{"id":5627,"date":"2020-09-15T16:41:12","date_gmt":"2020-09-15T14:41:12","guid":{"rendered":"https:\/\/www.jimdo.com/blog\/?p=5627"},"modified":"2020-10-02T08:34:11","modified_gmt":"2020-10-02T06:34:11","slug":"marketing-ideas-restaurants-cafes-bars","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/marketing-ideas-restaurants-cafes-bars\/","title":{"rendered":"7 Ideas to Promote Your Restaurant or Bar"},"content":{"rendered":"\n<p>Once a customer falls in love with your restaurant, they\u2019ll usually stay loyal for years\u2014sometimes even for life. But they have to find you first, and that\u2019s where your marketing strategy comes in. Getting it right can take a bit of trial and error. <\/p>\n\n\n\n<p>The good news? It doesn\u2019t have to be fancy or complicated. In this post, you\u2019ll find seven effective restaurant marketing tips you can use to get diners through the door.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.jimdo.com/blog\/marketing-ideas-restaurants-cafes-bars\/#Our_top_7_marketing_tips_for_restaurants_bars_and_cafes\" >Our top 7 marketing tips for restaurants, bars, and cafes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.jimdo.com/blog\/marketing-ideas-restaurants-cafes-bars\/#1_Create_a_website_for_your_restaurant\" >1. Create a website for your restaurant&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.jimdo.com/blog\/marketing-ideas-restaurants-cafes-bars\/#2_Get_your_restaurant_on_social_media_TODAY\" >2. Get your restaurant on social media TODAY<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.jimdo.com/blog\/marketing-ideas-restaurants-cafes-bars\/#4_Organize_promotions_and_events\" >4. Organize promotions and events<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.jimdo.com/blog\/marketing-ideas-restaurants-cafes-bars\/#5_Offers_vouchers_and_other_promotions\" >5. Offers vouchers and other promotions<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.jimdo.com/blog\/marketing-ideas-restaurants-cafes-bars\/#6_Tap_into_email_marketing_by_sending_a_newsletter\" >6. Tap into email marketing by sending a newsletter<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.jimdo.com/blog\/marketing-ideas-restaurants-cafes-bars\/#7_Treat_your_regulars_right\" >7. Treat your regulars right<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Our_top_7_marketing_tips_for_restaurants_bars_and_cafes\"><\/span>Our top 7 marketing tips for restaurants, bars, and cafes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The best restaurant marketing strategies combine at least two or three of these ideas. From creative promotions to getting local customers from Google, give them a try and find what works for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_a_website_for_your_restaurant\"><\/span>1. Create a website for your restaurant&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to a recent <a href=\"https:\/\/www.metro.de\/presse\/archiv\/archiv-2019\/pm-2509-obd\" target=\"_blank\" rel=\"noreferrer noopener\">study by METRO<\/a>, 22% of consumers say they would not visit a restaurant if it didn\u2019t have a website with a menu. If you don\u2019t have a website yet, you could be losing nearly \u00bc of potential guests to other local restaurants before they\u2019ve been anywhere near your place.<\/p>\n\n\n\n<p>The best thing about <a href=\"https:\/\/www.jimdo.com\/website\/restaurant\/\" target=\"_blank\" rel=\"noreferrer noopener\">your own restaurant website<\/a>? You can design it the way you want it, with your own colors, fonts, content, and <a href=\"https:\/\/www.jimdo.com\/website\/logo-creator\/\" target=\"_blank\" rel=\"noreferrer noopener\">custom logo<\/a>. Think of it like your online shop window\u2014it should be easy for customers to recognize the minute they \u201cwalk\u201d by.<\/p>\n\n\n\n<p>By including a food or drinks menu on your site, customers can check what you offer in advance. Add photos of your restaurant too, preferably on a busy night when your team and your customers are enjoying themselves, so new patrons can get a feel of the atmosphere. You can also encourage customers to keep coming back by posting your latest offers and upcoming events on your \u201cNews\u201d page, or take reservations online with <a href=\"https:\/\/www.jimdo.com\/blog\/bookings\/\">your favorite booking tool<\/a>.