{"id":5256,"date":"2019-11-25T10:54:39","date_gmt":"2019-11-25T08:54:39","guid":{"rendered":"https:\/\/www.jimdo.com/blog\/?p=5256"},"modified":"2021-01-04T16:58:01","modified_gmt":"2021-01-04T14:58:01","slug":"discount-strategies","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/discount-strategies\/","title":{"rendered":"How to Use Discount Strategies to Boost Sales"},"content":{"rendered":"\n<p>We all love a bargain and your customers are no different. That\u2019s why discount codes and strikethrough prices are so effective when you want to get new visitors buying or encourage existing customers to order again. But when it comes to slashing prices, how can you offer tantalizing discounts without hurting your bottom line?<\/p>\n\n\n\n<p>In this guide, we share ideas for when and how to use discounts to generate the most revenue from your online store.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.jimdo.com/blog\/discount-strategies\/#Discounts_sales_and_offers_what_are_my_options\" >Discounts, sales, and offers: what are my options?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.jimdo.com/blog\/discount-strategies\/#How_and_when_to_use_strikethrough_prices_or_discounts\" >How and when to use strikethrough prices or discounts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discounts_sales_and_offers_what_are_my_options\"><\/span>Discounts, sales, and offers: what are my options?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The discount options or offers you use will depend on the visitors you\u2019re trying to attract, the positioning in your industry, and your business goals. If your business is at the high-end of the market, for example, then a customer loyalty scheme with regular offers could work well for you. Or, you can offer more regular discounts and monthly sales. Your business could also combine a mixture of the two.<\/p>\n\n\n\n<p>Experiment to find out what works best for your brand and remember to choose a goal for every campaign or offer, then measure the results.<\/p>\n\n\n\n<p>Here\u2019s a rundown of the different types of discounts and offers you can choose from:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Discount codes<\/h3>\n\n\n\n<p>What better way to spread holiday cheer than by treating your customers to a discount code? Christmas is an expensive time of year and people are on the lookout for a deal, so discount codes are a great way to <a href=\"https:\/\/www.jimdo.com\/blog\/local-marketing\/\">help your local business to compete with larger stores<\/a> and encourage new customers to buy your products. You can create a customized discount for any occasion, e.g \u201cBlackFriday\u201d or \u201cWinterSale.\u201d Just choose an expiry date for your code and\/or set a minimum spend amount.<\/p>\n\n\n\n<p>To create a discount <span style=\"font-weight: 400;\">in your Jimdo store<\/span> go to <strong>Store &gt; Overview &gt; Discounts<\/strong>.<\/p>\n\n\n\n<p>You can track how many customers redeemed it to see if your campaign was a success.<\/p>\n\n\n\n<p>If you have a Jimdo Creator website, go to <strong>Menu &gt; Store &gt; Discount Codes &gt; Create a new discount code<\/strong>. Learn more about <a href=\"https:\/\/help.jimdo.com\/hc\/en-us\/articles\/115005522923-How-do-I-use-discount-codes-in-my-store-for-my-Jimdo-Creator-website-\">how to use discounts in your Creator store<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"904\" src=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/11\/discountsv3.gif?resize=990%2C904&#038;ssl=1\" alt=\"How to create a discount code in your Jimdo online store.\" class=\"wp-image-5257\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Percentage discounts<\/h3>\n\n\n\n<p>Need to make room for new collections or want to clear old stock that has an expiry date (like food or makeup)? Encourage customers to scoop them up by knocking a percentage off the full price, like 10% or 50% off.<\/p>\n\n\n\n<p>If you\u2019re worried about extra stock expiring, you can now plan your discounts ahead of time. Just create a discount and set active dates for your offer and they\u2019ll start automatically.<\/p>\n\n\n\n<p>When your customers need some extra motivation, you can limit the number of times a discount can be used. This helps to create a sense of urgency and lets customers know that if they don\u2019t act fast, they could miss out on your offer.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Start selling your products online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_shop_signup\" class=\"wp-block-button__link\" href=\"https:\/\/cms.jimdo.com\/wizard\/?store=1\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Strikethrough prices<\/h3>\n\n\n\n<p>Strikethrough or cross-out prices help to give your sale prices \u201ccurb appeal\u201d by showing customers exactly how much they\u2019re saving. The strikethrough price shows the original price of a product with a line through it, next to the new sale price, so that customers can compare the two.<\/p>\n\n\n\n<p>In the interest of transparency, we suggest giving a reason why you\u2019re adding a strikethrough price in your <a href=\"https:\/\/www.jimdo.com\/blog\/how-to-write-good-product-descriptions-for-online-store\/\">product description<\/a>. For example, \u201cAll knitwear now 50% to make way for our Spring Collection!