{"id":5061,"date":"2019-07-02T00:00:09","date_gmt":"2019-07-01T22:00:09","guid":{"rendered":"https:\/\/www.jimdo.com/blog\/?p=5061"},"modified":"2022-09-28T22:36:54","modified_gmt":"2022-09-28T20:36:54","slug":"free-ways-to-analyze-competitors-website","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/free-ways-to-analyze-competitors-website\/","title":{"rendered":"7 Free Ways to Analyze a Competitor&#8217;s Website"},"content":{"rendered":"\n<p>We often talk about how important it is to focus on your own project and not get distracted by what others are doing. That\u2019s true. But a little friendly spying never hurts either, especially when it comes to your competitors\u2019 <a href=\"https:\/\/www.jimdo.com\/website\/free\/\">websites<\/a>.<\/p>\n\n\n\n<p>You can get ideas for new things to try, for new <a href=\"https:\/\/www.jimdo.com\/blog\/11-golden-rules-of-writing-website-content\/\">content to write<\/a>, and new opportunities to steal some traffic. And you can do this without&nbsp;spending a lot of money on different tools to track competitor data.<\/p>\n\n\n\n<p>Here are some simple and free ways to analyze your competitors\u2019 websites and get some great ideas for your own.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Bring your website online with Jimdo.<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/www.jimdo.com\/website\/free\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.jimdo.com/blog\/free-ways-to-analyze-competitors-website\/#What_can_I_learn_from_my_website_competitors\" >What can I learn from my website competitors?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.jimdo.com/blog\/free-ways-to-analyze-competitors-website\/#How_do_I_find_my_website_competitors\" >How do I find my website competitors?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.jimdo.com/blog\/free-ways-to-analyze-competitors-website\/#1_Evaluate_your_competitors_website_content\" >1. Evaluate your competitors\u2019 website content<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.jimdo.com/blog\/free-ways-to-analyze-competitors-website\/#2_Pay_close_attention_to_their_brand\" >2. Pay close attention to their brand<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.jimdo.com/blog\/free-ways-to-analyze-competitors-website\/#3_Find_out_what_website_tools_theyre_using\" >3. Find out what website tools they\u2019re using<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.jimdo.com/blog\/free-ways-to-analyze-competitors-website\/#4_Monitor_competitors_on_social_media\" >4. Monitor competitors on social media<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.jimdo.com/blog\/free-ways-to-analyze-competitors-website\/#5_Look_at_their_pricing_page\" >5. Look at their pricing page<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.jimdo.com/blog\/free-ways-to-analyze-competitors-website\/#6_Get_a_picture_of_their_SEO_strategy_and_traffic\" >6. Get a picture of their SEO strategy and traffic<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.jimdo.com/blog\/free-ways-to-analyze-competitors-website\/#7_Become_a_customer\" >7. Become a customer<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.jimdo.com/blog\/free-ways-to-analyze-competitors-website\/#When_should_I_do_competitor_research\" >When should I do competitor research?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.jimdo.com/blog\/free-ways-to-analyze-competitors-website\/#Conclusion_Using_a_competitors_website_to_your_advantage\" >Conclusion: Using a competitor&#8217;s website to your advantage<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_can_I_learn_from_my_website_competitors\"><\/span>What can I learn from my website competitors?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Word to the wise: Before you open up the firehose of information, figure out what you actually want to learn from the competition. Otherwise, dwelling on your competitors\u2019 <a href=\"https:\/\/www.jimdo.com\/website\/free\/\">websites<\/a> might turn into a real time-waster, where you\u2019re comparing yourself to others and feeling more and more self-doubt. Don\u2019t fall down that rabbit hole!<\/p>\n\n\n\n<p>Start your competitor research with a specific goal in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Are you trying to <a href=\"https:\/\/www.jimdo.com\/blog\/marketing\/\">increase your website traffic<\/a>?<\/span><\/li><li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.jimdo.com\/blog\/branding\/\">Differentiate yourself<\/a> from the competition? <\/span><\/li><li><span style=\"font-weight: 400;\">Improve your <a href=\"https:\/\/www.jimdo.com\/blog\/seo-basics\/\">search engine ranking<\/a>?<\/span><\/li><li><span style=\"font-weight: 400;\">Find out where your <a href=\"https:\/\/www.jimdo.com\/blog\/brand-building-marketing-guide\/\">competitors advertise<\/a>? <\/span><\/li><li><span style=\"font-weight: 400;\">Improve your <a href=\"https:\/\/www.jimdo.com\/blog\/social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media strategy<\/a>? <\/span><\/li><\/ul>\n\n\n\n<p>Knowing this will also help you effectively make use of 7-day free trials on some more expensive competitor analysis software so you\u2019re not wasting time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_find_my_website_competitors\"><\/span>How do I find my website competitors?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You might already know who the competition is. Maybe you\u2019re looking at them across the street right now. But in many industries, your competitor can be in your neighborhood or on the other side of the world.