{"id":5580,"date":"2021-03-11T06:00:00","date_gmt":"2021-03-11T04:00:00","guid":{"rendered":"https:\/\/www.jimdo.com/blog\/?p=5580"},"modified":"2021-11-05T16:43:06","modified_gmt":"2021-11-05T14:43:06","slug":"naming-a-business","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/naming-a-business\/","title":{"rendered":"How to Name Your Business"},"content":{"rendered":"\n<p>Have you ever wondered where the company name \u201cApple\u201d actually comes from? The brand\u2019s founder, Steve Jobs, came up with it after visiting an orchard. He thought the word sounded \u201cfun, spirited, and not intimidating.\u201d&nbsp;<\/p>\n\n\n\n<p>While the company started out as \u201cApple Computers,\u201d they now go by just plain \u201cApple.\u201d And it\u2019s perhaps the best example of a company name that doesn\u2019t have any ties with its product\u2014yet is famous as one of the world\u2019s most recognizable brands. So, is there a trick to coming up with a business name that everyone loves?<\/p>\n\n\n\n<p>In this guide, we\u2019ll answer a lot of common questions about coming up with a business name\u2014how to find the right name, how to check if it\u2019s available, and what to do next.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.jimdo.com/blog\/naming-a-business\/#How_do_I_come_up_with_ideas_for_naming_a_business\" >How do I come up with ideas for naming a business?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.jimdo.com/blog\/naming-a-business\/#Should_I_use_my_own_name_as_my_business_name\" >Should I use my own name as my business name?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.jimdo.com/blog\/naming-a-business\/#How_to_name_your_freelance_business\" >How to name your freelance business<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.jimdo.com/blog\/naming-a-business\/#How_to_name_a_business_legally\" >How to name a business legally<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.jimdo.com/blog\/naming-a-business\/#Can_you_have_the_same_business_name_as_another_company\" >Can you have the same business name as another company?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.jimdo.com/blog\/naming-a-business\/#How_do_you_check_business_name_availability\" >How do you check business name availability?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_come_up_with_ideas_for_naming_a_business\"><\/span>How do I come up with ideas for naming a business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Like your <a href=\"https:\/\/www.jimdo.com\/blog\/logo-design\/\">professional logo<\/a>, your company name should reflect what you do and what your business stands for.<\/p>\n\n\n\n<p>&nbsp;In many cases, like freelancing and consulting, you might just use your own name (more on that below). But if you decide not to, how do you create a catchy business name from scratch? Here are some brainstorming ideas to help you find the right words.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Write down what your business stands for<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>What is your product or service?<\/strong><br>You know what you do, but how do you explain it to others? Try to describe your offer in a few words, just like you would in a <a href=\"https:\/\/www.jimdo.com\/blog\/elevator-pitch\/\">quick elevator pitch<\/a>. This will help you pin down the key messages you want to communicate to customers.&nbsp;<br><\/li><li><strong>What\u2019s your unique selling point (USP)?<br><\/strong>Do you hand-craft your pendants while your competitors\u2019 products are all mass-produced? Do you go above and beyond with after-sales care, even after customers hit &#8220;Buy?\u201d Write down what makes you and your offer special, and how you\u2019re <a href=\"https:\/\/www.jimdo.com\/blog\/free-ways-to-analyze-competitors-website\/\">different from your competition<\/a>.<br><\/li><li><strong>Who are your target customers?<br><\/strong>Are your hand-knitted wool hats meant to be a fashion accessory for ski bunnies, or to keep Grandma Smith\u2019s head warm in winter? Your company name should match the people you\u2019re speaking to, just like your <a href=\"https:\/\/www.jimdo.com\/blog\/how-to-define-your-brand-tone-of-voice-in-4-steps\/\">brand tone of voice<\/a> does.<br><\/li><li><strong>What are your company values?<br><\/strong>Your core values are the things you believe as a business. Are you committed to using sustainable materials, sourcing local suppliers, or taking risks? Your values tell the world who you are and how you do business.<\/li><\/ul>\n\n\n\n<p>Of course, your name doesn&#8217;t have to reflect all of these things at once\u2014just the essence of your business. It should convey the same feeling your customers get when they first hold your product in their hands or meet your team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Find the right words for your company name<\/h3>\n\n\n\n<p>Now you know what makes your business special, it\u2019s time to get creative!&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Brainstorm words and phrases that describe what you offer.<\/strong> For hand-knitted hats, for example, we might write down \u201chandmade,\u201d \u201cwool,\u201d \u201cwarm,\u201d \u201cunique,\u201d and even \u201cwith love.\u201d You can do this on your own or get your family, friends or business partners to help.<br><\/li><li><strong>Make a list of all your favorite words. <\/strong>At first glance, these words might not say much about your business but they should evoke some kind of positive feeling. Remember, the name \u201cApple\u201d has nothing to do with computers or smartphones, yet it\u2019s one of the most famous and trusted brands in the world.