{"id":5305,"date":"2020-01-22T06:00:16","date_gmt":"2020-01-22T04:00:16","guid":{"rendered":"https:\/\/www.jimdo.com/blog\/?p=5305"},"modified":"2021-06-18T17:59:35","modified_gmt":"2021-06-18T15:59:35","slug":"how-to-ask-for-more-money-as-a-freelancer","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/how-to-ask-for-more-money-as-a-freelancer\/","title":{"rendered":"How to Ask for More Money as a Freelancer"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Love working for yourself but feel awkward talking about money? You\u2019re not alone. Setting your rates, communicating your value, increasing your prices\u2014when you run your own business it\u2019s all up to you. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this follow-up to my post on <\/span><a href=\"https:\/\/www.jimdo.com/blog\/how-to-make-sure-you-charge-enough-for-freelance-work\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">how to make sure you\u2019re charging enough<\/span><\/a><span style=\"font-weight: 400;\">, we\u2019ll cover:<\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.jimdo.com/blog\/how-to-ask-for-more-money-as-a-freelancer\/#5_signs_that_its_time_to_raise_your_freelance_rates\" >5 signs that it\u2019s time to raise your freelance rates<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.jimdo.com/blog\/how-to-ask-for-more-money-as-a-freelancer\/#How_to_raise_your_rates_step_by_step_guide\" >How to raise your rates: step by step guide<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.jimdo.com/blog\/how-to-ask-for-more-money-as-a-freelancer\/#Negotiation_tips_for_freelancers\" >Negotiation tips for freelancers<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_signs_that_its_time_to_raise_your_freelance_rates\"><\/span>5 signs that it\u2019s time to raise your freelance rates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Not sure if it\u2019s time to increase your prices? Here are signs that you need to give yourself a raise:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. You have more work than you can handle<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Are you always full-booked? Working around the clock? Is your personal life \u201cD.O.A?\u201d These are telltale signs that you could be working less and earning more. When you increase your prices you will lose some clients\u2014but that\u2019s the point! By only keeping or taking on clients who are willing to pay your new, higher rates, you\u2019ll have more free time, more energy to devote to the projects you enjoy, and be able to give better quality service to your customers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Customers always say \u201cYes\u201d to your proposals<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When you share your fees with a prospective client, do they agree right away? Then you could probably have negotiated a higher fee. If customers are snapping up your service at $500 with little or no resistance, try increasing your price in small increments, for example to $750, until you find your sweet spot. The sweet spot is where enough customers are converting to reach your goals (whether personal or financial) and you\u2019re comfortable with what you\u2019re earning.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. You haven\u2019t reviewed your rates in 6 months or more<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Prices go up with inflation. Your work is no different! Inflation rates vary by country, with rates of the UK and USA reporting rates of 1.7% in 2019 and Germany 1.1%. This means you need to increase your rates at least once a year to keep up with living expenses. Your professional development is another important factor\u2014as you gain experience, you\u2019ll bring more value to your clients. I recommend reviewing your rates every six months so you can adjust them to reflect any new skills, qualifications or training you\u2019ve invested in.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Price is your main selling point<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">How many times have you ordered the second-cheapest bottle of wine in a restaurant? As human beings, we\u2019re wired to associate price with value. For example, we\u2019re less likely to choose the cheapest option available because we assume it\u2019s going to be low quality. Big companies can often \u201cstack-em-high-and-sell-em-cheap\u201d when it comes to their products because even with small profit margins, they can afford to compete on price due to the large volume of products they sell. But when you\u2019re a freelancer, there\u2019s only so much of you to go around. If you try to beat your competitors on price, you\u2019ll likely attract low-paying clients and burn out from overwork.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Raise your prices and <\/span><a href=\"https:\/\/www.jimdo.com/blog\/preparing-sales-talk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">focus on your unique selling point (USP)<\/span><\/a><span style=\"font-weight: 400;\"> to make your business stand out instead. Do you offer an exclusive service, a twist on a conventional product or specialize in a particular niche? Learn more about <\/span><a href=\"https:\/\/www.jimdo.com/blog\/build-great-consultants-website\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">how to communicate your value on your website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. You suspect a gender pay gap<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In 2019, women earned an average of 21% less than men in traditional workplaces. But did you know there\u2019s also a gender pay gap in the freelance sector? According to a study from AND.CO, even without a \u2018boss\u2019 to dictate their pay packets, male freelancers are still 4.5X more likely to make over $150,000 per year than women are, with nearly half of women surveyed earning less than $25,000 per year. In the UK, the ProCopywriters Survey reported that female freelance copywriters earned 30% less than their male counterparts in 2019.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So if you\u2019re a female freelancer or a budding <\/span><a href=\"https:\/\/www.jimdo.com/blog\/mompreneurs-business-and-parenting\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">mompreneur<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s even more important to be aware of your pricing and never undervalue your services. As a freelancer, you have the power to set your own rates\u2014in this post, you\u2019ll learn how to use it!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_raise_your_rates_step_by_step_guide\"><\/span>How to raise your rates: step by step guide<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Decide how much to raise your rates by<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re increasing your rates to accommodate <a href=\"https:\/\/www.jimdo.com/blog\/cut-business-costs\/\">rising costs or new overheads<\/a>, make sure your new prices cover these and still allow for a profit margin. Avoid raising your rates by a very small amount. Make the change significant enough that you won\u2019t have to raise them again for at least six months. Customers still have to process a price increase, however small, and they won\u2019t thank you for another price-hike in a few weeks\u2019 time.