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Start by compiling a list of 10 or so websites that are comparable to yours (similar sized business and target audience).<\/strong> You can do this with a free tool like <strong><a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SimilarWeb<\/a>.<\/strong> Enter the URL of your own website or a competitor you already know, and select \u201cSimilar Sites\u201d (Note: with the free version, you\u2019re limited to 10 results).<\/li><\/ul>\n\n\n\n<p>You can also do this the old fashioned way by simply <a href=\"https:\/\/www.jimdo.com/blog\/keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">typing in some of your top keywords into Google<\/a>, and seeing which websites appear in the results. Low tech, yet free and effective.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Once you have your list of competitors, figure out which websites are the most successful so far<\/strong>. Type the URLs into SimilarWeb and you\u2019ll get an overview of their monthly traffic and other stats. You\u2019ll also be able to see where their traffic comes from (e.g. social media, email, search engines), and where they\u2019re getting referrals from.<\/li><\/ul>\n\n\n\n<p>This is a good way to get the lay of the land and you might just discover that the website you thought was really popular doesn\u2019t get that much traffic at all (or vice versa).<\/p>\n\n\n\n<p>So now you know who your competitors are and what kind of traffic they get. Great! Now, what are some free ways to spy on a competitors\u2019 website?<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/www.jimdo.com\/website\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Evaluate_your_competitors_website_content\"><\/span>1. Evaluate your competitors\u2019 website content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Just because a competitor gets a lot of traffic doesn\u2019t mean they\u2019ve won the website game. Sometimes a website gets traffic for content that isn\u2019t very good!<\/p>\n\n\n\n<p>That\u2019s why it\u2019s so important to go beyond the numbers and take a close look at what is actually there on your competitors&#8217; pages. What information do they cover? Are there any clear gaps? <a href=\"https:\/\/www.jimdo.com/blog\/how-to-write-an-faq-page-with-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">Do they have an FAQ section?<\/a> If they do, maybe it\u2019s missing something obvious.<\/p>\n\n\n\n<p>What you\u2019re looking for here are ideas for content that you can put on your website that\u2019s better than what they have. Use a free trial of <strong>BuzzSumo<\/strong> to see what their top-performing content is, and then see if you can create something better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Pay_close_attention_to_their_brand\"><\/span>2. Pay close attention to their brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Do they have a <a href=\"https:\/\/www.jimdo.com\/website\/logo-creator\/\">logo<\/a>? What are their brand colors? Do they have a \u201clook\u201d that they use consistently throughout? Perhaps they are trying to go for a certain type of personality\u2013sophisticated, playful, expensive.<\/p>\n\n\n\n<p>By knowing your competitors\u2019 brand identity, you can either emulate it or <a href=\"https:\/\/www.jimdo.com/blog\/branding\/\">make your brand different<\/a>. Spending some time on your own brand, including getting a logo, can give you the polish and professionalism you need to stand out.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Design a logo that makes your business stand out.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_logo_tool\" class=\"wp-block-button__link\" href=\"https:\/\/logo.e.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Design yours now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Find_out_what_website_tools_theyre_using\"><\/span>3. Find out what website tools they\u2019re using<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Use a free service like <strong>Builtwith<\/strong> to take a look at the tools and plugins your competitors are running on their websites. You\u2019ll see where their website is hosted, what email services they use, and maybe get ideas for tools you\u2019d like to try on your own site, too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Monitor_competitors_on_social_media\"><\/span>4. Monitor competitors on social media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are a lot of social media tracking tools out there. But beware of expensive software that will take up too much of your time.<\/p>\n\n\n\n<p>For a basic overview of your competitors\u2019 social media activity, you can simply follow them and observe what\u2019s going on in their feeds. If they\u2019re mostly focused on Facebook, maybe you can put your time into a different social media channel.<\/p>\n\n\n\n<p>What posts do they have that are performing well? Is there anything you would do differently? Are they posting a 100 times a day? How is their response time? These questions will help you craft your own <a href=\"https:\/\/www.jimdo.com\/blog\/social-media-marketing\/\">social media strategy<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Look_at_their_pricing_page\"><\/span>5. Look at their pricing page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Take a look at your competitors\u2019 prices. What features do they offer? How do their prices compare to yours? Are they using any discounts and promotions?