<\/p>\n\n\n\n<p>To make sure diners can find your website, it\u2019s important to optimize it for search engines like Google. You can read how to do this in our article on <a href=\"https:\/\/www.jimdo.com\/blog\/seo-basics\/\">SEO basics<\/a>.<\/p>\n\n\n\n<div class=\"jimdo-alert\"><strong>Tip:<\/strong> Depending on the current coronavirus policies in your city, it&#8217;s a good idea to <a href=\"https:\/\/www.jimdo.com/blog\/how-to-write-an-faq-page-with-examples\/\">add an FAQ page<\/a> to your website with the latest social distancing and health rules, and the services you currently provide.<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Get_your_restaurant_on_social_media_TODAY\"><\/span>2. Get your restaurant on social media TODAY<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If your restaurant website is the main course, <a href=\"https:\/\/www.jimdo.com/blog\/set-up-all-your-social-media-profiles\/\">social media<\/a> is the side dish.&nbsp;And thanks to the wide reach of social networks like Facebook and Instagram, you can get pretty good results by creating a profile and updating it regularly. For example, posting regular snaps of your weekly specials or promoting a restaurant offer you\u2019re running can help you attract customers. So, where should you start?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Facebook is the biggest social network on the planet.<\/strong> Around 2.6 billion people log on every month, so there\u2019s lots of potential there to get free exposure. And promoting your restaurant with <a href=\"https:\/\/www.jimdo.com\/blog\/facebook-ads-increase-traffic-expert-tips\/\">Facebook ads<\/a> is relatively cheap. You can even choose the age ranges, location, and interests of the people who see your adverts. Remember to add a menu to your profile along with a link to your website and all your contact info.<\/li><li><strong>Instagram is used by 37% of US citizens\u2014and counting.<\/strong> This growing network is particularly popular with young audiences, with 75% of users falling into the 18-24 age bracket. The fact Instagram is an image-centric site makes it ideal for bar, cafe, and restaurant owners. Check out our guides on <a href=\"https:\/\/www.jimdo.com\/blog\/how-to-use-instagram-for-your-business-tips-trends\/\">how to use Instagram for your business<\/a> and <a href=\"https:\/\/www.jimdo.com\/blog\/instagram-insights-for-your-business\/\">understanding Instagram insights<\/a>.<\/li><li><strong>Make your restaurant a check-in hotspot.<\/strong> You\u2019ve probably seen friends \u201ccheck-in\u201d to their favorite bar on Facebook or tag the restaurant they\u2019re lunching at on Instagram. Encouraging visitors to tag you in their social media posts is a great way to get in front of more potential customers, because everyone on their friends list will see the post too. This works even better if you have a \u201cGrammable\u201d feature in your restaurant, like <a href=\"http:\/\/www.theadventuretome.com\/blog\/floral-walls-uk\/\">one of these fabulous flower walls<\/a> or a well-chosen wallpaper that makes the perfect backdrop for social snaps. For simple yet atmospheric, check out this example from independent Hamburg restaurant, \u201cmarta.\u201d<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/DLxunB8yD6mlCf5FN9VA90hcrDV_4c7TrMfw4VgRqMs3Xldc0MXOhX9OJz-hEMBfMOd5FUcfb3_1bHMQuY9So7zAwr3xhouF6W14wuSooVYww10QkI12Kd6RJtl8PYKab5QQmFhh\" alt=\"A screenshot from the Instagram page of the restaurant marta, showing their fun decor. \"\/><figcaption><em>Quirky and comforting, the decor at <\/em><a href=\"https:\/\/www.restaurant-marta.de\/\"><em>marta<\/em><\/a><em> in Hamburg is worth sharing.<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/7f7LtUBiJwxBjMUt767GCnOkZjAW4-GtkIhZndUP_EEXQy-PSgHPmDcZKFeNfzg6txUie0EFFxodhKw68hTqfpbR_L3OZYaN8ziz-CxTKsVYHWwlSfLOs4yxA6ueoHbJHigvF6j2\" alt=\"A screenshot of the Instagram feed of  deansresaurant, showing their weekly specials against the backdrop of their selfie wall.\"\/><figcaption><em>Deans Restaurant in Perth using their \u201cselfie wall\u201d to promote weekly specials during corona.