{"id":5781,"date":"2020-12-22T18:12:00","date_gmt":"2020-12-22T16:12:00","guid":{"rendered":"https:\/\/www.jimdo.com/blog\/?p=5781"},"modified":"2026-06-05T15:41:59","modified_gmt":"2026-06-05T13:41:59","slug":"choose-images-website","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/choose-images-website\/","title":{"rendered":"How to Choose the Best Images for Your Website"},"content":{"rendered":"\n<p>Imagine a website that\u2019s 100% words. No photos, videos, or other visual elements. It doesn\u2019t sound too exciting.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why it\u2019s so important to find the right visuals for your own website. To help you get started, we\u2019ve put together this detailed guide complete with practical tips, inspiring examples, and quick explanations of the most important terms.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.jimdo.com/blog\/choose-images-website\/#1_What_story_should_your_website_images_tell\" >1. What story should your website images tell?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.jimdo.com/blog\/choose-images-website\/#2_Professional_DIY_images_or_stock_photos\" >2. Professional, DIY images, or stock photos?&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.jimdo.com/blog\/choose-images-website\/#3_Be_picky_about_the_photos_you_choose\" >3. Be picky about the photos you choose<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.jimdo.com/blog\/choose-images-website\/#4_Dont_be_afraid_to_edit_your_photos\" >4. Don&#8217;t be afraid to edit your photos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.jimdo.com/blog\/choose-images-website\/#5_Position_your_photos_for_impact\" >5. Position your photos for impact<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.jimdo.com/blog\/choose-images-website\/#6_Optimize_your_images\" >6. Optimize your images<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_What_story_should_your_website_images_tell\"><\/span>1. What story should your website images tell?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To answer this question, you should know what story you want to tell on your website, and who or what it\u2019s about.<\/p>\n\n\n\n<p>For example, if you\u2019re a <a href=\"https:\/\/www.jimdo.com\/blog\/build-great-consultants-website\/\">communications consultant<\/a>, you\u2019ll want to sell your knowledge, and your experience. So your story should show your skills and how you help your customers. This means you\u2019ll need to include a headshot and other photos of yourself \u201cin action\u201d\u2014like at seminars, lectures, or working with customers.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/register.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>But if you <a href=\"https:\/\/www.jimdo.com\/website\/vacation-rental\/\">rent a holiday apartment<\/a>, you\u2019ll want to tell your guests how comfortable your place is and what great attractions they\u2019ll find in the area. This means photos of the accommodation itself, along with pictures of the lake nearby or the romantic medieval town that\u2019s just 30 minutes away.<\/p>\n\n\n\n<p>Take some time to <a href=\"https:\/\/www.jimdo.com\/blog\/elevator-pitch\/\">find your story<\/a> before you look for images. Because once you know what story you want to tell, the next steps will be easy.<\/p>\n\n\n\n<p><strong>Don\u2019t forget:<\/strong> Your logo tells a story too! Create one for your business today with our Jimdo Logo Creator.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Professional_DIY_images_or_stock_photos\"><\/span>2. Professional, DIY images, or stock photos?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You have three possible ways to get pictures for your website. Each with its own advantages and disadvantages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hire a professional photographer<\/h3>\n\n\n\n<p><strong>Advantages.<\/strong> A photographer brings the know-how and equipment to take the best possible photos for you. Whether you need portraits, event photography, or product photography, there\u2019s a specialist who can help.<\/p>\n\n\n\n<p><strong>Disadvantages.<\/strong> Hiring a professional is the most expensive option. You might also have different ideas on how your photos should look. This can lead to an expensive back and forth and possibly even a change of photographer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DIY images<\/h3>\n\n\n\n<p><strong>Advantages.<\/strong> These days, anyone can <a href=\"https:\/\/www.jimdo.com\/blog\/product-photography-with-diy-light-box\/\">take good quality photos from their smartphone<\/a>. This saves you money, you won\u2019t be tied to an external service provider, and you can get the photos you want faster.<\/p>\n\n\n\n<p><strong>Disadvantages.<\/strong> Even with technology making photography more accessible than ever, you still need to know a few essentials. Like how to set the correct focus and how you frame your shot. And for really special images, you just can\u2019t beat a professional with the right equipment.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stock photos<\/h3>\n\n\n\n<p><strong>Advantages. <\/strong>There are lots of<a href=\"https:\/\/help.jimdo.com\/hc\/en-us\/articles\/115005538826\"> online databases with royalty-free images<\/a> you can use for free. If you have a Jimdo website, you\u2019ll find hundreds of free stock photos ready and waiting in your Image Library. It\u2019s easy to get high-quality images for almost every purpose.<\/p>\n\n\n\n<p><strong>Disadvantage.<\/strong> Stock photos can never show you, your workplace, or your products. So they can never completely replace your own photos, although they can be a great addition to them.