{"id":5176,"date":"2021-12-10T13:14:40","date_gmt":"2021-12-10T11:14:40","guid":{"rendered":"https:\/\/www.jimdo.com/blog\/?p=5176"},"modified":"2025-06-04T12:27:49","modified_gmt":"2025-06-04T10:27:49","slug":"slogan","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/slogan\/","title":{"rendered":"How to Create a Slogan for Your Business That Sticks"},"content":{"rendered":"\n<p>Great sitcom characters have catchphrases, great companies have slogans. It\u2019s a short phrase that tells you everything you need to know. A good slogan is catchy, memorable, and sums up exactly what your company is all about.<\/p>\n\n\n\n<p>Here\u2019s how to write a good slogan or tagline for your small business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Slogan definition:<\/h2>\n\n\n\n<p>A slogan or tagline is a short line of text that summarizes the essence of a company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why are they useful?<\/h2>\n\n\n\n<p>A slogan helps customers recognize your company and tells them what to expect from you. If it sticks in their mind, your business will too.<\/p>\n\n\n\n<p>Lots of companies use a slogan or tagline alongside their logo and brand name, to influence how the public sees them. This encourages customers to associate the company with the promise or emotion conveyed by their slogan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Coming up with a slogan<\/h2>\n\n\n\n<p>You really don\u2019t need a fancy advertising agency to get a great slogan. The best thing to do is sit down and write as many ideas as possible. But you don\u2019t have to start from scratch!<\/p>\n\n\n\n<p>Just answer a few questions about your business and our generator will create a series of slogans to match your brand.<\/p>\n\n\n<div data-tf-widget=\"DTkXTA45\" style=\"width:100%;height:550px;\"><\/div>\n<p><script src=\"\/\/embed.typeform.com\/next\/embed.js\"><\/script><\/p>\n\n\n\n<p>Want to make your company unforgettable? Combine your new slogan with a memorable logo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do you need a slogan for a small business?<\/h2>\n\n\n\n<p>Yes, definitely! When you run your own business, a catchy tagline can help you shape people\u2019s first impressions of your brand. If you use your slogan consistently, customers will start to connect it with your company name, making your business more recognizable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to create a winning slogan<\/h2>\n\n\n\n<p>To start, write a long list of options. Good, bad, hideously ugly\u2014get them all on the page! Inspiration can hide in the most unlikely places.<\/p>\n\n\n\n<p>Here are the 7 features of effective slogans:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Keep it short.<\/strong> Use 4 to 6 words.<\/li>\n\n\n\n<li><strong>Show personality.<\/strong>\u00a0Address what makes your company unique.<\/li>\n\n\n\n<li><strong>Make it sticky.\u00a0<\/strong>Will people remember it after a few days?<\/li>\n\n\n\n<li><strong>Make a promise.<\/strong>\u00a0Build trust by keeping your promise.<\/li>\n\n\n\n<li><strong>Use positive phrasing.<\/strong>\u00a0Tell people what you offer, not what you don\u2019t.<\/li>\n\n\n\n<li><strong>Use language as a hook.<\/strong>\u00a0Rhyme or alliteration can make taglines catchier.<\/li>\n\n\n\n<li><strong>Be confident.<\/strong>\u00a0A good slogan highlights your ambitions as a company.<\/li>\n<\/ol>\n\n\n\n<p>Then create a shortlist of favorite slogans you want to test further.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What makes a bad slogan?<\/h2>\n\n\n\n<p>There are lots of articles online about the worst slogans out there. They make for entertaining reading! Don\u2019t let these mistakes mess-up your slogan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Forcing rhymes.<\/strong> Rhyming slogans are easy to remember. But the rhyme should emphasize your core message. Forced rhymes just look clumsy.<\/li>\n\n\n\n<li><strong>Overpromising.<\/strong>\u00a0Big promises show ambition. But blatant overpromising will harm your company\u2019s reputation and put customers off.<\/li>\n\n\n\n<li><strong>Being too vague.<\/strong>\u00a0Wishy-washy slogans sound dull and uninspired. Choose expressive words and make a statement about your company.<\/li>\n\n\n\n<li><strong>Being offensive.<\/strong> Many candidates on the \u201cworst slogans\u201d list are sexist or racist by today\u2019s standards. It\u2019s a surefire way to turn public opinion against your company.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Is a controversial tagline a good idea?