<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Get local customers for your restaurant with \u201cNear me\u201d searches<\/h3>\n\n\n\n<p>When you search for shops or eateries in your area on Google (by typing in something like \u201cthai restaurants near me\u201d) this is called a \u201cnear me\u201d search. Optimizing your website for these searches is key to successful local restaurant marketing because most people use them when they want to eat or drink<em> right now<\/em>.<\/p>\n\n\n\n<div class=\"jimdo-alert\"> <strong>Tip:<\/strong> If you&#8217;re only offering food pickup and takeaway right now, you can add the <a href=\"https:\/\/www.jimdo.com/blog\/local-pickup-feature\/\">Local Pickup option<\/a> to your Jimdo website to take orders online.<\/div>\n\n\n\n<p>If you have your own website, you\u2019ll already <a href=\"https:\/\/www.jimdo.com/blog\/how-to-get-google-to-notice-your-website\/\">show up on Google<\/a> and other search engines. The next step is to optimize your site for <a href=\"https:\/\/www.jimdo.com\/blog\/local-seo-marketing-for-businesses\/\">local SEO<\/a> so you can capture more of that passing trade.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Set up your Google My Business profile.<\/strong> This is a free and easy way to make sure all your company info is up to date online, like your address, contact details, and phone number. You can also add photos of your place and most photogenic dishes to help you stand out in \u201cnear me\u201d searches. Here\u2019s <a href=\"https:\/\/www.jimdo.com\/blog\/claim-update-google-business-listing\/\">how to claim your Google My Business listing<\/a>.<\/li><li><strong>Encourage customers to leave you a Google Review. <\/strong>You\u2019ve probably noticed that now, when you Google a local business, you can see reviews and star ratings from its customers. The more five-star ratings you can get, the more likely people will be to try your place. Good <a href=\"https:\/\/www.jimdo.com\/blog\/how-to-get-testimonials-to-grow-your-business\/\">customer reviews<\/a> are the best advertisement for your restaurant.&nbsp;<\/li><li><strong>List your business on TripAdvisor or Yelp.<\/strong> Depending on your country and area, tourists are probably using these platforms when planning their trip. If you want to tap into this market, it\u2019s worth creating a profile to <a href=\"https:\/\/www.jimdo.com\/addon\/business-listings\/\">promote your business on multiple online platforms<\/a>.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Organize_promotions_and_events\"><\/span>4. Organize promotions and events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Offering a regular happy hour or discounts on mid-week dinners are great ways to entice new customers and keep things fresh for your regulars. But have you tried taking things a step further with a themed night?&nbsp;<\/p>\n\n\n\n<p>For example, turning your restaurant into a Festive Wonderland at Christmas with matching dishes, drinks, and decor can help you attract guests from further afield who are looking for a special experience. These people might not have passed by your restaurant ordinarily, and if they like your place, they might like to come back for dinner or a few drinks.<\/p>\n\n\n\n<p>Have you thought about taking your business outside? For example, by taking a stall at your local farmers\u2019 market or street festival, you can pick up customers who may never have heard of you. You can also remind past customers that you\u2019re still serving up delicious food and worth visiting again.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Offers_vouchers_and_other_promotions\"><\/span>5. Offers vouchers and other promotions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Discounts are always a good way to attract new guests and keep your regulars interested.&nbsp;<\/p>\n\n\n\n<p>The good old gift voucher never goes out of style. But they can be more than last-minute birthday or Christmas presents. Many cities give out vouchers to new residents to help them find their way around and put a few dollars into the local economy. Local tourism offices often offer similar schemes you can participate in, too.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/WosO5FgF3glAJFlBzVUCu5btjrQXjthcB_dd061coSgCA3oZON-zMweBimgbRUKX0lKrslKa2mJzqsCZLoW6wCB95TTUoa1gZNgJWdvytSHm57MVAyLHqsPvu9j-SsZRvHPb1PY4\" alt=\"A listing of restaurants on the city of Chicago's website. \"\/><figcaption><em>The city of Chicago offers discount vouchers for a variety of local restaurants.