{"id":5085,"date":"2019-07-10T14:51:10","date_gmt":"2019-07-10T12:51:10","guid":{"rendered":"https:\/\/www.jimdo.com/blog\/?p=5085"},"modified":"2020-10-02T10:32:20","modified_gmt":"2020-10-02T08:32:20","slug":"how-to-get-testimonials-to-grow-your-business","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/how-to-get-testimonials-to-grow-your-business\/","title":{"rendered":"How to Get Testimonials to Grow Your Business"},"content":{"rendered":"<p>Today, more and more of us are researching online before we make a purchase and when it comes to making the right decision, there\u2019s nothing better than an inside tip. So it\u2019s not surprising that BrightLocal found nearly 8 out of 10 customers would trust an online review as much as a personal recommendation. In this article, we\u2019ll show you how to use customer testimonials to grow your own business. We\u2019ll cover:<\/p>\n<ul>\n<li>Why client testimonials are key to growing your business<\/li>\n<li>How to get rave reviews from your customers<\/li>\n<li>How to use customer testimonials on your website<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Why use customer testimonials for your business?<\/h2>\n<p>Happy customers are key to growing and sustaining any business. And even in today\u2019s digital world, \u201cword-of-mouth\u201d recommendations are as powerful as ever. Here are a few ways testimonials can improve your SEO and help you convert new customers:<\/p>\n<ul>\n<li><strong>Build trust fast.<\/strong>&nbsp;As a consumer, it\u2019s reassuring to hear about a product from someone who\u2019s tried it already\u2014especially if this person is someone you can relate to, who\u2019s facing the same struggles.<\/li>\n<\/ul>\n<ul>\n<li><strong>Provide social proof.<\/strong>&nbsp;Social proof is unbiased evidence that backs up your claims but doesn\u2019t come from your company. For example, \u201cThis product solved X problem for me. I find it\u2019s better than the rest because\u2026\u201d is more convincing than, \u201cOur product solves X problem.\u201d<\/li>\n<\/ul>\n<ul>\n<li><strong>Show you\u2019re an expert.<\/strong>&nbsp;Are you more likely to trust someone who tells you they\u2019re an expert, or a professional your friends all rave about? Testimonials that highlight your credentials will <a href=\"https:\/\/www.jimdo.com/blog\/thought-leader\/\">show you\u2019re a reliable expert<\/a> without boring your visitors.<\/li>\n<\/ul>\n<ul>\n<li><strong>Increase your conversion rate.<\/strong>&nbsp;Some website visitors will be ready to buy but many will still be deciding if you\u2019re right for them. A strategically-placed testimonial can give fence-sitters the <a href=\"https:\/\/www.jimdo.com/blog\/customer-journey\/\">nudge they need to become customers<\/a>. It can also help <a href=\"https:\/\/www.jimdo.com/blog\/reduce-ecommerce-returns\/\">prevent returns to your online store<\/a>.&nbsp;<\/li>\n<\/ul>\n<ul>\n<li><strong>Boost your SEO.<\/strong>&nbsp;Got good reviews on Facebook, Amazon or Google? These will help <a href=\"https:\/\/www.jimdo.com/blog\/seo-basics\/\">boost your SEO<\/a> so more customers find you online. Just remember to link to your website in your profile!<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>7 tips to get rave reviews from your customers<\/h2>\n<p>Positive reviews can benefit your business in all kinds of ways. Here are our tips on how to get testimonials from your customers.<\/p>\n<h3>1. Ask on delivery<\/h3>\n<p>This is when customers are at their most enthusiastic. Catch your customers on this high and you\u2019ll be able to scoop up comments like, \u201cWow, this is even better than I expected!\u201d and \u201cWe\u2019re delighted with these results!\u201d<\/p>\n<p>If you\u2019re a freelance designer, you can add a line like this when you send clients their final draft:<\/p>\n<p>\u201cThanks again for choosing to work with me on your rebrand. I hope you\u2019ll be delighted with the results! I\u2019d love to hear what it\u2019s been like working with me and if there\u2019s anything I could improve. Your feedback helps me find more awesome clients like you and, of course, make my service even better.\u201d<\/p>\n<div class=\"jimdo-alert\">Build asking for testimonials into your process, so you\u2019ll always have a bank of relevant reviews to use in your marketing channels.<\/div>\n<h3>2. Always get written permission<\/h3>\n<p>Before using a testimonial on your website with a person\u2019s name or credentials, you need the customer\u2019s consent. If you\u2019re not sure what permissions you need, check with a legal professional in your area.<\/p>\n<h3>3. Make an impact with a photo or logo<\/h3>\n<p>As we\u2019ve seen, customers trust real people. Including a headshot with your client testimonials will increase their credibility and make it easier to build that trust. If you deal with other businesses rather than individuals, you can ask to use their company logo, to show they\u2019re legit and so are you.<\/p>\n<h3>4. Offer customers something in return<\/h3>\n<p>Giving customers an incentive to leave a review (positive or negative!) is a great way to increase your success rate and build a better rapport with them. For example, offering a discount off their next booking or purchase. Not every review will be a glowing one, but all feedback is valuable and will show you what you need to work on.