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Give your current clients plenty of notice<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Nobody likes to feel pressured! Especially by a contractor they know and trust. Before you increase your prices, let your existing customers know 2-3 months in advance. This shows that you\u2019re serious and gives them time to review their budget and shop around if they aren\u2019t willing to pay your new rate.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reiterate your value<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Think about how you\u2019ve helped your clients this year. Has your social media strategy helped them drive 10X more sales to their online shop? If you have access to the numbers, that will help you show the value of your work. But it doesn\u2019t have to be hard data, maybe you stepped in when their event photographer dropped out at the last minute, worked weekends to help them move into their new home before the holidays, or moved things around to accommodate their nervous pet in your dog walking service?<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Focus on the positives<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Never apologize about raising your rates\u2014it\u2019s a necessary part of running your business. Focus on the positive reasons behind your price increase instead and remind customers what they\u2019re getting for their money. Are you bringing on more therapists so you can offer weekend appointments, have you switched to sustainable materials or increased your skills or experience? If you\u2019re increasing your prices so you can give more energy to your favorite clients, make sure to let them know<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Boost revenue with a limited-time offer<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Raising your rates from January 1st? Offering customers a chance to book services at your \u201cold\u201d rate before the cut-off date is a great way to <a href=\"https:\/\/www.jimdo.com/blog\/discount-strategies\/\">reward loyal clients and boost your sales<\/a> leading up to the holiday season. It also gives you a reason to get back in touch with previous clients (subject to <\/span><a href=\"https:\/\/www.jimdo.com/blog\/gdpr-need-to-know-for-your-website\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">GDPR<\/span><\/a><span style=\"font-weight: 400;\">) and remind them that you still exist. For example:<\/span><\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">\u201cI\u2019ll be increasing my rates from January 1st. As one of my most valued clients, I wanted to let you know first and give you the option to book any upcoming projects at my current rate.\u201d<\/span><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Offer an alternative<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You may have some customers who simply can\u2019t afford your new rates but still want to work with you. Try packaging your services to offer them a cheaper alternative. For example, lots of fitness coaches offer small group training with two to three people in addition to one-to-one personal training.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Raise your rates every year<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Love your work but hate talking about money? Here\u2019s a tip: Increase your prices at the same time every year. If price increases are a part of your routine, clients will come to accept them as a normal part of doing business with you. This shows clients that you\u2019re professional, your decisions are predictable, and you won\u2019t have to feel awkward about broaching the subject.<\/span><\/p>\n\n\n<div class=\"jimdo-alert\"><strong>Tip: Always tell your existing customers first.<\/strong> Make sure you get in touch with your existing clients before you announce any increases on your <a href=\"https:\/\/www.jimdo.com/blog\/pricing-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">website pricing page<\/a> or social media. This is an opportunity to <a href=\"https:\/\/www.jimdo.com/blog\/build-a-website-customers-will-trust\/\" target=\"_blank\" rel=\"noopener noreferrer\">build trust<\/a> and show your clients how much you value their business.<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Negotiation_tips_for_freelancers\"><\/span>Negotiation tips for freelancers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to raising your freelance rates, always leave room to negotiate. That doesn\u2019t mean giving in to your clients at the first sign of resistance\u2014it means don\u2019t go in with your minimum viable offer. Because there will always be clients you love working with, jobs that fulfill your creatively but perhaps don\u2019t pay as well, and other cases where you\u2019re willing to be a little flexible on pricing.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Prepare for specific objections. <\/b><span style=\"font-weight: 400;\">Refer back to your market research or treat your pricing increase as if you were <\/span><a href=\"https:\/\/www.jimdo.com/blog\/how-to-evaluate-your-business-idea\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">assessing your business idea<\/span><\/a><span style=\"font-weight: 400;\"> for the first time. What do your customers want and need? Based on what you know, what objections are they likely to have? Plan ahead by drafting responses to each possible objection to show clients that you understand things from their point of view.&nbsp;<\/span><\/li><li><b>Research rates in your industry.<\/b><span style=\"font-weight: 400;\"> Having an industry benchmark gives clients something to compare your rates to, and supports your credibility. For example, many business owners have no idea what a freelance copywriter charges and wouldn\u2019t realize if you\u2019d been charging them a very low rate. Read my previous post for more on <\/span><a href=\"https:\/\/www.jimdo.com/blog\/how-to-make-sure-you-charge-enough-for-freelance-work\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">finding the \u201cgoing rate\u201d in your industry<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/li><li><b>Know when to walk away.<\/b><span style=\"font-weight: 400;\"> You\u2019re raising your rates for a reason. Keep your minimum price in mind and <a href=\"https:\/\/www.jimdo.com/blog\/when-to-turn-down-work\/\">be prepared to let a client go<\/a> if they won\u2019t accept it. If they\u2019re not willing to pay your new rate, they likely value your low price as opposed to your work anyway. Keep the conversation amicable, because they might come back in a few weeks when they realize you\u2019re worth the price.&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p>Read on for <a href=\"https:\/\/www.jimdo.com/blog\/freelance-contract-terms\/\" target=\"_blank\" rel=\"noopener noreferrer\">more tips on what to include in your freelance contract<\/a>!<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/register.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Want to increase your prices but worried about losing clients? Learn when to raise your rates and feel confident asking for more money with our guide.<\/p>\n","protected":false},"author":2,"featured_media":5310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[116],"tags":[4707,126,121],"class_list":["post-5305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips","tag-freelancing","tag-productivity","tag-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Earn More As a Freelancer | Jimdo<\/title>\n<meta name=\"description\" content=\"Ready to increase your freelance rates but worried about losing clients? 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