{"id":5231,"date":"2022-06-22T12:08:26","date_gmt":"2022-06-22T10:08:26","guid":{"rendered":"https:\/\/www.jimdo.com/blog\/?p=5231"},"modified":"2022-06-22T12:08:27","modified_gmt":"2022-06-22T10:08:27","slug":"google-featured-snippet","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/google-featured-snippet\/","title":{"rendered":"Get a Google Featured Snippet for Your Website"},"content":{"rendered":"\n<p>We\u2019d all love our websites to rank number one in Google search results. But have you ever tried ranking zero? Yes, you read that right. Since 2014, Google has been displaying featured snippets and answer boxes that appear in \u201cposition zero\u201d\u2014right above normal search results. Answer boxes are helpful, clickable, and have a prime location that can boost traffic to your site. Is it possible to bag that top featured spot for your own website?<\/p>\n\n\n\n<p>In this post, we\u2019ll go over what a Google featured snippet is and why it\u2019s useful, and how you can help your own website show up in an answer box.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.jimdo.com/blog\/google-featured-snippet\/#What_is_a_Google_featured_snippet\" >What is a Google featured snippet?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.jimdo.com/blog\/google-featured-snippet\/#Are_there_different_types_of_featured_snippets\" >Are there different types of featured snippets?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.jimdo.com/blog\/google-featured-snippet\/#How_important_are_featured_snippets_in_my_industry\" >How important are featured snippets in my industry?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.jimdo.com/blog\/google-featured-snippet\/#Why_are_featured_snippets_important_in_search\" >Why are featured snippets important in search?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.jimdo.com/blog\/google-featured-snippet\/#How_are_featured_snippets_created\" >How are featured snippets created?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.jimdo.com/blog\/google-featured-snippet\/#Optimizing_your_content_for_a_featured_snippet\" >Optimizing your content for a featured snippet<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.jimdo.com/blog\/google-featured-snippet\/#How_do_I_get_my_website_to_show_up_in_a_Google_answer_box\" >How do I get my website to show up in a Google answer box?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.jimdo.com/blog\/google-featured-snippet\/#Invite_Google_round_for_a_visit\" >Invite Google round for a visit<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.jimdo.com/blog\/google-featured-snippet\/#It_may_take_a_little_trial_and_error_but_featured_snippets_are_worth_the_effort\" >It may take a little trial and error, but featured snippets are worth the effort<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Google_featured_snippet\"><\/span>What is a Google featured snippet?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A featured snippet is an answer box that appears in Google above all other search results. You\u2019ll see it in a little frame, typically with a short paragraph of text and an image.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"518\" src=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/06\/EN-Snippets.png?resize=1024%2C518&#038;ssl=1\" alt=\"Screenshot of a Google search for rain formation with featured snippet as the first result\n\" class=\"wp-image-6878\" srcset=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/06\/EN-Snippets.png?resize=1024%2C518&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/06\/EN-Snippets.png?resize=300%2C152&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/06\/EN-Snippets.png?resize=714%2C361&amp;ssl=1 714w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/06\/EN-Snippets.png?resize=682%2C345&amp;ssl=1 682w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/06\/EN-Snippets.png?w=1364&amp;ssl=1 1364w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Not every search query has a featured snippet, but they are becoming more frequent. Most featured snippets (<a href=\"https:\/\/moz.com\/blog\/how-to-appear-in-googles-answer-boxes-whiteboard-friday\">63% of them<\/a>) show up as paragraphs, but they also come in lists and tables.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_there_different_types_of_featured_snippets\"><\/span>Are there different types of featured snippets?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You&#8217;ve probably come across different snippet formats in Google searches when you&#8217;ve looked for an answer to a question. Broadly speaking, featured snippets can be divided into three categories:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Text snippets<\/strong><\/li><\/ol>\n\n\n\n<p>This is a paragraph that contains text only, such as a short summary or the relevant section of an article. Wikipedia entries that include an image are often displayed in this snippet category.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li><strong>List and Table snippets<\/strong><\/li><\/ol>\n\n\n\n<p>It\u2019s up to the Google algorithm to automatically decide whether a query is better displayed as a text snippet or in the form of a list of a table. Google is able to create tables and lists from text without any specific instructions.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li><strong>Video snippets<\/strong><\/li><\/ol>\n\n\n\n<p>For some kinds of search queries, Google displays so-called video snippets (almost exclusively from YouTube). As the name suggests, a large preview image of the video appears for video snippets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_important_are_featured_snippets_in_my_industry\"><\/span>How important are featured snippets in my industry?