<\/p>\n<h3>5. Take the pressure off<\/h3>\n<p>Always invite your customers to suggest what you could improve, as well as what they love about you. That way, you\u2019ll show that you value their opinion and be more likely to get honest\u2014and more powerful\u2014feedback. Plus, it\u2019s a great way to learn how you can improve and make more customers happy!<\/p>\n<h3>6. Make the process as easy as possible<\/h3>\n<p>You can keep things really simple by emailing your customers with a link to where they can leave a review. Or, comb through your existing emails and look for nice things customers have said about you, then ask permission to use their comments so they don\u2019t have to write anything new.<\/p>\n<h3>7. Don\u2019t forget about Google, Facebook, and other online platforms!<\/h3>\n<p>Client testimonials on your <a href=\"https:\/\/www.jimdo.com\/website\/coaching\/\" target=\"_blank\" rel=\"noopener noreferrer\">coaching site<\/a> or <a href=\"https:\/\/www.jimdo.com\/website\/medical\/\" target=\"_blank\" rel=\"noopener noreferrer\">medical website<\/a> are great, but these days, customers expect to find answers on whatever platform they\u2019re using. Plus, being visible in different networks is a great way to grow your audience.<\/p>\n<p>For example, when a local customer searches for a business like yours on Google they\u2019ll see&nbsp;<a href=\"https:\/\/www.jimdo.com\/blog\/claim-update-google-business-listing\/\" target=\"_blank\" rel=\"noopener noreferrer\">your Google business listing<\/a>&nbsp;along with star-ratings and comments from previous customers. The better your rating, the more likely you are to top the search results and get clicks. Ideally, you want to be present where your target audience hang out\u2014whether that\u2019s Facebook, Foursquare, Bing, Yelp, etc. If this sounds like a lot of work, you can <a href=\"https:\/\/www.jimdo.com\/addon\/business-listings\/\">use Business Listings in your Jimdo Dashboard<\/a> to sync your info across 13 online platforms at once.<\/p>\n<p><strong>Tip:<\/strong>&nbsp;Whatever way you choose to ask for a testimonial, it\u2019s a good idea to include specific prompts that will spark a more detailed response. Like:<\/p>\n<ul>\n<li>What were you struggling with before you bought this? How has that changed?<\/li>\n<li>What\u2019s your favorite feature and why?<\/li>\n<li>Would you recommend us? If so, why?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>How to use testimonials on your website<\/h2>\n<h3>1. Add reviews to your pricing page, product pages, landing pages and home page<\/h3>\n<p>Testimonials belong anywhere your visitors might be thinking about buying from you, where you have the chance to convert them into customers. Try adding&nbsp;<a href=\"https:\/\/www.jimdo.com\/blog\/how-to-write-good-product-descriptions-for-online-store\/\" target=\"_blank\" rel=\"noopener noreferrer\">product testimonials to your descriptions<\/a>&nbsp;to boost sales.<\/p>\n<p><strong>Tip: <\/strong>Try to match testimonials with the problem your customer faces on that page. Losing a lot of visitors on your&nbsp;<a href=\"https:\/\/www.jimdo.com\/blog\/pricing-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing page<\/a>? Pick a testimonial that backs-up your value. For example, \u201cAt first we thought this printer was expensive, but it\u2019s saved us so much on ink that our profits have increased by 15%!\u201d A carefully-placed testimonial can give potential customers the nudge they need to call, buy or click.<\/p>\n<h3>2. Choose detailed testimonials<\/h3>\n<p>Ones that reference specific results, benefits of your product, and pain points your audience can relate to. Reviews that explain&nbsp;why&nbsp;a customer values your product will help convince others to buy. Here\u2019s an example:<\/p>\n<p>\u201cI love my job\u2014but I hate doing paperwork! This product has cut my admin time by 50% so I\u2019ve been able to take on more clients and boost my earnings while working less. I\u2019m back to spending weekends with my family and not at my desk!\u201d<\/p>\n<h3>3. Remember to include a photo<\/h3>\n<p>Along with your customer\u2019s name to give their review credibility. You can also add further details like their job title and what company or city they\u2019re from, if it\u2019s relevant. If they run their own business, offering to link back to their website is always a nice gesture, too.<\/p>\n<h3>4. Repeat. Reuse. Repurpose.<\/h3>\n<p>Got glowing reference? Share it with the world! Here\u2019s one of my favorite tips for freelancers and small business owners: add a testimonial to your proposals or prospecting emails to give them extra weight, so you can build trust more quickly. Positive testimonials also make good fodder for your social media channels and even print advertising\u2014anywhere you want to convert customers.