<\/h3>\n\n\n\n<p>There\u2019s always been a debate about controversy in marketing. Yes, a controversial slogan will get people talking about your company, but is likely to split opinion causing you to lose customers. Only use a controversial slogan if you\u2019re willing to stand by it 100%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to test your slogan before you use it<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Say it out loud<\/li>\n\n\n\n<li>Google your slogan to check if it\u2019s already in use or registered by another company<\/li>\n\n\n\n<li>Ask for feedback from people who don\u2019t know your company<\/li>\n\n\n\n<li>Ask people to think of ways your slogan might be offensive<\/li>\n\n\n\n<li>Ask a friend to recite your slogan after a few days. Can they remember it?<\/li>\n\n\n\n<li>Ask existing customers if the slogan feels like a natural fit for your company<\/li>\n<\/ul>\n\n\n\n<p>Always make time to test your slogan. Once you start using one, it\u2019s difficult to change.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where to use your slogan<\/h2>\n\n\n\n<p>Use your slogan or tagline wherever your customers might see it. Like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>in your\u00a0website\u2019s header area<\/li>\n\n\n\n<li>on your business cards<\/li>\n\n\n\n<li>on your product packaging<\/li>\n\n\n\n<li>in your email signature<\/li>\n\n\n\n<li>on your\u00a0<a href=\"https:\/\/www.jimdo.com\/blog\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media profiles<\/a><\/li>\n\n\n\n<li>in <a href=\"https:\/\/www.jimdo.com/blog\/business-listings\/\" target=\"_blank\" rel=\"noopener noreferrer\">business listings<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/register.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Common questions about slogans<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1639134728234\"><strong class=\"schema-faq-question\"><strong>What is a slogan?<\/strong><\/strong> <p class=\"schema-faq-answer\">A slogan is a short, catchy sentence that expresses the core of your business. Good slogans are easy to read and often use wordplay to make them memorable.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1639134763926\"><strong class=\"schema-faq-question\"><strong>What are good slogans?<\/strong><\/strong> <p class=\"schema-faq-answer\">Good slogans match style with content. The content expresses in a few words what customers can expect from your business. The style makes a slogan catchy, for example, using rhyming or alliteration. This combination helps customers remember your brand promise.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1639134777340\"><strong class=\"schema-faq-question\"><strong>Why use a slogan?<\/strong><\/strong> <p class=\"schema-faq-answer\">A slogan is short and punchy enough to make an impression on people who have very little time or attention. It expresses what you stand for and what you have to offer. This helps you stand out and attract customers.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1639134791187\"><strong class=\"schema-faq-question\"><strong>How do you come up with a slogan?<\/strong><\/strong> <p class=\"schema-faq-answer\">Start by writing down what your brand stands for: what values, services, or products can customers expect? What makes your business unique? Then cross out unnecessary words until you are left with the core of your brand. If you find this challenging, you can use our slogan generator to get you going.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1639134808573\"><strong class=\"schema-faq-question\"><strong>Where do you use your slogan?<\/strong><\/strong> <p class=\"schema-faq-answer\">A slogan works anywhere you might need to present your business in a few words. Use it in your advertising, packaging, on your website, and in your email signature. In other words, use it wherever potential customers can read it.\u00a0<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>A great slogan sticks in your mind and helps customers remember your company. Write a catchy slogan for your business with our tips!<\/p>\n","protected":false},"author":2,"featured_media":6667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[116],"tags":[129,117,121],"class_list":["post-5176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips","tag-how-to","tag-marketing","tag-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Create a Catchy Tagline With This Slogan Generator - Jimdo<\/title>\n<meta name=\"description\" content=\"A great slogan sticks in your mind and helps customers remember your business. 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