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>How often featured snippets are displayed really depends on the industry your company works in. Research has shown that highlighted search results are often displayed in the health industry, for example. By contrast, snippets are shown far less often for topics such as travel, media and online shopping. Regardless of your industry, it is well worth trying to bag a featured snippet for your industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_are_featured_snippets_important_in_search\"><\/span>Why are featured snippets important in search?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Right now, a featured snippet is shown for about 15% of search queries, but you can bet we\u2019ll be seeing this figure rise in the future. Featured snippets make it easier to find the answer you\u2019re looking for quickly, so that\u2019s obviously appealing. They\u2019re especially helpful for mobile visitors, who <a href=\"https:\/\/www.jimdo.com/blog\/mobile-website-design-fails\/\">make up the majority of online traffic<\/a>. They\u2019re also useful for voice-activated digital assistants, since Siri or Alexa can just read the answer box out loud to you.\u00a0<\/p>\n\n\n\n<p>But wait, won\u2019t people read the answer and not click through to the website?&nbsp; For what it\u2019s worth, <a href=\"https:\/\/blog.google\/products\/search\/reintroduction-googles-featured-snippets\/\">Google claims that featured snippets don\u2019t decrease click-through traffic<\/a>. Other SEOs have agreed, saying that getting your website to appear in that prime location is worth it for brand awareness, even if some people don\u2019t click through.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_are_featured_snippets_created\"><\/span>How are featured snippets created?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can\u2019t directly influence the actual creation of snippets. Google uses its algorithm to independently decide when a highlighted search results appears and which domain is featured.<\/p>\n\n\n\n<p>What you can do is create your content in a way that the Google algorithm evaluates as very attractive for a snippet. Google provides guidelines which state that short answers in one or two sentences or in compact lists are particularly suitable for automatic display as a featured snippet. This means you can optimize your content for the specific format of a featured snippet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizing_your_content_for_a_featured_snippet\"><\/span>Optimizing your content for a featured snippet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As we\u2019ve already said, featured snippet optimization should be part of your content optimization as it can lead to your company being displayed in \u201cposition zero\u201d in the search results (i.e. at the top!). This kind of optimization is also really important for keywords that you consider particularly important for your business or project or that have high competition.<\/p>\n\n\n\n<p>It can often be easier to reach the top of Google search results through featured snippet optimization, than through a general SEO of your content. It\u2019s even possible to position yourself above the big players in your industry by structuring your content wisely.<\/p>\n\n\n\n<p>Let\u2019s look at how to do this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_get_my_website_to_show_up_in_a_Google_answer_box\"><\/span>How do I get my website to show up in a Google answer box?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Think of common questions your customers ask.<\/strong><\/li><li><strong>See if those questions already have featured snippets.&nbsp;<\/strong><\/li><li><strong>Write your own, better answer in clear, short \u201cfeatured snippet\u201d style.<\/strong><\/li><li><strong>Put the answer on your website and format it correctly.<\/strong><\/li><\/ol>\n\n\n\n<p>Unfortunately you can\u2019t mark your page as a featured snippet or put in a request to Google. Google makes the decision independently whether to display your page, and as with most SEO tips, there\u2019s a bit of an art to it.&nbsp;<\/p>\n\n\n\n<p>But with a few adjustments, you can make your content more appealing and more likely to appear in a featured snippet. This is true even if you\u2019re not currently ranked number one for a search query, since Google takes featured snippets from lower-ranked websites too, as long as the text appears to answer the question. So that\u2019s great news!&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a few tips to get you started:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Think about common questions your customers might ask&nbsp;<\/h3>\n\n\n\n<p>For most people this involves doing keyword research, but don\u2019t let that put you off or slow you down. Keyword research is a valuable tool of course, but if you run your own business you probably already know many of the questions your potential customers are asking.<br><br>You\u2019re not targeting \u2018yes\/no\u2019 questions that can be answered in a couple of words, or questions specifically about your business like \u201cAre you open on Saturday?\u201d You want to think of broader questions that someone in the market for your kind of product or service would ask, even if they\u2019ve never heard of your business.<br><br>If you sell hats, you might target a question like \u201cHow do I measure my hat size.\u201d If you\u2019re a plumber, you might go for a question like \u201cHow do I fix a leaky faucet?\u201d You could also provide definitions for common terms in your industry.&nbsp;<\/p>\n\n\n\n<p>When you write this kind of general, high quality content, people will find it and visit your website where they\u2019ll get to know you and your business.