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/09\/20-best-website-widgets.jpg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2014\/09\/20-best-website-widgets.jpg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/posts\/5013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/comments?post=5013"}],"version-history":[{"count":0,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/posts\/5013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/media\/5628"}],"wp:attachment":[{"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/media?parent=5013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/categories?post=5013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jimdo.com/blog\/wp-json\/wp\/v2\/tags?post=5013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}