<\/p>\n\n\n\n<p>If they don\u2019t have a pricing page, that\u2019s a good opportunity for you. It may be scary to stake out your prices if your competitors haven\u2019t, but transparency in pricing is actually a good thing. Plus you can offer features and perks that they don\u2019t. <a href=\"https:\/\/www.jimdo.com/blog\/pricing-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">Here are more tips for building your pricing page.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Get_a_picture_of_their_SEO_strategy_and_traffic\"><\/span>6. Get a picture of their SEO strategy and traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are a ridiculous number of tools out there to dig down into your competitors\u2019 backlinks, keywords, referrals, and more.<\/p>\n\n\n\n<p>If you\u2019re new to the SEO game, start with a free tool like <strong>SEMRush<\/strong>. Type in the URL for your competitors\u2019 website and you\u2019ll find out <a href=\"https:\/\/www.jimdo.com/blog\/keyword-research\/\">the keywords that are bringing organic traffic<\/a> (traffic from search engines) to their site. (The free version of SEMRush has a limited number of searches and results, but it\u2019s a great way to get started).<\/p>\n\n\n\n<p>We also like the free <strong>MozBar<\/strong> extension. This will give you a picture of your competitors\u2019 \u201cdomain authority,\u201d an indicator of how strongly they perform in search engine results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Become_a_customer\"><\/span>7. Become a customer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You might hate the idea of spending money on a competitor, but it\u2019s important to swallow your pride and do it. Sign up and make a purchase.<\/p>\n\n\n\n<p>What was the process like? What worked well and what didn\u2019t? Note the flow of their checkout, the information they\u2019re gathering, what their <a href=\"https:\/\/www.jimdo.com\/blog\/how-to-define-your-brand-tone-of-voice-in-4-steps\/\">brand\u2019s tone of voice<\/a> is like. Are there any shortcomings that you could take advantage of (for example, maybe their shipping times are really slow)?<\/p>\n\n\n\n<p>If they have a newsletter, sign up for it so that you can keep tabs on what they\u2019re doing. Try contacting customer service with a common question and see what their response is like.<\/p>\n\n\n\n<p>Nobody\u2019s perfect, even that competitor website that looks all shiny and nice. When you\u2019re a customer, you\u2019ll see where the gaps (and opportunities) are.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_should_I_do_competitor_research\"><\/span>When should I do competitor research?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Don\u2019t get bogged down looking at the competition. The best time to do it is when you\u2019re starting a new website, considering a redesign, looking for a blog topic or something to write, or just a couple of times a year as a regular housekeeping task.<\/p>\n\n\n\n<p>In the end, most competitor research won\u2019t tell you something you don\u2019t already know: that building traffic and online success means sticking to the basics:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Writing good content,<\/li><li>using social media and other PR tools,<\/li><li>building links, and<\/li><li>taking advantage of your SEO tools.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_Using_a_competitors_website_to_your_advantage\"><\/span>Conclusion: Using a competitor&#8217;s website to your advantage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A competitors\u2019 website is a tool to make your own site better, not anything to be scared of.<\/p>\n\n\n\n<p>These free methods will give you a basic picture of who your competitors are, what their traffic is like, and also give you benchmarks and ideas to apply to your own website.<\/p>\n\n\n\n<p>Even better, you\u2019ll start seeing some opportunities and spaces for your own website to fill.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Bring your website online with Jimdo.<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/www.jimdo.com\/website\/free\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out how a little friendly spying on your competitors can make your own website better. These free ideas will help you learn about the competition and get content ideas for your own website.<\/p>\n","protected":false},"author":2,"featured_media":5066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[109],"tags":[129,112],"class_list":["post-5061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-tips","tag-how-to","tag-seo-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Free Ways to Analyze a Competitor&#039;s Website | Jimdo Blog<\/title>\n<meta name=\"description\" content=\"These free ideas will help you identify your competitors, learn about their traffic, and get content ideas for your own, improved website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimdo.com/blog\/free-ways-to-analyze-competitors-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Free Ways to Analyze a Competitor&#039;s Website | Jimdo Blog\" \/>\n<meta property=\"og:description\" content=\"These free ideas will help you identify your competitors, learn about their traffic, and get content ideas for your own, improved website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jimdo.com/blog\/free-ways-to-analyze-competitors-website\/\" \/>\n<meta property=\"og:site_name\" content=\"The Jimdo blog for small businesses\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-01T22:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-28T20:36:54+00:00\" \/>\n<meta property=\"og:image\" 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