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-screenshot aligncenter wp-image-5088 size-full\" src=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/07\/Screenie-1.png?resize=935%2C600&#038;ssl=1\" alt=\"Image on Jimdos Instagram\" width=\"935\" height=\"600\" srcset=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/07\/Screenie-1.png?w=935&amp;ssl=1 935w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/07\/Screenie-1.png?resize=300%2C193&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/07\/Screenie-1.png?resize=714%2C458&amp;ssl=1 714w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><\/p>\n<p><strong>Bonus tip: Use competitor reviews to make your own service better<\/strong><\/p>\n<p>No matter how tough your competition is, there\u2019s always room for improvement. Reading online reviews is a great way to&nbsp;<a href=\"https:\/\/www.jimdo.com\/blog\/free-ways-to-analyze-competitors-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">learn from your competitors<\/a>&nbsp;so you can gain the competitive edge.<\/p>\n<p>Try searching for similar products or services to yours on Google, eBay, and Amazon. Check which are most popular, then read the reviews section. Customers are most likely to be brutally honest when leaving a review, so you can look for things like, \u201cThese boots look good but my feet were soaked on the first wear!\u201d or \u201cThese cleaners were cheap but they showed up late and left a ton of dust on my mirrors.\u201d Aha! Now you know your customers want a reliable cleaning service that pay attention to detail\u2014so you can emphasise these points on your website to boost conversions.<\/p>\n<hr>\n<p>What\u2019s the best feedback you\u2019ve ever had from a customer? I\u2019d love to hear about your successes! Share your story in the comments. You might also like my post on&nbsp;<a href=\"https:\/\/www.jimdo.com\/blog\/turn-customers-into-brand-ambassadors\/\" target=\"_blank\" rel=\"noopener noreferrer\">how to turn happy customers into ambassadors for your brand<\/a>.<\/p>\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/register.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Want rave reviews from your customers? Read our tips on how to get glowing recommendations and watch your business grow!<\/p>\n","protected":false},"author":2,"featured_media":5086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[116],"tags":[4707,129,117],"class_list":["post-5085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips","tag-freelancing","tag-how-to","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Grow Your Business Using Customer Reviews<\/title>\n<meta name=\"description\" content=\"Want rave reviews from your customers? Read our tips on how to get glowing recommendations and watch your business grow!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimdo.com/blog\/how-to-get-testimonials-to-grow-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Grow Your Business Using Customer Reviews\" \/>\n<meta property=\"og:description\" content=\"Want rave reviews from your customers? Read our tips on how to get glowing recommendations and watch your business grow!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jimdo.com/blog\/how-to-get-testimonials-to-grow-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"The Jimdo blog for small businesses\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-10T12:51:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-02T08:32:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/07\/Header-TES.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jimdo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jimdo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/how-to-get-testimonials-to-grow-your-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/how-to-get-testimonials-to-grow-your-business\\\/\"},\"author\":{\"name\":\"Jimdo\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#\\\/schema\\\/person\\\/555d7b95204044216222b73d8efacc7d\"},\"headline\":\"How to Get Testimonials to Grow Your Business\",\"datePublished\":\"2019-07-10T12:51:10+00:00\",\"dateModified\":\"2020-10-02T08:32:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/how-to-get-testimonials-to-grow-your-business\\\/\"},\"wordCount\":1565,\"publisher\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/how-to-get-testimonials-to-grow-your-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Header-TES.jpg?fit=2048%2C1024&ssl=1\",\"keywords\":[\"Freelancing\",\"How To\",\"Marketing\"],\"articleSection\":[\"Business Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/how-to-get-testimonials-to-grow-your-business\\\/\",\"url\":\"https:\\\/\\\/www.jimdo.com/blog\\\/how-to-get-testimonials-to-grow-your-business\\\/\",\"name\":\"How to Grow Your Business Using Customer Reviews\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/how-to-get-testimonials-to-grow-your-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimdo.com/blog\\\/how-to-get-testimonials-to-grow-your-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.jimdo.com/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Header-TES.jpg?fit=2048%2C1024&ssl=1\",\"datePublished\":\"2019-07-10T12:51:10+00:00\",\"dateModified\":\"2020-10-02T08:32:20+00:00\",\"description\":\"Want rave reviews from your customers? 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