<br><\/li><li><strong>Research, research, and research some more.<\/strong> Get on Google and search for the names of your competitors, or other websites and businesses you like. While you shouldn\u2019t copy someone\u2019s name, you might be inspired by a concept, idea or just the way they\u2019ve put words together. Open your dictionary, look at what\u2019s around you, listen to music\u2014just gather as many ideas from different places as you can.<\/li><\/ul>\n\n\n\n<p>Need inspiration? There are lots of free online tools you can use to generate a business name. Most of the time, they simply combine the terms you enter with random words, but it can help shake up your thinking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Experiment with your favorite words<\/h3>\n\n\n\n<p>Hopefully, after brainstorming and researching, you still have a little creativity left. Take the words you\u2019ve collected and play about with them. Combine them with each other, add different endings, translate them into other languages\u2026 Let your imagination run wild.<\/p>\n\n\n\n<p>Exciting company names can even emerge from your own name. Sports brand Adidas was named after its founder, Adolf &#8220;Adi&#8221; Dassler, by shortening his name. And car manufacturer Audi is the Latin translation of founder August Horch\u2019s surname.<\/p>\n\n\n\n<p>Pay attention to the following when creating your words:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>The name should be easy to pronounce.<\/strong> \u201cPhantaazmahats\u201d might suggest you sell fantastic hats, but it\u2019s not easy to say or spell.<\/li><li><strong>It should be catchy.<\/strong> \u201cDream cap and hat shop\u201d is easy to pronounce, but it&#8217;s a bit generic. Short is usually best, so something like \u201cDreamCaps\u201d would be better.&nbsp;<\/li><li><strong>Ideally, it conveys a message, a benefit or an image.<\/strong> This can be more abstract like \u201cApple\u201d or more specific like \u201cAudible.\u201d<\/li><li><strong>Don&#8217;t limit yourself.<\/strong> Avoid using city names, genders, or other terms that could unnecessarily restrict your customer base. \u201cHamburg Hiking Gear,\u201d for example, gives the impression that you\u2019re only active in Hamburg. And if you sell products for all people, \u201cThe Fashionable Man\u201d is not a great name.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Test your favorite business name ideas<\/h3>\n\n\n\n<p>Now you should have a few potential business names. But what does the rest of the world think of them?<\/p>\n\n\n\n<p>Share your top choices with your friends and family and ask for their honest opinions. Even if the feedback isn\u2019t positive, it\u2019s better to hear it now rather than after you\u2019ve printed up your business cards, branded your products, and opened your online store. Good or bad, feedback can give you a fresh perspective and help you come up with an even better name.<\/p>\n\n\n\n<p>Remember to also test the name out on a business card to see what it looks like. Here&#8217;s <a href=\"https:\/\/www.jimdo.com/blog\/making-business-card\/\">how to create a business card for your business<\/a>. <\/p>\n\n\n\n<div class=\"jimdo-alert\"><strong>TIP: <\/strong>If you can, get some friends involved who don\u2019t know about your new business. Share your potential names and ask them to guess the type of product or service you\u2019ll be offering. This is a great way to highlight issues you hadn\u2019t thought about.<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_I_use_my_own_name_as_my_business_name\"><\/span>Should I use my own name as my business name?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019re thinking of using your own name, many of the same considerations apply. Is it easy to remember and spell? Is there a competitor with a similar name? These basic requirements aside, here are some other pros and cons of naming your business after yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>It creates a more personal connection. <\/strong>Companies named after their founders tend to appear friendlier, more accessible, and more affordable. And while this isn\u2019t true for everyone, many customers prefer to work with smaller companies where they believe they\u2019ll be more valued. Using your own name and story helps build this relationship. You\u2019re literally putting your own name behind your work.<br><\/li><li><strong>It can give you a boost with search engines.<\/strong> If you have a unique name, you\u2019re already at an advantage when it comes to <a href=\"https:\/\/www.jimdo.com\/blog\/seo-basics\/\">search engine optimization (SEO)<\/a>. Depending on how rare your given name is, you could be the only business trading under that name, which makes you easier to find. But if your name is \u201cJohn Smith,\u201d for example, you probably won\u2019t find yourself on page one of Google, no matter how successful your business is.<br><\/li><li><strong>It might limit long-term growth.<\/strong> If you plan to hire employees in the future, or do business with bigger corporations, then building a company named after yourself could be a disadvantage. When pitching to a corporation, for example, trading under your own name could make you seem too small to cope with big projects. And if the business is named after you, it might discourage future employees or partners from joining you. If you ever want to sell your business, it could be tricky because part of the brand and its value would be tied to you.