<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>There are also online platforms that specialize in vouchers and discounts, like Groupon and Eat The World, which offers foodies culinary tours in different cities.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/RaIlbJ5lEW0aTRwx_jQT56GjVQTWNSXpe--eJCXT5lQ3iR5sA8hPD3eJlZvjRK0SNinb9DpVCt-pUYSjTF8GIGxTG5vOMNiTGJDQuYQWeUFe9twCFTzOAKGZWKLUIaedpCl2uNH8\" alt=\"A screenshot from the website Eat the World promoting different restaurants and food tours. \"\/><\/figure>\n\n\n\n<p>Collecting points or loyalty card stamps are probably not suitable for a starred restaurant, but they can work well for bars and caf\u00e9s. For example, guests can get a stamp when they order their first large (and expensive) cocktail each time they visit. Ten visits and ten cocktails later, that\u2019s a free Pina Colada on the house! Or tempt your customers with a free gift for every ten coffees they order, like a cookie or a muffin\u2014you decide.&nbsp;<\/p>\n\n\n\n<p>With all the advantages that vouchers and discount campaigns bring with them, you should never lose sight of your calculation. After all, your marketing shouldn&#8217;t cost you more than it gets you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Tap_into_email_marketing_by_sending_a_newsletter\"><\/span>6. Tap into email marketing by sending a newsletter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Even with social media, email marketing for restaurants is still a powerful tool\u2014especially if you attract your subscribers with exclusive offers. You can update your regulars on your latest news and upcoming events in your newsletter, <a href=\"https:\/\/www.jimdo.com\/blog\/thought-leader\/\">share recipes and expert tips<\/a>, as well as giving them a gentle reminder that you\u2019re still around and that it\u2019s time to stop by again.&nbsp;<\/p>\n\n\n\n<p>And it\u2019s easier than you think. Check out our <a href=\"https:\/\/www.jimdo.com\/blog\/email-newsletters\/\">three simple steps to a successful newsletter<\/a> and remember to make sure you\u2019re <a href=\"https:\/\/www.jimdo.com\/blog\/gdpr-need-to-know-for-your-website\/\">GDPR-compliant<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Treat_your_regulars_right\"><\/span>7. Treat your regulars right<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If there\u2019s one reason that keeps you going back to your favorite bar or restaurant\u2014besides the food and the copious amounts of beer\u2014it\u2019s a good host. So be attentive, friendly, and make conversation with your guests. Make sure they know that you value them not only as a source of income, but as people\u2014members of your local community. And hey, a free dessert or an extra shot every now and then to a loyal customer doesn\u2019t cost a lot, but it goes a long way.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>How have you kept your customers engaged during the pandemic? What promos have helped you get diners back in your restaurant? We want to hear your success stories! Share them with us on <a href=\"https:\/\/www.facebook.com\/Jimdo\/\">Facebook<\/a> or <a href=\"https:\/\/www.instagram.com\/jimdo_official\/?hl=en\">Instagram<\/a> with a link to your website.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/register.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Once a customer falls in love with your restaurant, they\u2019ll usually stay loyal for years\u2014sometimes even for life. But they have to find you first, and that\u2019s where your marketing strategy comes in. Getting it right can take a bit of trial and error. The good news? It doesn\u2019t have to be fancy or complicated. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[116],"tags":[117,121],"class_list":["post-5627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips","tag-marketing","tag-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Promote Your Restaurant in 2020\u2014and Beyond | Jimdo<\/title>\n<meta name=\"description\" content=\"Marketing a restaurant, bar, or cafe doesn\u2019t have to be complicated. 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