\u201d <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1602\" height=\"825\" src=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/11\/sales-v1.jpg?resize=1602%2C825&#038;ssl=1\" alt=\"Show a sale price in your Jimdo online store.\" class=\"wp-image-5259\" srcset=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/11\/sales-v1.jpg?w=1602&amp;ssl=1 1602w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/11\/sales-v1.jpg?resize=300%2C154&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/11\/sales-v1.jpg?resize=1024%2C527&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/11\/sales-v1.jpg?resize=1536%2C791&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2019\/11\/sales-v1.jpg?resize=714%2C368&amp;ssl=1 714w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_and_when_to_use_strikethrough_prices_or_discounts\"><\/span>How and when to use strikethrough prices or discounts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are lots of ways you can use discounts or special offers to drive sales, get leads or build customer loyalty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Attract new customers with seasonal sales<\/h3>\n\n\n\n<p>Win new customers with a Black Friday deal, clear leftover stock in the January Sales, or draw holiday shoppers with your own Summer Extravaganza. Themed discount codes will help you keep things fresh and customers buying throughout the year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Promote your product at an event<\/h3>\n\n\n\n<p>Get attendees talking about your brand and encourage them to try your products with an exclusive discount. That way, you\u2019ll create a buzz on the day, get some sales, and stick in people\u2019s minds long after the event is over.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Advertise via industry influencers<\/h3>\n\n\n\n<p>Want to make the most of your collaboration with an influencer? Win business from their followers by sharing a voucher code that\u2019s just for them, so you can turn that exposure into sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Encourage large orders<\/h3>\n\n\n\n<p>Give customers an incentive to spend a little more with a discount that only applies when they spend a certain amount. This is a great way to increase your average order value and boost revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Reward loyal customers<\/h3>\n\n\n\n<p>It makes sense to keep the customers you have and encourage them to purchase more. Try offering money off their next order or an exclusive discount code to say \u201cThank you\u201d during the festive season.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Create a buzz around a new product<\/h3>\n\n\n\n<p>When you launch something new or branch out into a new kind of product, it can take a while to get it off the ground. But the thing about a great deal is: it\u2019s hard to keep it to yourself! Entice customers with an introductory offer on your <a href=\"https:\/\/www.jimdo.com\/blog\/pricing-page\/\">pricing page<\/a> and they\u2019ll soon tell their friends that they bagged a bargain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Get subscriptions to your mailing list<\/h3>\n\n\n\n<p>Offer visitors a reward for joining your list and you could be looking at an influx of potential future customers.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Now you\u2019re all set to prepare your store for sale-season! <a href=\"https:\/\/www.jimdo.com/blog\/christmas-tips-online-store\/\">Here are more ways to get your store ready for the holidays!<\/a><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Start selling your products online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_shop_signup\" class=\"wp-block-button__link\" href=\"https:\/\/cms.jimdo.com\/wizard\/?store=1\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this guide, we\u2019ll share which discount strategies you can use to maximize your sales\u2014without hurting your bottom line.<\/p>\n","protected":false},"author":2,"featured_media":5260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[109],"tags":[117,122],"class_list":["post-5256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-tips","tag-marketing","tag-online-store"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ideas to Use Discount Strategies to Boost Sales | Jimdo<\/title>\n<meta name=\"description\" content=\"In this guide, we\u2019ll share which discount strategies you can use to maximize your sales\u2014without hurting your bottom line.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimdo.com/blog\/discount-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ideas to Use Discount Strategies to Boost Sales | Jimdo\" \/>\n<meta property=\"og:description\" content=\"In this guide, we\u2019ll share which discount strategies you can use to maximize your sales\u2014without hurting your bottom line.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jimdo.com/blog\/discount-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"The Jimdo blog for small businesses\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-25T08:54:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-04T14:58:01+00:00\" 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