<br><\/li><li><strong>It offers less privacy. <\/strong>Choosing a business name that\u2019s different from your own will keep your personal and private online presence separate. You\u2019ll look professional and your customers won\u2019t be confused when they accidentally land on your personal Facebook page when searching for your business.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_name_your_freelance_business\"><\/span>How to name your freelance business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When naming your <a href=\"https:\/\/www.jimdo.com\/website\/freelance\/\" target=\"_blank\" rel=\"noreferrer noopener\">freelance business<\/a>, a lot of people just use their own names, and coming up with a unique business name is often more work than it\u2019s worth. Going with your own name gives you the flexibility to grow and change as your freelance career develops.<br><br>On the other hand, your company name will have an effect on the type of clients you attract and give them an impression of your company\u2019s possible size. If you want to work with indie retailers or startup companies, for example, then being a single freelancer might be a real selling point. But if your goal is to attract bigger, corporate clients, then you can use a distinctive company name to give your freelance business the feel of a larger organization.&nbsp;<\/p>\n\n\n\n<p>In fact, many large corporations will avoid working with independent freelancers because they consider it more of a risk. Using the right business name could help you catch a \u201cbig fish\u201d in your freelance net.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_name_a_business_legally\"><\/span>How to name a business legally<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The legal requirements of choosing a business name are different depending on your country and business structure\u2014ie. if you\u2019ll be trading as a sole proprietor, as a limited company, or a corporation.&nbsp;<\/p>\n\n\n\n<div class=\"jimdo-alert\">Please note that Jimdo cannot and does not offer legal advice. In case of uncertainty, we recommend contacting a legal expert.<\/div>\n\n\n\n<p>Here are some general rules that apply to business names:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>It must not be misleading.&nbsp;<\/li><li>It must not contain sensitive or offensive words.&nbsp;<\/li><li>It must not be the same or very similar to an existing registered trademark.<\/li><\/ul>\n\n\n\n<p>You shouldn\u2019t use a business name if:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>It\u2019s the same or very similar to the name of a well-known company in your industry.<\/li><li>It\u2019s already been registered as a trademark (either as a federal trademark or a trademark in your state).<\/li><\/ul>\n\n\n\n<p>Always check for restrictions specific to your state, area or country. In the UK, for example, you\u2019re not allowed to use a business name that suggests you\u2019re connected to the government or local authorities unless you have permission.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Registering a business name in the US<\/h3>\n\n\n\n<p>Depending on your state, you may choose or be required to register your name as one or more of the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>An entity<\/li><li>A trademark<\/li><li>A DBA (Doing Business As) name<\/li><li>A website domain name<\/li><\/ul>\n\n\n\n<p>You can learn more about <a href=\"https:\/\/www.sba.gov\/business-guide\/launch-your-business\/choose-your-business-name#section-header-0\">how to register your business name<\/a> from the U.S. Small Business Administration.<\/p>\n\n\n\n<p>Whichever option you choose, it\u2019s important to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Check your name against several different sources.<\/strong> We cover this in more detail below.<\/li><li><strong>Check if your preferred name is already a registered trademark.<\/strong> Look in your state\u2019s list of registered trademarks as well as in the list of federal trademarks, which apply in all states.<\/li><\/ul>\n\n\n\n<p>You don\u2019t have to register your trademark to have one, but doing so will help you protect it if you ever need to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Registering a business name in the UK<\/h3>\n\n\n\n<p>How you register a business name in the UK depends on your business structure\u2014ie. if you\u2019re a sole trader, a limited company or a business partnership. You can learn more about <a href=\"https:\/\/www.gov.uk\/set-up-business\">registering a business in the UK<\/a> and <a href=\"https:\/\/www.gov.uk\/limited-company-formation\/choose-company-name\">how to choose a company name<\/a> from GOV.UK.&nbsp; Here\u2019s a quick guide:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Sole trader. <\/strong>You don\u2019t need to register your business name. But you might run into problems if customers are confused between your company and another business.<br><\/li><li><strong>Limited company or limited liability partnership.<\/strong> You need to name your company because even if you\u2019re the only person who works for your business, it\u2019s separate from you. Before you use a name, you\u2019ll need to check if it\u2019s available with Companies House and that it\u2019s not already a registered trademark. More on this below.<br><\/li><li><strong>Business partnership.<\/strong> You don\u2019t need to register your business name. You can choose a business name or use your own names, but you need to include all this information on paperwork like invoices and letters.