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image img-screenshot\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"646\" src=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/12\/jimdo-image-library-example.png?resize=912%2C646&#038;ssl=1\" alt=\"An example of stock photos from the Jimdo Image Library\" class=\"wp-image-5784\" srcset=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/12\/jimdo-image-library-example.png?w=912&amp;ssl=1 912w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/12\/jimdo-image-library-example.png?resize=300%2C213&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2020\/12\/jimdo-image-library-example.png?resize=714%2C506&amp;ssl=1 714w\" sizes=\"auto, (max-width: 912px) 100vw, 912px\" \/><figcaption>Your Jimdo website comes with a library of stock photos that are ready to use.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"jimdo-alert\"> <strong>Note:<\/strong> \u201cRoyalty-free\u201d doesn\u2019t always mean license-free. You may be able to use a stock image for free on the condition that you credit the photographer and\/or cite where the photo came from. Or you may be able to use the photo, but not edit it. Always read an image\u2019s Terms of Use before using it on your site and never just copy images you find on Google.&nbsp;<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Be_picky_about_the_photos_you_choose\"><\/span>3. Be picky about the photos you choose<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What makes a good photo? What should you look out for?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make sure it\u2019s in focus<\/h3>\n\n\n\n<p>In general, the person or object in your photo should be in focus. But not everything needs to be sharp, in fact, having less important elements blur into the background can help you emphasize what\u2019s important.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use harmonious colors and lighting<\/h3>\n\n\n\n<p>Whether your photos have bright or muted colors, they should go together to give your site a consistent look. You can always add a filter to help make your images match later. Typically, website photos look better if they all share similar colors and lighting.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Follow the rule of thirds<\/h3>\n\n\n\n<p>This technique, based on the \u201cgolden ratio,\u201d works by dividing the height and width of a photo into three equal parts. This creates a total of nine sectors in an image. You can use these imaginary lines to align your main subject and give your image a structured look. You can now set this function on almost all modern cameras.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/TWY3OFaCMv-LhO20v1iR9Hdi5v9MquFhP5kvPUv21lmipscVu_JhNWfcvy_12sGy5acU4yJ5HbpdAnqk83x_upkLHxUulYwWgVLTZxc0V5bMTYdFZhabYlCQNmAOqOIFx4iIXAh7\" alt=\"An example of a good website image composed with the rule of thirds.\"\/><figcaption>In the image above, we\u2019ve used the rule of thirds to put our subject just off-center, for a more interesting photo.&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>A viewer should be able to spot what\u2019s important at first glance\u2014whether that\u2019s a product, a place, or a person. The essential element doesn\u2019t have to be right in the middle of the shot, but it shouldn\u2019t be hidden on the edges.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use a high resolution<\/h3>\n\n\n\n<p>When it comes to photos, the higher the resolution, the better. This gives you more freedom when editing because you can reduce the size of the image, crop it, or cut out individual elements without losing quality. If the resolution is too low, the image will look pixelated and unprofessional. Learn more about resolution and image sizes in our <a href=\"https:\/\/www.jimdo.com\/blog\/optimize-website-images-for-better-design-seo\/\">Guide to Optimizing Website Images<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Dont_be_afraid_to_edit_your_photos\"><\/span>4. Don&#8217;t be afraid to edit your photos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nowadays there are lots of <a href=\"https:\/\/www.jimdo.com\/blog\/how-to-edit-photos-without-photoshop\/\">photo editing tools<\/a> with countless filters and retouching options. It can be tempting to go over the top. But less is more if you want your photos to look natural and authentic, not artificial.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Only retouch small flaws and don\u2019t try to give a person or product a completely new look.&nbsp;<\/li><li>Be sparing with filters and only use them to give your images a uniform look. This is especially useful if you are mixing your own photos with stock images.<\/li><li>Save images from your camera as RAW files, if you can. This means the camera doesn\u2019t optimize images and saves them in an uncompressed format, giving you more freedom in the editing process. Otherwise, high-resolution JPEG files are also a great option.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Position_your_photos_for_impact\"><\/span>5. Position your photos for impact<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now you know what story you want to tell with your images, where to find the right photos, and what to look for. Now it&#8217;s time to add them to your website. But where should you put your photos? And what purpose should they serve?<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/register.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Hero image<\/h3>\n\n\n\n<p>Let&#8217;s start with your hero image. This large image is usually the first thing your visitors see when they land on your website, it sits on your homepage and takes up the full width. It should instantly tell visitors what your site is about and invite them to learn more.<\/p>\n\n\n\n<p>Here\u2019s an example from furniture makers Wood You Love. The team make their tables from solid wood built on steel frames. But when you buy from WYL, you\u2019re not just buying a custom made table. You\u2019re investing in four skilled craftsmen who put their heart and soul into their work. It\u2019s as much about the people and the process as the end result, so that\u2019s why you meet their team first on their homepage.