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Check if the questions you picked out already have featured snippets<\/h3>\n\n\n\n<p>Once you have some ideas for questions, it\u2019s time to <a href=\"https:\/\/www.jimdo.com/blog\/free-ways-to-analyze-competitors-website\/\">do some competitor research<\/a> and see who is currently getting the answer box for these questions. Are their answers any good? If they\u2019re not (and some aren\u2019t, even by Google\u2019s own admission), this is an opportunity for you to leapfrog over them. If there\u2019s no answer box yet, try a different question instead.\u00a0<\/p>\n\n\n\n<p>Certain <a href=\"https:\/\/www.conductor.com\/blog\/2018\/01\/how-to-get-to-the-top-of-google-the-answer-box\/\">SEO experts suggest<\/a> that it\u2019s better to target \u201cvulnerable\u201d answer boxes, than to try to write content for an answer box that doesn\u2019t exist yet and hope that Google creates one.<br>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Write your own answer in \u201cfeatured snippet\u201d style<\/h3>\n\n\n\n<p>Now\u2019s your chance to sit down and answer your target question clearly, succinctly and literally. Google is looking for clear answers, not information that\u2019s buried in lots of text. After all, that\u2019s the whole appeal of an answer box. You should aim for about 50-75 words.&nbsp;<\/p>\n\n\n\n<p>Use plain language\u2014i.e. what people say and type in real-life\u2014instead of jargon. Be accurate and to the point, not salesy. This isn\u2019t the time to come up with a unique answer that no-one else has thought of. You actually do better if your answer matches other trusted sources online.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Publish your answer on your website and format it correctly<\/h3>\n\n\n\n<p>Now that you\u2019ve written your answer, it\u2019s time to put it on your website. A little friendly formatting can help Google recognize your content as great answer box material.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use H1 or H2 headings (Large and Medium headings in Jimdo) for the question and then use a paragraph of regular text for the answer. <a href=\"https:\/\/www.jimdo.com/blog\/checklist-for-clear-readable-website-text\/\">Sectioning headings<\/a> helps break up text and make it easier for search engines to crawl and understand.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.jimdo.com/blog\/optimize-website-images-for-better-design-seo\/\">Optimize your images<\/a> too with alt text and captions.\u00a0<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Match your heading to the target question as closely as possible, as this will demonstrate that you\u2019re a good candidate for an answer box. For example, write \u201cHow to teach your dog to sit\u201d vs. \u201cDog training tricks 101\u201d.<\/li><\/ul>\n\n\n\n<p>Where should these answers go on your website? The ideal places would be an FAQ page (<a href=\"https:\/\/www.jimdo.com/blog\/how-to-write-an-faq-page-with-examples\/\">here are some tips for writing one<\/a>) or a buying guide on your product pages. But you can answer the questions anywhere. Just be sure to put them in a logical place and use a heading.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Invite_Google_round_for_a_visit\"><\/span>Invite Google round for a visit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s easy to connect your Jimdo website to the Google Search Console to get it listed in the index faster. All you need is a Google account, a Jimdo Premium plan and a published website with a valid domain.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Log in to the Google Search Console with your Google account<\/li><li>Log in to your Jimdo account, choose your website and click \u2018Edit website\u2019.<\/li><li>Click on \u2018More\u2019 in the top right corner and select \u2018SEO\u2019.<\/li><li>Now click the \u2018Connect\u2019 button.<\/li><li>When the pop-up window appears, select your Google account. Done!<\/li><\/ol>\n\n\n\n<p>If you\u2019ve already registered your website with Google, the search engine\u2019s crawlers will automatically drop in for a visit from time to time. If you don\u2019t want to wait that long, you can also invite Google to your site. To do this, go to the menu on the left side of the Google Search Console page, click on \u2018URL check\u2019, enter your address (your URL), and then click on \u2018Request indexation\u2019. Simple!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_may_take_a_little_trial_and_error_but_featured_snippets_are_worth_the_effort\"><\/span>It may take a little trial and error, but featured snippets are worth the effort<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aiming for an answer box can be a fun and rewarding experiment for your website. Even if you don\u2019t win that coveted featured snippet, by going through these steps you\u2019re ensuring that your website has high-quality, useful content on it. And that\u2019s going to help your business, and your customers, in the long run.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/register.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google answer boxes are more popular in search than ever. So what can you do to get a featured snippet for your own site? Here&#8217;s where to start.<\/p>\n","protected":false},"author":2,"featured_media":6879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[109],"tags":[4725,4726,129,4724,112],"class_list":["post-5231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-tips","tag-featured-snippet","tag-google","tag-how-to","tag-jimdo","tag-seo-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get a Google Featured Snippet for Your Website | Jimdo<\/title>\n<meta name=\"description\" content=\"Google answer boxes are more popular in search engine results than ever before. 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