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_you_have_the_same_business_name_as_another_company\"><\/span>Can you have the same business name as another company?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These days, it\u2019s hard to find a business name that\u2019s truly unique. The exact rules depend on where you want to trade. But the basic rule is that <strong>several companies may have the same name, providing they are geographically far away enough from each other, not in a similar industry or selling a similar product, and not on the same trademark register<\/strong> or\u2014for limited companies in the UK\u2014not using a name that\u2019s already registered with Companies House.<\/p>\n\n\n\n<p>If customers are likely to confuse your company with a competitor or another business in your local area, you should avoid using that name. All it takes is a quick Google search to get this information.&nbsp;<\/p>\n\n\n\n<p>The situation is different if the other company has registered its name as a brand. Then the <strong>trademark law comes into play<\/strong>, which is much more complicated. For example, brand awareness and age also play a role. Without going into too much detail, the chances that you can call your business \u201cApple\u201d or \u201cAdidas\u201d are pretty much zero. That\u2019s why it\u2019s really important to do a trademark search for your favorite names.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_you_check_business_name_availability\"><\/span>How do you check business name availability?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Did any of your favorites pass the family and friends test? If they did, it\u2019s time to check if those names are available. If you\u2019re struggling to decide between a few options, this might help you decide. Here are some essential sources for the US, UK, and Europe:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.uspto.gov\/trademarks-application-process\/search-trademark-database\"><strong>USPTO Trademark Database (US).<\/strong><\/a> This database includes all trademarks that are registered in the United States, at the federal level.&nbsp;<\/li><li><a href=\"https:\/\/www.uspto.gov\/trademarks-getting-started\/process-overview\/state-trademark-information-links\"><strong>Check for trademarks registered in your state (US).<\/strong><\/a> Not all small businesses will register their name as a federal trademark, especially if they only operate within their own state. So it\u2019s essential to check your local trademark database too.<\/li><li><a href=\"https:\/\/beta.companieshouse.gov.uk\/company-name-availability?q=Perth+Commercials\"><strong>Company name availability checker (UK)<\/strong><\/a>. The Companies House Register includes the name of every limited company in the UK, so if you plan to be an Ltd. you should run any potential names through this first. This list doesn\u2019t include \u201csole traders\u201d who might be using the same name.&nbsp;<\/li><li><a href=\"https:\/\/trademarks.ipo.gov.uk\/ipo-tmtext\"><strong>Intellectual Property Office (UK)<\/strong><\/a><strong>.<\/strong> You can use this to search all trademarks that are registered in the UK.&nbsp;<\/li><li><a href=\"https:\/\/euipo.europa.eu\/eSearch\/\"><strong>European Union Intellectual Property Office (Europe)<\/strong><\/a>. This database lists trademarks registered at European level.<\/li><\/ul>\n\n\n\n<p>If you want to trademark the name of your business, product or brand name, you can submit an application to the <a href=\"https:\/\/www.uspto.gov\/\">United States Patent and Trademark Office<\/a>.<\/p>\n\n\n\n<p>If your new business name (or one very similar to it) doesn\u2019t appear in any of the relevant databases, then you\u2019re probably on the safe side when it comes to trademark law. If you\u2019re not sure, get advice from a legal professional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Check if the domain is available<\/h3>\n\n\n\n<p>If your business name is available, great! The next step is to see what domains are available, since<a href=\"https:\/\/www.jimdo.com\/blog\/why-does-your-business-need-website\/\"> your new business will need a website<\/a>. If your ideal domain isn&#8217;t available, don&#8217;t worry. You might be able to<a href=\"https:\/\/www.jimdo.com/blog\/how-can-i-find-the-best-domain-for-my-website\/\"> use a variation or another domain ending<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Don&#8217;t forget your logo!<\/h3>\n\n\n\n<p>Now you have a name for your business and the matching domain, all that&#8217;s missing is a professional logo that your customers will remember! Even if they don\u2019t remember your name.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Design a logo that makes your business stand out.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_logo_tool\" class=\"wp-block-button__link\" href=\"https:\/\/logo.e.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Design yours now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s in a name? From legal considerations to brainstorming tips, learn how to create a business name your customers will love in 6 steps.<\/p>\n","protected":false},"author":2,"featured_media":5581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[116],"tags":[4712,126,121],"class_list":["post-5580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips","tag-branding","tag-productivity","tag-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Name a Business - Tips &amp; Ideas | Jimdo<\/title>\n<meta name=\"description\" content=\"Need tips on naming a business? 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