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/sNQ8A-lgtSBatX9Ty_Iin4YvyiVF-I0PrJoEwW-pP-O30kp6LS2Bl9DHgD3Sa1ftXSg8w-EIpw9ghwc_bOyEm6s9jKgvWnu3rWQDD5Gyb-yhoHzYVx_IXW-1xZfCDVvE-Lo3ybKD\" alt=\"Hero image for website Wood You Love showing the dedicated team of craftspeople\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Product photos<\/h3>\n\n\n\n<p>Great product photos are key to <a href=\"https:\/\/www.jimdo.com\/website\/online-store\/\">selling online<\/a>. Your product should be clearly visible in every photo and it\u2019s best to include several images, showing your product from different angles and \u201cin-action.\u201d For example, customers are much more likely to buy a t-shirt that they can see somewhere wearing, rather than one that\u2019s laid out on a white surface.&nbsp;<\/p>\n\n\n\n<p>For more practical tips and tricks to make your products stand out, read our article on <a href=\"https:\/\/www.jimdo.com\/blog\/product-photography-with-diy-light-box\/\">How to Improve Your Product Photography<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Image galleries<\/h3>\n\n\n\n<p>Galleries are great for giving your visitors an overview. To come back to our holiday apartment example: an image gallery is the perfect place to give visitors a feel for all the attractions in the area.<\/p>\n\n\n\n<p>Make sure all the images in your gallery look consistent. If the quality and color scheme of the individual images differ too much, your gallery will lose its impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Images as design elements<\/h3>\n\n\n\n<p>An image is not always the center of attention. Sometimes it\u2019s just there to lighten up a page or to convey a certain mood.<\/p>\n\n\n\n<p>But even if a photo isn\u2019t the most important element on a page, it will still draw your visitors\u2019 eye. So make sure it matches the color, resolution, and style of your other images. In this context, it pays to have high-resolution photos because you can crop them easily to fit your design\u2014whether square, portrait, or landscape. There are more ideas for using images in our tutorial on <a href=\"https:\/\/www.jimdo.com\/blog\/tutorial-customized-website\/\">How to Customize Your Website<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Images as a website background<\/h3>\n\n\n\n<p>An image can also act as a canvas for your <a href=\"https:\/\/www.jimdo.com\/blog\/11-golden-rules-of-writing-website-content\/\">website content<\/a> and help set the tone for your site.<\/p>\n\n\n\n<div class=\"jimdo-alert\"><strong>Remember: <\/strong>The <a href=\"https:\/\/www.jimdo.com\/blog\/best-background-for-your-website\/\">background image on your website<\/a> shouldn\u2019t be too busy or it could distract visitors from what\u2019s important or make your text hard to read.<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Optimize_your_images\"><\/span>6. Optimize your images<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You have now found the right photos and you\u2019ve added them to your website. All that\u2019s left is to optimize your images for <a href=\"https:\/\/www.jimdo.com/blog\/improve-website-accessibility\/\">accessibility<\/a> and <a href=\"https:\/\/www.jimdo.com\/blog\/seo-basics\/\">SEO<\/a>.<\/p>\n\n\n\n<p>For example, make sure that your images have alt text. These are short texts that describe what\u2019s in an image. They help visitors who are visually impaired or using a screen reader to understand what\u2019s on your site, and they tell Google more about your site. This is because Google doesn\u2019t just read the headings and body texts on your website, but also the alt texts, making them a great place to use your <a href=\"https:\/\/www.jimdo.com\/blog\/keyword-research\/\">keywords<\/a>.<\/p>\n\n\n\n<p>Learn more in our article on <a href=\"https:\/\/www.jimdo.com\/blog\/optimize-website-images-for-better-design-seo\/\">How to Optimize Your Images for Better Web Design and SEO<\/a>.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Now you have all the right photos, what about your logo? This is another important graphic element you should have on your website. Find out more about <a href=\"https:\/\/www.jimdo.com\/blog\/logo-design\/\">what makes a good logo<\/a> and create your own now with the<a href=\"https:\/\/www.jimdo.com\/\"> Jimdo Logo Creator<\/a>!<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/register.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Imagine a website that\u2019s 100% words. No photos, videos, or other visual elements. It doesn\u2019t sound too exciting.&nbsp; That\u2019s why it\u2019s so important to find the right visuals for your own website. To help you get started, we\u2019ve put together this detailed guide complete with practical tips, inspiring examples, and quick explanations of the most [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[109],"tags":[125,129,124],"class_list":["post-5781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-tips","tag-beginner-website-tips","tag-how-to","tag-photography"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Choose the Right Photos for Your Website | Jimdo<\/title>\n<meta name=\"description\" content=\"Finding the right visuals for your website is easier than you think. Here\u2019s how to inspire your visitors with the perfect pics!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimdo.com/blog\/choose-images-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Choose the Right Photos for Your Website | Jimdo\" \/>\n<meta property=\"og:description\" content=\"Finding the right visuals for your website is easier than you think. 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